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Answer Upon - 10-Point Checklist for High Visibility in Google
Marketing is an ongoing journey for your business.That might seem like an obvious statement, but the actions of many small business owners might indicate otherwise. For many you build a web site, or create a brochure, or go to a few networking events and then you wait for results to happen. Effective marketing rarely works like that.It takes regular and consistent effort to keep your pipeline full of good high-quality leads that you can work on converting into paying clients. It doesn't have to be an all-consuming effort, but it does take consistent effort.Here are four ideas for continuously moving your marketing forward:Study up on marketing. There is no shortage of resources out there including books, audio programs, tele-classes, courses, etc. Look for the ones that offer proven, hands-on strategies and tactics, not get-rich-quick schemes.Form or join a "think tank" or "mastermind group." Find a group of people who will care just as much about your success as you do (and that you'll care about their success). This isn't just a group of friends who will tell you what you want to hear, but a group that will hold you accountable and support you.Attend
10. Pa
Six Sigma doesn't improve the customer experience. It may seem that Six Sigma turns the focus away from the customer because it is driven by data. In so many companies, quality improvement is driven by the latest customer complaint, or some manager's latest issue. This may seem like you are being responsive to the customers, but such an ad hoc and scatter-shot approach is inefficient and ultimately doomed to failure. The question you need to ask is what data is presented to the organization in order to select improvement projects? Without the right data, how can you succeed? Unless the approach is systematic and the solution driven by measurement and analysis, there is little hope for lasting quality improvement.Six Sigma is oriented toward the solution of problems at their root cause and the prevention of their recurrence, as opposed to attempting to control potential causes of failure on a project-by-project basis. Six Sigma inspired process redesign will change the way a company thinks about how they do their work and deliver their services. So many companies are focused on short-term financial goals. The “show me the money” attitudes of shareholders and the stock market shift focus away from the customer. Six Sigma, on
I took two of my sites to the top of the SERPs in three months, so it can be done. My pages have few competitors: my challenge was mainly to get past false positives such as resumes, job vacancies, articles, and so on. If you are competing with "real" sites that are selling competitive products such as the ones you read about in your spam e-mails, you can get there within a year with some persistence.
Goal
Casual Google users use default settings, so your site must get into the top 20 results. Unfortunately, you cannot assume that visitors will use the most appropriate search terms. Real people are unpredictable.
Google SERP
You must understand that SERP positioning is dynamic - what you see depends on no single factor. It depends on the viewer's location, the type of search used (basic, advanced, regional, filtered, and so on), the content of the page, their keyword density, the page rank (PR), the search term (words or phrase), and so on. Therefore, you need to plan your site carefully.
Ten-Point Checklist
1. Domain Name and Server
Get a .ca domain if your audience is likely to look for Canadian sites. Use a global, top-level domain (gTLD) such as .com if your business is not local. A unique, topical name such as "dentist-atlanta.com" should rank higher in the SERPs than "dentist.com" or "smithclinic.com" (if the search term is likely to be "dentist in atlanta" or similar).
It is nice but not essential if the web host gives your site a unique IP address, but it is highly advisable to host your site on your own dedicated server. Shared web hosting means that a server could host thousands of web sites, and Google's spiders would be slowed down.
If you already have a Web site, you can find out its IP address using cmd.exe or an MS-DOS prompt, e.g. "ping www.cnn.com" and call up the displayed IP address in the browser. Example: http://64.236.24.12 brings up cnn.com. If you don't see the expected web page, it has a shared IP address.
2. Page Title
An ill-planned page title is the Achilles Heel of a Web page. This is the text that appears at the very top of the browser window.
The Title tag text should be brief and readable, avoiding superfluous words and punctuation marks. Begin with the most valuable keywords, e.g. "Root canal specialist dentist clinic, Mayfair, London", not something like "***** Fred Smith, BDS - 5 Stars Dental Clinic *****", or worse, "Welcome to my home page", or "Untitled".
3. Style Sheet
Placing style definitions in a .css (Cascading Style Sheet) file moves the body text close to the top of the document and shrinks the page size. Many Javascript effects can be replaced by CSS. Fast-loading pages are good for both humans and search engine crawlers.
4. Meta Tags
Google ignores the Keywords meta tag for ranking but other SEs use it. An extract from the Description meta tag sometimes appears in the SERP; sometimes you see a snippet from the body text. Moderation and relevance should be your benchmark for placing keywords in these tags.
5. Content
- Quality content is rewarded by top placement in the search results. For example, if you sell new cars, used cars, and car service, you would have three branches, each containing pages relevant to that theme.
- Links to popular causes, memorial ribbons, HTML validation, page counters, etc. could distract visitors to other sites.
- Optimise images and keep the page size low.
- Place key phrases towards the top of pages and in heading tags such as H1. Don't get hung up on a single keyword for the whole site. Pick different ones for different pages so that you have more ways to be found. Optimise for the search terms used by your paying customers, if you can identify them, not casual visitors.
- Consider (this depends on the size and nature of your business) placing noncommercial pages such as staff pages, personal hobbies, genealogy and so on at a secondary level but not linked from the entry page. Some of my ranking success comes from hosting my hobby pages below my commercial site, because I cannot justify buying a domain for each of my interests. I legitimately link them to my resume, which has a link to my business site. This enables free placement of the secondary pages in otherwise for-fee directories.
6. Links and Folders
- Link a site map from the home page so that crawlers can find the rest of your pages.
- Link each page to the home page and to others in its logical group (but not to every other page in the site). The anchor text should use key phrases and words.
- Use keywords for folders, image names and Alt text but don't overdo it. e.g. /hamilton/lawyer/divorce.htm, alt="Perth plumber" The deeper your directory structure, the less likely it will be spidered regularly.
7. Neighbourhood Watch
Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:
Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.
Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.
8. Cloaking
Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.
Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.
9. Avoidable Practices
The following practices could get your site banned from Google at worst or lower its ranking at best:
- Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.
- Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive
- Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.
- Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure different people, e.g. crackz.htm, serials.htm, passwords.htm, and so on.
- Hidden content. This can be repetitive text on the same colour background or a layer with coordinates that are off the visible page. It begs the question why the author does not put this effort into creating visible text.
- Flash-Only pages. A solution is a user agent entry check that displays Flash to enabled browsers, but plain HTML to crawlers and other human visitors.
- Frames. Googlebot will crawl links in the Noframes text, but not ones in the framed pages. Other SEs might not crawl frames, so it is better to use tables and more so to use CSS. If you must use frames, ensure that you use the correct Doctype declaration for frames. I have noticed that Googlebot can now crawl links in frames but sometimes it cannot.
- Submission software or service. They could submit your site to thousands of unknown SEs. You will get a lot of spam, abuse, and possible inclusion in link farms that will ruin your reputation in Google's eyes. After all, can you name more than five major SEs?
- Session IDs. Sites that require session IDs from crawlers will get poor visibility because the previous session will have expired by the time Googlebot returns.
- Over-optimisation. [Update 11/2003] Many sites that followed a strict "SEO formula" found that they could not be found at the top of the SERPs, or in the index at all. There is speculation that such tactics cause the sites to be filtered out of the search results.
10. Pat
We draw conclusions about people through observation, their behavior, past experiences, other people’s comments, etc. We assume who people are, what they think/need/want with such speed we fail to recognize how our own viewpoint colors the way we connect with and relate to people and situations. We even hold assumptions about ourselves!Let’s focus for a moment on verbal communication. Making assumptions has become a part of the way we communicate (or don’t communicate) with each other.During my coach training, one of the points that class leaders focused on was the value of listening to people with curiosity. What that means is hearing what people say, being present with them, and having an innocent, open, genuine interest to learn about who they are without judgments or preconceived attitudes.In my work, I consider myself to be an empathetic listener. I’ve become accustomed to asking questions and quickly grasping the essence of what people are saying. Focusing on staying in curiosity, I was astonished to observe the subtle ways I quickly shifted into making assumptions in my desire to understand. Saying things like " Tell me more about that, what does that mean to you, how would your life be different if you
If you already have a Web site, you can find out its IP address using cmd.exe or an MS-DOS prompt, e.g. "ping www.cnn.com" and call up the displayed IP address in the browser. Example: http://64.236.24.12 brings up cnn.com. If you don't see the expected web page, it has a shared IP address.
2. Page Title
An ill-planned page title is the Achilles Heel of a Web page. This is the text that appears at the very top of the browser window.
The Title tag text should be brief and readable, avoiding superfluous words and punctuation marks. Begin with the most valuable keywords, e.g. "Root canal specialist dentist clinic, Mayfair, London", not something like "***** Fred Smith, BDS - 5 Stars Dental Clinic *****", or worse, "Welcome to my home page", or "Untitled".
3. Style Sheet
Placing style definitions in a .css (Cascading Style Sheet) file moves the body text close to the top of the document and shrinks the page size. Many Javascript effects can be replaced by CSS. Fast-loading pages are good for both humans and search engine crawlers.
4. Meta Tags
Google ignores the Keywords meta tag for ranking but other SEs use it. An extract from the Description meta tag sometimes appears in the SERP; sometimes you see a snippet from the body text. Moderation and relevance should be your benchmark for placing keywords in these tags.
5. Content
- Quality content is rewarded by top placement in the search results. For example, if you sell new cars, used cars, and car service, you would have three branches, each containing pages relevant to that theme.
- Links to popular causes, memorial ribbons, HTML validation, page counters, etc. could distract visitors to other sites.
- Optimise images and keep the page size low.
- Place key phrases towards the top of pages and in heading tags such as H1. Don't get hung up on a single keyword for the whole site. Pick different ones for different pages so that you have more ways to be found. Optimise for the search terms used by your paying customers, if you can identify them, not casual visitors.
- Consider (this depends on the size and nature of your business) placing noncommercial pages such as staff pages, personal hobbies, genealogy and so on at a secondary level but not linked from the entry page. Some of my ranking success comes from hosting my hobby pages below my commercial site, because I cannot justify buying a domain for each of my interests. I legitimately link them to my resume, which has a link to my business site. This enables free placement of the secondary pages in otherwise for-fee directories.
6. Links and Folders
- Link a site map from the home page so that crawlers can find the rest of your pages.
- Link each page to the home page and to others in its logical group (but not to every other page in the site). The anchor text should use key phrases and words.
- Use keywords for folders, image names and Alt text but don't overdo it. e.g. /hamilton/lawyer/divorce.htm, alt="Perth plumber" The deeper your directory structure, the less likely it will be spidered regularly.
7. Neighbourhood Watch
Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:
Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.
Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.
8. Cloaking
Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.
Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.
9. Avoidable Practices
The following practices could get your site banned from Google at worst or lower its ranking at best:
- Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.
- Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive
- Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.
- Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure different people, e.g. crackz.htm, serials.htm, passwords.htm, and so on.
- Hidden content. This can be repetitive text on the same colour background or a layer with coordinates that are off the visible page. It begs the question why the author does not put this effort into creating visible text.
- Flash-Only pages. A solution is a user agent entry check that displays Flash to enabled browsers, but plain HTML to crawlers and other human visitors.
- Frames. Googlebot will crawl links in the Noframes text, but not ones in the framed pages. Other SEs might not crawl frames, so it is better to use tables and more so to use CSS. If you must use frames, ensure that you use the correct Doctype declaration for frames. I have noticed that Googlebot can now crawl links in frames but sometimes it cannot.
- Submission software or service. They could submit your site to thousands of unknown SEs. You will get a lot of spam, abuse, and possible inclusion in link farms that will ruin your reputation in Google's eyes. After all, can you name more than five major SEs?
- Session IDs. Sites that require session IDs from crawlers will get poor visibility because the previous session will have expired by the time Googlebot returns.
- Over-optimisation. [Update 11/2003] Many sites that followed a strict "SEO formula" found that they could not be found at the top of the SERPs, or in the index at all. There is speculation that such tactics cause the sites to be filtered out of the search results.
10. Pa 6. Links and Folders
7. Neighbourhood Watch Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page: Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to. Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you. 8. Cloaking Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers. Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form. 9. Avoidable Practices The following practices could get your site banned from Google at worst or lower its ranking at best:
10. Pa Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to. Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you. 8. Cloaking Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers. Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form. 9. Avoidable Practices The following practices could get your site banned from Google at worst or lower its ranking at best:
10. Pa 10. Patience Having optimized and submitted your pages to Google, get on with growing your business, because Google takes time to rank you. Work on getting quality, inbound links from high-ranking sites that feature the same subject matter. Increase your content and keep it fresh. Get free or paid listings in Google Adwords, Overture, Yahoo, Open Directory Project (www.dmoz.org), and reputable engines such as MSN, Yahoo!, and Ask Jeeves.
When you think of a railroad conductor, what is the first thing that comes to mind? Usually, it’s the guy riding in the caboose of a train. Even though the caboose has been left behind, the important job of a conductor hasn’t. The position is alive and well and both men and women are working hard at it.What exactly does a conductor do? Well, they coordinate the movements of the train crews. They also review schedules, switching orders, waybills and shipping records in order to obtain loading and unloading information. They may move engines using radio command devices for their switching duties. Those assigned to passenger trains ensure that passengers are safe and comfortable. They will also collect tickets, make any announcement and provide passenger services.Before a train leaves the yard, the conductor and engineer get together to discuss things such as instructions from dispatch concerning route, times and cargo. When the train is in motion, conductors utilize radios and mobile phones to communicate to engineers and dispatch any problems with the train or the rails. In the event of problems, they may arrange for removal of a problem car at the next station or work out alternative routes if rails are defective. page counters, etc. could distract visitors to other sites.
Incredible as it sounds, you have a goldmine of free business advice and resources available to you for starting an online business. Many entrepreneurs are taking advantage of the unbelievable opportunity of financial independence by starting an Internet business.Over 300,000 individuals already are on the Internet earning enough income to quit their regular jobs and live a lifestyle of their choosing. You can too!How do you start? First ask yourself a question, “Would I jump into the middle of the ocean if I didn’t know how to swim?” No matter what your background is or what kind of business you intend to start online, you absolutely have to obtain enough knowledge relating to Internet business to be successful.Almost all online newsletters that you can subscribe to are free and come in your e-mail. They contain pieces of the Internet business puzzle that will enable your success. This is a fact --- believe it. All Internet experts (gurus) are stumbling over each other to get you on their sign-up list. This ultimately permits them to promote and sell their products to you.But, in order to get you interested and signed-up, they must first give you something for free. They are very happy to shar
Affiliate work is a rewarding work at home profession.
There are hundreds of companies and small businesses
that will pay you a commission for selling their top
selling products. There are 2 main ingredients for
success. Successful affiliates learn networking
techniques and apply them, and the most important
ingredient of all is to have a positive attitude. If
you have these two things, there are virtually no
limits to what can be accomplished.For anyone new, or old to the affiliate profession it
can get extremely tough, Those tough times can make or
break, the work at home affiliate. When times are
rough it is sometimes easier to just throw up your
hands, and walk away, but for the successful marketer
there is no walking away, they stick with it, they are
patient, and persistent. These people have started a
mission and will not quit until they succeed. If this
sounds like you than this profession may be just what
you have been looking for.For most people the most difficult times are seen,
when they first start out. This is the time to be
diligent. As a newbie you have to work much harder
than the old timer who, has advertised their web pages
and products for years. Most old timers can literally
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