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Answer Upon - Spray and Pray: The Substitute for Strategic Planning
John F. Kennedy once said, "Change is the law of life. And those who look only to the past or present are certain to miss the future."Every day, in hundreds of change situations happening in your workplace, the actions of leaders at all levels are risking the promotion of atrophy. This is simply because many manager
Your business holiday gift, if sent in a thoughtful manner, can be a subtle but effective marketing tool to solidify business relationships and let your clients know they are valued.Tip #1: Know YOUR company's gift-giving policy as well as your CLIENT'S gift policy before sending a gift.Many companies
During the last almost 10 years, as a business coach and executive coach, I can now predict with almost 100% accuracy that 90% of the business owners at any event drive their businesses through 2 actions. First, they SPRAY all their activity from marketing and sales to customer service and employee training
Branding is an important part of the way your company is represented. Bringing together a name, logo, and other essential information to create a recognizable brand is no easy task, but it is a crucial aspect of getting your business noticed and remembered.Consider the potential for company branding on the average d
During the last almost 10 years, as a business coach and executive coach, I can now predict with almost 100% accuracy that 90% of the business owners at any event drive their businesses through 2 actions. First, they SPRAY all their activity from marketing and sales to customer service and employee training
How often have you heard of a CEO or manager deciding some or other book is the ultimate tool in direction for his or her business? It’s been books like Tom Peters’ In Search of Excellence, we still are thanks Tom. Execution by Bossidy and Charan, all those executioners sure made a difference. Good to Great by Jim Collins
During the last almost 10 years, as a business coach and executive coach, I can now predict with almost 100% accuracy that 90% of the business owners at any event drive their businesses through 2 actions. First, they SPRAY all their activity from marketing and sales to customer service and employee training
According to the Oxford Dictionary the origin of franchises, with respect to the etymology of the word, lies in the French ‘franche’ meaning free. However, the original use of the word in the English language referred to the granting to citizens a right to vote. It then became used in the sense of a company granting anoth
Bob moved to a new company, and it wasn’t too many days before he was invited to a meeting. The meeting announcement he received said that the meeting started at 9 am in room 105. At 8:55 he walked into an empty room. Frantic he went back to his computer to see if he had the details right. He checked and double checked
Just this week when speaking to another salesperson of another very new business who was having some difficulty in reaching potential buyers, I heard some confusion. I asked: "Is there a strategic plan including a market plan, sales plan and a strategic action plan?" The salesperson quickly replied "No." Given that this business had just invested in over $1
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