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Answer Upon - 7 Card Tricks That Improve Your Personal Networking Power
One of the main reasons that solo-professionals, service professionals and small business owners fail to build thriving businesses is that they struggle to articulate exactly what they do in this new vibrant, branded and authentic way…and most importantly what specific Invest-able Opportunities they bring to the table.They aren’t compelling and the message comes off as bland and confusing. As a result, they miss countless opportunities to meet and recruit potential clients. Can you personally relate?Until you are able to clearly articulate exactly what you do, and the Invest-able Opportunities that you offer, and the all the
Get Them To Set Up A Meeting Immediately By… offering a FREE consultation and providing an appointment reminder form on the back of your card which you fill in as you’re talking to them.
Get Them To Call You As Soon As They Return To Work By… suggesting you have a secret FREE report and repeating your phone number nice and big on the back. You could give them a password or phrase to say when they call to be told more. People love to learn secrets, don’t you?
All along you should be looking to build your credibility
Many businesses are finding it increasingly difficult to motivate, encourage, retain and recruit their staff, while optimizing productivity. One of the keys to satisfied and efficient employees is work/life balance. Due to societal changes, business culture, and employer expectations, personal time has decreased, and work time has seeped into personal time. Lunch time, which once was a relaxing diversion from work, has become a “Rush’N’Chow” experience, often in a cubicle. According to Joe Santana, the message sent to employees is: •Life and business have gotten tougher•You’ve got to work longer
7 Card Tricks That Improve Your Personal Networking Power
The humble business card has been a mainstay of business and industry for years. But despite it's small size and cost, it's one of the most powerful marketing tools you will ever possess. Because of it's low cost many people take the business card for granted and don't even think of the effect it can have on their networking and sales success. Here are a few tips for making your card do the business for you...
Card Tricks
Your business card can perform many different promotional jobs and usually all at once. I call these little jobs “Card Tricks” because they work like magic.
All you need to do is be aware of what you want the end effect to be and then set your business card up to work the magic for you.
Here are 7 Card Trick ideas:
Get a Most Wanted Response (MWR)
Get Read (Break The Ice)
Get Kept (And Referred To)
Get Passed On
Qualify/Disqualify Prospects
Sell Stuff
Make You A Celebrity
1. Get A Most Wanted Response
This is the action you want your new contact to take next as a result of your communication. In this case it’s your business card that provides the communication.
You are responsible for the outcome of your communication so it goes without saying that you must have a clear outcome in mind to make the most effective use of your business card. If you don't create a business card with a clear idea of what you're expecting as an outcome then you can't expect to generate a consistent response. Your networking will be hit and miss and you’ll miss more opportunities than you deserve to.
Although your eventual goal will be to get someone to buy, buy again and then tell all their friends your first MWR when networking will rarely be “buy my service” straight away. You may want your prospect to give you permission to follow up first or to book a meeting or request more information. These types of response all build the relationship and make your final goal much easier to achieve.
A good first response is to create curiosity and then follow it up with a specific action… Consider the following ideas:
Make Them Visit Your Website And Leave Contact Details By… offering a FREEBIE on the back of your card. You could handwrite the URL (website address) each time you hand one out for that extra personal touch.
Get Them To Set Up A Meeting Immediately By… offering a FREE consultation and providing an appointment reminder form on the back of your card which you fill in as you’re talking to them.
Get Them To Call You As Soon As They Return To Work By… suggesting you have a secret FREE report and repeating your phone number nice and big on the back. You could give them a password or phrase to say when they call to be told more. People love to learn secrets, don’t you?
All along you should be looking to build your credibility
It is a widely known fact that the failure rates in small businesses in America are quite high. The American Dream of owning one’s business is not as easy as it seems. Running your own business no matter what kind is hard work and it does not matter if it is a Franchise or non-Franchised Business.Franchised Businesses have lower failure rates, but that does not mean they don’t fail. I had often watched small businesses come and go in our industry for the better part of 30 years. In the Mobile Car Wash Industry, which for the most part I started in 1979 in California, as there were only a few similar operations around the country at
All you need to do is be aware of what you want the end effect to be and then set your business card up to work the magic for you.
Here are 7 Card Trick ideas:
Get a Most Wanted Response (MWR)
Get Read (Break The Ice)
Get Kept (And Referred To)
Get Passed On
Qualify/Disqualify Prospects
Sell Stuff
Make You A Celebrity
1. Get A Most Wanted Response
This is the action you want your new contact to take next as a result of your communication. In this case it’s your business card that provides the communication.
You are responsible for the outcome of your communication so it goes without saying that you must have a clear outcome in mind to make the most effective use of your business card. If you don't create a business card with a clear idea of what you're expecting as an outcome then you can't expect to generate a consistent response. Your networking will be hit and miss and you’ll miss more opportunities than you deserve to.
Although your eventual goal will be to get someone to buy, buy again and then tell all their friends your first MWR when networking will rarely be “buy my service” straight away. You may want your prospect to give you permission to follow up first or to book a meeting or request more information. These types of response all build the relationship and make your final goal much easier to achieve.
A good first response is to create curiosity and then follow it up with a specific action… Consider the following ideas:
Make Them Visit Your Website And Leave Contact Details By… offering a FREEBIE on the back of your card. You could handwrite the URL (website address) each time you hand one out for that extra personal touch.
Get Them To Set Up A Meeting Immediately By… offering a FREE consultation and providing an appointment reminder form on the back of your card which you fill in as you’re talking to them.
Get Them To Call You As Soon As They Return To Work By… suggesting you have a secret FREE report and repeating your phone number nice and big on the back. You could give them a password or phrase to say when they call to be told more. People love to learn secrets, don’t you?
All along you should be looking to build your credibility
Did you know that credit difficulties can stop you dead in your tracks and keep you from being hired? Credit problems will stress you to the max, strain your personal relationships, crush your morale and possibly paralyze you from taking necessary actions in your job search.It can also stop you from being hired!Remember when you signed on the dotted line of the job application? Somewhere in fine print there was a line that gave the employer the right to run a credit check. A bad credit rating has the effect of ending your candidacy for a job with all too many companies as it is an indication of how you handle fiscal responsi
You are responsible for the outcome of your communication so it goes without saying that you must have a clear outcome in mind to make the most effective use of your business card. If you don't create a business card with a clear idea of what you're expecting as an outcome then you can't expect to generate a consistent response. Your networking will be hit and miss and you’ll miss more opportunities than you deserve to.
Although your eventual goal will be to get someone to buy, buy again and then tell all their friends your first MWR when networking will rarely be “buy my service” straight away. You may want your prospect to give you permission to follow up first or to book a meeting or request more information. These types of response all build the relationship and make your final goal much easier to achieve.
A good first response is to create curiosity and then follow it up with a specific action… Consider the following ideas:
Make Them Visit Your Website And Leave Contact Details By… offering a FREEBIE on the back of your card. You could handwrite the URL (website address) each time you hand one out for that extra personal touch.
Get Them To Set Up A Meeting Immediately By… offering a FREE consultation and providing an appointment reminder form on the back of your card which you fill in as you’re talking to them.
Get Them To Call You As Soon As They Return To Work By… suggesting you have a secret FREE report and repeating your phone number nice and big on the back. You could give them a password or phrase to say when they call to be told more. People love to learn secrets, don’t you?
All along you should be looking to build your credibility
You know - the decision you make when selecting a Merchant Account provider may be much more important than you think. Why? Because you will rely on their service many times a day, as you take in credit card payments for your business.The fees your merchant account provider charges, as a percentage of sales, will add up to tens of thousands, even hundreds of thousands of dollars, over the course of a few years!Bad or mediocre customer service can cost you many hours of nail-biting anxiety as you struggle to straighten out problems that may not even be your fault.Hidden fees can cut into your profits while early term
A good first response is to create curiosity and then follow it up with a specific action… Consider the following ideas:
Make Them Visit Your Website And Leave Contact Details By… offering a FREEBIE on the back of your card. You could handwrite the URL (website address) each time you hand one out for that extra personal touch.
Get Them To Set Up A Meeting Immediately By… offering a FREE consultation and providing an appointment reminder form on the back of your card which you fill in as you’re talking to them.
Get Them To Call You As Soon As They Return To Work By… suggesting you have a secret FREE report and repeating your phone number nice and big on the back. You could give them a password or phrase to say when they call to be told more. People love to learn secrets, don’t you?
All along you should be looking to build your credibility
Faking ItThose two words sum up my experience in overcoming shyness in order to network.Think about. It's what actors do all the time. Fake a personality or characteristics to make a character more believable. Guess what? Everyone can and does do the same thing, even shy people.Networking is communicating, and communicating [face-to-face, written or via telephone] is vital to spread the word about your business. You must be prepared to talk about yourself, what you do and how you can benefit others at a moment's notice. Yet, shy people have a tough time with communication. Presenting themselves in a c
Get Them To Set Up A Meeting Immediately By… offering a FREE consultation and providing an appointment reminder form on the back of your card which you fill in as you’re talking to them.
Get Them To Call You As Soon As They Return To Work By… suggesting you have a secret FREE report and repeating your phone number nice and big on the back. You could give them a password or phrase to say when they call to be told more. People love to learn secrets, don’t you?
All along you should be looking to build your credibility and their level of trust. Your business card isn’t 100% responsible for this process but if it’s wrong you’ll be causing yourself unnecessary problems.
2. Get Read (break the ice)
3. Get Kept (And Referred To)
4. Get Passed On
5. Qualify/Disqualify Prospects
Be explicit about what you do, for whom and in what situation. This will help your card to do the difficult job of separating the wheat from the chaff, in terms of people you’d like to do business with.
A strong, targeted message on your business card will free your phone line up for enquiries from inspired, interested and applicable prospects. People who don’t fit your target will then know not to waste your time or theirs, and if they like you they can pass your details on to people who are right.
6. Sell Stuff
7. Make YOU A Celebrity
A key goal when networking is to stand out and be recognised. When people know your face and know what you can do for whom, introductions and positive gossip will become rampant.
The problem is, people in general, aren’t very good at putting names to faces until they’ve met you a few times. If you want everyone to know your name and to say, “There’s Mr/Mrs X” when you enter a room then here’s a really easy trick…
Put a photo of yourself on your card. Maybe even use up the whole of one side and include a link to a FREEBIE or a quote with it.
Then if you frequent the same networking groups and events often enough, your name will go before you.
It’s also a great ice-breaker and gets people to take a second look.
Some people believe that a picture could put people off who judge by appearances (ie too young, too old, don’t like the colour of that sweater etc). My question is… Do you want clients who make such assumptions in the first place? If not then fine. If you do then this might not work for you.
Did you want tricks 2, 3, 4 & 6 too? If you want all the top 7 Tricks plus loads of other ideas, including examples of real business cards and a business card makeover, then you can have them for free by going to www.leanmarketing.co.uk/card-shark
Speak Soon
'Dangerous' Debbie Jenkins
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