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    Employee Owners vs. Employee Renters: Which Do You Employ?
    Employees are a lot like cars or houses. The amount of care, attention to detail, and feelings of permanency we project toward our cars or houses is comparable to the way employees view their work relationship. Consider the analogy.Employee RentersWhen we rent a car or a house, we are less likely to spend a lot of time caring for it, nurturing it, or preserving it. On vacation, when we hit a big bump on the road, we say, “no big deal… it’s a rental.” Or if we knick the wall of our rented apartment we say, “oh well, we’ll be moving soon.” Our attention to the little details are not as precise because we know our relationship with that particu
    . Everyone from designers, to copywriters, to project mangers can be brought in to help with any number of marketing communications tasks. Many times, you can find a team of freelancers that regularly work together. Look for freelanc
    Business Advice
    The majority of people whoever they are can benefit from and need some good advice at some time or another during their life. No single person knows everything and is able to answer any question asked; this is particularly true when it comes to business matters. Almost all successful people in business will have at some stage or another asked for business advice.However while asking for advice is to be applauded, care should be taken when choosing who to ask for advice. Friends are ok and indeed may give some sound good advice, but when it comes to your business and your livelihood you have to be sure it is the right advice. Here is where a specialist can come
    The Fantasy: Your marketing budget is packed to the brim with money to help build your dream marketing team. You hire nothing short of the best and life is good.

    The Reality: Your staff is overworked, your budget’s tight and you complete about half of the projects on your to-do list.

    This reality is what many marketing mangers and small businesses face on a daily basis. Even so, you’re still expected to consistently produce better results – and the bar keeps on rising while you keep losing resources. It’s situations like these that call for the outsourced consultants and freelancers of the world to help turn your fantasy marketing team into a reality.

    What can you outsource?

    You can outsource just about anything. With the layoffs and budget cuts that plague marketing departments and agencies, there are a ton of freelancers out there ready and willing to take on your projects. Everyone from designers, to copywriters, to project mangers can be brought in to help with any number of marketing communications tasks. Many times, you can find a team of freelancers that regularly work together. Look for freelanc

    Top 7 Ways to Get Your Products in the Hands of Celebrities
    Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How did they resurrect this brand without spending a fortune on re-branding efforts? Pabst Blue Ribbon Beer has risen to the top through celebrities using the brand. Rock musician “Kid Rock” was seen wearing a PBR belt buckle and T-shirt and from there it’s history. Here are 7 solid ways you can build your brand through celebrity and tastemaker usage without breaking the bank.1
    s tight and you complete about half of the projects on your to-do list.

    This reality is what many marketing mangers and small businesses face on a daily basis. Even so, you’re still expected to consistently produce better results – and the bar keeps on rising while you keep losing resources. It’s situations like these that call for the outsourced consultants and freelancers of the world to help turn your fantasy marketing team into a reality.

    What can you outsource?

    You can outsource just about anything. With the layoffs and budget cuts that plague marketing departments and agencies, there are a ton of freelancers out there ready and willing to take on your projects. Everyone from designers, to copywriters, to project mangers can be brought in to help with any number of marketing communications tasks. Many times, you can find a team of freelancers that regularly work together. Look for freelanc

    Career Advice: So-Your Boss Is A Jerk
    Unless you are among the rarest of the rare there are times when you think your boss is a jerk, a real pain in the rear.But hold up a minute, you'll be well served to consider the reasons behind his behavior before you throw a fit. Understand, please, that I am not saying these reasons will justify a bad boss, but they do go a long way toward explaining what's going on. When you understand what's with the boss, you'll be better able to cope and to manage the relationship with him and boost your career.Consider these scenarios:1. Your boss doesn't know how to be the boss.It may not be his fault. The workforce is filled with people occupying
    ts – and the bar keeps on rising while you keep losing resources. It’s situations like these that call for the outsourced consultants and freelancers of the world to help turn your fantasy marketing team into a reality.

    What can you outsource?

    You can outsource just about anything. With the layoffs and budget cuts that plague marketing departments and agencies, there are a ton of freelancers out there ready and willing to take on your projects. Everyone from designers, to copywriters, to project mangers can be brought in to help with any number of marketing communications tasks. Many times, you can find a team of freelancers that regularly work together. Look for freelanc

    Understanding Every Aspect of Your Organization
    GET TO KNOW YOUR ORGANIZATION: If you don’t understand an aspect of the organization or a procedure within it, ask. If you still don’t understand, ask again. Question until you are sure you understand the topic. It’s easy to feel your questions aren’t sophisticated enough, especially when you work with people who have been doing what they do for years. Start with basic questions like “What does our organization do?” “How does our organization do it?” “Who needs our product?” “Who does what with that product?” “Who are the people who get the work done?” Most long-term employees love to answer questions that make them feel smart, and valuable.STEPS TO LEARN MORE
    can you outsource?

    You can outsource just about anything. With the layoffs and budget cuts that plague marketing departments and agencies, there are a ton of freelancers out there ready and willing to take on your projects. Everyone from designers, to copywriters, to project mangers can be brought in to help with any number of marketing communications tasks. Many times, you can find a team of freelancers that regularly work together. Look for freelanc

    Data Warehousing - Tom's Ten Data Tips
    Data Warehousing was an innovation from the 90's that promised to change the data landscape for good. How far have we come? Many vendors have entered the marketplace because it makes sense to bring together data from throughout the organization, and this will continue to make sense in the future.How large the Data Warehouse market will grow nobody knows yet. But for sure it is still growing fast, and currently is estimated at 4,5 billion dollar per year (IDC).1. Why Do Data Warehouse Projects Run Into Scope Creep?To quote Bill Inmon (guru and author of several great books on Data Warehousing) "Traditional projects start with requ
    . Everyone from designers, to copywriters, to project mangers can be brought in to help with any number of marketing communications tasks. Many times, you can find a team of freelancers that regularly work together. Look for freelancers by doing a Web search, browsing the yellow pages or by referrals from colleagues.

    Wanted: good copywriting and design

    If marketing communications were a building, copywriting and graphic design would be the support beams. Without these critical components, you really don’t have a chance of communicating your message, making a sale or building your brand. Some of the best marketing communications pieces can come from a copywriter/design team, and most freelance copywriters and designers have a colleague they will refer to you.

    A good copywriter/designer team should be able to understand your project quickly and get to work on it right away. In addition, they should be willing to work with you, your staff and any other creative partners you need involved in the project. However, don’t assume that any freelancer will be able to effectively work with your staff - make sure they have the people

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