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  • Answer Upon - How To Evaluate A Product Opportunity

    5 Sources of Equity Capital for Your Business
    If you're thinking about getting outside or equity capital to help fund your business, there are some things you need to do first, that can make your business more attractive to investors. Follow these simple ideas, and you'll be well on your way to raising the money you need.First, always talk to a qualified business attorney (not your family lawyer). There are a lot of laws pertaining to how equity capital can be raised from the public, and the laws change often. You need someone who understands not only these laws, but also how to make sure that any business contracts are written to protect you and your business, especially the fine print.1. Getting money from relatives. Yes, it can seem like begging, and it's a difficult thing to have to swallow your pride. Surprisingly, in a recent survey, almost 30% of entrepreneurs said that they raised all or part of the capital they needed through family members. If this is your choice, make sure that you have your attorney draw up a regular business contract. When approach
    These people are counting on you not having the courage or taking the time to ask. If this would occur more frequently, the marketplace would demand and receive higher quality. Silence keeps poor products circulating. Vote with your wallet.

    2. What is the market demand status for this product?

    Where on the bell curve does demand fall? The bell curve, a symmetrical curve for illustrating where a product stands in the sales process, slowly rises for new products, re

    Opening a Dollar Store - How does Higher Fuel Cost Affect Your Store
    If you are like everyone else then increasing fuel prices are probably affecting you personally. Yet if you are opening a dollar store there are others things to examine other than the personal impact that higher fuel prices put on you and your lifestyle. You also need to consider the impact that higher fuel prices are having or will have on your customers and your business.As fuel prices continue to climb, what are the impacts within the marketplace. How are wholesale prices being affected? What will that extra overhead mean to existing customers? What about potential new customers that may be emerging? Opening a dollar store and then successfully operating that dollar store means that this information and the impacts on the marketplace must be determined and understood.Gathering and analyzing the data associated with fuel price increases may result in some major changes for your business after opening a dollar store. To continue to draw customers and to grow your business may require that you add certain lines of
    Day after day my in box, and I'm sure yours as well, fills with opportunity propaganda on how to make money. Do this, and poof, you're rich. Become an affiliate and sell my ebook, and poof, you're making lots of money. I don't know about you, but I can't tell what’s a good opportunity and what’s not any more. Because of this, I created a list of nine criteria, a sort-of checklist, to use when I do find something that I don't think is full of "poof."

    1. Is the product any good -- in my opinion, and in my markets?

    This is especially true for me. I've found that informational fre*e products are nothing more than a tease. I just get tired of wading through 150 pages to find four pages that have anything "real." In addition, if they aren't decently organized or written, less than 2 out of 25 reach this from the hundreds I've read, how different is the information?

    Why would anyone want to pay $49 or $249 for the same thing offered in a $20 book? E-books aren't books. People don't buy them for the same reason. Even if the product isn't an informational product, what is different, unique, and important enough for me to buy that I can't buy somewhere else for less? Are the solutions clear, or presented from the producer’s viewpoint and give me a sale dance?

    Some people don't care and sell anything. Does this producer fall into that category? If they do, it’s usually apparent. I've asked website owners who sell outside products about many confess they haven't read or tried it, and don't care about its truthfulness or value, just the revenue. I cringe when I get an e-mail that personally promotes a teleseminar and then in the material it says, "first time given."

    How does this build trust and credibility? Well, it doesn't. Smart people don't return. The seller now incurs the label of the producer. Please, please, please, if you come across a poor product, ask for a refund. These people are counting on you not having the courage or taking the time to ask. If this would occur more frequently, the marketplace would demand and receive higher quality. Silence keeps poor products circulating. Vote with your wallet.

    2. What is the market demand status for this product?

    Where on the bell curve does demand fall? The bell curve, a symmetrical curve for illustrating where a product stands in the sales process, slowly rises for new products, rea

    Conflicts of Interest at the FTC
    The Federal Trade Commission has set forth an agenda to revamp the Franchise Rule. Actually not revamp and get rid of the unnecessary over regulation and over disclosure, but to re-define it and pile on more minutia. The Federal Trade Commission ought to re-consider all these potential rule changes and advise from attorneys in the industry because such comments and advise are self serving and do not help consumers. Attorney firms might hire Federal Trade Commission staff in the future and therefore many see vast amounts of abuse of power and conflict of interest. Basically you cannot trust them anymore; the regulators today who will be attorneys in private practice tomorrow in a constant revolving door, serving no free American.It should be noted all those Law Firms who commented in the rule making period and got their wishes; then correlate where Federal Trade Commission staff go to work in the future. Any Federal Trade Commission staff, attorney going to such law firms ought to be fined, imprisoned and have their pensio
    good -- in my opinion, and in my markets?

    This is especially true for me. I've found that informational fre*e products are nothing more than a tease. I just get tired of wading through 150 pages to find four pages that have anything "real." In addition, if they aren't decently organized or written, less than 2 out of 25 reach this from the hundreds I've read, how different is the information?

    Why would anyone want to pay $49 or $249 for the same thing offered in a $20 book? E-books aren't books. People don't buy them for the same reason. Even if the product isn't an informational product, what is different, unique, and important enough for me to buy that I can't buy somewhere else for less? Are the solutions clear, or presented from the producer’s viewpoint and give me a sale dance?

    Some people don't care and sell anything. Does this producer fall into that category? If they do, it’s usually apparent. I've asked website owners who sell outside products about many confess they haven't read or tried it, and don't care about its truthfulness or value, just the revenue. I cringe when I get an e-mail that personally promotes a teleseminar and then in the material it says, "first time given."

    How does this build trust and credibility? Well, it doesn't. Smart people don't return. The seller now incurs the label of the producer. Please, please, please, if you come across a poor product, ask for a refund. These people are counting on you not having the courage or taking the time to ask. If this would occur more frequently, the marketplace would demand and receive higher quality. Silence keeps poor products circulating. Vote with your wallet.

    2. What is the market demand status for this product?

    Where on the bell curve does demand fall? The bell curve, a symmetrical curve for illustrating where a product stands in the sales process, slowly rises for new products, re

    Cost Of Postage Stamps
    The US postal service delivers about 500 million pieces of mail everyday, which shows that the usage of stamps is quite high. Either this could be due to the lower stamp prices or people are still used to writing letters. The costs of stamps are mainly determined due to the popularity and are produced largely.Every year millions of letters are stuffed and mechanically hauled in service trucks, which take them to special sorting centers. From there the letters are put on mail airplanes, which in turn transport them into the delivery vans of local postal carriers. This long drawn procedure being ancient is suspected of being the cause of stagnant costs of postage stamps. Apart from being ancient, this procedure is ineffective as well. The industry professionals have been requesting immediate measures to bring more efficiency in this area. This would result in escalating the cost of postage stamps, which will affect the postal system drastically. The postage companies in the US have devised a way to remove strain on the exis
    0 book? E-books aren't books. People don't buy them for the same reason. Even if the product isn't an informational product, what is different, unique, and important enough for me to buy that I can't buy somewhere else for less? Are the solutions clear, or presented from the producer’s viewpoint and give me a sale dance?

    Some people don't care and sell anything. Does this producer fall into that category? If they do, it’s usually apparent. I've asked website owners who sell outside products about many confess they haven't read or tried it, and don't care about its truthfulness or value, just the revenue. I cringe when I get an e-mail that personally promotes a teleseminar and then in the material it says, "first time given."

    How does this build trust and credibility? Well, it doesn't. Smart people don't return. The seller now incurs the label of the producer. Please, please, please, if you come across a poor product, ask for a refund. These people are counting on you not having the courage or taking the time to ask. If this would occur more frequently, the marketplace would demand and receive higher quality. Silence keeps poor products circulating. Vote with your wallet.

    2. What is the market demand status for this product?

    Where on the bell curve does demand fall? The bell curve, a symmetrical curve for illustrating where a product stands in the sales process, slowly rises for new products, re

    There Are A Lot of Hats in the Small Business and They All Fit Your Head
    What many people think of a small business, they have these visions of an independent entrepreneur who is crafting a finely made product, happily working away doing something fulfilling with their life. REALITY CHECK!Operating a small business takes a certain level of discipline and understanding. This is because it small business is like a child in that your decisions can either help it grow and blossom or destroy it. Let's consider just a few of the positions in a small business that need filled usually by the owner.1. Building maintenance coordinator. If you rent or lease space, the task of scheduling maintenance and repairers not only for the business equipment but many times the building infrastructure falls to you. Such mundane tasks as making certain the windows are washed and sidewalk cleaned regularly also are your responsibility2. Advertising executive. Your small business may make the best product on the planet but there will be no sales unless consumers hear about it. How do you plan on
    sell outside products about many confess they haven't read or tried it, and don't care about its truthfulness or value, just the revenue. I cringe when I get an e-mail that personally promotes a teleseminar and then in the material it says, "first time given."

    How does this build trust and credibility? Well, it doesn't. Smart people don't return. The seller now incurs the label of the producer. Please, please, please, if you come across a poor product, ask for a refund. These people are counting on you not having the courage or taking the time to ask. If this would occur more frequently, the marketplace would demand and receive higher quality. Silence keeps poor products circulating. Vote with your wallet.

    2. What is the market demand status for this product?

    Where on the bell curve does demand fall? The bell curve, a symmetrical curve for illustrating where a product stands in the sales process, slowly rises for new products, re

    Business Email Etiquette
    Ah, email. Since its invention, communication has greatly changed. We email our employers. We email our employees. We email our friends. We email our family. Perhaps we even email, after a few bottles of wine, our pets. Email has changed our lives and the future of email will likely even change it more. Soon, there may be no need to ever even speak.While email is a great way to stay in touch with everyone, and a great way to assure those we love wellness, enormous fortune, and luck if they forward a chain letter within two hours, it is also the cornerstone of business. Businessmen and Businesswomen, especially when they are away from their office, may rely on email as their number one mode of communication.Emailing for business comes with a certain etiquette that emailing on a personal level does not. When emailing friends and family, using terms such as “LOL,” sending forwards, and sending mass emails to everyone from your dentist to your third grade soccer coach are all okay. But, in business, these things aren’t
    These people are counting on you not having the courage or taking the time to ask. If this would occur more frequently, the marketplace would demand and receive higher quality. Silence keeps poor products circulating. Vote with your wallet.

    2. What is the market demand status for this product?

    Where on the bell curve does demand fall? The bell curve, a symmetrical curve for illustrating where a product stands in the sales process, slowly rises for new products, reaches a curved plateau, then spirals down, sometimes fast, sometimes at the same grade of its rise, depending on the product and economic market conditions. This holds true for physical or information products wherever distributed.

    How long has the product been in the marketplace? Is it new, old, or been over exposed? This takes some research. Caution though, if the original producer doesn't answer your question, that gives you the answer. What plans does the producer have for future sales product? Is it being offered to just anyone? Is he just starting? One strategy for ebooks sales is to sell to early adaptors, then set up an "everyone" affiliate program. What is their definition of "everyone?"

    Is the opportunity going from retail product to Internet? Some opportunities don't work well with this conversion. For instance, take Coke, it’s sold retail and won't work on- line. Website hosting and domain name is now an over sold opportunity. Jumping in on this product is jumping in on a plateau product that requires major pushing for production if you want enough worthwhile revenue. Are you willing to put enough effort into it (discussed later)?

    3. Who Is The Producer?

    Is the producer a stable company or new? The major reason new businesses have difficulty selling is because people take a wait and see stance. People prefer to buy from successful people and companies. Statistics confirm that 85% of new business will not be around next year. People want to buy from successful ventures, successful people, people that have stability, tenure.

    At this point, if I am unable to uncover any solid information about the company, I don't continue past this point. Don't have any hesitancy about emailing or calling them with questions. Many times, I can't even find a phone number. No response, drop the opportunity and move on to another.

    4. Revenue Generating Realty Check

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