One of the most worn out books I own is Robert Bly’s How To Become A Recognized Authority In Your Field In 60 Days Or Less. The cover is falling off this little paperback book of wisdom. I have highlighted, bookmarked and notated many of the pages in it. And I keep learning from it.

But I am also spinning out my own ideas using Bly’s work as a starting point.

The genius of Robert Bly’s strategy is that you become successful by giving your knowledge and information away in the form of booklets, ebooks, articles, speeches, workshops, seminars, CDs, DVDs and by writing books.

He says, “Volumes have been written about selling and marketing, especially for entrepreneurs, small businesses and self-employed professionals. But there is one marketing strategy that, if you master it, eliminates the need to do any other type of selling or marketing ever: becoming a guru.”

A “guru,” as Bly uses the term, is not a negative at all. It is what he refers to as a person who has become a recognized authority in his or her field. In other words, rainmaking is marketing your professional practice or business by becoming a known expert.

Here are 11 steps I have come up with, fully given Bob Bly credit for sparking my own ideas, that you can use to become a recognized authority in your own field:

1. Start a blog on your topic. Write at least 2-3 paragraphs a day. Soon you will find that your ideas flow and you will probably be writing much more, but discipline yourself to write at least 2-3 paragraphs a day.

2. Don’t let any perceived technical ignorance keep you from creating a blog. If you can send someone an email, you can start a blog in about 10 minutes if you use blogger.com.

3. Don’t be embarrassed when the inevitable days come when you write nothing but junk. That’s not the point. Even your worst writing can be rewritten later after time has given you perspective on it. Your only goal at this stage is to be writing out your ideas about your field each day. It is a building process. Besides, at first no one will be reading your blog, so there is nothing to be embarrassed about.

4. For the time being, focus only on blogging every day for two months. Two or three paragraphs a day, every day. Then print out everything you have written. You will pleasantly surprise you
   Desk Name Plates
   A desk name plate furnishes a professional appearance to any place of work. It perks up the desk and workplace setting. Desk name plates are customized or personalized, so that the customer can choose his own design and description. Desk name plates vary from one customer to another not only in name, designation, logo and address, but also in design and texture. The text of a desk name plate could vary from one line to three lines. Lines may include only the customer’s name, or everything from the customer’s name, designation, and his company’s name and logo. In some cases desk name plates also contain
   ing point.

   The genius of Robert Bly’s strategy is that you become successful by giving your knowledge and information away in the form of booklets, ebooks, articles, speeches, workshops, seminars, CDs, DVDs and by writing books.

   He says, “Volumes have been written about selling and marketing, especially for entrepreneurs, small businesses and self-employed professionals. But there is one marketing strategy that, if you master it, eliminates the need to do any other type of selling or marketing ever: becoming a guru.”

   A “guru,” as Bly uses the term, is not a negative at all. It is what he refers to as a person who has become a recognized authority in his or her field. In other words, rainmaking is marketing your professional practice or business by becoming a known expert.

   Here are 11 steps I have come up with, fully given Bob Bly credit for sparking my own ideas, that you can use to become a recognized authority in your own field:

   1. Start a blog on your topic. Write at least 2-3 paragraphs a day. Soon you will find that your ideas flow and you will probably be writing much more, but discipline yourself to write at least 2-3 paragraphs a day.

   2. Don’t let any perceived technical ignorance keep you from creating a blog. If you can send someone an email, you can start a blog in about 10 minutes if you use blogger.com.

   3. Don’t be embarrassed when the inevitable days come when you write nothing but junk. That’s not the point. Even your worst writing can be rewritten later after time has given you perspective on it. Your only goal at this stage is to be writing out your ideas about your field each day. It is a building process. Besides, at first no one will be reading your blog, so there is nothing to be embarrassed about.

   4. For the time being, focus only on blogging every day for two months. Two or three paragraphs a day, every day. Then print out everything you have written. You will pleasantly surprise yo
      Bulk Reselling, Part Four: Packing and Shipping Your Wholesale Items
      Once you’ve determined how to store and manage your bulk reseller inventory, it’s time to create a packing and shipping assembly line to facilitate getting your wholesale products out the door.Speaking with the local post office or shipping company will give you an idea as to what type of package you’ll need to get your wholesale items to the end consumer, as well as the cost of the actual mailing. Not all items need a box; many can be sent using bubble wrapped packages or even an envelope. Bring a sample with you to each shipping company you are looking to use to determine what the final costs w
      arketing ever: becoming a guru.”

      A “guru,” as Bly uses the term, is not a negative at all. It is what he refers to as a person who has become a recognized authority in his or her field. In other words, rainmaking is marketing your professional practice or business by becoming a known expert.

      Here are 11 steps I have come up with, fully given Bob Bly credit for sparking my own ideas, that you can use to become a recognized authority in your own field:

      1. Start a blog on your topic. Write at least 2-3 paragraphs a day. Soon you will find that your ideas flow and you will probably be writing much more, but discipline yourself to write at least 2-3 paragraphs a day.

      2. Don’t let any perceived technical ignorance keep you from creating a blog. If you can send someone an email, you can start a blog in about 10 minutes if you use blogger.com.

      3. Don’t be embarrassed when the inevitable days come when you write nothing but junk. That’s not the point. Even your worst writing can be rewritten later after time has given you perspective on it. Your only goal at this stage is to be writing out your ideas about your field each day. It is a building process. Besides, at first no one will be reading your blog, so there is nothing to be embarrassed about.

      4. For the time being, focus only on blogging every day for two months. Two or three paragraphs a day, every day. Then print out everything you have written. You will pleasantly surprise yo
         Cold Calling Really Sucks
         There are many oh so many different ways to market a product or a service. Among these varied techniques, there are many good ways to generate sales and customers. But as many are the good methods, marketing also has its fair share of turkeys. Cold calling is one of the techniques in marketing that is subject to scrutiny in many ways. Marketers and other organizations are beginning to doubt the efficacy of cold calling.Cold calling is also called blind calling. The marketer in this case calls up or contacts a ‘random’ person who might, if the marketer is lucky, want the product or service wa
         ic. Write at least 2-3 paragraphs a day. Soon you will find that your ideas flow and you will probably be writing much more, but discipline yourself to write at least 2-3 paragraphs a day.

      5. Don’t let any perceived technical ignorance keep you from creating a blog. If you can send someone an email, you can start a blog in about 10 minutes if you use blogger.com.

      6. Don’t be embarrassed when the inevitable days come when you write nothing but junk. That’s not the point. Even your worst writing can be rewritten later after time has given you perspective on it. Your only goal at this stage is to be writing out your ideas about your field each day. It is a building process. Besides, at first no one will be reading your blog, so there is nothing to be embarrassed about.

      7. For the time being, focus only on blogging every day for two months. Two or three paragraphs a day, every day. Then print out everything you have written. You will pleasantly surprise yo
         Choices in Printing
         The quality of digital prints is continuously improving with the improvement of technology. With these advancements, it is now much easier for people to get their printing job done. No more qualms on the kind of result that they are getting.This is maybe the same reason why many businesses are entering the printing industry. Besides, this is the printing age. Everything that can be written can be printed also. Why not make the most of what technology has to offer and choose the kind of printing you want?For the people who want to get the best possible image at all times, it is important t
         en your worst writing can be rewritten later after time has given you perspective on it. Your only goal at this stage is to be writing out your ideas about your field each day. It is a building process. Besides, at first no one will be reading your blog, so there is nothing to be embarrassed about.

      8. For the time being, focus only on blogging every day for two months. Two or three paragraphs a day, every day. Then print out everything you have written. You will pleasantly surprise yourself that some of your material is very good. The rest may need revision and polishing, but it too will be useful.

      9. Now take your accumulated writings and start writing articles using this material. Publish some of your articles online at some of the more than 400 article submission sites or article banks on the web. Just do a Google search for “article submission sites” and you will have more than enough places to submit your articles to.

      10. Also write some larger articles for offline publications. Get a copy of the Writer’s Market, which is published by Writers Digest Books each year. Don’t attempt to send your articles to the larger publications (yet), for now target trade magazines that service your target clients.

      11. These trade magazines are much more flexible and likely to accept articles from unknowns. Most will even pay you a small fee for your articles, so you can now start covering some of your costs.

      12. Keep reprints of your articles for marketing purposes. They will make great inserts in your mailings and publicity kits.

      13. Keep blogging while you do all this, never let yourself write less than your daily 2-3 paragraphs. Your blogging produces your raw material that can be reworked and recycled into other formats.

      14. About the time you are basking in the glow of becoming a published writer, you will have written enough material that can be “morphed” into many useful formats. Your material might comprise a booklet you can send to prospective clients, or you might rework that booklet to be an ebook you can email to anyone who may help you build your business.

      15. Within a year, you should have enough material to start thinking about a bigger project like an outline for a workshop or a full-length book. It has been said that a book is the ultimate sales literature. Imagine a client who is trying to choose between you and a competitor. If you are the professional who can give this person a book you have