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Public Relations for Architects ? And by denying these emotions aren’t we being untruthful? I suggest that that is exactly the case. We have become so used to denying our feelings that many of us simply don’t know who we are. The word DENIAL is an interesting acronym for Don’t Even Notice I Am Lying.Architects often do not do very much public relations and many of them do quite well over time simply living off the wonderful referral jobs coming in. But breaking into the business is not easy at all and it takes a little bit of hard work and thought. It makes sense for architects to develop community goodwill and be cognizant of the need for positive publicity and public relations from the start of their businesses. What can architects do to promote good public relations?Well there are many things and they can be quite simple. For instance they might go ahead and contact a homeowners associate and volunteer to design the recreation room or a community park. Little things like this will generate much word of mouth advertising for an architect or architectural firm and also simultaneously generate interest, word-of-mouth advertising and perhaps some instant referrals for jobs such as local remodels to get the ball rolling.These things are especially important for those architects just starting out. Once a new architect establishes a baseline of clientele they can expect continued referrals through word-of-mouth advertising and eventually they can cherry pick the jobs they wish to take.A little public relations and community goodwill for an architect along with open communication lines with the local media perhaps through a Chamber of Commerce membership or volunteerism in a service club locally can also be a major factor in ge So am I suggesting that when things don’t go our way that we just give vent to whatever our emotion is at that time? And never mind who gets in the way? Absolutely not! What I am proposing is that we can OWN our feelings, without harming anyone else. Nowadays it is commonly accepted that feelings which have been repressed or ignored do not just simply go away. They lie beneath the surface of our awareness waiting their opportunity to see daylight. The problem is that keeping them suppressed is like holding a beach ball under water. The effort that we spend holding it down drains us of energy that we could use in other ways. We may successfully keep them in check throughout our youth, but by middle years this can really take it’s toll. So what do yesterday’s feelings have to do with conflict in the present? Well, when we find ourselves involved in a disagreement and emotions starting Commercial Office Space - Don't Waste Your Money Having experienced more than my fair share of conflict over the years, from street fighting to more sophisticated law cases, I have become an avid student of the subject of Conflict Resolution. My bookshelves are full of literature on the topic and the public library is thinking of charging me for overuse.Commercial office space is unnecessary when you first start out in computer consulting. Unless you have a very compelling reason for renting commercial office space, save your money. You're much better plowing that money back into marketing and promotional expenses.Even a tiny commercial office space is going to be $400 - $600 a month. A low traffic retail store is even more; at least a $1000-$2000 per month. Rather than waste that money on commercial office space, invest it in marketing and business development. You're going to need to do these things whether you have commercial office space or not. There is no reason to add to your overhead expenses.When you start out, a home office is the best choice. Until you bring on a lot of staff, it’s really not going to benefit you to have a commercial office space. Most of the time you will be servicing clients at their office, going on sales calls, or attending networking events.In computer consulting your clients will not be coming to you. You go to them. The time you spend in your own office is minimal. The money you spend on your office space should be minimal as well.You might think that you need commercial office space if you want to run seminars. These are an excellent marketing tool but you can rent executive office space very reasonably. This type of commercial office space is rented on an as need basis by the hour or day.The Bottom Line on Commercia When I feel challenged through being in disagreement with someone I care about, I get comfort by remembering an appropriate little cliché that I picked up some years ago. It goes something like “If two people were in 100% agreement on everything, one of them would be superfluous.” By accepting this, I give myself permission to get involved in the conflict fully, knowing that there is a lesson to be learned. Regardless of the number of pages in a book, and many of them are well padded, they mostly seem to recommend a procedure such as the following:- 1. Nullify emotion 2. Explore the reasons for the conflict 3. Consider alternatives 4. Agree on most appropriate 5. Implement the chosen one 6. Evaluate the solution. I intend to go through each step in detail, but before doing so I believe that there are several pre-requisites or ground rules that need to be agreed to by both parties before the process can even begin. The proposition that “All’s fair in Love and War” seems to me like an open ticket to abuse. Rule 1: Respect: Both parties may well loathe the sight of each other, but if they choose to address the conflict, they must agree to acknowledge that (i) NEITHER of them are PERFECT and (ii) each will have their own set idiosyncracies TO WHICH EACH IS ENTITLED. Rule 2: Commitment: If the conflict is serious enough to warrant resolution, it is essential that full commitment be given to a mutually satisfying outcome. Rule 3: Mission statement: In a business where there exists a formal Mission Statement, this can be of great use in deciding the relevance or importance of each party’s assertions. If the relationship is informal, i.e. outside business, then actually defining a mission statement can work wonders too. This doesn’t need to be formal document signed in blood, but the greater clarity each party has on the other’s needs and wishes, the more likely is it that the relationship will flourish. Rule 4. Preparedness to listen: The old story about two ears and one mouth is absolutely true – how many times have you heard someone being denigrated because they “listen too much”. For resolution to be successful both sides must feel validated, that they have truly got their whole story across. There are many barriers to listening but probably the most common is the tendency for us to “switch off” before the other party has finished. Usually it is because we “know what they’re going to say” and devote our attention to formulating our reply. The result of this is that the “listener” really only gets part of the story and the “speaker” is left feeling invalidated and frustrated. In an effort to be heard voice levels are raised, and the whole transaction deteriorates to the lowest level of disrespect. There are quite a few other barriers to listening, and to go into these in detail would easily fill this whole publication. For the purpose of this article I would only suggest that “Poor Listening Skills” is an affliction that affects most of us. It is my view that just by consciously working to improve our own ability to listen would reduce the need for formal resolution greatly. Having established our own Marquis of Queensbury rules, we can now get back to the proposed system. The first step of nullifying emotion is much easier said than done. It is a highly contentious issue, which we shall explore in some depth Step 1 Nullify emotion Unfortunately, the first step of the procedure is more easily said than done. What do we do when, at an intellectual level, we know that we should argue our case in a calm, logical manner, but what we really want to do is to reach out and choke the living daylights out of our opponent? Alternatively, we may just feel like bursting into tears at the sheer unfairness of it all. But in today’s society we have learned that neither of these responses is acceptable. And if we should happen to give way to our impulses, we are considered unstable or just plain weird. So we bottle it up, count to ten, breathe deeply, and tell ourselves that we are being too emotional. At least that’s what “civilised” people do. But which of these two types of behaviour is more honest? If we feel angry or upset, isn't’ that our TRUTH? And by denying these emotions aren’t we being untruthful? I suggest that that is exactly the case. We have become so used to denying our feelings that many of us simply don’t know who we are. The word DENIAL is an interesting acronym for Don’t Even Notice I Am Lying. So am I suggesting that when things don’t go our way that we just give vent to whatever our emotion is at that time? And never mind who gets in the way? Absolutely not! What I am proposing is that we can OWN our feelings, without harming anyone else. Nowadays it is commonly accepted that feelings which have been repressed or ignored do not just simply go away. They lie beneath the surface of our awareness waiting their opportunity to see daylight. The problem is that keeping them suppressed is like holding a beach ball under water. The effort that we spend holding it down drains us of energy that we could use in other ways. We may successfully keep them in check throughout our youth, but by middle years this can really take it’s toll. So what do yesterday’s feelings have to do with conflict in the present? Well, when we find ourselves involved in a disagreement and emotions starting Optimized Press Releases: When Public Relations Equals PageRank quisites or ground rules that need to be agreed to by both parties before the process can even begin. The proposition that “All’s fair in Love and War” seems to me like an open ticket to abuse.A while ago we got our brand new company domain up from PageRank of 0 to a very healthy PageRank of 5 in under two months?Yes, we know PageRank doesn’t mean much, except in terms of branding. But it does give some indication of how effective your link-building techniques are. So what was so remarkable about the way we achieved a decent PR in a short time?It was more the fact that we used very sound techniques to make that happen. No reciprocal links, no link buying, no techniques that could get you banned. Just completely legitimate methods that you can use time and again to build links to your own website.Why Press Releases?Among the most effective techniques that helped us build quality links to our website was the use of press releases. In fact, using an optimized press release is such a powerful method of building links that we now recommend it to all our clients.Just the single press release here helped us build links not only from high-PR press release sites, but also from competitor sites where our news was syndicated. http://www.seoandmore.com/media/press1.htmCompetitor Sites? How Do You Do That?Well here’s the secret (if you want to call it that). One of the best sites to submit your press release is on PRweb. Using the $80 option, you can get your release syndicated through Yahoo! News so that it gets picked up and syndicated on a lot of other sites related to your theme or Rule 1: Respect: Both parties may well loathe the sight of each other, but if they choose to address the conflict, they must agree to acknowledge that (i) NEITHER of them are PERFECT and (ii) each will have their own set idiosyncracies TO WHICH EACH IS ENTITLED. Rule 2: Commitment: If the conflict is serious enough to warrant resolution, it is essential that full commitment be given to a mutually satisfying outcome. Rule 3: Mission statement: In a business where there exists a formal Mission Statement, this can be of great use in deciding the relevance or importance of each party’s assertions. If the relationship is informal, i.e. outside business, then actually defining a mission statement can work wonders too. This doesn’t need to be formal document signed in blood, but the greater clarity each party has on the other’s needs and wishes, the more likely is it that the relationship will flourish. Rule 4. Preparedness to listen: The old story about two ears and one mouth is absolutely true – how many times have you heard someone being denigrated because they “listen too much”. For resolution to be successful both sides must feel validated, that they have truly got their whole story across. There are many barriers to listening but probably the most common is the tendency for us to “switch off” before the other party has finished. Usually it is because we “know what they’re going to say” and devote our attention to formulating our reply. The result of this is that the “listener” really only gets part of the story and the “speaker” is left feeling invalidated and frustrated. In an effort to be heard voice levels are raised, and the whole transaction deteriorates to the lowest level of disrespect. There are quite a few other barriers to listening, and to go into these in detail would easily fill this whole publication. For the purpose of this article I would only suggest that “Poor Listening Skills” is an affliction that affects most of us. It is my view that just by consciously working to improve our own ability to listen would reduce the need for formal resolution greatly. Having established our own Marquis of Queensbury rules, we can now get back to the proposed system. The first step of nullifying emotion is much easier said than done. It is a highly contentious issue, which we shall explore in some depth Step 1 Nullify emotion Unfortunately, the first step of the procedure is more easily said than done. What do we do when, at an intellectual level, we know that we should argue our case in a calm, logical manner, but what we really want to do is to reach out and choke the living daylights out of our opponent? Alternatively, we may just feel like bursting into tears at the sheer unfairness of it all. But in today’s society we have learned that neither of these responses is acceptable. And if we should happen to give way to our impulses, we are considered unstable or just plain weird. So we bottle it up, count to ten, breathe deeply, and tell ourselves that we are being too emotional. At least that’s what “civilised” people do. But which of these two types of behaviour is more honest? If we feel angry or upset, isn't’ that our TRUTH? And by denying these emotions aren’t we being untruthful? I suggest that that is exactly the case. We have become so used to denying our feelings that many of us simply don’t know who we are. The word DENIAL is an interesting acronym for Don’t Even Notice I Am Lying. So am I suggesting that when things don’t go our way that we just give vent to whatever our emotion is at that time? And never mind who gets in the way? Absolutely not! What I am proposing is that we can OWN our feelings, without harming anyone else. Nowadays it is commonly accepted that feelings which have been repressed or ignored do not just simply go away. They lie beneath the surface of our awareness waiting their opportunity to see daylight. The problem is that keeping them suppressed is like holding a beach ball under water. The effort that we spend holding it down drains us of energy that we could use in other ways. We may successfully keep them in check throughout our youth, but by middle years this can really take it’s toll. So what do yesterday’s feelings have to do with conflict in the present? Well, when we find ourselves involved in a disagreement and emotions starting Branding Is Not Selling Out: IT'S SELLING IN redness to listen:Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn?t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving... for their art.Why is a branding expert like me, who mostly deals with entrepreneurs and small business owners, addressing musicians, artists, and filmmakers? It's simple. Artists are the ultimate entrepreneurs.Think about it. Some create products and look for a market; others look at a market and create products. Every entrepreneur starts the same way! It's the notion of business that often trips artists up.Creating any piece of music, art, or film, is like creating a product. I'm not suggesting that all products, art-based or otherwise, are equal. We all know a good product, or painting, or film or vacuum cleaner when we experience it. Its just with some artists, imaginary barriers get created. These illusive barriers can keep them from creating the very success they want.All creators have the same goals: to make a good product that is useful or meaningful, have it well liked by many people and to be paid portionally to the market they reach. Who doesn't want that? Makin The old story about two ears and one mouth is absolutely true – how many times have you heard someone being denigrated because they “listen too much”. For resolution to be successful both sides must feel validated, that they have truly got their whole story across. There are many barriers to listening but probably the most common is the tendency for us to “switch off” before the other party has finished. Usually it is because we “know what they’re going to say” and devote our attention to formulating our reply. The result of this is that the “listener” really only gets part of the story and the “speaker” is left feeling invalidated and frustrated. In an effort to be heard voice levels are raised, and the whole transaction deteriorates to the lowest level of disrespect. There are quite a few other barriers to listening, and to go into these in detail would easily fill this whole publication. For the purpose of this article I would only suggest that “Poor Listening Skills” is an affliction that affects most of us. It is my view that just by consciously working to improve our own ability to listen would reduce the need for formal resolution greatly. Having established our own Marquis of Queensbury rules, we can now get back to the proposed system. The first step of nullifying emotion is much easier said than done. It is a highly contentious issue, which we shall explore in some depth Step 1 Nullify emotion Unfortunately, the first step of the procedure is more easily said than done. What do we do when, at an intellectual level, we know that we should argue our case in a calm, logical manner, but what we really want to do is to reach out and choke the living daylights out of our opponent? Alternatively, we may just feel like bursting into tears at the sheer unfairness of it all. But in today’s society we have learned that neither of these responses is acceptable. And if we should happen to give way to our impulses, we are considered unstable or just plain weird. So we bottle it up, count to ten, breathe deeply, and tell ourselves that we are being too emotional. At least that’s what “civilised” people do. But which of these two types of behaviour is more honest? If we feel angry or upset, isn't’ that our TRUTH? And by denying these emotions aren’t we being untruthful? I suggest that that is exactly the case. We have become so used to denying our feelings that many of us simply don’t know who we are. The word DENIAL is an interesting acronym for Don’t Even Notice I Am Lying. So am I suggesting that when things don’t go our way that we just give vent to whatever our emotion is at that time? And never mind who gets in the way? Absolutely not! What I am proposing is that we can OWN our feelings, without harming anyone else. Nowadays it is commonly accepted that feelings which have been repressed or ignored do not just simply go away. They lie beneath the surface of our awareness waiting their opportunity to see daylight. The problem is that keeping them suppressed is like holding a beach ball under water. The effort that we spend holding it down drains us of energy that we could use in other ways. We may successfully keep them in check throughout our youth, but by middle years this can really take it’s toll. So what do yesterday’s feelings have to do with conflict in the present? Well, when we find ourselves involved in a disagreement and emotions starting Location Accuracy at Target n ability to listen would reduce the need for formal resolution greatly.Anyone who works at Target will tell you that a very large part of Target's logistical system is making sure that things are stored in the backroom correctly and in an orderly fashion. At Target a very important evaluation tool is something called location accuracy. In order to understand the concept of location accuracy you need to understand how the LRT works. The LRT is a device used at Target and at other retail stores to track inventory. At Target the LRT is used for several purposes but most important is its role in stocking the store. When a Target employee who works in the backroom needs to pull an item from the shelf he or she scans the location and then scans the item. The LRT will then display how many products need to be removed from the backroom shelf. After that the employee will then indicate whether or not there are any more on the shelf or not. Location accuracy is simply a measure of how often the employee is right when indicating whether or not there are any products left. Any number that is below ninety-four percent is completely unacceptable. An accuracy of over ninety-seven percent or higher is usually expected.By placing so much emphasis on location accuracy Target is ensuring that its process of ordering is not compromised by misreported inventory. For instance when a Target employee makes an error, there are dire consequences. If the employee enters on the LRT that there are no products left when there r Having established our own Marquis of Queensbury rules, we can now get back to the proposed system. The first step of nullifying emotion is much easier said than done. It is a highly contentious issue, which we shall explore in some depth Step 1 Nullify emotion Unfortunately, the first step of the procedure is more easily said than done. What do we do when, at an intellectual level, we know that we should argue our case in a calm, logical manner, but what we really want to do is to reach out and choke the living daylights out of our opponent? Alternatively, we may just feel like bursting into tears at the sheer unfairness of it all. But in today’s society we have learned that neither of these responses is acceptable. And if we should happen to give way to our impulses, we are considered unstable or just plain weird. So we bottle it up, count to ten, breathe deeply, and tell ourselves that we are being too emotional. At least that’s what “civilised” people do. But which of these two types of behaviour is more honest? If we feel angry or upset, isn't’ that our TRUTH? And by denying these emotions aren’t we being untruthful? I suggest that that is exactly the case. We have become so used to denying our feelings that many of us simply don’t know who we are. The word DENIAL is an interesting acronym for Don’t Even Notice I Am Lying. So am I suggesting that when things don’t go our way that we just give vent to whatever our emotion is at that time? And never mind who gets in the way? Absolutely not! What I am proposing is that we can OWN our feelings, without harming anyone else. Nowadays it is commonly accepted that feelings which have been repressed or ignored do not just simply go away. They lie beneath the surface of our awareness waiting their opportunity to see daylight. The problem is that keeping them suppressed is like holding a beach ball under water. The effort that we spend holding it down drains us of energy that we could use in other ways. We may successfully keep them in check throughout our youth, but by middle years this can really take it’s toll. So what do yesterday’s feelings have to do with conflict in the present? Well, when we find ourselves involved in a disagreement and emotions starting Marketing Secrets Of A Class Clown ? And by denying these emotions aren’t we being untruthful? I suggest that that is exactly the case. We have become so used to denying our feelings that many of us simply don’t know who we are. The word DENIAL is an interesting acronym for Don’t Even Notice I Am Lying.Creating a strong brand and establishing a leadership position in the marketplace is one of a franchisor’s greatest obligations. Most franchise companies, at least when they’re getting started, have underwhelming ad budgets with which to do this. Too often, they take a cautious marketing approach, wary of making a mistake. They end up taking the most obvious, logical course, and become indistinguishable from the rest of the pack. Those who create break-through brands are rule-breakers. They understand the power of a bold idea, undiluted. Though they may have been A-students, they know the Marketing Secrets of the Class Clown (MSCC).Here’s how I learned the MSCC. I was class clown laureate of Sacred Heart Grammar School and, later, a clown-in-residence while attaining my highly prized Masters degree in Fiction Writing. I proceeded, to the continued delight of my parents, to become a banjo-playing street musician, appearing outside of some of Chicago’s finest venues. Street music was actually the best possible preparation for my career as a marketing and brand development guru. When your business model includes giving away your product away for free, then convincing your customers they should pay you for it anyway, you learn to engage and delight quickly, or else.Sometimes it takes a village (idiot).A couple of decades ago, in the mystical land of Ohio, I registered for a banjo contest at an upcoming festival. I r So am I suggesting that when things don’t go our way that we just give vent to whatever our emotion is at that time? And never mind who gets in the way? Absolutely not! What I am proposing is that we can OWN our feelings, without harming anyone else. Nowadays it is commonly accepted that feelings which have been repressed or ignored do not just simply go away. They lie beneath the surface of our awareness waiting their opportunity to see daylight. The problem is that keeping them suppressed is like holding a beach ball under water. The effort that we spend holding it down drains us of energy that we could use in other ways. We may successfully keep them in check throughout our youth, but by middle years this can really take it’s toll. So what do yesterday’s feelings have to do with conflict in the present? Well, when we find ourselves involved in a disagreement and emotions starting to rise, maybe the problem lies not in what is going on at the moment; maybe it’s our “History Buttons” being pushed. The term stress has at last been given some respectability, but here again we tend to blame factors outside ourselves. My boss is always this; my wife is forever that. If we can find a reason for the problem externally, it keeps us from looking at the real issues. When we perceive the other party as “making us angry”, then obviously we will respond defensively. So how can we tell whether our discomfort is caused by the current situation or something from the past being triggered? One of the really big clues comes when we can recognize a pattern. How many times have you been left with a feeling of déjà vu? Life has a way of re-creating difficult situations in order to give us the chance to learn. This “Blame-The-Other-Guy” culture has prevailed so far because we haven’t had the level of self-awareness necessary to help us learn personal responsibility. But it isn’t just science and technology that are evolving. Nowadays there are many tools and methodologies to help us learn how to behave reflectively. So, when involved in conflict, instead of just breathing deeply and waiting for the feeling to pass, we can actually use the opportunity to reflect. While counting up to 10 (or 100 if that’s what it takes), we can try to think back to past occasions when we felt the same way. This is not an easy task for anyone, but if conflicting parties can both adopt this philosophy, not only will they open the way for a win-win outcome, but also the relationship itself is also likely to benefit. I think most people would agree that the term “nullify emotion” is much easier said than done. Nevertheless, we can at least see by now how to make use of our emotions as they get triggered during conflict. In summary, if we recognise through awareness that our feeling (in the moment) is out of proportion to what the situation itself demands, then our history buttons are being pushed. Step 2 Explore the reasons for the conflict Once again, this may not be as easy as it seems. What may start off as a disagreement over whether the lid should be left up or down can often be merely a symptom of a much deeper problem. In long-term relationships, where the number of petty disagreements seems to have multiplied, then it is almost certain that there are deeper issues involved. Unless both parties have extremely high self awareness and a pre-agreed arrangement to “Put the Relationship before Self” then 3rd party mediation may be necessary. In less intense transactions, such as occur at work or in business, the disagreement may be just what it seems. I love the story about the two teenage sisters fighting for the only orange in the house. Each was absolutely certain that her need was greater than her sibling’s. It was only when good old Mum stepped in to mediate that a win-win solution was found. After a brainstorming session it was discovered that one girl wanted some fresh orange juice and the other wanted to bake an orange cake, requiring only the rind. So during this investigation stage the objective is to amass as much relevant, and perhaps seemingly irrelevant, information as possible. If both parties are committed to the process, they may spur each other on to be as creative as possible. Step 3 Consider alternative courses of action With any luck, some of the hostility and intensity will have evaporated by this stage, and an element of cooperation may have found its way in to the process. Rather than having only two completely polarized possibilities, on offer at the moment is a whole smorgasbord of opportunities. From this list of possible solutions, each item can be prioritized in accordance to its likelihood of solving the problem. Step 4 Agree on the most appropriate course of action When the most appropriate course of action may not be immediately obvious, there is a useful exercise that can be carried out that will almost guarantee a solution. It is very simple to try, and is also a great indicator of how committed each party is to the greater good. The exercise involves each party acting as lawyer for the opponent. Party 1 uses as much logic, imagination and creativity to ensure that Party 2’s point of view is fully represented. Party 2 then reciprocates on behalf of Party 1. While there are no guarantees in life, this is one of the most effective tools I have ever seen used. Step 5 Implement and Monitor This final step is virtually self-explanatory. Once the most appropriate course of action has been chosen, it is just a matter of implementing it. If part of the
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