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Answer Upon - Common Ways to Generate Info-Product Ideas and Turn Them into Cash Flow
1. Largest Selection -One way that you can make your product or service stand out is to offer the largest selection of products, services or programs. Example: Home Depot, E-Bay, Staples, Amazon.com2. Innovative Product -If you have a new product with a patent covering it or a service that others don’t offer, you will have something that no one else can offer. Example: Windows, Viagra, Value Program3. Multiple Uses -Once you have a product or service to offer, look for other ways that the customer can use the same product or service. Example: Baby carrier that has carriage base, electric can opener with knife sharpener, Aspirin can be used as pain reliever and heart attack preventative. Cell phone is a camera too. This is what Merck set out to do with Vioxx --there are risks.4. Superior Customer Service -Keep reminding your customer that you are eager
"With the continuing conflicts in the Middle East and the price of crude oil hovering at $60 per barrel, it's never been more important for the U.S. to reduce its reliance on foreign oil," says Kamal Abdullah, CEO of Universal Property Development and Acquisition Company (UPDA.OB). To that end, the Florida-based UPDA (www.updastock.com) is buying and leasing U.S. properties with proven oil reserves, applying state-of-the-art technology, and pumping out sought-after oil and natural gas. "Americans use over 20 million barrels of oil a day, over half of which is imported," says Abdullah. "That's why domestic drilling is so important, and why UPDA's investors are thrilled about their tremendous return on investment."With investor support, UPDA pumps the crude by buying land with proven oil reserves or taking over leases of existing abandoned wells and transforming them into lucrative producing wells. "
Information product is hot and people don’t seem to have enough of it. Yet most information out there is recycled. You must not come up with ‘me too’ product but a unique and innovative idea or concept that is useful to people. If content is king, better make it useful to your prospects. Having an innovative idea does not mean that it must originate from you. A revolutionary idea could be the discovery of an easier and better way of doing an old thing. Always think about what the market ( the people) wants, and not what excites you.
The concept astute marketers use is reverse mind engineering. It’s like using one of the seven habits of highly effective people: Always start with the end in mind. What’s the end? You want the product in the prospects mind. You’re selling a solution to a problem or what appeals to your prospects dreams, wishes, or aspirations. So start from the market or the end user. Listen to the market first before you even think of designing a product. Reverse your marketing mix.
To refresh your memory, basic marketing mix comprise of four cardinal points or P’S:
• Product
• Price
• Promotion
• Place
The mistake most people make is that they design a product, fix the price and then go to the market (place) to promote the product. The reverse method takes the opposite route. It reverses the order of the marketing mix above. Start from the marketplace first and then come back to design or modify your product ideas. Ask yourself questions: Who are your target audience, what need or problems will your product solve? How do you find out? The Principle is Test--part of research or surveys; Track--trace who is buying and why; and Tweak--make adjustments and re-present your offers. Sale is
AbstractOne of the greatest contributions of India to the world is Holy Gita which is considered to be one of the first revelations from God. The management lessons in this holy book were brought in to light of the world by divine Maharshi Mahesh Yogi and Sri Sri RaviShankar, and the spiritual philosophy by Sr. Srila Prabhupada Swami and humanism by Mata Amritanandamayi Devi and Satya Sai Baba. Maharishi calls the Bhagavad-Gita the essence of Vedic Literature and a complete guide to practical life. It provides "all that is needed to raise the consciousness of man to the highest possible level." Maharishi reveals the deep, universal truths of life that speak to the needs and aspirations of everyone. Arjuna got mentally depressed when he saw his relatives with whom he has to fight.( Mental health has become a major international public health concern now).To motivate him the Bhagavad Gita is p
The concept astute marketers use is reverse mind engineering. It’s like using one of the seven habits of highly effective people: Always start with the end in mind. What’s the end? You want the product in the prospects mind. You’re selling a solution to a problem or what appeals to your prospects dreams, wishes, or aspirations. So start from the market or the end user. Listen to the market first before you even think of designing a product. Reverse your marketing mix.
To refresh your memory, basic marketing mix comprise of four cardinal points or P’S:
• Product
• Price
• Promotion
• Place
The mistake most people make is that they design a product, fix the price and then go to the market (place) to promote the product. The reverse method takes the opposite route. It reverses the order of the marketing mix above. Start from the marketplace first and then come back to design or modify your product ideas. Ask yourself questions: Who are your target audience, what need or problems will your product solve? How do you find out? The Principle is Test--part of research or surveys; Track--trace who is buying and why; and Tweak--make adjustments and re-present your offers. Sale is
REASON #3 - They try to sell what is already sold.Selling a solution for a problem that the customer has called you for should be the easiest thing to do. After all, the customer wouldn't have called you if they didn't want it done.You can assume then that the only reason they would change their mind is something the tech said or did. What is it they are saying to screw it up? These techs feel they are 'educating' customers when they explain a problem. What they are really doing is 'boring' them. Describe what the parts do, not what they are.Sell today - educate tomorrow!REASON #4 - Creating problems with no solution.There have been many studies on creating dissonance with buyers to get them to act or purchase. In the contracting world this means finding and bringing problems to the client.Creating dissonance does work, however when creating or explaining problems
The concept astute marketers use is reverse mind engineering. It’s like using one of the seven habits of highly effective people: Always start with the end in mind. What’s the end? You want the product in the prospects mind. You’re selling a solution to a problem or what appeals to your prospects dreams, wishes, or aspirations. So start from the market or the end user. Listen to the market first before you even think of designing a product. Reverse your marketing mix.
To refresh your memory, basic marketing mix comprise of four cardinal points or P’S:
• Product
• Price
• Promotion
• Place
The mistake most people make is that they design a product, fix the price and then go to the market (place) to promote the product. The reverse method takes the opposite route. It reverses the order of the marketing mix above. Start from the marketplace first and then come back to design or modify your product ideas. Ask yourself questions: Who are your target audience, what need or problems will your product solve? How do you find out? The Principle is Test--part of research or surveys; Track--trace who is buying and why; and Tweak--make adjustments and re-present your offers. Sale is
This TQM article is written to share some common practices in Benchmarking during TQM Implementation.During the initiative start up of implementing TQM, we often asked: How to start the TQM journey? Someone suggested why not we Benchmark other successful TQM organization? Sounds like a great idea! But the question often asked is what exactly to benchmark?In implementing TQM, one need to understand what is TQM and what it takes to succeed. Fortunately, there are vast knowledge about TQM available in many resource such as references books from TQM Guru's, Internet articles etc. There are several TQM principles we ought to understand, to name a few:-Leadership commitmentCustomer FocusEmployee InvolvementHere is a good starting point to address what to benchmark issue. You may pick on one or more of these TQM principles to benchmark. Once
To refresh your memory, basic marketing mix comprise of four cardinal points or P’S:
• Product
• Price
• Promotion
• Place
The mistake most people make is that they design a product, fix the price and then go to the market (place) to promote the product. The reverse method takes the opposite route. It reverses the order of the marketing mix above. Start from the marketplace first and then come back to design or modify your product ideas. Ask yourself questions: Who are your target audience, what need or problems will your product solve? How do you find out? The Principle is Test--part of research or surveys; Track--trace who is buying and why; and Tweak--make adjustments and re-present your offers. Sale is
I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men’s Health magazine, I checked my Encarta dictionary and looked up the word “cleavage”.There is business science in “them der hills”, namely the division or splitting of something, and last but not least, “the hollow visible between the breasts of a woman wearing a low cut garment”.Suffice to say, I was very relieved that I had not been bastardizing the use of the word cleavage all these years. But it is never to late right?Why mess up such a beautiful word as cleavage by coining a new term, “Corporate Cleavage”? Well, if I am not thinking about “my wife’s cleavage”, I am definitely always focused on business.The two words together can describe a business or corporation in such an accurate way.For the mean time think corporate exposure or effective marketing. A corporatio
How do you find out what the market needs? You can do it in several ways—online and offline. Caution: don’t only focus on the tiny pond of the internet and ignore the ocean of the offline world. However, internet research is quicker and cheaper. Your greatest research tool is personal observation. You must be able to think on your feet. Business is thinking. The greatest money is ideas. In the marketplace, packaged ideas turn into cash.
For instance, I was going through articles the other day and decided to type-in the list of top authors and what people were downloading. To my surprise, my eyes caught a guy that wrote only 3 articles and yet was one of the top authors. The combined downloads was about 35,000. The same thing applies to another author who wrote only 9 articles and was one of the top guns. I ask myself, “Why?” It was then that I found out that both of them has something to do with graphic design—either how to design and e-book cover, web-graphics or product packaging—which is part of presentation. This is just an uncommon approach sparked by sense of observation—the greatest marketing teacher.
Now, the following are more common approaches:
Search engine keyword—Use Google keyword suggest or Pixelfast/Overture and see what comes up. Some people use software like KeyWordTracker. On the whole, an average of 20,000 searches per month is good. Stay away from saturated areas like Internet Marketing or untested waters
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