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Answer Upon - Education and Communications Pathways and Pitfalls
So much has been written on this subject; Team Work, it’s almost hard to add any thing at this point. T E A M; TOGETHER EVERYONE ACCOMPLISHES MORE. That is really easy to say and it makes for a great acronym. It seems it has even hit corporate America. They have integrated it into TQM “Total Quality Management”. They call it “team building”. They talk about quality. They talk about communication. They talk about goal setting. They talk about productivity. They talk about this; they talk about that. That’s the problem; it’s all talk. The real problem is that you can’t talk about team building and downsizing in the same sentence. Building means growing, expanding, planning, etc. Downs
• Get out and talk to people. Multiple communication channels can and should be widely used to reinforce and support your core messages. But the best way to communicate
Casual Fridays have created a certain crisis in the work force; how do you dress casual and still come off as a professional? This crisis is even more evident at the office party, where anything goes, and you have minimal time to change. What limits need to be enforced is up to debate, but a few basic concerns need to be addressed.A good place to start is to keep your clothes to a PG-rating. For most items of clothing, this isn't usually a problem; shoes, pants, jackets, even scarves are usually G-rated. However, shirts and skirts are the big offenders. Skirts usually become an issue because they can show more than you want; just remember to keep the skirt within a hand's widt
• You need to establish the few core messages you want to communicate throughout your organization. Use any and every communication channel you can to review, remind, and reinforce them. These include:
o Newsletters
o Videos
o Voice and e-mail updates and dialogues
o Recognition and celebration events
o Annual shareholder reports
o Annual improvement reports
o Visits to, from, and among customers and partners
o Special improvement days and fairs that allow teams to display their activities and results
o Orientation and training sessions
o Teleconferences
o Intranet sites
o Toll-free hot lines and telephone information centers
• Get out and talk to people. Multiple communication channels can and should be widely used to reinforce and support your core messages. But the best way to communicate
Direct-mail marketing is not always a good idea and just because your account executive for the direct-mail marketing company that sends out the coupon packages each month comes into your store and tells you the deadline is tomorrow and you need to get your check and art work in as soon as possible; does not mean it is necessarily a good idea.Sending out a haphazardly created brochure or coupon in a direct-mail marketing company’s coupon package is a bad idea. Thoughtful consideration should go in to the design and layout of your coupon and you should be thinking of this in advance. Also sending out the same coupon you sent out last time to the same ZIP code may not be a good
o Newsletters
o Videos
o Voice and e-mail updates and dialogues
o Recognition and celebration events
o Annual shareholder reports
o Annual improvement reports
o Visits to, from, and among customers and partners
o Special improvement days and fairs that allow teams to display their activities and results
o Orientation and training sessions
o Teleconferences
o Intranet sites
o Toll-free hot lines and telephone information centers
• Get out and talk to people. Multiple communication channels can and should be widely used to reinforce and support your core messages. But the best way to communicate
While I encourage you to follow your parent’s direction and always use “please” and “thank you” as they are greatly appreciated by all, these are not the words I reference in the title of today’s post. The words that I’ll share with you in the text that follows are not used nearly often enough and when used correctly can make a dramatic difference in raising your productivity to new heights.Let’s start with the word that will help you clear the decks to focus on highest and best use activities. The word is “no”… Most achievement oriented professionals want to take on the world and as such have a propensity to bite-off more than they can chew. Being over committed will suck the
o Videos
o Voice and e-mail updates and dialogues
o Recognition and celebration events
o Annual shareholder reports
o Annual improvement reports
o Visits to, from, and among customers and partners
o Special improvement days and fairs that allow teams to display their activities and results
o Orientation and training sessions
o Teleconferences
o Intranet sites
o Toll-free hot lines and telephone information centers
• Get out and talk to people. Multiple communication channels can and should be widely used to reinforce and support your core messages. But the best way to communicate
When you hear the word “marketing” what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.Some say they’ve never done marketing and don’t need to because of good word- of-mouth. Positive word-of-mouth is great, but not enough if you’re serious about growing your business. Others do invest in marketing yet treat it as a necessary evil. The problem with that mindset is that it’s driving with the brakes on. Those people sabotage their efforts by m
o Special improvement days and fairs that allow teams to display their activities and results
o Orientation and training sessions
o Teleconferences
o Intranet sites
o Toll-free hot lines and telephone information centers
• Get out and talk to people. Multiple communication channels can and should be widely used to reinforce and support your core messages. But the best way to communicate
The key to attracting a potential customer’s attention in any form of marketing is your headline. Your headline is the first thing that a prospect sees in your marketing campaign, and it will either make or break the effectiveness the rest of your ad copy. Here are three key steps that your headline must accomplish if it is to draw the reader further into your offering:1.) Get Your Prospects Attention.Your first job as a marketer is to grab your prospects attention and get them to focus on your message. The two factors that influence whether a headline will have the attention grabbing effects that you desire is the content and design of your headline. The content is t
• Get out and talk to people. Multiple communication channels can and should be widely used to reinforce and support your core messages. But the best way to communicate is in person. The most effective communication approaches are like political campaigns. Leaders are out actively "pressing the flesh" and standing up to present their change and improvement themes and core messages. During times of major change or refocus, we've seen senior managers at some large organizations spend well over one hundred days per year delivering these vital communication messages. That's leadership.
• Develop your "stump speech" or "talking points" among your management team before any of you heads out to give your version to the rest of the organization. This generally includes messages around your Change Drivers, Focus and Context (vision, values, and purpose), key goals and priorities, change/improvement plans, and such.
• Get people together. Get teams together weekly, monthly, and certainly no less than quarterly. That's especially i
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