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Answer Upon - Small Business Opportunities And The Ten's
Quality control in franchising companies is paramount and all franchising companies must have strict guidelines to insure consistency. To insure this takes place throughout your franchise system you must make this a policy in your confidential operations manual. Your first step should be to make an outline of your policies and reasons behind them, since you might need help getting started please feel free to print this article and modify the outline below to best fit your specific business and vision for your company.Next sit down with a legal pad and a pen when you have some quite time and write out several paragraphs for each item. Once completed with this task you have a workable rough draft. Type it up and make copies for the boardroom. After various other ideas and concepts are kicked around make a couple of revisions and have it properly formatted and type set with cool graphics. This final copy should become Gospel and your new company mantra. Trust me on this, you need a quality control manual and policy that everyone can grab hold of. Think on this.QUALITY CONTROLSI. OVERVIEWA. Insuring Repeat BusinessB. Strong ReputationC. Supplies On HandD. Word Of MouthE. Franchisor’s GuidelinesII. AREA REPRESENTATIVESA. Help You Watch ManagersB. Field ComplaintsC. Set Up Bonus Programs (Employees)D. Refresher Courses On SiteE. Break In New EmployeesIII. FRANCHISORA. Direct Mail ProgramB. Franchisee Contract RenewalC. Training CrewsD. Designated RepresentativeIV. EQUIPMENT MAINTENANCEV. TIMELINESSVI. SERVICEA. Same As QualityB. You Can’t Have One Without The Other
Fear Of Failures - Fear of failure is The "Grand Daddy" of them all. Far too many dreams have suffocated and died because of it. Fear resides where knowledge does not exist; the more you know about anything the less intimidated that you feel. Replace your fears with knowledge and watch your performance leap.
==>TEN INSIGHTS ON FAILURE Failure & Perception - Put failure in the right perspective, it's an opportunity for regrouping and evaluation while accepting the experience as part of the journey of success. Rich lessons are the fruit of failure and your can extract them at will.
Failure & Change - Change depreciates the value of past information, thus making predictions difficult, ambiguous, and correspondingly risky. In the presence of change, you must adjust your course-of-action to align with desirable new realities.
Failure & Limitation - In a world of limitation, the fundamental question is not whether people should accept failure. Rather, the question is how to anticipate failure and redirect resources to grow from the experience.
Failure & Information - Information scarcity will present itself somewhere, somehow, sometime. The key is to learn from what this new failure teaches and prevent it, if at all possible, from happening again.
Failure & Perfection - Perfection is unattainable, but failure is always possible! Any assumption regarding perfection stands at odds with the most fundamental premise of success: failure is inevitable.
Failure & Planning - Because the future is so hard to predict, we must attempt to pierce uncertainties fog as best we can. Your goal is to estimate and anticipate failures with tolerable precision.
Failure & Execution - Failure is not only the output of an unsuccessful activity; it is also the input of a successful one. Performance only changes and improves to the degree that you change and improve.
Failure & Mistakes - Those with an eye for success respond first by anticipating mistakes. Second, we accept responsibility for them. Life is for learning lessons and mistakes are some of your best teachers.
Failure & Consequence - Some look at failure as an extremely blunt instrument and surrender their dreams because of its potential consequences. Although tempting, do not allow the consequences of failure to harden your heart.
Failure & Progress - The world is littered with the victims of failure. Yet failure leads to victory. Use each failure as feedback in your constant progression toward your goals. Our world is one of adjustment, of conflict, and of mutual gains and losses. In short, of failure and progress.
==>TEN PRECONDITIONS OF PERSONAL DEVELOPMENT
Intellectual Curiosity: A passion to understand the changing forces swirling around you, an eagerness to learn them faster, and recognition that learning is an unending journey.
Humility: A pervasive acknowledgement that no one can have all the answers. You must have a willingness to learn from others.
Self-Criticism: A logical extension of humility. A constant questioning of conventional wisdom and a keen awareness that success invariably sows the seeds of failure.
A High Tolerance for Ambiguity, Complexity and Change: Learning is experimental. Thrive on change; don't allow yourself to be intimidated by its rough and unpolished exterior. Complexity and ambiguity are simply part of the 21st Century condition.
Experimentation: It is only by experimenting with new approaches, monitoring the results and incorporating the feedback into new initiatives that learning takes place.
A Hunger for Feedback: A genuine eagerness to reach out and get performance feedback from a variety of sources, and a willingness to listen to it and make changes.
Learning by Doing: Have a bias towards action. The use of real-world tests is a much more fertile source of learning than abstract speculation.
An Appreciation for Failure and Mistakes: Learning is more a product of failure than success will ever be. View experiments as desirable, mistakes as inevitable and failures as the raw protein necessary for success.
Systematic Met
In any sale, the buyer’s caution flag goes up at every point of the sale. Why? It’s the fear of risk. How do you overcome that natural aversion to risk? It’s by incrementally building trust at every step of the way.The amount of trust needed is directly proportional to the buyer’s perceived risk. Write that down as a mathematical formula and put it on your wall if you wish.First, establish a process with clearly defined phases. There might be six, four or even three phases in your process. Start working back from the end phase where you have a sale, a new client.At that point the buyer’s trust is so high that the risk that they feel is overcome by their trust in you to deliver the benefits.Notice the word “feel”. The prospect feels risk, the prospect feels trust. This is an emotional thing, not logical. They must increase their emotion of trust with each step of your process.Your sales process must flow from low risk to high risk. So that commitment also flows from low commitment to high commitment. At each step trust must be increased for that prospect to overcome the fear of risk and make a commitment.Examples of phases:A face to face appointment presents a high risk. Appointments get cancelled, or declined, because prospects do not trust there will be enough value for them. They have to give you time, and fear the risk of being sold something. If the appointment is set after trust is established in a previous phase, then you will increase your success dramatically.Directing someone to your website is a low risk for them. They get to build trust by learning about you and your services without you being present. The website should contain the offer for the next step, for example a seminar, or group meeting, or an appointment. Visiting your website should build enough trust for them to go the next phase in your process.A presentation or demonstration can be a high risk event. Once again, they fear getting sold. But if you have built up enough trust to attend the demonstration, then you can establish enough trust for them to buy your services.Build a simple picture of how your process flows from phase to phase, and the metrics for each phase clearly defined so you have a baseline to know how well you are doing.Conclusion:These phases are not necessarily the right ones for your process for increasing trust. You need to discover your own best process. You will always find someone who jumps over a phase because trust is high enough, and that’s great. But the majority of prospects are not like that.Remember our equation: Trust is directly proportional to perceived risk. Work to build that trust at each phase, and your sales will
One of my favorite quotes is by Alfred d'Souza. It goes like this:
"For a long time it had seemed to me that life was about to begin, real life. But there was always some obstacle in the way, something to be got through first, some unfinished business, time still to be served, a debt to be paid. Then life would begin. At last it dawned on me that these obstacles were my life." - Alfred d'Souza
What I love about the above quote is that it has a very strong yet well hidden message in it.
Let me attempt to have you get it!
Any business that belongs to you is better than any job where all you end up doing is making someone else's dreams come true at your expense.
However, where most people fail in business, as in Life, is when they find themselves waiting for their issues to get handled before ever even starting on their own road toward their very own dreams and aspirations.
You see; most people fail in business because they never get started in the first place. "there was always some obstacle in the way, something to be got through first"
Hence they shut down their project prematurely, somehow justifying the act because of some circumstance that was in the way (not enough money, experience etc.) Yet, they fail to realize that this wasn't something new in their lives.
They get sucked in to the drift of being human. They give up! They abandon ship!
Most small business opportunities start-up as solutions driven projects, backed by much enthusiasm. Yet they end up as "just another string" of events and small bursts of activities (brilliantly executed with much success I might add) ending by making yet another "almost successful entrepreneur" right about his or her failure.
I have been working closely with YOU for many years now and this, I have discovered to be true.
The real challenge with small business opportunities as opposed to big business opportunities is that; with a small business, less is at stake making it easy to give up.
Big business means higher stakes. You can't walk away for big business the way you can from small businesses. There simply is no option to walk away...
Herein lies one of the best kept secrets in business (there are many others but this is one of my favorites. I call it the "NO BACK DOOR" approach. It requires a unique commitment to keeping your word. It also requires a further commitment to keeping that commitment of keeping your word.
Once your commitment is in place, all you need to succeed is to commit to it "NO MATTER WHAT". Success is inevitable inside this kind of commitment. Failure (the back door in this case) is just not an option. You are doomed to honor your WORD as YOUR SELF and you give your word to yourself.
"Yeah right", you say!
Yup! That's right!
At least, I believe it to be one of the most profound truths about business... and success in Life for that matter.
So how does one apply a truth such as this in real Life?
First, there must exist "thinking" (and I mean original thought), not all this nonsense that you and I call thinking.
I refered, in an earlier Newsletter, to that "little voice" we listen to while we shower in the morning. The joke is that we believe these (automatic) thoughts to be thinking.
Sorry guys and girls! These are just thoughts. Quite different from thinking! Yours and my automaticity is our worst enemy as entrepreneurs. We must find a way to break the drift (of these thoughts) and replace it with a new kind of thinking. The kind of thinking that wasn't going to happen anyway. Therein lies, I believe, many more ideas and secret keys to lead you to whatever level of success you desire.
At this point, I'd like to share some guidance, some fundamental laws of business that if you put a little heart and lots of thinking into them, you will find yourself supercharged for success.
Small Business Opportunities are everywhere to be found. Whatever business opportunities attract you, remember to apply some golden rules. I must thank Quincy Scarborough for his great insights into the following passages.
Here are a few:
==>TEN RULES FOR SUCCESS IN THE NEW MILLENNIUM
Expect Volatility - We are witnessing an exponential increase in the velocity, complexity, and unpredictability of change. This increase creates a hyper-competitive international environment that bears little resemblance to the one that existed even five years ago.
Invent New Rules - Invent your own and make others follow you! Competitive advantages and profits will belong to innovators who transcend the existing parameters of competition.
Innovate or Die - Develop conscious strategies and mechanisms to promote consistent innovation. Resting on your laurels is simply not an option: winners are innovating and surpassing themselves constantly.
Break Barriers - 21st Century companies must dismantle the internal barriers that so often separate people, departments and disciplines. The boundaries between firms and their outside suppliers, customers and sometimes even competitors are also under severe pressure.
Be Fast - Implementation is everything and it better be fast. These days it's far better to be 80 percent right and quick than 100 percent and three months late.
Think Like an Entrepreneur - The days of depending on corporate size and reputation to drop opportunities in your lap are over. Entrepreneurs go out and make things happen and allow themselves to fail and improve because of it.
Think Global - The fastest growing markets in the world today are outside North America. Companies can and do now shop in a single global supermarket for just about everything.
Keep Learning - At the end of the day, the only truly sustainable competitive advantage will be your ability to learn faster and better than your competitors, and to turn that learning into new products, services and technologies before your competitors can imitate your last innovation.
Measure Performance Differently - Concentrate on key strategic and profitability drivers, ones that reveal the underlying dynamics of your business, focus your energy on what really drives the future success of your business.
Be Nice - The place to improve the world is first in one's own heart and hands and then work outward from there. If we improve ourselves by doing good for others, we build a solid bridge for success in the 21st century.
==>TEN LAWS OF FOCUS
Your Focus Needs to be Simple and Clear - Think transparent. What you are aiming for should be obvious. Ambiguity has no place in your success
Your Focus Needs to be Memorable - Your mind should be stimulated by the smallest of coincidences, even if you are not thinking about your goals at the time.
Your Focus Needs to be Powerful - Power comes from clarity. The clearer you are about what you want, the more personal power you develop and the more energized you are to achieve it.
Your Focus Needs an Enemy -At each moment you are moving either toward or away from your goals. In addition to your desires, the things that move you away such as bad habits, competition, or the threat of mediocrity are the enemies you need in order to keep you motivated to do right or better.
Your Focus Needs Short and Long Term Objectives - Long-term focus and planning is more about understanding the consequences and impact of short-term focus and decisions than about long term decisions themselves. You need a healthy respect and understanding of the two.
Your Focus Will Not Appeal to Everybody - Successful is different to each individual. Don't be surprised if you receive resistance to your goals. Better yet, expect it!
Your Focus Will Not Be Instantly Successful - Life is a process, not an event. Maintain reasonable expectations. Rome wasn't built in a day, and they were using local talent.
Your Focus is Not a Product - The hand can not touch your focus, only your heart. Concentrate on the benefits received, the feeling enjoyed. That's what matters most!
Your Focus Does Not Come Without a Price - Success requires many things. Sacrifice is one of them. Be prepared do what you have to do to achieve your goals.
Your Focus is Not Forever - Everything changes. There is a shelf life, even to your goals.
==>TEN COMMANDMENTS OF GOAL SETTING
Thou Shall Be Decisive - Success is a choice. You must decide what you want, why you want it, and how you plan to achieve it. No one else can, will, or should do that for you
Thou Shall Stay Focused - A close relative to being decisive, but your ability to sustain your focus from beginning to end determines the timing and condition of your outcomes.
Thou Shall Welcome Failure - The fundamental question is not whether you should accept failure. You have no choice but to expect it as a temporary condition on the pathway of progress. Rather, the question is how to anticipate failure and redirect resources to grow from the experience.
Thou Shall Write Down Thou Goals - Your mind while blessed with permanent memory is cursed with lousy recall. People forget things. Avoid the temptation of being cute; Write down your goals.
Thou Shall Plan Thoroughly - Planning saves 10 to 1 in execution. Proper planning prevents poor performance.
Thou Shall Involve Others - Nobody goes through life alone. Establish your own "Personal Board of Directors", people whose wisdom, knowledge and character you respect to help you achieve your goals.
Thou Shall Take Massive Action - Success is not a spectator sport - achievement demands action. You cannot expect to arrive at success without having made the trip.
Thou Shall Reward Thyself - Rewards work! Think of what you will give yourself as a result of your hard work, focus and persistence – you deserve it!
Thou Shall Inspect What Thou Expect - The Shelf life of all plans is limited. No plan holds up against opposition. Everything changes. Therefore inspect frequently and closely, it's an insurance policy on your success.
Thou Shall Maintain Personal Integrity - Maintain your commitment to your commitment. Set your goals, promise yourself that you will achieve them. Eliminate wiggle room and excuses. That's personal integrity!
==>TEN STEPS TO ACHIEVING ANY GOAL
Write It Down - Goals are specific, measurable, and time-bounded. Write your goals so that they reflect all three components.
List Your Personal Benefits - Identify exactly "Why" you want to achieve this goal. List all the ways you will you benefit personally.
Analyze Your Current Position - Success is information dependent. You need integrity in your information. Identify exactly your specific strengths, weaknesses, and opportunities as it relates to achieving this goal.
Identify Obstacles and Risks - List everything that could possibly prevent you from achieving this goal.
Identify Investments and Sacrifices - List everything, including time, money, and sacrifices that you can anticipate.
Knowledge Requirements - Identify what additional knowledge you need to acquire or have access to.
Support Team - List the people, groups, and organizations you may need help from as well as the specific role each one plays.
Develop Your Plan - List in chronological order each activity and their corresponding target dates for completion. Use all the information gathered in previous steps to develop your plan.
Set a Deadline - Determine on what date you will achieve this goal
Reward and Celebrate - Identify your reward for the achievement of this goal. You deserve it!
==>TEN MYTHS & REALITIES OF GOAL-SETTING
Goal Setting is Not That Important. Reality: Success Requires Goals - End of Story! A life of meaning needs goals and specific plans to achieve them. Success does not happen by accident.
Goal Setting is Difficult and Takes Too Much Time. Reality: Performance is accelerated by time invested in strategy. The game of life is won behind the scenes, in time spent on preparation.
New Years is the Best Time To Set Goals. Reality: There's no better time than now to take control of your life. Goal Setting is not about timing it's about decision. This life is not a dress rehearsal; it's the only one you've got.
Goals Don't Need To Be Written. You Can Keep Them In Your Head. Reality: Written goals clarify thinking, objectify their potential, and reinforce commitment. The palest ink is better than the strongest memory. Your mind can only take in new information at the expense of losing old.
Long-Term Planning Is A Waste of Time. Reality: Your Future deserves consideration. It will someday be your present reality. It's worth considering seriously.
A Good Plan Is All You Need To Be Successful. Reality: Success is active, not passive. All plans require action. Preparation is no Substitute for action. Commit to the philosophy of implement now - perfect later.
The Best Way To Achieve a Goal Is To Just Begin. Reality: Action without planning is the root cause of most failure Success is a choice. With a plan to lead you, you can figure out how to get where you are going.
All It Takes is Hard Work To Achieve Your Goals. Reality: Hard work is important, but working smart is mandatory. Quit trying harder, look for new solutions, and you will accomplish far more in far less time with only a fraction of the effort you have been giving.
I Can Do It On My Own. I Don't Need Help. Reality: Success requires cooperation. Nobody does it alone. In order to achieve more you must learn to help yourself. Success requires the cooperation of others.
Goals Only Need to Be Reviewed Once a Year. Reality: Inspect what you expect. Everything changes. Your goals must keep shaping, shifting and flexing to fit these fast-changing times. Adopt a regular and consistent Review process.
==>TEN GOALS WORTH PURSUING
Personal Development - The single best investment any of us can ever make is in our own personal growth and development. The accumulation of knowledge means everything to your future.
Excellent Physical Health - Your body impacts everything you do. Take good care of it through proper nourishment, exercise and rest.
Rest, Relaxation and Renewal - We must take good care of ourselves without feeling guilty.
Building a Loving Family - Family is the emotional core of our lives. We should make constant deposits into everyone's emotional bank account.
Intimate Relationships With Your Friends - Surround yourself with nourishing friends. Share yourself with them and let them share themselves with you.
Involvement In Your Community - The definition of a life well lived must include a commitment to serving others.
Excellence in Your Work - Develop a reputation for excellence. A sincere commitment to excellence is a noble goal.
Financial Freedom - Money is important. Exercise wisdom in all your financial dealings.
A Comfortable, Loving Home - The single biggest investment most of us will ever make should be comfortable and lined with love.
Peace of Mind - There is no substitute for peace of mind. Everything you do either supports it or takes away from it.
==>TEN REASONS WHY PEOPLE FAIL
Taking Action Without Planning - When it comes to your goals and future, impulsiveness is the mother of regret. Considerable thought must be given to the ends as well as the means of your strategy.
Planning Without Taking Action - Endless preparation is worse than action without planning. Accept that things will never be perfect. Questions will forever exist. Plan well and launch!
Unrealistic Timeframes and Expectations - Life is a process not an event. Nothing great was ever built easily. Exercise wisdom and learn to be patient. Unfortunately most things in life take longer and cost more than the best-laid plans anticipate.
Reasons "Why" Are Unclear - Why you want to achieve a goal is more important than the goal itself. Before taking action on anything it is imperative that you ask yourself this key question: "Why do I want to achieve this goal?"
Denial of Reality - It's far easier to deny reality than it is too accept it. And far too many people take the easy way Success is information dependent, when we deny reality for whatever reason, we devalue the integrity of our information, thus ensuring failure.
Conflicting Values - When we have not clarified our reasons why or defined what success someone else's definition. When that occurs values are sure to be in conflict and progress is short- circuited.
Diffusion of Energy - Attempting to do too much is a recipe for mediocrity. Rather than doing an excellent job at a few chosen goals we spread our energies over a vast terrain and diffuse what matters most; time and energy.
Lack of Focus - Success demands focus. It is the hallmark of all truly great people. Your ability to get and remain focused or lack there of is perhaps the key determinant of your success.
Trying To Do It All Alone - Nobody goes through life alone, we all need the cooperation and assistance of others. Put your pride aside and learn to ask for help when you need it. Learn to leverage and share knowledge for your own well being as well as for others who are dependent upon your cooperation.
Fear Of Failures - Fear of failure is The "Grand Daddy" of them all. Far too many dreams have suffocated and died because of it. Fear resides where knowledge does not exist; the more you know about anything the less intimidated that you feel. Replace your fears with knowledge and watch your performance leap.
==>TEN INSIGHTS ON FAILURE Failure & Perception - Put failure in the right perspective, it's an opportunity for regrouping and evaluation while accepting the experience as part of the journey of success. Rich lessons are the fruit of failure and your can extract them at will.
Failure & Change - Change depreciates the value of past information, thus making predictions difficult, ambiguous, and correspondingly risky. In the presence of change, you must adjust your course-of-action to align with desirable new realities.
Failure & Limitation - In a world of limitation, the fundamental question is not whether people should accept failure. Rather, the question is how to anticipate failure and redirect resources to grow from the experience.
Failure & Information - Information scarcity will present itself somewhere, somehow, sometime. The key is to learn from what this new failure teaches and prevent it, if at all possible, from happening again.
Failure & Perfection - Perfection is unattainable, but failure is always possible! Any assumption regarding perfection stands at odds with the most fundamental premise of success: failure is inevitable.
Failure & Planning - Because the future is so hard to predict, we must attempt to pierce uncertainties fog as best we can. Your goal is to estimate and anticipate failures with tolerable precision.
Failure & Execution - Failure is not only the output of an unsuccessful activity; it is also the input of a successful one. Performance only changes and improves to the degree that you change and improve.
Failure & Mistakes - Those with an eye for success respond first by anticipating mistakes. Second, we accept responsibility for them. Life is for learning lessons and mistakes are some of your best teachers.
Failure & Consequence - Some look at failure as an extremely blunt instrument and surrender their dreams because of its potential consequences. Although tempting, do not allow the consequences of failure to harden your heart.
Failure & Progress - The world is littered with the victims of failure. Yet failure leads to victory. Use each failure as feedback in your constant progression toward your goals. Our world is one of adjustment, of conflict, and of mutual gains and losses. In short, of failure and progress.
==>TEN PRECONDITIONS OF PERSONAL DEVELOPMENT
Intellectual Curiosity: A passion to understand the changing forces swirling around you, an eagerness to learn them faster, and recognition that learning is an unending journey.
Humility: A pervasive acknowledgement that no one can have all the answers. You must have a willingness to learn from others.
Self-Criticism: A logical extension of humility. A constant questioning of conventional wisdom and a keen awareness that success invariably sows the seeds of failure.
A High Tolerance for Ambiguity, Complexity and Change: Learning is experimental. Thrive on change; don't allow yourself to be intimidated by its rough and unpolished exterior. Complexity and ambiguity are simply part of the 21st Century condition.
Experimentation: It is only by experimenting with new approaches, monitoring the results and incorporating the feedback into new initiatives that learning takes place.
A Hunger for Feedback: A genuine eagerness to reach out and get performance feedback from a variety of sources, and a willingness to listen to it and make changes.
Learning by Doing: Have a bias towards action. The use of real-world tests is a much more fertile source of learning than abstract speculation.
An Appreciation for Failure and Mistakes: Learning is more a product of failure than success will ever be. View experiments as desirable, mistakes as inevitable and failures as the raw protein necessary for success.
Systematic Meth
I recently attended a conference where Alfie Kohn ("Punished By Rewards", "Unconditional Parenting", etc.) spoke about parenting a child. As he described healthy ways of parenting, I was struck by the commonalities of a parent/child and a business/client relationship. One of his speeches was summarized by "Talk Little, Ask Lots" - stop talking and be curious about the other person's needs and feelings. As a business person you want to engage in a dialogue to understand the potential client's needs and build trust. After you've introduced yourself, shift the conversaiton back to the client. What's their problem? When does it need to be solved? What have they tried? What's their budget? Only after you've asked these questions can you begin to figure out if you can help them. Are they are trying to solve a symptom or a problem? Is this problem a match for your business (sometimes the best service you can provide is a referral to an expert)? Remember, the goal of the conversation/meeting is to develop a long-term relationship. If you can communicate with passion, honesty, and wisdom you're well on your way to bridging the divide between prospect and client. It's important to actively listen to others. We often spend most of our time in conversation waiting for our chance to jump in and impress the other person by our knowledge (or to simply talk about yourself). Pretend you're a radio interviewer: really try to get to know the person in front of you.
Invent New Rules - Invent your own and make others follow you! Competitive advantages and profits will belong to innovators who transcend the existing parameters of competition.
Innovate or Die - Develop conscious strategies and mechanisms to promote consistent innovation. Resting on your laurels is simply not an option: winners are innovating and surpassing themselves constantly.
Break Barriers - 21st Century companies must dismantle the internal barriers that so often separate people, departments and disciplines. The boundaries between firms and their outside suppliers, customers and sometimes even competitors are also under severe pressure.
Be Fast - Implementation is everything and it better be fast. These days it's far better to be 80 percent right and quick than 100 percent and three months late.
Think Like an Entrepreneur - The days of depending on corporate size and reputation to drop opportunities in your lap are over. Entrepreneurs go out and make things happen and allow themselves to fail and improve because of it.
Think Global - The fastest growing markets in the world today are outside North America. Companies can and do now shop in a single global supermarket for just about everything.
Keep Learning - At the end of the day, the only truly sustainable competitive advantage will be your ability to learn faster and better than your competitors, and to turn that learning into new products, services and technologies before your competitors can imitate your last innovation.
Measure Performance Differently - Concentrate on key strategic and profitability drivers, ones that reveal the underlying dynamics of your business, focus your energy on what really drives the future success of your business.
Be Nice - The place to improve the world is first in one's own heart and hands and then work outward from there. If we improve ourselves by doing good for others, we build a solid bridge for success in the 21st century.
==>TEN LAWS OF FOCUS
Your Focus Needs to be Simple and Clear - Think transparent. What you are aiming for should be obvious. Ambiguity has no place in your success
Your Focus Needs to be Memorable - Your mind should be stimulated by the smallest of coincidences, even if you are not thinking about your goals at the time.
Your Focus Needs to be Powerful - Power comes from clarity. The clearer you are about what you want, the more personal power you develop and the more energized you are to achieve it.
Your Focus Needs an Enemy -At each moment you are moving either toward or away from your goals. In addition to your desires, the things that move you away such as bad habits, competition, or the threat of mediocrity are the enemies you need in order to keep you motivated to do right or better.
Your Focus Needs Short and Long Term Objectives - Long-term focus and planning is more about understanding the consequences and impact of short-term focus and decisions than about long term decisions themselves. You need a healthy respect and understanding of the two.
Your Focus Will Not Appeal to Everybody - Successful is different to each individual. Don't be surprised if you receive resistance to your goals. Better yet, expect it!
Your Focus Will Not Be Instantly Successful - Life is a process, not an event. Maintain reasonable expectations. Rome wasn't built in a day, and they were using local talent.
Your Focus is Not a Product - The hand can not touch your focus, only your heart. Concentrate on the benefits received, the feeling enjoyed. That's what matters most!
Your Focus Does Not Come Without a Price - Success requires many things. Sacrifice is one of them. Be prepared do what you have to do to achieve your goals.
Your Focus is Not Forever - Everything changes. There is a shelf life, even to your goals.
==>TEN COMMANDMENTS OF GOAL SETTING
Thou Shall Be Decisive - Success is a choice. You must decide what you want, why you want it, and how you plan to achieve it. No one else can, will, or should do that for you
Thou Shall Stay Focused - A close relative to being decisive, but your ability to sustain your focus from beginning to end determines the timing and condition of your outcomes.
Thou Shall Welcome Failure - The fundamental question is not whether you should accept failure. You have no choice but to expect it as a temporary condition on the pathway of progress. Rather, the question is how to anticipate failure and redirect resources to grow from the experience.
Thou Shall Write Down Thou Goals - Your mind while blessed with permanent memory is cursed with lousy recall. People forget things. Avoid the temptation of being cute; Write down your goals.
Thou Shall Plan Thoroughly - Planning saves 10 to 1 in execution. Proper planning prevents poor performance.
Thou Shall Involve Others - Nobody goes through life alone. Establish your own "Personal Board of Directors", people whose wisdom, knowledge and character you respect to help you achieve your goals.
Thou Shall Take Massive Action - Success is not a spectator sport - achievement demands action. You cannot expect to arrive at success without having made the trip.
Thou Shall Reward Thyself - Rewards work! Think of what you will give yourself as a result of your hard work, focus and persistence – you deserve it!
Thou Shall Inspect What Thou Expect - The Shelf life of all plans is limited. No plan holds up against opposition. Everything changes. Therefore inspect frequently and closely, it's an insurance policy on your success.
Thou Shall Maintain Personal Integrity - Maintain your commitment to your commitment. Set your goals, promise yourself that you will achieve them. Eliminate wiggle room and excuses. That's personal integrity!
==>TEN STEPS TO ACHIEVING ANY GOAL
Write It Down - Goals are specific, measurable, and time-bounded. Write your goals so that they reflect all three components.
List Your Personal Benefits - Identify exactly "Why" you want to achieve this goal. List all the ways you will you benefit personally.
Analyze Your Current Position - Success is information dependent. You need integrity in your information. Identify exactly your specific strengths, weaknesses, and opportunities as it relates to achieving this goal.
Identify Obstacles and Risks - List everything that could possibly prevent you from achieving this goal.
Identify Investments and Sacrifices - List everything, including time, money, and sacrifices that you can anticipate.
Knowledge Requirements - Identify what additional knowledge you need to acquire or have access to.
Support Team - List the people, groups, and organizations you may need help from as well as the specific role each one plays.
Develop Your Plan - List in chronological order each activity and their corresponding target dates for completion. Use all the information gathered in previous steps to develop your plan.
Set a Deadline - Determine on what date you will achieve this goal
Reward and Celebrate - Identify your reward for the achievement of this goal. You deserve it!
==>TEN MYTHS & REALITIES OF GOAL-SETTING
Goal Setting is Not That Important. Reality: Success Requires Goals - End of Story! A life of meaning needs goals and specific plans to achieve them. Success does not happen by accident.
Goal Setting is Difficult and Takes Too Much Time. Reality: Performance is accelerated by time invested in strategy. The game of life is won behind the scenes, in time spent on preparation.
New Years is the Best Time To Set Goals. Reality: There's no better time than now to take control of your life. Goal Setting is not about timing it's about decision. This life is not a dress rehearsal; it's the only one you've got.
Goals Don't Need To Be Written. You Can Keep Them In Your Head. Reality: Written goals clarify thinking, objectify their potential, and reinforce commitment. The palest ink is better than the strongest memory. Your mind can only take in new information at the expense of losing old.
Long-Term Planning Is A Waste of Time. Reality: Your Future deserves consideration. It will someday be your present reality. It's worth considering seriously.
A Good Plan Is All You Need To Be Successful. Reality: Success is active, not passive. All plans require action. Preparation is no Substitute for action. Commit to the philosophy of implement now - perfect later.
The Best Way To Achieve a Goal Is To Just Begin. Reality: Action without planning is the root cause of most failure Success is a choice. With a plan to lead you, you can figure out how to get where you are going.
All It Takes is Hard Work To Achieve Your Goals. Reality: Hard work is important, but working smart is mandatory. Quit trying harder, look for new solutions, and you will accomplish far more in far less time with only a fraction of the effort you have been giving.
I Can Do It On My Own. I Don't Need Help. Reality: Success requires cooperation. Nobody does it alone. In order to achieve more you must learn to help yourself. Success requires the cooperation of others.
Goals Only Need to Be Reviewed Once a Year. Reality: Inspect what you expect. Everything changes. Your goals must keep shaping, shifting and flexing to fit these fast-changing times. Adopt a regular and consistent Review process.
==>TEN GOALS WORTH PURSUING
Personal Development - The single best investment any of us can ever make is in our own personal growth and development. The accumulation of knowledge means everything to your future.
Excellent Physical Health - Your body impacts everything you do. Take good care of it through proper nourishment, exercise and rest.
Rest, Relaxation and Renewal - We must take good care of ourselves without feeling guilty.
Building a Loving Family - Family is the emotional core of our lives. We should make constant deposits into everyone's emotional bank account.
Intimate Relationships With Your Friends - Surround yourself with nourishing friends. Share yourself with them and let them share themselves with you.
Involvement In Your Community - The definition of a life well lived must include a commitment to serving others.
Excellence in Your Work - Develop a reputation for excellence. A sincere commitment to excellence is a noble goal.
Financial Freedom - Money is important. Exercise wisdom in all your financial dealings.
A Comfortable, Loving Home - The single biggest investment most of us will ever make should be comfortable and lined with love.
Peace of Mind - There is no substitute for peace of mind. Everything you do either supports it or takes away from it.
==>TEN REASONS WHY PEOPLE FAIL
Taking Action Without Planning - When it comes to your goals and future, impulsiveness is the mother of regret. Considerable thought must be given to the ends as well as the means of your strategy.
Planning Without Taking Action - Endless preparation is worse than action without planning. Accept that things will never be perfect. Questions will forever exist. Plan well and launch!
Unrealistic Timeframes and Expectations - Life is a process not an event. Nothing great was ever built easily. Exercise wisdom and learn to be patient. Unfortunately most things in life take longer and cost more than the best-laid plans anticipate.
Reasons "Why" Are Unclear - Why you want to achieve a goal is more important than the goal itself. Before taking action on anything it is imperative that you ask yourself this key question: "Why do I want to achieve this goal?"
Denial of Reality - It's far easier to deny reality than it is too accept it. And far too many people take the easy way Success is information dependent, when we deny reality for whatever reason, we devalue the integrity of our information, thus ensuring failure.
Conflicting Values - When we have not clarified our reasons why or defined what success someone else's definition. When that occurs values are sure to be in conflict and progress is short- circuited.
Diffusion of Energy - Attempting to do too much is a recipe for mediocrity. Rather than doing an excellent job at a few chosen goals we spread our energies over a vast terrain and diffuse what matters most; time and energy.
Lack of Focus - Success demands focus. It is the hallmark of all truly great people. Your ability to get and remain focused or lack there of is perhaps the key determinant of your success.
Trying To Do It All Alone - Nobody goes through life alone, we all need the cooperation and assistance of others. Put your pride aside and learn to ask for help when you need it. Learn to leverage and share knowledge for your own well being as well as for others who are dependent upon your cooperation.
Fear Of Failures - Fear of failure is The "Grand Daddy" of them all. Far too many dreams have suffocated and died because of it. Fear resides where knowledge does not exist; the more you know about anything the less intimidated that you feel. Replace your fears with knowledge and watch your performance leap.
==>TEN INSIGHTS ON FAILURE Failure & Perception - Put failure in the right perspective, it's an opportunity for regrouping and evaluation while accepting the experience as part of the journey of success. Rich lessons are the fruit of failure and your can extract them at will.
Failure & Change - Change depreciates the value of past information, thus making predictions difficult, ambiguous, and correspondingly risky. In the presence of change, you must adjust your course-of-action to align with desirable new realities.
Failure & Limitation - In a world of limitation, the fundamental question is not whether people should accept failure. Rather, the question is how to anticipate failure and redirect resources to grow from the experience.
Failure & Information - Information scarcity will present itself somewhere, somehow, sometime. The key is to learn from what this new failure teaches and prevent it, if at all possible, from happening again.
Failure & Perfection - Perfection is unattainable, but failure is always possible! Any assumption regarding perfection stands at odds with the most fundamental premise of success: failure is inevitable.
Failure & Planning - Because the future is so hard to predict, we must attempt to pierce uncertainties fog as best we can. Your goal is to estimate and anticipate failures with tolerable precision.
Failure & Execution - Failure is not only the output of an unsuccessful activity; it is also the input of a successful one. Performance only changes and improves to the degree that you change and improve.
Failure & Mistakes - Those with an eye for success respond first by anticipating mistakes. Second, we accept responsibility for them. Life is for learning lessons and mistakes are some of your best teachers.
Failure & Consequence - Some look at failure as an extremely blunt instrument and surrender their dreams because of its potential consequences. Although tempting, do not allow the consequences of failure to harden your heart.
Failure & Progress - The world is littered with the victims of failure. Yet failure leads to victory. Use each failure as feedback in your constant progression toward your goals. Our world is one of adjustment, of conflict, and of mutual gains and losses. In short, of failure and progress.
==>TEN PRECONDITIONS OF PERSONAL DEVELOPMENT
Intellectual Curiosity: A passion to understand the changing forces swirling around you, an eagerness to learn them faster, and recognition that learning is an unending journey.
Humility: A pervasive acknowledgement that no one can have all the answers. You must have a willingness to learn from others.
Self-Criticism: A logical extension of humility. A constant questioning of conventional wisdom and a keen awareness that success invariably sows the seeds of failure.
A High Tolerance for Ambiguity, Complexity and Change: Learning is experimental. Thrive on change; don't allow yourself to be intimidated by its rough and unpolished exterior. Complexity and ambiguity are simply part of the 21st Century condition.
Experimentation: It is only by experimenting with new approaches, monitoring the results and incorporating the feedback into new initiatives that learning takes place.
A Hunger for Feedback: A genuine eagerness to reach out and get performance feedback from a variety of sources, and a willingness to listen to it and make changes.
Learning by Doing: Have a bias towards action. The use of real-world tests is a much more fertile source of learning than abstract speculation.
An Appreciation for Failure and Mistakes: Learning is more a product of failure than success will ever be. View experiments as desirable, mistakes as inevitable and failures as the raw protein necessary for success.
Systematic Met
The medical treatment business has changed significantly in the past few years. It presents many administrative difficulties during the preparation of insurance policy procedures and dealing with complicated claim forms. To avoid these complexities, doctors look out for outside help, and hire representatives to advise them, attend insurance company seminars, and provide them with regular financial reports. This is called medical billing outsourcing. It has become a thriving business in the modern age.Very often, it is impossible to post in-house staffs for preparing medical billing, because they may not have in-depth knowledge and time to handle claims. So, most healthcare providers resort to medical billing outsourcing which involve the hiring of billing professionals. They act as consultants for doctors, and assist them in handling all medical billing needs, coding practices, and preparation of fee structure. A good outsourcing project is as a sure method of maximizing the average earning of a doctor than employing an in-house staff. The earlier doctor consultant system has been replaced by online medical billing outsourcing today.Medical billing outsourcing assists doctors in saving money through payroll generation, equipment reduction, elimination of postage, and with software support. Outsourcing to a professional billing company frees you from administration problems. In the USA, a number of leading medical billing outsourcing companies offer assistance to your medical billing needs. These companies are equipped with a network of medical billing outsourcing experts and a number of medical billing tools on the Internet. The host company serves you with free database, clearinghouse set up and practice, and other online benefits.
Thou Shall Stay Focused - A close relative to being decisive, but your ability to sustain your focus from beginning to end determines the timing and condition of your outcomes.
Thou Shall Welcome Failure - The fundamental question is not whether you should accept failure. You have no choice but to expect it as a temporary condition on the pathway of progress. Rather, the question is how to anticipate failure and redirect resources to grow from the experience.
Thou Shall Write Down Thou Goals - Your mind while blessed with permanent memory is cursed with lousy recall. People forget things. Avoid the temptation of being cute; Write down your goals.
Thou Shall Plan Thoroughly - Planning saves 10 to 1 in execution. Proper planning prevents poor performance.
Thou Shall Involve Others - Nobody goes through life alone. Establish your own "Personal Board of Directors", people whose wisdom, knowledge and character you respect to help you achieve your goals.
Thou Shall Take Massive Action - Success is not a spectator sport - achievement demands action. You cannot expect to arrive at success without having made the trip.
Thou Shall Reward Thyself - Rewards work! Think of what you will give yourself as a result of your hard work, focus and persistence – you deserve it!
Thou Shall Inspect What Thou Expect - The Shelf life of all plans is limited. No plan holds up against opposition. Everything changes. Therefore inspect frequently and closely, it's an insurance policy on your success.
Thou Shall Maintain Personal Integrity - Maintain your commitment to your commitment. Set your goals, promise yourself that you will achieve them. Eliminate wiggle room and excuses. That's personal integrity!
==>TEN STEPS TO ACHIEVING ANY GOAL
Write It Down - Goals are specific, measurable, and time-bounded. Write your goals so that they reflect all three components.
List Your Personal Benefits - Identify exactly "Why" you want to achieve this goal. List all the ways you will you benefit personally.
Analyze Your Current Position - Success is information dependent. You need integrity in your information. Identify exactly your specific strengths, weaknesses, and opportunities as it relates to achieving this goal.
Identify Obstacles and Risks - List everything that could possibly prevent you from achieving this goal.
Identify Investments and Sacrifices - List everything, including time, money, and sacrifices that you can anticipate.
Knowledge Requirements - Identify what additional knowledge you need to acquire or have access to.
Support Team - List the people, groups, and organizations you may need help from as well as the specific role each one plays.
Develop Your Plan - List in chronological order each activity and their corresponding target dates for completion. Use all the information gathered in previous steps to develop your plan.
Set a Deadline - Determine on what date you will achieve this goal
Reward and Celebrate - Identify your reward for the achievement of this goal. You deserve it!
==>TEN MYTHS & REALITIES OF GOAL-SETTING
Goal Setting is Not That Important. Reality: Success Requires Goals - End of Story! A life of meaning needs goals and specific plans to achieve them. Success does not happen by accident.
Goal Setting is Difficult and Takes Too Much Time. Reality: Performance is accelerated by time invested in strategy. The game of life is won behind the scenes, in time spent on preparation.
New Years is the Best Time To Set Goals. Reality: There's no better time than now to take control of your life. Goal Setting is not about timing it's about decision. This life is not a dress rehearsal; it's the only one you've got.
Goals Don't Need To Be Written. You Can Keep Them In Your Head. Reality: Written goals clarify thinking, objectify their potential, and reinforce commitment. The palest ink is better than the strongest memory. Your mind can only take in new information at the expense of losing old.
Long-Term Planning Is A Waste of Time. Reality: Your Future deserves consideration. It will someday be your present reality. It's worth considering seriously.
A Good Plan Is All You Need To Be Successful. Reality: Success is active, not passive. All plans require action. Preparation is no Substitute for action. Commit to the philosophy of implement now - perfect later.
The Best Way To Achieve a Goal Is To Just Begin. Reality: Action without planning is the root cause of most failure Success is a choice. With a plan to lead you, you can figure out how to get where you are going.
All It Takes is Hard Work To Achieve Your Goals. Reality: Hard work is important, but working smart is mandatory. Quit trying harder, look for new solutions, and you will accomplish far more in far less time with only a fraction of the effort you have been giving.
I Can Do It On My Own. I Don't Need Help. Reality: Success requires cooperation. Nobody does it alone. In order to achieve more you must learn to help yourself. Success requires the cooperation of others.
Goals Only Need to Be Reviewed Once a Year. Reality: Inspect what you expect. Everything changes. Your goals must keep shaping, shifting and flexing to fit these fast-changing times. Adopt a regular and consistent Review process.
==>TEN GOALS WORTH PURSUING
Personal Development - The single best investment any of us can ever make is in our own personal growth and development. The accumulation of knowledge means everything to your future.
Excellent Physical Health - Your body impacts everything you do. Take good care of it through proper nourishment, exercise and rest.
Rest, Relaxation and Renewal - We must take good care of ourselves without feeling guilty.
Building a Loving Family - Family is the emotional core of our lives. We should make constant deposits into everyone's emotional bank account.
Intimate Relationships With Your Friends - Surround yourself with nourishing friends. Share yourself with them and let them share themselves with you.
Involvement In Your Community - The definition of a life well lived must include a commitment to serving others.
Excellence in Your Work - Develop a reputation for excellence. A sincere commitment to excellence is a noble goal.
Financial Freedom - Money is important. Exercise wisdom in all your financial dealings.
A Comfortable, Loving Home - The single biggest investment most of us will ever make should be comfortable and lined with love.
Peace of Mind - There is no substitute for peace of mind. Everything you do either supports it or takes away from it.
==>TEN REASONS WHY PEOPLE FAIL
Taking Action Without Planning - When it comes to your goals and future, impulsiveness is the mother of regret. Considerable thought must be given to the ends as well as the means of your strategy.
Planning Without Taking Action - Endless preparation is worse than action without planning. Accept that things will never be perfect. Questions will forever exist. Plan well and launch!
Unrealistic Timeframes and Expectations - Life is a process not an event. Nothing great was ever built easily. Exercise wisdom and learn to be patient. Unfortunately most things in life take longer and cost more than the best-laid plans anticipate.
Reasons "Why" Are Unclear - Why you want to achieve a goal is more important than the goal itself. Before taking action on anything it is imperative that you ask yourself this key question: "Why do I want to achieve this goal?"
Denial of Reality - It's far easier to deny reality than it is too accept it. And far too many people take the easy way Success is information dependent, when we deny reality for whatever reason, we devalue the integrity of our information, thus ensuring failure.
Conflicting Values - When we have not clarified our reasons why or defined what success someone else's definition. When that occurs values are sure to be in conflict and progress is short- circuited.
Diffusion of Energy - Attempting to do too much is a recipe for mediocrity. Rather than doing an excellent job at a few chosen goals we spread our energies over a vast terrain and diffuse what matters most; time and energy.
Lack of Focus - Success demands focus. It is the hallmark of all truly great people. Your ability to get and remain focused or lack there of is perhaps the key determinant of your success.
Trying To Do It All Alone - Nobody goes through life alone, we all need the cooperation and assistance of others. Put your pride aside and learn to ask for help when you need it. Learn to leverage and share knowledge for your own well being as well as for others who are dependent upon your cooperation.
Fear Of Failures - Fear of failure is The "Grand Daddy" of them all. Far too many dreams have suffocated and died because of it. Fear resides where knowledge does not exist; the more you know about anything the less intimidated that you feel. Replace your fears with knowledge and watch your performance leap.
==>TEN INSIGHTS ON FAILURE Failure & Perception - Put failure in the right perspective, it's an opportunity for regrouping and evaluation while accepting the experience as part of the journey of success. Rich lessons are the fruit of failure and your can extract them at will.
Failure & Change - Change depreciates the value of past information, thus making predictions difficult, ambiguous, and correspondingly risky. In the presence of change, you must adjust your course-of-action to align with desirable new realities.
Failure & Limitation - In a world of limitation, the fundamental question is not whether people should accept failure. Rather, the question is how to anticipate failure and redirect resources to grow from the experience.
Failure & Information - Information scarcity will present itself somewhere, somehow, sometime. The key is to learn from what this new failure teaches and prevent it, if at all possible, from happening again.
Failure & Perfection - Perfection is unattainable, but failure is always possible! Any assumption regarding perfection stands at odds with the most fundamental premise of success: failure is inevitable.
Failure & Planning - Because the future is so hard to predict, we must attempt to pierce uncertainties fog as best we can. Your goal is to estimate and anticipate failures with tolerable precision.
Failure & Execution - Failure is not only the output of an unsuccessful activity; it is also the input of a successful one. Performance only changes and improves to the degree that you change and improve.
Failure & Mistakes - Those with an eye for success respond first by anticipating mistakes. Second, we accept responsibility for them. Life is for learning lessons and mistakes are some of your best teachers.
Failure & Consequence - Some look at failure as an extremely blunt instrument and surrender their dreams because of its potential consequences. Although tempting, do not allow the consequences of failure to harden your heart.
Failure & Progress - The world is littered with the victims of failure. Yet failure leads to victory. Use each failure as feedback in your constant progression toward your goals. Our world is one of adjustment, of conflict, and of mutual gains and losses. In short, of failure and progress.
==>TEN PRECONDITIONS OF PERSONAL DEVELOPMENT
Intellectual Curiosity: A passion to understand the changing forces swirling around you, an eagerness to learn them faster, and recognition that learning is an unending journey.
Humility: A pervasive acknowledgement that no one can have all the answers. You must have a willingness to learn from others.
Self-Criticism: A logical extension of humility. A constant questioning of conventional wisdom and a keen awareness that success invariably sows the seeds of failure.
A High Tolerance for Ambiguity, Complexity and Change: Learning is experimental. Thrive on change; don't allow yourself to be intimidated by its rough and unpolished exterior. Complexity and ambiguity are simply part of the 21st Century condition.
Experimentation: It is only by experimenting with new approaches, monitoring the results and incorporating the feedback into new initiatives that learning takes place.
A Hunger for Feedback: A genuine eagerness to reach out and get performance feedback from a variety of sources, and a willingness to listen to it and make changes.
Learning by Doing: Have a bias towards action. The use of real-world tests is a much more fertile source of learning than abstract speculation.
An Appreciation for Failure and Mistakes: Learning is more a product of failure than success will ever be. View experiments as desirable, mistakes as inevitable and failures as the raw protein necessary for success.
Systematic Met
I’ve discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you’ve learned to your traditional direct marketing, direct mail, etc. It’s fast and less expensive.How to Find What Works in Your Marketplace?Overture provides an excellent tool to find what people are looking for on the internet. For all practical purposes, you can use that to apply to other types of marketing.Go to http://inventory.overture.com. Type in some keywords that apply to your product or service. Overture will provide the number of times that search word was searched in the last month, and it will also provide a list of related words and how many times they were searched. This provides a really excellent tool to research what people are wanting, and how they are looking for them (at least what words they are relating to that search).Using my business as an example: I provide training (sales, customer service, leadership and several other things).So, which ones are in demand right now? I can do a search for “training” on Overture.The results are: Training --searched 165,196 times Online training, searched 149,418 times Management training, searched 133,499 Sales training, searched 70,496What can we learn from this? It looks like I should focus more online training instead of face-to-face, or local training. Management training is being searched for almost 2 times as much as sales training. So, shouldn’t I focus more on management training over sales training? I’ll certainly have a larger market.This can be applied to almost any kind of marketing, direct mail, cold calling, email, website, etc. Not only can I find the best direction (management training) but I can also find the right words to use in a direct marketing piece before sending it.Here’s another one.Use GoogleAdwords, a pay-per-click online marketing campaign to find what works. If you haven’t experienced GoogleAdwords, just go to www.Google.com and search for something. When the listing shows up there will be 2-3 sponsored listings across the top of the page, and 5-6 down the right hand side. These are pay-per-click ads, those companies pay for the ads only when someone clicks on them. You are taken to that site. At that time the sponsoring company pays so much for each time someone clicks on it.A really fantastic way of using this for a marketing study is that within 1-2 days, there will have been enough clicks to know which search words are working.Another one of the fantastic benefits of GoogleAdwords is that they allow alternatin
The Best Way To Achieve a Goal Is To Just Begin. Reality: Action without planning is the root cause of most failure Success is a choice. With a plan to lead you, you can figure out how to get where you are going.
All It Takes is Hard Work To Achieve Your Goals. Reality: Hard work is important, but working smart is mandatory. Quit trying harder, look for new solutions, and you will accomplish far more in far less time with only a fraction of the effort you have been giving.
I Can Do It On My Own. I Don't Need Help. Reality: Success requires cooperation. Nobody does it alone. In order to achieve more you must learn to help yourself. Success requires the cooperation of others.
Goals Only Need to Be Reviewed Once a Year. Reality: Inspect what you expect. Everything changes. Your goals must keep shaping, shifting and flexing to fit these fast-changing times. Adopt a regular and consistent Review process.
==>TEN GOALS WORTH PURSUING
Personal Development - The single best investment any of us can ever make is in our own personal growth and development. The accumulation of knowledge means everything to your future.
Excellent Physical Health - Your body impacts everything you do. Take good care of it through proper nourishment, exercise and rest.
Rest, Relaxation and Renewal - We must take good care of ourselves without feeling guilty.
Building a Loving Family - Family is the emotional core of our lives. We should make constant deposits into everyone's emotional bank account.
Intimate Relationships With Your Friends - Surround yourself with nourishing friends. Share yourself with them and let them share themselves with you.
Involvement In Your Community - The definition of a life well lived must include a commitment to serving others.
Excellence in Your Work - Develop a reputation for excellence. A sincere commitment to excellence is a noble goal.
Financial Freedom - Money is important. Exercise wisdom in all your financial dealings.
A Comfortable, Loving Home - The single biggest investment most of us will ever make should be comfortable and lined with love.
Peace of Mind - There is no substitute for peace of mind. Everything you do either supports it or takes away from it.
==>TEN REASONS WHY PEOPLE FAIL
Taking Action Without Planning - When it comes to your goals and future, impulsiveness is the mother of regret. Considerable thought must be given to the ends as well as the means of your strategy.
Planning Without Taking Action - Endless preparation is worse than action without planning. Accept that things will never be perfect. Questions will forever exist. Plan well and launch!
Unrealistic Timeframes and Expectations - Life is a process not an event. Nothing great was ever built easily. Exercise wisdom and learn to be patient. Unfortunately most things in life take longer and cost more than the best-laid plans anticipate.
Reasons "Why" Are Unclear - Why you want to achieve a goal is more important than the goal itself. Before taking action on anything it is imperative that you ask yourself this key question: "Why do I want to achieve this goal?"
Denial of Reality - It's far easier to deny reality than it is too accept it. And far too many people take the easy way Success is information dependent, when we deny reality for whatever reason, we devalue the integrity of our information, thus ensuring failure.
Conflicting Values - When we have not clarified our reasons why or defined what success someone else's definition. When that occurs values are sure to be in conflict and progress is short- circuited.
Diffusion of Energy - Attempting to do too much is a recipe for mediocrity. Rather than doing an excellent job at a few chosen goals we spread our energies over a vast terrain and diffuse what matters most; time and energy.
Lack of Focus - Success demands focus. It is the hallmark of all truly great people. Your ability to get and remain focused or lack there of is perhaps the key determinant of your success.
Trying To Do It All Alone - Nobody goes through life alone, we all need the cooperation and assistance of others. Put your pride aside and learn to ask for help when you need it. Learn to leverage and share knowledge for your own well being as well as for others who are dependent upon your cooperation.
Fear Of Failures - Fear of failure is The "Grand Daddy" of them all. Far too many dreams have suffocated and died because of it. Fear resides where knowledge does not exist; the more you know about anything the less intimidated that you feel. Replace your fears with knowledge and watch your performance leap.
==>TEN INSIGHTS ON FAILURE Failure & Perception - Put failure in the right perspective, it's an opportunity for regrouping and evaluation while accepting the experience as part of the journey of success. Rich lessons are the fruit of failure and your can extract them at will.
Failure & Change - Change depreciates the value of past information, thus making predictions difficult, ambiguous, and correspondingly risky. In the presence of change, you must adjust your course-of-action to align with desirable new realities.
Failure & Limitation - In a world of limitation, the fundamental question is not whether people should accept failure. Rather, the question is how to anticipate failure and redirect resources to grow from the experience.
Failure & Information - Information scarcity will present itself somewhere, somehow, sometime. The key is to learn from what this new failure teaches and prevent it, if at all possible, from happening again.
Failure & Perfection - Perfection is unattainable, but failure is always possible! Any assumption regarding perfection stands at odds with the most fundamental premise of success: failure is inevitable.
Failure & Planning - Because the future is so hard to predict, we must attempt to pierce uncertainties fog as best we can. Your goal is to estimate and anticipate failures with tolerable precision.
Failure & Execution - Failure is not only the output of an unsuccessful activity; it is also the input of a successful one. Performance only changes and improves to the degree that you change and improve.
Failure & Mistakes - Those with an eye for success respond first by anticipating mistakes. Second, we accept responsibility for them. Life is for learning lessons and mistakes are some of your best teachers.
Failure & Consequence - Some look at failure as an extremely blunt instrument and surrender their dreams because of its potential consequences. Although tempting, do not allow the consequences of failure to harden your heart.
Failure & Progress - The world is littered with the victims of failure. Yet failure leads to victory. Use each failure as feedback in your constant progression toward your goals. Our world is one of adjustment, of conflict, and of mutual gains and losses. In short, of failure and progress.
==>TEN PRECONDITIONS OF PERSONAL DEVELOPMENT
Intellectual Curiosity: A passion to understand the changing forces swirling around you, an eagerness to learn them faster, and recognition that learning is an unending journey.
Humility: A pervasive acknowledgement that no one can have all the answers. You must have a willingness to learn from others.
Self-Criticism: A logical extension of humility. A constant questioning of conventional wisdom and a keen awareness that success invariably sows the seeds of failure.
A High Tolerance for Ambiguity, Complexity and Change: Learning is experimental. Thrive on change; don't allow yourself to be intimidated by its rough and unpolished exterior. Complexity and ambiguity are simply part of the 21st Century condition.
Experimentation: It is only by experimenting with new approaches, monitoring the results and incorporating the feedback into new initiatives that learning takes place.
A Hunger for Feedback: A genuine eagerness to reach out and get performance feedback from a variety of sources, and a willingness to listen to it and make changes.
Learning by Doing: Have a bias towards action. The use of real-world tests is a much more fertile source of learning than abstract speculation.
An Appreciation for Failure and Mistakes: Learning is more a product of failure than success will ever be. View experiments as desirable, mistakes as inevitable and failures as the raw protein necessary for success.
Systematic Met
We all see it . . . business markets are trying hard but continue to be flat, easily scared, and "frozen in the headlights," - - - primarily maintaining, and definitely not building. Workforce attitudes suffer from a steady flow of negative global and economic events, career disappointments, and the constant threat of being laid off. Customers are struggling to identify their path forward, which in turn makes it even more difficult for any business to determine their own plans for the future. The fear of post Enron scrutiny on business leaders and organizations is ever present. When will the "upturn" come?In response, it seems companies are moving forward on the back of very conservative and "tactical" decisions and day-to-day activities. Why? Because they are much safer, and not as likely to be second-guessed. "Winning big" has become much less of a focus than not losing big! Unfortunately, tactical approaches focused on day-to-day survival versus a bigger picture do not prepare companies for the future, nor do they capture the immense value that is inherent in times of great change, uncertainty and disruption. And the longer this goes on, the more steep and slippery the slope on which they reside becomes! But again, when will the "upturn" come?Sad news . . . the general upturn that many are hoping will arrive to "save them" is not coming. It will be up to each and every company to uniquely and quickly use every part of the current business environment they face to literally create their own upturn!For a company to create and continuously advance their own business upturn, they will need to amass the full knowledge, talent, experience and capabilities of their organization and in certain cases introduce some outside influences to:· Identify the "what, where and when" of their current environment while· Simultaneously identifying "exploitable discontinuities" and related new mountain tops for the future, and then . . .· Develop short, mid and long-term commitments and plans that tactically harvest the most out of today without compromising placement for success tomorrow.Below are some steps that can help companies quickly accomplish this:1. Identify the "upturn team" and include:· "Quiet leaders", "unsung heroes", and possibly a "cynic" or two.· Those involved with the current situation at a management / tactical level.· New employees (and especially those from other industries or companies).· Business development, market research, "future minded" personnel (internal or external).· Those who are feeling the most "stress" from the current circumstances such as:· Functional leads · Strategic management · Vendors who supply clients
Fear Of Failures - Fear of failure is The "Grand Daddy" of them all. Far too many dreams have suffocated and died because of it. Fear resides where knowledge does not exist; the more you know about anything the less intimidated that you feel. Replace your fears with knowledge and watch your performance leap.
==>TEN INSIGHTS ON FAILURE Failure & Perception - Put failure in the right perspective, it's an opportunity for regrouping and evaluation while accepting the experience as part of the journey of success. Rich lessons are the fruit of failure and your can extract them at will.
Failure & Change - Change depreciates the value of past information, thus making predictions difficult, ambiguous, and correspondingly risky. In the presence of change, you must adjust your course-of-action to align with desirable new realities.
Failure & Limitation - In a world of limitation, the fundamental question is not whether people should accept failure. Rather, the question is how to anticipate failure and redirect resources to grow from the experience.
Failure & Information - Information scarcity will present itself somewhere, somehow, sometime. The key is to learn from what this new failure teaches and prevent it, if at all possible, from happening again.
Failure & Perfection - Perfection is unattainable, but failure is always possible! Any assumption regarding perfection stands at odds with the most fundamental premise of success: failure is inevitable.
Failure & Planning - Because the future is so hard to predict, we must attempt to pierce uncertainties fog as best we can. Your goal is to estimate and anticipate failures with tolerable precision.
Failure & Execution - Failure is not only the output of an unsuccessful activity; it is also the input of a successful one. Performance only changes and improves to the degree that you change and improve.
Failure & Mistakes - Those with an eye for success respond first by anticipating mistakes. Second, we accept responsibility for them. Life is for learning lessons and mistakes are some of your best teachers.
Failure & Consequence - Some look at failure as an extremely blunt instrument and surrender their dreams because of its potential consequences. Although tempting, do not allow the consequences of failure to harden your heart.
Failure & Progress - The world is littered with the victims of failure. Yet failure leads to victory. Use each failure as feedback in your constant progression toward your goals. Our world is one of adjustment, of conflict, and of mutual gains and losses. In short, of failure and progress.
==>TEN PRECONDITIONS OF PERSONAL DEVELOPMENT
Intellectual Curiosity: A passion to understand the changing forces swirling around you, an eagerness to learn them faster, and recognition that learning is an unending journey.
Humility: A pervasive acknowledgement that no one can have all the answers. You must have a willingness to learn from others.
Self-Criticism: A logical extension of humility. A constant questioning of conventional wisdom and a keen awareness that success invariably sows the seeds of failure.
A High Tolerance for Ambiguity, Complexity and Change: Learning is experimental. Thrive on change; don't allow yourself to be intimidated by its rough and unpolished exterior. Complexity and ambiguity are simply part of the 21st Century condition.
Experimentation: It is only by experimenting with new approaches, monitoring the results and incorporating the feedback into new initiatives that learning takes place.
A Hunger for Feedback: A genuine eagerness to reach out and get performance feedback from a variety of sources, and a willingness to listen to it and make changes.
Learning by Doing: Have a bias towards action. The use of real-world tests is a much more fertile source of learning than abstract speculation.
An Appreciation for Failure and Mistakes: Learning is more a product of failure than success will ever be. View experiments as desirable, mistakes as inevitable and failures as the raw protein necessary for success.
Systematic Methods of Data Collection and Distribution: Intellectual capital is rarely created and shared by accident. Conscious mechanisms must be put in place to, acquire, disseminate, and leverage knowledge.
Creative Self-Destruction: No advantage lasts forever. Render yourself obsolete before others do it for you. It's the price world-class innovators gladly pay for staying ahead of the pack. Go out and multiply yourself in 2005!
Best regards,
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