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    Satin Paper and Large Format Printing - Pros and Cons
    For the past few years or so now we've been creating and printing our own posters. And the best paper that I've found for this is satin paper. And not just any satin paper. The best that I've found is made by Hewlett Packard. And what works best is the 7 mil paper.Satin paper that's 7 mil thick dries quick. Even for dark prints. Cause there's enough paper to absorb the ink. Thinner paper takes a lot longer to dry cause not all of the ink isn't aborbed. So it ha
    ures of your solution are less important than the benefits. Make sure you give your target customers real-life examples of how your product or service will improve their business. It’s something they’ve just got to have. Example: “Our new color-flashing toothbrush encourages kids to brush for a full minute.”

    3. Speak in plain English: Talk to them the way you’d talk to a re

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    As business owners, we are always working on new ways to convince people to become customers, clients, employees, partners or investors. In each case we are “pitching” our business. The language may change, but in every case we want the person to whom we are presenting our business to listen and act. For owners of businesses large and small, it is imperative to learn how to do this in an effective and forceful manner. And, being that we often have a limited amount of time to make a powerful impression, we must be ready with a concise and inspiring description of how our work deserves greater attention. So, if you see the person that you’re trying to reach standing in line for their morning latte or working out at the gym, take advantage of the time to pitch them. Once you’ve gotten their attention, you have to be ready with your pitch.

    Here are six elements of a good elevator speech:

    1. Get their attention. Start off with a bang: Open the conversation with a question that leads into what your business does. For example, if your product is new spam-blocking software, you could say, “Aren’t you tired of getting spam no matter what blocker you use?” Or if your service allows customers to buy furnishings seen on TV shows, you might say, “Wouldn’t it be great if you could buy the furnishings you see on some TV programs?” Then answer your own question. “My team has written a program that...” or “My company has developed a website that allows you to...”

    2. Be a solution to a problem: The features of your solution are less important than the benefits. Make sure you give your target customers real-life examples of how your product or service will improve their business. It’s something they’ve just got to have. Example: “Our new color-flashing toothbrush encourages kids to brush for a full minute.”

    3. Speak in plain English: Talk to them the way you’d talk to a reg

    Make The Size Matter
    Bigger isn’t always better but small isn’t always shoddy. You can make a big impact with a small printed pen or an oversized one, depending on your theme, message or company image. You can make the size – no matter how big or small – matter when you choose promotional printed pens.Small and SuperbSkinny plastic pens may not take up more than their fair share of the swag bag but there are some places that skinny plastic pens are ideal. Wallets and pla
    is in an effective and forceful manner. And, being that we often have a limited amount of time to make a powerful impression, we must be ready with a concise and inspiring description of how our work deserves greater attention. So, if you see the person that you’re trying to reach standing in line for their morning latte or working out at the gym, take advantage of the time to pitch them. Once you’ve gotten their attention, you have to be ready with your pitch.

    Here are six elements of a good elevator speech:

    1. Get their attention. Start off with a bang: Open the conversation with a question that leads into what your business does. For example, if your product is new spam-blocking software, you could say, “Aren’t you tired of getting spam no matter what blocker you use?” Or if your service allows customers to buy furnishings seen on TV shows, you might say, “Wouldn’t it be great if you could buy the furnishings you see on some TV programs?” Then answer your own question. “My team has written a program that...” or “My company has developed a website that allows you to...”

    2. Be a solution to a problem: The features of your solution are less important than the benefits. Make sure you give your target customers real-life examples of how your product or service will improve their business. It’s something they’ve just got to have. Example: “Our new color-flashing toothbrush encourages kids to brush for a full minute.”

    3. Speak in plain English: Talk to them the way you’d talk to a re

    Use Barter In Your Business
    When we exchange resources, goods, time, inventory, skills, equipment, goods and services, we’re bartering. Instead of using cash, we can barter underutilized time, space or other assets and even future services and production, especially if the products and services have big margins. And they may be depreciating, hard to sell or easy and cheap to produce. Extra capacity is as good as hard cash when bartered.I know a dentist who bartered his services for advertising t
    tch them. Once you’ve gotten their attention, you have to be ready with your pitch.

    Here are six elements of a good elevator speech:

    1. Get their attention. Start off with a bang: Open the conversation with a question that leads into what your business does. For example, if your product is new spam-blocking software, you could say, “Aren’t you tired of getting spam no matter what blocker you use?” Or if your service allows customers to buy furnishings seen on TV shows, you might say, “Wouldn’t it be great if you could buy the furnishings you see on some TV programs?” Then answer your own question. “My team has written a program that...” or “My company has developed a website that allows you to...”

    2. Be a solution to a problem: The features of your solution are less important than the benefits. Make sure you give your target customers real-life examples of how your product or service will improve their business. It’s something they’ve just got to have. Example: “Our new color-flashing toothbrush encourages kids to brush for a full minute.”

    3. Speak in plain English: Talk to them the way you’d talk to a re

    Job Search Secrets: Living Outside Your Comfort Zone
    Even if you don't love your job, there is something very comfortable about going to work each day. After a few months or a few years with a company, you know what's going on. You're aware of all the players, understand where the real power is concentrated, and know how to approach your coworkers and supervisors to keep everything running smoothly.When you lose your job, you are faced with the great unknown. While there is the potential for all kinds of positive develo
    matter what blocker you use?” Or if your service allows customers to buy furnishings seen on TV shows, you might say, “Wouldn’t it be great if you could buy the furnishings you see on some TV programs?” Then answer your own question. “My team has written a program that...” or “My company has developed a website that allows you to...”

    2. Be a solution to a problem: The features of your solution are less important than the benefits. Make sure you give your target customers real-life examples of how your product or service will improve their business. It’s something they’ve just got to have. Example: “Our new color-flashing toothbrush encourages kids to brush for a full minute.”

    3. Speak in plain English: Talk to them the way you’d talk to a re

    7 Ways a Copywriter Can Help Your Business Succeed
    Think you can’t afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business.#1 – Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web site or getting that pesky newsletter article off your desk. When you hire a professional copywriter, not only are you getting one more thing off your to-do list, but also it w
    ures of your solution are less important than the benefits. Make sure you give your target customers real-life examples of how your product or service will improve their business. It’s something they’ve just got to have. Example: “Our new color-flashing toothbrush encourages kids to brush for a full minute.”

    3. Speak in plain English: Talk to them the way you’d talk to a regular person. Even if your product is complex, you’ll lose your audience if you use MBA-speak or technobabble. And don’t be afraid to be passionate about it.

    Example: “SeekingCapital.com offers entrepreneurs and investors an interactive method for investing capital in pre-IPO companies. We offer a community that breeds interaction, education and discussion.”

    4. Tell them what they want to hear: Explain how it will make money; tell who is behind the company and frame the competitive landscape and your advantage in it.

    Example: “ConstructionBoots.com drives traffic to the site by linking to other websites catering to the construction industry. Over 90% of construction workers have these three traits: 1) They have a favorite brand of boots, 2) they know their size, and 3) they hate shopping at stores. Most construction workers prefer to buy their boots online and have them delivered.”

    5. Tailor your pitch to your audience: Each person you talk to is different. If you’re seeking a partner or an investor, you should know something about them or how their firm works. If you’re approaching a stranger who could become a customer, focus on how the product or service will make their life easier.

    6. What do you need to make it happen?: This is where the “rubber meets the road.” What funding do you need to make it happen and what is the projected return on investment? Not only does having this info force you to be specific, it will give the person further proof of your seriousness and p

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