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Answer Upon - Top 10 Secrets Of Outrageously Successful Business Owners
You should consider a shareholders' agreement as a "pre-nuptial" agreement. You are trying to reach a consensus in advance of a possible breakdown in the relationship. 1 in 3 marriages fail and the failure rate for business is much higher. Negotiating with your business partners ought to be a lot easier than with your spouse as the "don't you love me" doesn't come into it!Here is a non-exhaustive list which you could use as a limited agenda for discussions between proposed or existing shareholders. This should be followed by detailed legal advice and then a written agreement between the parties.1. Alternatives: limited company, partnership or limited liability partnership etcAssuming you select a limited company:2. Purpose of venture. Business plan. Expectations.3. Share splita. Implications of key thresholds: 5%, 10%, >25%, 50%, >50%, 75% b. Deadlock vs controlling stake vs negative control/ability to block c. "Ordinary", "Special", "Written" resolutions d. class: ordinary, preferred, redeemable etc e. dilution (now and futu
5. LOOK AT MARKETING AS A *CONTINUUM*, NOT AN EVENT.
Contrary to conventional business thinking, marketing does not end with a sale. Outrageously successful enterprises know that marketing is a perpetual process. And, contrary to most business practices, these enterprises focus more than 50% of their marketing efforts **after the sale** -- such as ‘post sale” follow-up, repeat business incentives, backend selling, referral marketing, etc. They know that the greatest revenues are generated *after the sale.”
How do you see and practice marketing in your business -- as an event or a continuum? What *post sales* and prospect follow-up activities can you incorporate as the focus of your marketing efforts? This one shift n your marketing focus alone can increase your revenues 100%, 200%, even 500% ... more than any marketing action you take in your business.
6. CONSTANTLY “MARK
“I'm in an abusive relationship,” sighed Andrew. “My bookkeeper annoys the hell out of me but I just can't let him go. I keep hoping he'll improve… it's torture. Why do I do this to myself.”“You've already answered that question,” I replied. “You're in an abusive relationship. Would you feel better knowing that many business owners are in the same boat? They've outsourced a task or made concessions to a delinquent account with hope of reducing the stress, but it only made matters worse.”“I'd be better off taking the bookkeeping back and doing it myself,” Andrew suggested.“That's not dealing with the underlying issue,” I countered. “You outsourced the bookkeeping because you're not good at it, so taking it back does not serve your primary goal. You need a bookkeeper that will do the task and serve you, the customer.”“Right! But how do I get rid of him? He has my files, my receipts, all my information. How do I get that back without starting a confrontation?” he asked.“Oh, I see. You want to bail out but not deal with the consequences. So the issue is with yo
Then “THE TOP 10 SECRETS OF OUTRAGEOUSLY SUCCESSFUL ENTERPRISES” is a *must* for you. These business secrets are the *BEST OF THE BEST.* These secrets were not gotten from a book or seminar. Rather they represent the wisdom I gained from coaching & consulting hundreds of businesses over the last 21 years ... from the soloist entrepreneur to multi-billion dollar companies.
I GUARANTEE if you apply any one of these top 10 secrets with conviction and commitment, you will experience quantum leaps in your business.
MINDSET SECRETS
1. *EXPECT* TO WIN... *EXPECT* TO SUCCEED
While we all experience highs and lows in our business, outrageously successful enterprises EXPECT to succeed over the long run. For such enterprises,
Success is the ONLY option.
To what extent do you EXPECT to succeed in your business? What less empowering expectations currently undermine your success? Make a *decision* today to succeed. “Cut the cord” on all other possible outcomes.
2. LIVE AND BREATHE YOUR MISSION STATEMENT
While most businesses have crafted a mission statement, it is not enough just to have one. Outrageously successful enterprises live and breathe their mission statement ... in every goal, every strategy and every project of their business. It is the life force and the reason for everything they do.
Do you have a compelling mission statement for your business? Do you communicate it - both in words and actions - to every client, every prospect, every employee? If you asked any one of these stakeholders what is your mission, would they know what to say?
Post and read your mission statement daily. Include it in all your collateral materials. Live and breathe your mission statement in every goal, decision and action. This one principle will make your business a compelling magnet for greater and greater levels of success.
3. ALWAYS ASK THE MILLION $$ QUESTION:
***** “Where is the opportunity in this situation?” *******
Within *every business challenge,* there is an extraordinary opportunity for a HUGE breakthrough. Even with the most difficult challenges, outrageously successful enterprises never see challenges. They ONLY see opportunities. They constantly ask: “Where is the opportunity in this situation?”
Where is your focus right now in your business - on the challenge or the opportunity? Make it a habit with every challenge to ask: “Where is the opportunity in this situation?” that one question will blow open the doors to new solutions, new strategies and new possibilities to take your business to the next level.
4. BECOME THE ULTIMATE BUSINESS “ROMANTICIST”
Outrageously successful enterprises are constantly “IN LOVE.” Yes, that’s right. They LOVE their customers. They LOVE their employees and vendors. They LOVE their visions. They LOVE everything about their business.
This principle is not something you get from a book. It comes from the very heart and soul of why you are in business. When you are “in love,” it shines forth in every client interaction, every exchange with a prospect, every dealing with a peer or vendor. Remember the old cliche, “People don’t care what you know; they want to know that you care.”
Are you “IN LOVE” with your clients and prospects? Are you “IN LOVE” with the benefits you offer? Are you “IN LOVE” with every aspect of your business? If not, why not? What do you need to change about your attitude, beliefs or actions to become the “Ultimate Business Romanticist.”
STRATEGY SECRETS
5. LOOK AT MARKETING AS A *CONTINUUM*, NOT AN EVENT.
Contrary to conventional business thinking, marketing does not end with a sale. Outrageously successful enterprises know that marketing is a perpetual process. And, contrary to most business practices, these enterprises focus more than 50% of their marketing efforts **after the sale** -- such as ‘post sale” follow-up, repeat business incentives, backend selling, referral marketing, etc. They know that the greatest revenues are generated *after the sale.”
How do you see and practice marketing in your business -- as an event or a continuum? What *post sales* and prospect follow-up activities can you incorporate as the focus of your marketing efforts? This one shift n your marketing focus alone can increase your revenues 100%, 200%, even 500% ... more than any marketing action you take in your business.
6. CONSTANTLY “MARKE
How you think of success will determine how successful you will become. As in most areas of our lives the thing that limits us the most is ourselves. There are many misconceptions about success.Here are some of them, with answers. Successful people don't make mistakes: Wrong - they make plenty of mistakes and learn from them. They just don't repeat them.Some people will never be successful: Wrong - anybody can be a success. Its a matter of having the desire and action to achieve. You can only be successful if you play by the rules: Sometimes - This is true to a certain extent. Successful people sometimes make up their own rules within the law.You have got to work up to 70 hours a week to get anywhere: Sometimes - This is often true. Working long hours means nothing if you are doing the right thing and enjoying what you are doing. Remember, you're building an investment for your future.It takes luck to be successful: Wrong - Generally it takes hard work. A successful businessman once said that it wa
To what extent do you EXPECT to succeed in your business? What less empowering expectations currently undermine your success? Make a *decision* today to succeed. “Cut the cord” on all other possible outcomes.
2. LIVE AND BREATHE YOUR MISSION STATEMENT
While most businesses have crafted a mission statement, it is not enough just to have one. Outrageously successful enterprises live and breathe their mission statement ... in every goal, every strategy and every project of their business. It is the life force and the reason for everything they do.
Do you have a compelling mission statement for your business? Do you communicate it - both in words and actions - to every client, every prospect, every employee? If you asked any one of these stakeholders what is your mission, would they know what to say?
Post and read your mission statement daily. Include it in all your collateral materials. Live and breathe your mission statement in every goal, decision and action. This one principle will make your business a compelling magnet for greater and greater levels of success.
3. ALWAYS ASK THE MILLION $$ QUESTION:
***** “Where is the opportunity in this situation?” *******
Within *every business challenge,* there is an extraordinary opportunity for a HUGE breakthrough. Even with the most difficult challenges, outrageously successful enterprises never see challenges. They ONLY see opportunities. They constantly ask: “Where is the opportunity in this situation?”
Where is your focus right now in your business - on the challenge or the opportunity? Make it a habit with every challenge to ask: “Where is the opportunity in this situation?” that one question will blow open the doors to new solutions, new strategies and new possibilities to take your business to the next level.
4. BECOME THE ULTIMATE BUSINESS “ROMANTICIST”
Outrageously successful enterprises are constantly “IN LOVE.” Yes, that’s right. They LOVE their customers. They LOVE their employees and vendors. They LOVE their visions. They LOVE everything about their business.
This principle is not something you get from a book. It comes from the very heart and soul of why you are in business. When you are “in love,” it shines forth in every client interaction, every exchange with a prospect, every dealing with a peer or vendor. Remember the old cliche, “People don’t care what you know; they want to know that you care.”
Are you “IN LOVE” with your clients and prospects? Are you “IN LOVE” with the benefits you offer? Are you “IN LOVE” with every aspect of your business? If not, why not? What do you need to change about your attitude, beliefs or actions to become the “Ultimate Business Romanticist.”
STRATEGY SECRETS
5. LOOK AT MARKETING AS A *CONTINUUM*, NOT AN EVENT.
Contrary to conventional business thinking, marketing does not end with a sale. Outrageously successful enterprises know that marketing is a perpetual process. And, contrary to most business practices, these enterprises focus more than 50% of their marketing efforts **after the sale** -- such as ‘post sale” follow-up, repeat business incentives, backend selling, referral marketing, etc. They know that the greatest revenues are generated *after the sale.”
How do you see and practice marketing in your business -- as an event or a continuum? What *post sales* and prospect follow-up activities can you incorporate as the focus of your marketing efforts? This one shift n your marketing focus alone can increase your revenues 100%, 200%, even 500% ... more than any marketing action you take in your business.
6. CONSTANTLY “MARK
The Goal of this article is to show how every organization has and needs a sales operation. Sales are involved in every function within the organization. Sales skills are critical from presenting an idea to top management and obtaining funding, strategic partnerships to the outright sale of your product or service.Many times when executives or owners of small organizations are asked if they have a sales operation, they respond that they do not. They say that their organization is too small to have one or that they do not have a product or service to sell. These answers are far from the truth.Whether you call it customer interaction, business development or just plain sales, everyone in the organization does sales to some capacity. Any interaction with the purpose of building a relationship that ends in some kind of agreement to further a mutually beneficial business relationship uses sales skills.Sales is the difference between reaching the goals of the organization and failure. You can identify, get in front of the perfect customer but if the person in the sales role do
3. ALWAYS ASK THE MILLION $$ QUESTION:
***** “Where is the opportunity in this situation?” *******
Within *every business challenge,* there is an extraordinary opportunity for a HUGE breakthrough. Even with the most difficult challenges, outrageously successful enterprises never see challenges. They ONLY see opportunities. They constantly ask: “Where is the opportunity in this situation?”
Where is your focus right now in your business - on the challenge or the opportunity? Make it a habit with every challenge to ask: “Where is the opportunity in this situation?” that one question will blow open the doors to new solutions, new strategies and new possibilities to take your business to the next level.
4. BECOME THE ULTIMATE BUSINESS “ROMANTICIST”
Outrageously successful enterprises are constantly “IN LOVE.” Yes, that’s right. They LOVE their customers. They LOVE their employees and vendors. They LOVE their visions. They LOVE everything about their business.
This principle is not something you get from a book. It comes from the very heart and soul of why you are in business. When you are “in love,” it shines forth in every client interaction, every exchange with a prospect, every dealing with a peer or vendor. Remember the old cliche, “People don’t care what you know; they want to know that you care.”
Are you “IN LOVE” with your clients and prospects? Are you “IN LOVE” with the benefits you offer? Are you “IN LOVE” with every aspect of your business? If not, why not? What do you need to change about your attitude, beliefs or actions to become the “Ultimate Business Romanticist.”
STRATEGY SECRETS
5. LOOK AT MARKETING AS A *CONTINUUM*, NOT AN EVENT.
Contrary to conventional business thinking, marketing does not end with a sale. Outrageously successful enterprises know that marketing is a perpetual process. And, contrary to most business practices, these enterprises focus more than 50% of their marketing efforts **after the sale** -- such as ‘post sale” follow-up, repeat business incentives, backend selling, referral marketing, etc. They know that the greatest revenues are generated *after the sale.”
How do you see and practice marketing in your business -- as an event or a continuum? What *post sales* and prospect follow-up activities can you incorporate as the focus of your marketing efforts? This one shift n your marketing focus alone can increase your revenues 100%, 200%, even 500% ... more than any marketing action you take in your business.
6. CONSTANTLY “MARK
They say general aviation is a really tough place to make money and a really easy place to spend all your money, as owners of fixed based operations or FBOs often joke. But it is possible to have a successful FBO at a small or regional Airport without breaking the bank on their marketing budget or advertising budget. Public relations and airport community goodwill are in a circle part of the success of an FBO.What kinds of things can a fixed base operator at a small airport due to promote public-relations? Well, they can allow the Civil Air Patrol cadets to use their facilities for ground school. Perhaps they will volunteer a flight instructor to come teach the kids. The Boy Scouts also have; Boy Scout Aviation Explorers, which might need the same thing.A Fixed Based Operation at a local airport can also help civic leaders and politicians by flying them over the city so they can get a better look at how the town is developing. By doing this they will make it easier for the leaders to do their job and to this promotes community goodwill and should also be part of the public
4. BECOME THE ULTIMATE BUSINESS “ROMANTICIST”
Outrageously successful enterprises are constantly “IN LOVE.” Yes, that’s right. They LOVE their customers. They LOVE their employees and vendors. They LOVE their visions. They LOVE everything about their business.
This principle is not something you get from a book. It comes from the very heart and soul of why you are in business. When you are “in love,” it shines forth in every client interaction, every exchange with a prospect, every dealing with a peer or vendor. Remember the old cliche, “People don’t care what you know; they want to know that you care.”
Are you “IN LOVE” with your clients and prospects? Are you “IN LOVE” with the benefits you offer? Are you “IN LOVE” with every aspect of your business? If not, why not? What do you need to change about your attitude, beliefs or actions to become the “Ultimate Business Romanticist.”
STRATEGY SECRETS
5. LOOK AT MARKETING AS A *CONTINUUM*, NOT AN EVENT.
Contrary to conventional business thinking, marketing does not end with a sale. Outrageously successful enterprises know that marketing is a perpetual process. And, contrary to most business practices, these enterprises focus more than 50% of their marketing efforts **after the sale** -- such as ‘post sale” follow-up, repeat business incentives, backend selling, referral marketing, etc. They know that the greatest revenues are generated *after the sale.”
How do you see and practice marketing in your business -- as an event or a continuum? What *post sales* and prospect follow-up activities can you incorporate as the focus of your marketing efforts? This one shift n your marketing focus alone can increase your revenues 100%, 200%, even 500% ... more than any marketing action you take in your business.
6. CONSTANTLY “MARK
I recently returned from a trip (part work, part pure play) to San Francisco. I grabbed a cable car ticket before jumping on and found myself enthralled by a strikingly effective marketing tactic – The San Francisco Cable Car Collectors' Series.Here goes:• The Tactic:My ticket featured a 1914 photo of two cable cars stopped at a famous San Francisco intersection with an overlying headline naming the cable car lines. Three small photos illustrating how the cable car system works were placed under the main photo, along with the attribution "San Francisco Cable Car Collectors' Series." So there's a series of cards, which serves as an incentive to ride the cable cars to collect them all.I noticed a detachable stub and, when turning the ticket over, saw that the flip side was designed to serve as a postcard.So, after my ticket stub was torn off, I read the educational content which enriched my ride. Later, I jotted down a few highlights from our trip, stamped the card and sent it off to my Dad, who loved it and propped it up on his kitchen counter.• The F
5. LOOK AT MARKETING AS A *CONTINUUM*, NOT AN EVENT.
Contrary to conventional business thinking, marketing does not end with a sale. Outrageously successful enterprises know that marketing is a perpetual process. And, contrary to most business practices, these enterprises focus more than 50% of their marketing efforts **after the sale** -- such as ‘post sale” follow-up, repeat business incentives, backend selling, referral marketing, etc. They know that the greatest revenues are generated *after the sale.”
How do you see and practice marketing in your business -- as an event or a continuum? What *post sales* and prospect follow-up activities can you incorporate as the focus of your marketing efforts? This one shift n your marketing focus alone can increase your revenues 100%, 200%, even 500% ... more than any marketing action you take in your business.
6. CONSTANTLY “MARKET UP”
Within every target market, there is a high end and a low end market and everything in between. Million $$ enterprises constantly stretch their marketing sights and target prospects that most businesses would think impossible to acquire as clients. They constantly “market up” to high end prospects ... a strategy that catalyzes their business to a much bigger game.
What specific prospects ... or kinds of prospects ... would you love to have a clients or customers but think it is impossible? Think out side the box and think BIG. It could be celebrities, politicians, admired companies or CEOs, leaders in your community, rolemodels, etc.
Pick one high end prospect to start. Build a marketing campaign to reach that person or company. This strategy requires persistence, yet is well worth it. From my own first hand experience, ”marketing up” can skyrocket your revenues and business exposure instantly and multiply your profits for years to come .
7. MAKE “ADDING MORE VALUE” YOUR #1 CRUSADE.
Outrageously successful enterprises are in the business of creating value. They have a strong conviction to contribute to more and more richness to their clients’ lives and businesses.
In everything they say and do. they let clients know “you matter. Your well-being and success is important to us.” They focus on “what do I have to give?” ... NOT “what do I have to do to get a sale?”
Where is your focus right now --- on adding value, or making the sale? Make a list of at least 10 ways yo can increase the value of your products and services. Implement the easiest one ideas ... starting now. Make “adding value” a routine business priority. When you do, your products and services will sell themselves.
PERFORMANCE SECRETS
8. OPTIMIZE, OPTIMIZE, OPTIMIZE
Outrageously successful enterprises are masters at achieving the greatest return at the lowest possible risk. They constantly look for ways to reduce the amount of time, money and energy to achieve their ultimate goals.
They take what works and see if they can make it better, faster, cheaper. They know the “what if” implications of every new strategy, goal, product or service. They are pros at maximizing performance tradeoffs.
Do your know the profitability of each product or service you offered? Do you know what clients are the most expensive, demanding or time-consuming to serve? If you doubled your client base, do you know the implications on costs, revenues and the operations of your business?
To optimize your business results, think highest and best use of your time, energy and money. ALWAYS THINK HIGHEST AND BEST!!
9. MULTIPLY PROFITS THROUGH THE POWER OF LEVERAGE.
Most businesses build their enterprises in a haphazard way. Outrageously successful businesses grow their businesses from a place of leverage. They look for new ways to convert their current assets, strengths and opportunities into new revenue streams. They constantly take inventory and seek ways to profit from untapped capabilities and underutilized resources. They integrate marketing activities into a single business strategy to maximize results.
How can you leverage
*** your current assets (eg., your client base, employees),
*** your current strengths (eg., your knowledge base, processes),
*** your current resources (eg., your business network, capital),
to quickly grow your business?
How can you revamp your marketing activities so that your products and services sell each other? Leverage is one of the most under-utilized principles for multiplying profits in business.
10. DEVELOP A BIAS TOWARD ACTION
Outrage
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