ereal company was focused on the toy inside the cereal box. Thousands of boxes of cereal were sold for the tiny toy found inside. This is pI was emailed an offer yesterday that really got me thinking about perceived value versus actual value.

Often, we can be led to believe that something is an incredible “buy it now” value, when in reality the offer is only worth pennies.

We’ve all heard the saying “she could sell ice to an Eskimo”. Let’s face it, ice to an Eskimo does not have real actual value, but a good salesperson may be able to sell the perceived value.

Another example is the toys found in cereal boxes. When I was a child, an entire marketing campaign from the cereal company was focused on the toy inside the cereal box. Thousands of boxes of cereal were sold for the tiny toy found inside. This is pe

ve that something is an incredible “buy it now” value, when in reality the offer is only worth pennies.

We’ve all heard the saying “she could sell ice to an Eskimo”. Let’s face it, ice to an Eskimo does not have real actual value, but a good salesperson may be able to sell the perceived value.

Another example is the toys found in cereal boxes. When I was a child, an entire marketing campaign from the cereal company was focused on the toy inside the cereal box. Thousands of boxes of cereal were sold for the tiny toy found inside. This is p

he could sell ice to an Eskimo”. Let’s face it, ice to an Eskimo does not have real actual value, but a good salesperson may be able to sell the perceived value.

Another example is the toys found in cereal boxes. When I was a child, an entire marketing campaign from the cereal company was focused on the toy inside the cereal box. Thousands of boxes of cereal were sold for the tiny toy found inside. This is p

l the perceived value.

Another example is the toys found in cereal boxes. When I was a child, an entire marketing campaign from the cereal company was focused on the toy inside the cereal box. Thousands of boxes of cereal were sold for the tiny toy found inside. This is p

ereal company was focused on the toy inside the cereal box. Thousands of boxes of cereal were sold for the tiny toy found inside. This is perceived value. As we know, the actual value of the item inside the box was pennies. The toy was lost or broken within minutes. It was all perceived value.

I am seeing this same strategy being used online. Sellers are creating incredible perceived value for items that do not hold much actual value in dollars and cents. An example; an ebook is being sold on how to make money on the internet. I’ve seen these books offered for anywhere from $9.99 to $99.99. In fact, the web site and all ads will often cross out one price and in red insert a lower p