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  • Answer Upon - Online Billing: To Suppress or Not To Suppress?

    The Single Most Important Advice for the Candidate Beginning a Job Search!
    The most important advice I can offer the candidate is: that the vast majority of jobs are found and secured via referral and networking. In other words - talk to everyone you know about your job search. Don't keep it a secret. You never know who might know of an appropriate job opening or who might have a personal friend that knows someone who is hiring. And don't forget your past professional associates.During this time of job searching, you have now become a salesperson. Someone once said: "If you were arrested and brought to trial for being a salesperson, would there be enough evidence to convict you?" Remember, there are thousands o
    >

    Adoption

    Large population of adoption; however, a low rate of cost savings because customers will generally take both options, “two is better than one” will be the customers philiosphy.

    Call Customer Service

    When signing up for e.Bill the customer is told that paper statement will no longer be sent; however, if they would like to receive a paper statement they will need to call customer service.

    Pros

    You give the customer an opportunity to receive theirpaper bill as well as the electronic bill. The customer has a sense of control in that they can contact customer service to get their paper bill.

    Cons

    The customer who is skiddish about technology will opt out of the online billing option sim

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    Electronic billing or online billing presents opportunities to significantly reduce the cost of sending bills and receiving payments. Experts have identified three areas of cost savings:

    1. Decrease in postage from paper suppression

    2. Decrease in the number of calls to a customer service organization

    3. Decrease in the number of days a sale remains outstanding.

    In this article we will explore how to effectively use online billing to decrease the dollars spent on paper and postage.

    In order to save on paper and postage you must encourage the customer to decline receiving a paper bill. Some companies rightly ask the question, “Can we legally suppress paper?” A good question and one in which you should ask the attorney on staff; however, in most instances you can safely say yes, as long as the customer has a choice; however, how that choice is presented will determine how much money the company saves on paper and postage.

    Following are the different category of choices:

    Either Or Would you like… Call Customer Service More Money Reward

    The “either or” choice gives the customer a choice to either continue receiving a paper statement or enroll in e.billing, but not both. This choice is presented when the customer first click on the enroll button. A message comes to the forefront telling the customer that if they continue and enroll to receive an e.bill they will no longer receive a paper statement. The customer must then click the accept button in order to continue. When the customer clicks accept their bill is electronically marked and no longer printed.

    Pros

    This method is excellent for suppressing paper. Customers understand right up front that the paper will be suppressed. The most technologically savvy customers have no problem with this method.

    Cons

    However, those who are a little timid with technology and don’t want to lose the paper, or have had a bad experience with an online solution in the past will shy away from this option.

    Adoption

    You can count on the 30 and under crowd signing up for this option; however, the 30 and older will be a mixed bag. If you have run the demographics and find that you have a technologically advanced population then this option is for you.

    Would you like…

    “Would you like to discontinue receiving your paper bill?” This question is usually asked at the end of the enrollment process. The customer then has the option to choose yes or no. If “yes” then their bill is marked with a do not print, if “no” then the customer has access to the bill online and will continue to receive the paper bill in the mail.

    Pros

    You give the customer the ultimate flexibility of how to receive the bill.

    Cons

    Most customers will answer no. “If the company is going to offer, I will take both paper and e.Bill.” Cost savings is still a reality but not for the hard numbers of print and postage.

    Adoption

    Large population of adoption; however, a low rate of cost savings because customers will generally take both options, “two is better than one” will be the customers philiosphy.

    Call Customer Service

    When signing up for e.Bill the customer is told that paper statement will no longer be sent; however, if they would like to receive a paper statement they will need to call customer service.

    Pros

    You give the customer an opportunity to receive theirpaper bill as well as the electronic bill. The customer has a sense of control in that they can contact customer service to get their paper bill.

    Cons

    The customer who is skiddish about technology will opt out of the online billing option simp

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    he attorney on staff; however, in most instances you can safely say yes, as long as the customer has a choice; however, how that choice is presented will determine how much money the company saves on paper and postage.

    Following are the different category of choices:

    Either Or Would you like… Call Customer Service More Money Reward

    The “either or” choice gives the customer a choice to either continue receiving a paper statement or enroll in e.billing, but not both. This choice is presented when the customer first click on the enroll button. A message comes to the forefront telling the customer that if they continue and enroll to receive an e.bill they will no longer receive a paper statement. The customer must then click the accept button in order to continue. When the customer clicks accept their bill is electronically marked and no longer printed.

    Pros

    This method is excellent for suppressing paper. Customers understand right up front that the paper will be suppressed. The most technologically savvy customers have no problem with this method.

    Cons

    However, those who are a little timid with technology and don’t want to lose the paper, or have had a bad experience with an online solution in the past will shy away from this option.

    Adoption

    You can count on the 30 and under crowd signing up for this option; however, the 30 and older will be a mixed bag. If you have run the demographics and find that you have a technologically advanced population then this option is for you.

    Would you like…

    “Would you like to discontinue receiving your paper bill?” This question is usually asked at the end of the enrollment process. The customer then has the option to choose yes or no. If “yes” then their bill is marked with a do not print, if “no” then the customer has access to the bill online and will continue to receive the paper bill in the mail.

    Pros

    You give the customer the ultimate flexibility of how to receive the bill.

    Cons

    Most customers will answer no. “If the company is going to offer, I will take both paper and e.Bill.” Cost savings is still a reality but not for the hard numbers of print and postage.

    Adoption

    Large population of adoption; however, a low rate of cost savings because customers will generally take both options, “two is better than one” will be the customers philiosphy.

    Call Customer Service

    When signing up for e.Bill the customer is told that paper statement will no longer be sent; however, if they would like to receive a paper statement they will need to call customer service.

    Pros

    You give the customer an opportunity to receive theirpaper bill as well as the electronic bill. The customer has a sense of control in that they can contact customer service to get their paper bill.

    Cons

    The customer who is skiddish about technology will opt out of the online billing option sim

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    then click the accept button in order to continue. When the customer clicks accept their bill is electronically marked and no longer printed.

    Pros

    This method is excellent for suppressing paper. Customers understand right up front that the paper will be suppressed. The most technologically savvy customers have no problem with this method.

    Cons

    However, those who are a little timid with technology and don’t want to lose the paper, or have had a bad experience with an online solution in the past will shy away from this option.

    Adoption

    You can count on the 30 and under crowd signing up for this option; however, the 30 and older will be a mixed bag. If you have run the demographics and find that you have a technologically advanced population then this option is for you.

    Would you like…

    “Would you like to discontinue receiving your paper bill?” This question is usually asked at the end of the enrollment process. The customer then has the option to choose yes or no. If “yes” then their bill is marked with a do not print, if “no” then the customer has access to the bill online and will continue to receive the paper bill in the mail.

    Pros

    You give the customer the ultimate flexibility of how to receive the bill.

    Cons

    Most customers will answer no. “If the company is going to offer, I will take both paper and e.Bill.” Cost savings is still a reality but not for the hard numbers of print and postage.

    Adoption

    Large population of adoption; however, a low rate of cost savings because customers will generally take both options, “two is better than one” will be the customers philiosphy.

    Call Customer Service

    When signing up for e.Bill the customer is told that paper statement will no longer be sent; however, if they would like to receive a paper statement they will need to call customer service.

    Pros

    You give the customer an opportunity to receive theirpaper bill as well as the electronic bill. The customer has a sense of control in that they can contact customer service to get their paper bill.

    Cons

    The customer who is skiddish about technology will opt out of the online billing option sim

    What Should you Look for when Selecting an IT Service Provider?
    In this day and age of computers, most people have some kind of knowledge of how this equipment works. Many workers or owners of small businesses even like to believe that they are technically savvy. Yes, they do possess the skills to setup a small network at home or get their computer working on the Internet, most of the time they just fiddle with it until it works, however small businesses cannot afford to rely on an employee with an interest in computers to setup their corporate network.What I have found in these non-professional networks are several flaws. Security of business data is non-existent or done incorrectly or the wrong solution is
    ve a technologically advanced population then this option is for you.

    Would you like…

    “Would you like to discontinue receiving your paper bill?” This question is usually asked at the end of the enrollment process. The customer then has the option to choose yes or no. If “yes” then their bill is marked with a do not print, if “no” then the customer has access to the bill online and will continue to receive the paper bill in the mail.

    Pros

    You give the customer the ultimate flexibility of how to receive the bill.

    Cons

    Most customers will answer no. “If the company is going to offer, I will take both paper and e.Bill.” Cost savings is still a reality but not for the hard numbers of print and postage.

    Adoption

    Large population of adoption; however, a low rate of cost savings because customers will generally take both options, “two is better than one” will be the customers philiosphy.

    Call Customer Service

    When signing up for e.Bill the customer is told that paper statement will no longer be sent; however, if they would like to receive a paper statement they will need to call customer service.

    Pros

    You give the customer an opportunity to receive theirpaper bill as well as the electronic bill. The customer has a sense of control in that they can contact customer service to get their paper bill.

    Cons

    The customer who is skiddish about technology will opt out of the online billing option sim

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    >

    Adoption

    Large population of adoption; however, a low rate of cost savings because customers will generally take both options, “two is better than one” will be the customers philiosphy.

    Call Customer Service

    When signing up for e.Bill the customer is told that paper statement will no longer be sent; however, if they would like to receive a paper statement they will need to call customer service.

    Pros

    You give the customer an opportunity to receive theirpaper bill as well as the electronic bill. The customer has a sense of control in that they can contact customer service to get their paper bill.

    Cons

    The customer who is skiddish about technology will opt out of the online billing option simply because the threat of losing paper.

    Adoption

    The 30 and under crowd, no problem with adoption. Others will adopt however the rate of climb will be slow.

    More Money

    A customer can continue receiving a paper bill if they are willing to pay for it. Usually companies use this option with a customer base that does not easily switch to another service. When using this type of negative campaign customers who want the paper will call with a not so sweet word or two for your customer service representative.

    Pros

    You get a high rate of adoption and save a ton of money.

    Cons

    A potential to upset the customer base, which if they are a low churn customer base then, no problem; however, if the customer base can jump ship quickly they will.

    Adoption

    High - you will see double digit adoption quickly and invoice processing costs will go down dramatically.

    Reward

    A reward makes the customer feel good and makes the company look good. Rewards can include prize drawings, cash giveaways, or money off the bill for a few months. Rewards are an excellent way to increase adoption and decrease costs.

    Pros

    Your adoption rate goes up at a pretty steady clip and your customers feel good about your company.

    Cons

    This will cost a little bit of money up front, but in the online billing world you have to “spend a little to save a lot.’ To suppress or not to suppress is a question that begs an answer. Use any of the above techniques to suppress and start saving invoice processing costs now.

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