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Answer Upon - The Single Biggest Marketing Mistake Online
In my last article, I talked about the overwhelming saturation of products in the marketplace and the complacency of the consumer to listen to (yet another) advertising message. I said that if you wanted to be successful with a new product, you should seek to establish a new product category.In this article, I am going to explain what this means.A product category can be defined as a group of products that are closely related because they are intended for the same use, are sold to the same customers, or fall within the same budget. Examples of product categories might include television sets, pizzas, shampoos and so on.Creating a new product category typically means creating a variation of an existing product to create a new market for it. And being t
Others will create sometimes NOTHING.
In fact, many will be losers. I.e. they don't turn a profit. Yet many PPC advertisers will continue to just lump all their PPC traffic together, and as long as they are making more than they are spending they consider it a "Victory."
DUMB.
Tracking allows you to MAXIMIZE your efforts. It allows you to SQUEEZE every last penny of profit our of your marketing.
The other major pitfall with lumping all of your traffic sources together is when you go to make changes -- such as testing prices, or different headlines, or new bonus offers, or another guarantee, or anything else.
If your traffic fluctuates on a given day from a given traffic source (which it WILL) your results will always be SKEWED.
Your conversion rates for a specific test may in fact be HIGHER for that given day. OH JOY!
But, guess what? If the traffic to your site happened to fluctuate so more of it happened to
Let me begin by stating that this article is not a discussion about the military or the pros and cons of war. It is about learning some of the most powerful persuasion strategies in use today. And the truth is, military recruiters are some of the best salespeople in the world. They have to be. When you enlist, you agree to a four-year commitment. During this time, you give up your freedom. You must do what you are told no matter how much you might not like it or the people who or telling you to do it. This is ironic because the majority of those who enlist are young men, who sign up at a time in life when many of them tend to be the most rebellious.WHAT MAKES THEM WORKMilitary linguistic patterns are simple in format yet they allow you to place your o
Yes, I'm an Internet Marketing old geezer.
I have pretty much tried it all and seen it all online when it comes to marketing tactics.
Certainly, there are new strategies and tactics being thought of and tested everyday, and that's why I continue to buy new ebooks and teaching products from others because you can never know it all -- no matter how successful you are.
But the single biggest mistake I see online, and have seen for many years, regardless of the strategy being used, is one simple thing...
POOR TRACKING!
People often ask me...
"John, is there any ONE thing that you can attribute your online success to?"
The answer is simple... TRACKING.
I am a tracking FREAK. I track everything. And I mean EVERYTHING.
As my good friend Jonathan Mizel likes to say...
"As online marketers we are not in the 'marketing' business we are in the MATH BUSINESS."
If you want to know the difference between success and failure online it comes down to one thing.
If you want to know the difference in making 10 dollars online or $10,000, it comes down to one thing.
If you want to know if your hard work is not going to waste, its comes down to one thing.
TRACKING.
I like to joke that the secret to being successful in Internet Marketing is this really complex "formula."
Then I go on to explain this exact formula...
When we do things online, such as our marketing tests, site changes, place ads, buy clicks, do a JV, whatever, one of TWO things happen EVERY TIME.
Yes, only one of two things happen.
1. THEY MAKE US MONEY 2. THEY LOSE US MONEY
Amazing rocket science isn't it?
The fact of the matter is Internet Marketing is EASY. It's an absolute JOKE to make money when you have the basic fundamentals down, and that you TRACK your efforts.
The tracking results will tell you what works and what doesn't. Then it's EASY...
YOU KEEP DOING WHAT WORKS AND STOP DOING WHAT DOESN'T!
In order to be extremely successful online you must learn to track everything. You must learn the value of tracking and get used to doing it.
You make a change to a headline on your site you must track it.
You test a different price you must track it.
You use a different description on your Web Site to get people to opt-in to your list you must track it -- not just the percentage of people that opted in, but also the QUALITY of the people that opted in. I.e. Are they buying or taking the necessary ACTION you want for them to take AFTER they have opted in?
The biggest tracking mistake people make is lumping all of their TRAFFIC SOURCES together when trying to determine their conversion rates.
In other words, when someone is trying to figure out how many people are buying or taking a specific action when they visit a site, they are taking their total traffic numbers and doing the math based on the total number of buyers (or whatever the desired action was.)
BZZZZZZ THANKS FOR PLAYING.
Major mistake. Huge. Yet marketers are doing it everyday. And ironically, it's being done by some people that are making a lot of money!
I know, because many of these people are friends of mine and I've given them a hard time about it. We laugh about it, but they know it's true and they are working hard to become better "trackers" as I hope you will too.
(Don't worry I'm almost done with this article and will stop rambling in a moment.)
The problem with not tracking traffic sources (such as individual pay-per-click keywords, link partners, search engine listings, JV links, affiliate links, etc.) is this...
YOU CANNOT ACCURATELY DETERMINE WHAT IS *WORKING* WHEN YOU TEST.
For example, if you run PPC campaigns for multiple keywords (and if you track them properly) you will find that some keywords generate great conversion rates and sales.
Others will create sometimes NOTHING.
In fact, many will be losers. I.e. they don't turn a profit. Yet many PPC advertisers will continue to just lump all their PPC traffic together, and as long as they are making more than they are spending they consider it a "Victory."
DUMB.
Tracking allows you to MAXIMIZE your efforts. It allows you to SQUEEZE every last penny of profit our of your marketing.
The other major pitfall with lumping all of your traffic sources together is when you go to make changes -- such as testing prices, or different headlines, or new bonus offers, or another guarantee, or anything else.
If your traffic fluctuates on a given day from a given traffic source (which it WILL) your results will always be SKEWED.
Your conversion rates for a specific test may in fact be HIGHER for that given day. OH JOY!
But, guess what? If the traffic to your site happened to fluctuate so more of it happened to
Motivation is one of the most personal issues there is for salespeople. Research has concluded that everyone has the potential for great motivation, but not everyone is willing to pay the motivational price to achieve whatever their dreams, desires or hopes are. A critical question that many people never really ask themselves is: what motivates me? What are some of the traditional motivators:1. Money. 2. Security. 3. Fame. 4. Power. 5. Prestige. 6. Ego gratification 7. Winning. 8. Being the best. 9. Doing your best. 10. Your family. 11. Your future. 12. Your past. 13. Not losing. 14. Personal satisfaction. 15. Approval of others. 16. To prove a point. 17. To get even. 18. To
If you want to know the difference between success and failure online it comes down to one thing.
If you want to know the difference in making 10 dollars online or $10,000, it comes down to one thing.
If you want to know if your hard work is not going to waste, its comes down to one thing.
TRACKING.
I like to joke that the secret to being successful in Internet Marketing is this really complex "formula."
Then I go on to explain this exact formula...
When we do things online, such as our marketing tests, site changes, place ads, buy clicks, do a JV, whatever, one of TWO things happen EVERY TIME.
Yes, only one of two things happen.
1. THEY MAKE US MONEY 2. THEY LOSE US MONEY
Amazing rocket science isn't it?
The fact of the matter is Internet Marketing is EASY. It's an absolute JOKE to make money when you have the basic fundamentals down, and that you TRACK your efforts.
The tracking results will tell you what works and what doesn't. Then it's EASY...
YOU KEEP DOING WHAT WORKS AND STOP DOING WHAT DOESN'T!
In order to be extremely successful online you must learn to track everything. You must learn the value of tracking and get used to doing it.
You make a change to a headline on your site you must track it.
You test a different price you must track it.
You use a different description on your Web Site to get people to opt-in to your list you must track it -- not just the percentage of people that opted in, but also the QUALITY of the people that opted in. I.e. Are they buying or taking the necessary ACTION you want for them to take AFTER they have opted in?
The biggest tracking mistake people make is lumping all of their TRAFFIC SOURCES together when trying to determine their conversion rates.
In other words, when someone is trying to figure out how many people are buying or taking a specific action when they visit a site, they are taking their total traffic numbers and doing the math based on the total number of buyers (or whatever the desired action was.)
BZZZZZZ THANKS FOR PLAYING.
Major mistake. Huge. Yet marketers are doing it everyday. And ironically, it's being done by some people that are making a lot of money!
I know, because many of these people are friends of mine and I've given them a hard time about it. We laugh about it, but they know it's true and they are working hard to become better "trackers" as I hope you will too.
(Don't worry I'm almost done with this article and will stop rambling in a moment.)
The problem with not tracking traffic sources (such as individual pay-per-click keywords, link partners, search engine listings, JV links, affiliate links, etc.) is this...
YOU CANNOT ACCURATELY DETERMINE WHAT IS *WORKING* WHEN YOU TEST.
For example, if you run PPC campaigns for multiple keywords (and if you track them properly) you will find that some keywords generate great conversion rates and sales.
Others will create sometimes NOTHING.
In fact, many will be losers. I.e. they don't turn a profit. Yet many PPC advertisers will continue to just lump all their PPC traffic together, and as long as they are making more than they are spending they consider it a "Victory."
DUMB.
Tracking allows you to MAXIMIZE your efforts. It allows you to SQUEEZE every last penny of profit our of your marketing.
The other major pitfall with lumping all of your traffic sources together is when you go to make changes -- such as testing prices, or different headlines, or new bonus offers, or another guarantee, or anything else.
If your traffic fluctuates on a given day from a given traffic source (which it WILL) your results will always be SKEWED.
Your conversion rates for a specific test may in fact be HIGHER for that given day. OH JOY!
But, guess what? If the traffic to your site happened to fluctuate so more of it happened to
You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company name on it, wearing just the right smile or look of professionalism. You might even have a fishbowl at the table - or some type of contest material - to collect business cards of passers by for later use in your sales process. But the worst part of doing a trade show is losing your voice.Each visitor that stops by your booth gets your pitch. You feel compelled to tell each person why your product is great, why it’s different from the competition (which might be located directly across from your booth and getting a lot more attention than you’re getting). You’ve learned the elevator spiel and how to do a pitch in 30 sec
YOU KEEP DOING WHAT WORKS AND STOP DOING WHAT DOESN'T!
In order to be extremely successful online you must learn to track everything. You must learn the value of tracking and get used to doing it.
You make a change to a headline on your site you must track it.
You test a different price you must track it.
You use a different description on your Web Site to get people to opt-in to your list you must track it -- not just the percentage of people that opted in, but also the QUALITY of the people that opted in. I.e. Are they buying or taking the necessary ACTION you want for them to take AFTER they have opted in?
The biggest tracking mistake people make is lumping all of their TRAFFIC SOURCES together when trying to determine their conversion rates.
In other words, when someone is trying to figure out how many people are buying or taking a specific action when they visit a site, they are taking their total traffic numbers and doing the math based on the total number of buyers (or whatever the desired action was.)
BZZZZZZ THANKS FOR PLAYING.
Major mistake. Huge. Yet marketers are doing it everyday. And ironically, it's being done by some people that are making a lot of money!
I know, because many of these people are friends of mine and I've given them a hard time about it. We laugh about it, but they know it's true and they are working hard to become better "trackers" as I hope you will too.
(Don't worry I'm almost done with this article and will stop rambling in a moment.)
The problem with not tracking traffic sources (such as individual pay-per-click keywords, link partners, search engine listings, JV links, affiliate links, etc.) is this...
YOU CANNOT ACCURATELY DETERMINE WHAT IS *WORKING* WHEN YOU TEST.
For example, if you run PPC campaigns for multiple keywords (and if you track them properly) you will find that some keywords generate great conversion rates and sales.
Others will create sometimes NOTHING.
In fact, many will be losers. I.e. they don't turn a profit. Yet many PPC advertisers will continue to just lump all their PPC traffic together, and as long as they are making more than they are spending they consider it a "Victory."
DUMB.
Tracking allows you to MAXIMIZE your efforts. It allows you to SQUEEZE every last penny of profit our of your marketing.
The other major pitfall with lumping all of your traffic sources together is when you go to make changes -- such as testing prices, or different headlines, or new bonus offers, or another guarantee, or anything else.
If your traffic fluctuates on a given day from a given traffic source (which it WILL) your results will always be SKEWED.
Your conversion rates for a specific test may in fact be HIGHER for that given day. OH JOY!
But, guess what? If the traffic to your site happened to fluctuate so more of it happened to
Planning a fund raising event can be an overwhelming task to carry out, but if you have the will to do it, everything is possible. You also have to know that fund raising is a win-win situation, because people generally like to take part in any activities that involve helping worthy individuals or causes that will benefit from those efforts.You can name a lot of reasons to raise money and there are as many fund raising ideas available for you to choose from. But, selecting the best idea alone takes careful planning, which means half as daunting as planning a fund raising event can be. However, if you have to follow certain steps during the organization of this event, you might get away with it with a successful result.There are several steps that you can tak
BZZZZZZ THANKS FOR PLAYING.
Major mistake. Huge. Yet marketers are doing it everyday. And ironically, it's being done by some people that are making a lot of money!
I know, because many of these people are friends of mine and I've given them a hard time about it. We laugh about it, but they know it's true and they are working hard to become better "trackers" as I hope you will too.
(Don't worry I'm almost done with this article and will stop rambling in a moment.)
The problem with not tracking traffic sources (such as individual pay-per-click keywords, link partners, search engine listings, JV links, affiliate links, etc.) is this...
YOU CANNOT ACCURATELY DETERMINE WHAT IS *WORKING* WHEN YOU TEST.
For example, if you run PPC campaigns for multiple keywords (and if you track them properly) you will find that some keywords generate great conversion rates and sales.
Others will create sometimes NOTHING.
In fact, many will be losers. I.e. they don't turn a profit. Yet many PPC advertisers will continue to just lump all their PPC traffic together, and as long as they are making more than they are spending they consider it a "Victory."
DUMB.
Tracking allows you to MAXIMIZE your efforts. It allows you to SQUEEZE every last penny of profit our of your marketing.
The other major pitfall with lumping all of your traffic sources together is when you go to make changes -- such as testing prices, or different headlines, or new bonus offers, or another guarantee, or anything else.
If your traffic fluctuates on a given day from a given traffic source (which it WILL) your results will always be SKEWED.
Your conversion rates for a specific test may in fact be HIGHER for that given day. OH JOY!
But, guess what? If the traffic to your site happened to fluctuate so more of it happened to
The UK online casino industry is booming and there are more jobs than ever, thanks in part to recent U.S. rulings that outlaw online gambling,. Companies displaced by the new laws in the U.S. are seeking new bases of operation and hiring in record numbers for online casino jobs in customer service, marketing, software and product development and finance and risk management. You can put away your croupier visors – the online casino jobs are far more likely to be in a call center or business office than on the casino floor. Here’s a list of the most wanted online casino jobs, based on the current recruitment adverts around the world.Customer Service Representative A company is only as good as its customer service, and nearly every online casino site
Others will create sometimes NOTHING.
In fact, many will be losers. I.e. they don't turn a profit. Yet many PPC advertisers will continue to just lump all their PPC traffic together, and as long as they are making more than they are spending they consider it a "Victory."
DUMB.
Tracking allows you to MAXIMIZE your efforts. It allows you to SQUEEZE every last penny of profit our of your marketing.
The other major pitfall with lumping all of your traffic sources together is when you go to make changes -- such as testing prices, or different headlines, or new bonus offers, or another guarantee, or anything else.
If your traffic fluctuates on a given day from a given traffic source (which it WILL) your results will always be SKEWED.
Your conversion rates for a specific test may in fact be HIGHER for that given day. OH JOY!
But, guess what? If the traffic to your site happened to fluctuate so more of it happened to come that day from a source that typically converts higher than the rest of your traffic, it's very possible that your "test" may have...
DECREASED YOUR CONVERSION.
That's right, DECREASED! But you'd never know it because looking at your overall traffic stats "appears" as if your average daily conversion rate increased.
So what do you end up doing? You KEEP that test because you think it is making you more money.
99.999% of online marketers are making this mistake. And people wonder why it can be difficult to make money online.
Reason #1: Poor Tracking
We'll touch more on this topic in the near future. I strongly believe it's the single most importance element of Internet Marketing success.
I know for a fact I would not have made 10% of what I have been blessed to have made from marketing online if I wasn't a tracking freak.
I am going to teach YOU how to become a tracking freak for your business. It's the ONLY thing that matters when marketing online -- because it tells us what works and what doesn't. There is no guesswork.
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