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  • Answer Upon - Interview with EXPERTS - part 1

    Using SEO With Your Nonprofit Website - The Basics
    Good SEO is essential for your nonprofit website’s success. SEO (Search Engine Optimization) techniques increase your site’s chance of rising higher in organic search results (such as when people do a Google search for “Los Angeles Non Profit”) and attaining better site ranks in numerous directories. In a world where pay-per-click advertising devours millions in charitable advertising dollars each year, it makes sense to do everything you can to achieve great organic, unpaid results. Good SEO can help you do that.There are countless books and sites devoted to improving your site’s
    eBook Cover, Full Website with Header Graphics, and Detailed Sales Letter and so on.

    Now tell them what the basis of the 'interview' is......

    "I have prepared 12 topics / questions which I have presented to each of the people I have invited to participate. The twelve may contain more than one question, but this is aimed at building more 'atmosphere' to the topic and it is not necessarily required to answer each sub question. Likewise, there are sections where I have asked for your Top 3 (or so) Tips. There is nothing to suggest that you must give exactly 3 (or so) replies! More would be better, less if you prefer. It's up to you!"

    Next follow on something like this....

    "I would heartily welcome your expert views and input on this project, and I would very much

    Ode to a Spoon
    "Happiness is not having what you want, but wanting what you have." --Rabbi Hyman Judah Schachtel (1907-1990)I have to admit it, I love spoons. I love their round shape. I love their cheerful shine. I love how perfectly they fit into your mouth when you eat something smooth like ice cream or pudding or even when you eat something tummy warming like hot soup.I love spoons because they are functional as well as beautiful. Eating breakfast cereal just wouldn't be the same experience without them. I enjoy using them very much and always opt for a small, round, silvery spoo
    As you will know, one key method of producing information products is to create an eBook / Report with articles or interviews from Top industry experts.

    (HINT - if you get a number of ‘experts’ to participate, then this really improves things for you. Firstly, you have expert advice from a range of people in the business, often the advice may differ slightly, and this is a great benefit to see how views change.

    Plus, the more experts involved in your project, the better - this gives more credibility.

    Finally, you could develop a series of article on the back of the project, cross-referencing answers from experts, or using responses from one expert at a time, then following on later with the next set of responses from the next expert….. (HINT - great for setting up an effective auto responder series.)

    To create you very own version of this, simply approach a number of key figures in the world of business, marketing and the internet.

    Then, give them a little background to who you are.

    (HINT - here's a great place to 'blow your own trumpet' as they say.... don't undersell yourself, but at the same time, don't oversell either!)

    Now - tell them a little more about what you are doing..... something like this..

    "I have spent a long time studying your material and products and, like many I have come to respect you. Now I wish to compile high-level input from you and your industry colleagues, to distribute via my list, affiliate program and contacts."

    Now the next part is VERY important.... they will want to know just how they benefit from helping you with your product..... so tell them something like this....

    "What's in it for you?

    Publicity! Any publicity is good publicity! This opportunity gives you 'carte blanche' to say anything and everything on the questions asked, and anything else you want to say. You and your business will get more exposure to potentially thousands of possible customers. Your answers can be as long, detailed and thorough as you like, plus they can be as frank as you wish.

    I will not edit the copy of your response (unless you use bad language!!)"

    Next - show you are serious, and put in some (not too many) restrictions, and give good reason for doing so....

    "I would prefer it if you could keep the number of blatant product 'plugs' down to a minimum! One reason for this, is that I have learned over the years that this activity tends to lose the article credibility and is sometimes seen as an advertisement rather than informative copy. I would also like to replace any product links / URL's with my affiliate links URLs for you service or product - unless you disagree of course."

    Then tell them they can put in a resource box, this is expected across the industry, and they will want to put their resource box into their contribution too. So tell them....

    "Finally, your 'resource box' can be as detailed as you like and include a Bio if you wish. No limitation on the size of this."

    Also tell them that promotion of the final item will (or could, depending on whether you are able to do all of this) include a high quality eBook Cover, Full Website with Header Graphics, and Detailed Sales Letter and so on.

    Now tell them what the basis of the 'interview' is......

    "I have prepared 12 topics / questions which I have presented to each of the people I have invited to participate. The twelve may contain more than one question, but this is aimed at building more 'atmosphere' to the topic and it is not necessarily required to answer each sub question. Likewise, there are sections where I have asked for your Top 3 (or so) Tips. There is nothing to suggest that you must give exactly 3 (or so) replies! More would be better, less if you prefer. It's up to you!"

    Next follow on something like this....

    "I would heartily welcome your expert views and input on this project, and I would very much

    Work Smarter! Not Harder!
    There are business owners and professionals who are constantly busy with meetings, making calls, and networking and by the end of the day they still feel nothing was accomplished or closed on a deal. You would think with all that hard work they’d be making lots of money right? Wrong? Many business professionals are putting in the work, but not making the money they need to pay the bills. We were all taught to work hard for the things we want out of life? Well, why is it that some business owners hardly work at all and seem to generate a lot of business and income to live comf
    effective auto responder series.)

    To create you very own version of this, simply approach a number of key figures in the world of business, marketing and the internet.

    Then, give them a little background to who you are.

    (HINT - here's a great place to 'blow your own trumpet' as they say.... don't undersell yourself, but at the same time, don't oversell either!)

    Now - tell them a little more about what you are doing..... something like this..

    "I have spent a long time studying your material and products and, like many I have come to respect you. Now I wish to compile high-level input from you and your industry colleagues, to distribute via my list, affiliate program and contacts."

    Now the next part is VERY important.... they will want to know just how they benefit from helping you with your product..... so tell them something like this....

    "What's in it for you?

    Publicity! Any publicity is good publicity! This opportunity gives you 'carte blanche' to say anything and everything on the questions asked, and anything else you want to say. You and your business will get more exposure to potentially thousands of possible customers. Your answers can be as long, detailed and thorough as you like, plus they can be as frank as you wish.

    I will not edit the copy of your response (unless you use bad language!!)"

    Next - show you are serious, and put in some (not too many) restrictions, and give good reason for doing so....

    "I would prefer it if you could keep the number of blatant product 'plugs' down to a minimum! One reason for this, is that I have learned over the years that this activity tends to lose the article credibility and is sometimes seen as an advertisement rather than informative copy. I would also like to replace any product links / URL's with my affiliate links URLs for you service or product - unless you disagree of course."

    Then tell them they can put in a resource box, this is expected across the industry, and they will want to put their resource box into their contribution too. So tell them....

    "Finally, your 'resource box' can be as detailed as you like and include a Bio if you wish. No limitation on the size of this."

    Also tell them that promotion of the final item will (or could, depending on whether you are able to do all of this) include a high quality eBook Cover, Full Website with Header Graphics, and Detailed Sales Letter and so on.

    Now tell them what the basis of the 'interview' is......

    "I have prepared 12 topics / questions which I have presented to each of the people I have invited to participate. The twelve may contain more than one question, but this is aimed at building more 'atmosphere' to the topic and it is not necessarily required to answer each sub question. Likewise, there are sections where I have asked for your Top 3 (or so) Tips. There is nothing to suggest that you must give exactly 3 (or so) replies! More would be better, less if you prefer. It's up to you!"

    Next follow on something like this....

    "I would heartily welcome your expert views and input on this project, and I would very much

    How To Make Your Advertising Work!
    Many believe that when it comes to advertising, it’s a necessary evil.At least that’s how some businesses approach it. Some view it as simply a tool to showcase price and product while others see it as a way to counter their competitor's ads. Know what? They’re all wrong.Here’s what you should be thinking about when putting together an advertising campaign:1) Who am I trying to reach? 2) What medium will be the most effective to reach them? 3) How much is it going to cost? 4) What will my message be?Hard to believe: Some of my client’s adv
    they benefit from helping you with your product..... so tell them something like this....

    "What's in it for you?

    Publicity! Any publicity is good publicity! This opportunity gives you 'carte blanche' to say anything and everything on the questions asked, and anything else you want to say. You and your business will get more exposure to potentially thousands of possible customers. Your answers can be as long, detailed and thorough as you like, plus they can be as frank as you wish.

    I will not edit the copy of your response (unless you use bad language!!)"

    Next - show you are serious, and put in some (not too many) restrictions, and give good reason for doing so....

    "I would prefer it if you could keep the number of blatant product 'plugs' down to a minimum! One reason for this, is that I have learned over the years that this activity tends to lose the article credibility and is sometimes seen as an advertisement rather than informative copy. I would also like to replace any product links / URL's with my affiliate links URLs for you service or product - unless you disagree of course."

    Then tell them they can put in a resource box, this is expected across the industry, and they will want to put their resource box into their contribution too. So tell them....

    "Finally, your 'resource box' can be as detailed as you like and include a Bio if you wish. No limitation on the size of this."

    Also tell them that promotion of the final item will (or could, depending on whether you are able to do all of this) include a high quality eBook Cover, Full Website with Header Graphics, and Detailed Sales Letter and so on.

    Now tell them what the basis of the 'interview' is......

    "I have prepared 12 topics / questions which I have presented to each of the people I have invited to participate. The twelve may contain more than one question, but this is aimed at building more 'atmosphere' to the topic and it is not necessarily required to answer each sub question. Likewise, there are sections where I have asked for your Top 3 (or so) Tips. There is nothing to suggest that you must give exactly 3 (or so) replies! More would be better, less if you prefer. It's up to you!"

    Next follow on something like this....

    "I would heartily welcome your expert views and input on this project, and I would very much

    Business Security
    This article examines business security and provides some practical advise on protecting your business. Unfortunately as any new business knows it isn't long before opening that the first break and enter occurs or another security issue raises it ugly head. Dealing with insurance companies reveals that often the business person is own their own, particularly if the business is targetted numerous times. The more successful your business, the more interest it tends to generate amongst low lifes, and once they have struck they will be back again unless you do something about it.In o
    ! One reason for this, is that I have learned over the years that this activity tends to lose the article credibility and is sometimes seen as an advertisement rather than informative copy. I would also like to replace any product links / URL's with my affiliate links URLs for you service or product - unless you disagree of course."

    Then tell them they can put in a resource box, this is expected across the industry, and they will want to put their resource box into their contribution too. So tell them....

    "Finally, your 'resource box' can be as detailed as you like and include a Bio if you wish. No limitation on the size of this."

    Also tell them that promotion of the final item will (or could, depending on whether you are able to do all of this) include a high quality eBook Cover, Full Website with Header Graphics, and Detailed Sales Letter and so on.

    Now tell them what the basis of the 'interview' is......

    "I have prepared 12 topics / questions which I have presented to each of the people I have invited to participate. The twelve may contain more than one question, but this is aimed at building more 'atmosphere' to the topic and it is not necessarily required to answer each sub question. Likewise, there are sections where I have asked for your Top 3 (or so) Tips. There is nothing to suggest that you must give exactly 3 (or so) replies! More would be better, less if you prefer. It's up to you!"

    Next follow on something like this....

    "I would heartily welcome your expert views and input on this project, and I would very much

    Office Chairs and Ergonomic Tips to Position Your Seat for Productivity in the Workplace
    Good Ergonomics in the WorkplaceSome employees can spend most of their day simply seated in front of their computer in an office chair completing the daily tasks. Knowing how to properly position your executive office chair can lead to better productivity in the workplace and of course, a much happier you and hopefully a much happier boss. Ergonomics and good positioning of your executive or task seat can prevent fatique and discomfort as well as promote circulation and good body health.Lumbar SupportProper Lumbar Support, preferably with adjustment f
    eBook Cover, Full Website with Header Graphics, and Detailed Sales Letter and so on.

    Now tell them what the basis of the 'interview' is......

    "I have prepared 12 topics / questions which I have presented to each of the people I have invited to participate. The twelve may contain more than one question, but this is aimed at building more 'atmosphere' to the topic and it is not necessarily required to answer each sub question. Likewise, there are sections where I have asked for your Top 3 (or so) Tips. There is nothing to suggest that you must give exactly 3 (or so) replies! More would be better, less if you prefer. It's up to you!"

    Next follow on something like this....

    "I would heartily welcome your expert views and input on this project, and I would very much appreciate you kind cooperation."

    "I am seeking to finalise and publish this book by then end of MONTH this year, and would like to have your much valued responses by DATE if at all possible."

    (HINT - the reason for this is to ensure that everyone who is contributing to your ebook / report, has the same deadline to work to)

    "Looking forward to hearing from you...............here are the twelve questions / topics I have prepared (please note - all contributors will have the exact same questions and unlimited copy space to respond)"

    Kindest regards

    YOUR NAME

    YOUR CONTACT DETAILS.

    That’s it for PART 1 of Interview with Experts.

    In PART 2, I give a list of detailed questions which you could use when you contact the experts.

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