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    Profit Potential of the Product Life Cycle
    Every product has a life cycle and the various stages of this can produce different profit margins and as such it is best to be aware of the product life cycle when looking at your selling margins going forward, first lets define the Product Life Cycle:The timescale within which a product is i
    % for niche in-house lists with highly targeted messages.

    When looking at this type of data you need to be careful about it

    Intelligence is Worthless
    We have probably all heard the phrase "It's not what you know, it's who you know". It's common enough and it has often been true.There have been times when advantage has been gained due to social status and sometimes wealth, occasionally these two are connected. But gaining an advantage this way i
    Recent research by email services firm eROI for Q3 2005 provides the following insights.

    Micro mailers (with a list size under 5,000) had read rates that averaged slightly over 35% and click rates between 5% and 9%. Those results are well above the broad average of 27% and 4.4%. The weekends were the best time for click-throughs, averaging 8% to 9% versus 5% to 6% for Tuesday through Thursday.

    Use this link to download the eROI report.

    Some surveys report open rates (read rates) of close to 80% for niche in-house lists with highly targeted messages.

    When looking at this type of data you need to be careful about its

    Are You Training Your Sales Teams to Fail?
    There are in deed hundreds of articles on sales training and how to sell. Every company needs good sales training for their sales staff no matter what kind of products or services they offer. Unfortunately, many companies do not have adequate sales training and if you fail to train your salespeople you
    der 5,000) had read rates that averaged slightly over 35% and click rates between 5% and 9%. Those results are well above the broad average of 27% and 4.4%. The weekends were the best time for click-throughs, averaging 8% to 9% versus 5% to 6% for Tuesday through Thursday.

    Use this link to download the eROI report.

    Some surveys report open rates (read rates) of close to 80% for niche in-house lists with highly targeted messages.

    When looking at this type of data you need to be careful about it

    Multi-Step Marketing Campaign And The Secret Of How You Can Get Better Responses To Your Advertising
    Strictly speaking, a good multi-step mailing will always out-perform a good single step mailing. Let me explain why. People in contemporary America a caught up in the hustle and bustle of life. Every day without even realizing it, we are bombarded by thousands of marketing messages. From the TV in y
    ad average of 27% and 4.4%. The weekends were the best time for click-throughs, averaging 8% to 9% versus 5% to 6% for Tuesday through Thursday.

    Use this link to download the eROI report.

    Some surveys report open rates (read rates) of close to 80% for niche in-house lists with highly targeted messages.

    When looking at this type of data you need to be careful about it

    Picture Yourself a Winner
    In the work place, the amount of good things that happen to a person during the day far out number the amount of bad things that happen, so why do we spend so much time stressing over the bad things when we should be smiling about the good things.One reason being, when something bad happens, such
    rough Thursday.

    Use this link to download the eROI report.

    Some surveys report open rates (read rates) of close to 80% for niche in-house lists with highly targeted messages.

    When looking at this type of data you need to be careful about it

    Tips for Job Hunting in Today's Market
    In order to be competitive in today's job market, you must stand apart from the competition. Just how competitive is the market? To illustrate this, Nissan North America recently moved their headquarters to Nashville, TN. 158 jobs were originally posted, and more than 13,000 candidates applied! Use o
    % for niche in-house lists with highly targeted messages.

    When looking at this type of data you need to be careful about its relevance to your business. Often the majority of data relates to Business-to-Consumer (B2C) lists. These are usually the huge lists with a high frequency of messages.

    So if your company is in the Business-to-Business arena you need to think carefully about the impact for your particular situation. B2B lists are generally smaller and less frequent.

    My observations of other survey results over the last six months or so tend to agree with the findings by the eROI study – that the average open rate is

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