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Answer Upon - Your Baby's Ugly..and You've Got Bad Breath
Let’s get the facts straight. Working as a professional in the hospitality industry is no cakewalk. You are required to work long hours without the weekends off and round the clock during the holiday rush. To top it all, the guests are sometimes rude. It definitely takes nerves of steel to face all this and more. It’s a torture to see your kith and kin have the time of their life holidaying while you slog to please others’ folks. And all this with a perpetual smile on your face. But, despite all these shortcomings, the perks offered, the awesome money involved, and the benefit of working
If you’re going to succeed, then someone needs to tell you if your baby’s ugly or you’ve got bad (corporate) breath. So here are some blunt yet truthful thoughts for your business, and perhaps you:
• GET OVER YOURSELF: Know yourself, trust yourself, believe in yourself...then Get Over Yourself. You’re really not the smartest person in the world. You bui
It's tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to rely on the postal system. Maybe you use a combination of both. Whatever your preference, the writing on the wall for any business is clear: you need direct mail. Used effectively, this is your trigger to sales.How do you go about it? You need lists. Maybe you already have one. Use it as a first phase to tell your customers about what you have for them that's new. If you don't have anything new, set about correcting that. Whatever it i
After years of building my own companies and consulting growing businesses, I’ve come to the realization that too many business owners can’t see their business through an objective eye, which often leads to their demise. It takes an incredible amount of intense drive, determination and a strong ego to breathe life into a business and create products from scratch, but it’s also that same ego that won’t let a business owner be objective about what their business needs to succeed. The business is up and running at light-speed and management doesn’t have the time or willingness to stand back and take a real look at what they have created. They are too close to the problems to see them. Just like a proud parent, they have spent sweat and time creating this “baby,” and they refuse to believe that it might be less than perfect.
I call this the “business parent trap.” It is in this trap that business owners often create and introduce products that would not test out in the marketplace. There’s an attitude of “Hey, it’s gotta be great because I thought of it.”
I’ve found that there are usually two basic things wrong with a business: the product (the Baby) and the management (the Breath).
So how do you assess your business? Are your employees going to tell you that you’re headed in the wrong direction? Not likely. Occasionally a consultant will be brought in to review the company’s performance in a given area. Unfortunately, when management does bring in a consultant, they often are really looking for affirmation – not straight-forward constructive criticism. Sadly, some consultants are more than willing to “affirm for a fee.”
If you’re going to succeed, then someone needs to tell you if your baby’s ugly or you’ve got bad (corporate) breath. So here are some blunt yet truthful thoughts for your business, and perhaps you:
• GET OVER YOURSELF: Know yourself, trust yourself, believe in yourself...then Get Over Yourself. You’re really not the smartest person in the world. You buil
Most businesses have their "heroes". They’re the trend-setters who lay the foundation for the rest to follow.In the publicity business, the real trend-setters are the Press Agents. They’re the people who literally "create" news stories.They’re people like George Evans. His company was hired to take a relatively unknown Vegas lounge singer called Frank Sinatra and try to make him into a star. Evans hired a dozen girls, at $5 each, to jump and scream "Oh Frankie, Oh Frankie" and toss flowers at the stage. They met and practiced in the basement at the Paramount Cas
I call this the “business parent trap.” It is in this trap that business owners often create and introduce products that would not test out in the marketplace. There’s an attitude of “Hey, it’s gotta be great because I thought of it.”
I’ve found that there are usually two basic things wrong with a business: the product (the Baby) and the management (the Breath).
So how do you assess your business? Are your employees going to tell you that you’re headed in the wrong direction? Not likely. Occasionally a consultant will be brought in to review the company’s performance in a given area. Unfortunately, when management does bring in a consultant, they often are really looking for affirmation – not straight-forward constructive criticism. Sadly, some consultants are more than willing to “affirm for a fee.”
If you’re going to succeed, then someone needs to tell you if your baby’s ugly or you’ve got bad (corporate) breath. So here are some blunt yet truthful thoughts for your business, and perhaps you:
• GET OVER YOURSELF: Know yourself, trust yourself, believe in yourself...then Get Over Yourself. You’re really not the smartest person in the world. You bui
Most people spend approximately 25% to over 67% of their waking hours working. Eventually, most everyone will want to work in a career that they enjoy and are paid well enough to live a prosperous life. Yet, far too many people end up being miserable in their job and find themselves stuck in a career that they did not choose. People then get discouraged, produce less, and become disgruntled. Unfortunately, people then blame themselves or those they work for, when in truth there is rarely anything wrong with them or the people they work for. Instead, maybe their job se
I call this the “business parent trap.” It is in this trap that business owners often create and introduce products that would not test out in the marketplace. There’s an attitude of “Hey, it’s gotta be great because I thought of it.”
I’ve found that there are usually two basic things wrong with a business: the product (the Baby) and the management (the Breath).
So how do you assess your business? Are your employees going to tell you that you’re headed in the wrong direction? Not likely. Occasionally a consultant will be brought in to review the company’s performance in a given area. Unfortunately, when management does bring in a consultant, they often are really looking for affirmation – not straight-forward constructive criticism. Sadly, some consultants are more than willing to “affirm for a fee.”
If you’re going to succeed, then someone needs to tell you if your baby’s ugly or you’ve got bad (corporate) breath. So here are some blunt yet truthful thoughts for your business, and perhaps you:
• GET OVER YOURSELF: Know yourself, trust yourself, believe in yourself...then Get Over Yourself. You’re really not the smartest person in the world. You bui
Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up. Even professional sales people have leaky follow up when they stop after one or two contact points. How much business are you letting get lost to your leaky pipes. Here are some ways to tape them up or you may have to replace some fittings: 1. Do a check up of your follow-up system from the time of precontact to six months later. Since only 2% of sales occur after a first contact and
So how do you assess your business? Are your employees going to tell you that you’re headed in the wrong direction? Not likely. Occasionally a consultant will be brought in to review the company’s performance in a given area. Unfortunately, when management does bring in a consultant, they often are really looking for affirmation – not straight-forward constructive criticism. Sadly, some consultants are more than willing to “affirm for a fee.”
If you’re going to succeed, then someone needs to tell you if your baby’s ugly or you’ve got bad (corporate) breath. So here are some blunt yet truthful thoughts for your business, and perhaps you:
• GET OVER YOURSELF: Know yourself, trust yourself, believe in yourself...then Get Over Yourself. You’re really not the smartest person in the world. You bui
How often is the Sales team on one side of an organization while Service is on the other?How often does this ‘divide’ lead to the loss of possible sales, more tension between the groups, and negative service experiences and perceptions for the customer?At one high-end European car dealer, the physical separation between Sales and Service was so thick, they called it the Berlin Wall.It doesn’t need to be this way!In a bold effort to bring these groups together, the car dealer tore down the physical wall separating Service from Sales.The sales staff were
If you’re going to succeed, then someone needs to tell you if your baby’s ugly or you’ve got bad (corporate) breath. So here are some blunt yet truthful thoughts for your business, and perhaps you:
• GET OVER YOURSELF: Know yourself, trust yourself, believe in yourself...then Get Over Yourself. You’re really not the smartest person in the world. You built the business and know it better than anyone else, but no one else really cares how much you know.
• SPECTATOR SPORT: Conversation with you should not be a spectator sport for others. Remember that there’s a huge difference between listening and merely waiting for your turn to talk. You hired your employees and perhaps a consultant because you assumed they had brains, so let them use them. Ask questions and listen to answers.
• JUST ANOTHER PRODUCT: Realize that even though you think that your new product or service is the greatest thing since the flip-top beer can, the world just sees one more product and must be convinced. You created this product and you know every function of it, but customers do not buy functions, they buy only benefits. Whether your product is a high tech internet service or office furniture, you must show how it is uniquely beneficial to your customer. Functionality makes your products work, Benefits make them sell.
• PAPER WEIGHT: If you have the high tech inventive skills to create a product, chances are that you don’t have the skills to market and sell it. Many small business owners think that marketing and sales are the simplest part of their business, so it is almost an afterthought. There is only one reason that inferior products outsell better ones; and that is successful marketing. Think of your marketing plan as the complete story book that sells your product. If your story book is a best seller, then your product will be a best seller. Without the right story that will build sales and distribution, your wonderful product is just another paper weight head for a land fill.
• STAND BACK: Your competitors are not all stupid. Guess what? They think their babies are cute too, and they may tell better stories that make them look even better than yours. So stand back and look
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