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Answer Upon - Growing Your Meeting In CyberSpace
Years ago the phrase was coined, "The customer is always right." But this is not always a true statement, and keeping extremely demanding or troublesome customers may be biting into your profits. When you first started your cleaning business you were no doubt eager to get any paying customer you could get to sign on. But do you have customers whose phone calls you don't want to answer? Or are there cleaning clients on your list that are low profit, yet demanding and take up a lot of your time? Trimming these customers off your list will allow you to spend more time on building up relationships with higher profit margin accounts.Just running a business is tough and stressful. If you have cleaning customers who are never hap
3. Make it About Them, not You
Your site should be written from your visitors' point of view, not yours. Does your meeting description page clearly recognize why the reader might be there - what's in it for them to attend your event, and why they should care? What are the problems or issues that they might have, and how will participating in this meeting address them?
Include some testimonials from previous a
Electronic data interchange, also known as electronic data processing, is based upon electronic exchange of data between a number of mini and microcomputers in a regular planned system. Electronic funds transfer refers to fund transfers between financial institutions. This allows a large number of businesses to carry out prompt business transactions, orders and invoices. EFT is a precise and efficient system that is considered favorable as compared to traditional money transfer methods.The larger concept of electronic data interchange has been in use since the 1960?s, but gained popularity in the late twentieth century. This paved the way for commencement of electronic commerce, business extranets that linked customers and
Here is my list of "The Seven Most Important Things You can do Online":
1. Identify all your Online Markets
It's a common mistake to focus your attention on the obvious target audience for your meetings site - the potential attendees.
But many other types of visitor may find your site, and it's important to consider whether they're important to you, how you want to engage them, and what outcomes you'd like to achieve with them.
Visitors to your meetings Website might include:
- past / potential attendees
- suppliers / vendors / exhibitors / sponsors / insurers
- Board members / employees / volunteers
- content seekers
- media
- job seekers
- competition
"Content seekers" is the term I use for members of the public who may not be regular customers or members of your organization, but who find you through a keyword search because they're interested in the content of your meeting. If you admit the public to your events, this is an important audience who might require different communications from your regular participants.
If you're looking for publicity, don't forget the importance of a press center. This should be very easy to find, and should contain all the information that a reporter would need to cover your event - they're usually under tight deadlines and will really appreciate this.
I include "competition" in this list because many people have asked me whether it's dangerous to put too much good information on your Website "in case the competition sees it". My (somewhat obvious) answer? "If your competition can't see it, neither can the people you're looking to attract!"
2. Set your Goals
This sounds self-evident, but is often overlooked. You can't evaluate your return on investment (see #7 later) if you don't know what you want to achieve. What will be your measures of success for this site in terms of your meeting? What are the key outcomes that you want - registrations, exhibitors, media attention, ongoing discussion forums, etc.
Also consider the expenses of the site against any potential savings - for instance, if you're implementing online registration, you want to be satisfied that your system can replace (and hopefully improve on) your real-world processes in a cost-effective manner.
3. Make it About Them, not You
Your site should be written from your visitors' point of view, not yours. Does your meeting description page clearly recognize why the reader might be there - what's in it for them to attend your event, and why they should care? What are the problems or issues that they might have, and how will participating in this meeting address them?
Include some testimonials from previous at
Before you give up your career and order those cards for your spanking brand-new business startup, think twice.The fact is financial success in a new business startup may take a while. If you can transition, rather than jumping without a parachute, your bank account will thank you.First, let's go over the major "career paths' you can choose to earn a living. They are:1. Employee 2. Self-Employed 3. Business Owner As an Employee, you are hired to perform a specific role in a company. Many jobs allow you to leave your work at work, and spend your free time with your family, without worry. You also may receive great benefits, like healthcare, retirement plans, and most importantly
Visitors to your meetings Website might include:
- past / potential attendees
- suppliers / vendors / exhibitors / sponsors / insurers
- Board members / employees / volunteers
- content seekers
- media
- job seekers
- competition
"Content seekers" is the term I use for members of the public who may not be regular customers or members of your organization, but who find you through a keyword search because they're interested in the content of your meeting. If you admit the public to your events, this is an important audience who might require different communications from your regular participants.
If you're looking for publicity, don't forget the importance of a press center. This should be very easy to find, and should contain all the information that a reporter would need to cover your event - they're usually under tight deadlines and will really appreciate this.
I include "competition" in this list because many people have asked me whether it's dangerous to put too much good information on your Website "in case the competition sees it". My (somewhat obvious) answer? "If your competition can't see it, neither can the people you're looking to attract!"
2. Set your Goals
This sounds self-evident, but is often overlooked. You can't evaluate your return on investment (see #7 later) if you don't know what you want to achieve. What will be your measures of success for this site in terms of your meeting? What are the key outcomes that you want - registrations, exhibitors, media attention, ongoing discussion forums, etc.
Also consider the expenses of the site against any potential savings - for instance, if you're implementing online registration, you want to be satisfied that your system can replace (and hopefully improve on) your real-world processes in a cost-effective manner.
3. Make it About Them, not You
Your site should be written from your visitors' point of view, not yours. Does your meeting description page clearly recognize why the reader might be there - what's in it for them to attend your event, and why they should care? What are the problems or issues that they might have, and how will participating in this meeting address them?
Include some testimonials from previous a
One of the best books you will ever discover to help you grow your business is Doug Hall's 'Jump Start Your Business Brain'. It is an underground classic that is absolutely wonderful advice - it is the book that helped me break free of mediocrity into a life I absolutely love.One of his biggest points in the book is how you can create a company that is *dramatically different* than any, and every, competitor in your marketplace.It doesn't sound easy at first.Honestly, how many hairdressers or dry cleaners or grocery stores are there in your city that are DRAMATICALLY different?Few and far between.In fact, it appears to me that most business owners lose all sense of creativity when they start th
If you're looking for publicity, don't forget the importance of a press center. This should be very easy to find, and should contain all the information that a reporter would need to cover your event - they're usually under tight deadlines and will really appreciate this.
I include "competition" in this list because many people have asked me whether it's dangerous to put too much good information on your Website "in case the competition sees it". My (somewhat obvious) answer? "If your competition can't see it, neither can the people you're looking to attract!"
2. Set your Goals
This sounds self-evident, but is often overlooked. You can't evaluate your return on investment (see #7 later) if you don't know what you want to achieve. What will be your measures of success for this site in terms of your meeting? What are the key outcomes that you want - registrations, exhibitors, media attention, ongoing discussion forums, etc.
Also consider the expenses of the site against any potential savings - for instance, if you're implementing online registration, you want to be satisfied that your system can replace (and hopefully improve on) your real-world processes in a cost-effective manner.
3. Make it About Them, not You
Your site should be written from your visitors' point of view, not yours. Does your meeting description page clearly recognize why the reader might be there - what's in it for them to attend your event, and why they should care? What are the problems or issues that they might have, and how will participating in this meeting address them?
Include some testimonials from previous a
A frequent cause of personal financial difficulties is the failure of a business and the attendant business-related liabilities personally owed by the company owner. These individuals must often file for bankruptcy or make a proposal to their creditors as result of business-related debts.Debtors completing their bankruptcy/ proposal often wish to start up another business sometime in the near future. The expected question then arises: how can they creditor-proof themselves in the event that their new business fails? Here are some ideas:1. Consider incorporating the business. Incorporation will provide the owner with a level of creditor protection - most of a corporation's obligations are limited to its assets so thi
2. Set your Goals
This sounds self-evident, but is often overlooked. You can't evaluate your return on investment (see #7 later) if you don't know what you want to achieve. What will be your measures of success for this site in terms of your meeting? What are the key outcomes that you want - registrations, exhibitors, media attention, ongoing discussion forums, etc.
Also consider the expenses of the site against any potential savings - for instance, if you're implementing online registration, you want to be satisfied that your system can replace (and hopefully improve on) your real-world processes in a cost-effective manner.
3. Make it About Them, not You
Your site should be written from your visitors' point of view, not yours. Does your meeting description page clearly recognize why the reader might be there - what's in it for them to attend your event, and why they should care? What are the problems or issues that they might have, and how will participating in this meeting address them?
Include some testimonials from previous a
One of the biggest complaints building owners have with their cleaning services is poor dusting. Inadequate dusting can be one of the factors leading to poor indoor air quality. The Environmental Protection Agency (EPA) lists poor indoor air quality as the fourth largest environmental threat to our country. The American Lung Association also points out that heating, cooling and ventilation systems are often sources of biological substances such as dust, mold, pollen, and dust mites.These substances are inhaled by occupants, and can lead to breathing problems. Dust particles are extremely small and are irritating to the eyes, nose and skin. They can be breathed deep into people's lungs and irritate chronic diseases such as
3. Make it About Them, not You
Your site should be written from your visitors' point of view, not yours. Does your meeting description page clearly recognize why the reader might be there - what's in it for them to attend your event, and why they should care? What are the problems or issues that they might have, and how will participating in this meeting address them?
Include some testimonials from previous attendees giving clear examples of how they've benefited from this event in the past. Third party endorsements are worth far more than your own promotional text. They should be spread throughout your site, not relegated to a separate page (because few visitors will go to it).
4. Make it Easy to do Business With You
It's all too easy to throw online roadblocks into the paths of your visitors, perhaps without even realizing it. A couple of my favorite examples of this are:
- Site search engines that return "no results found", making the visitor feel foolish. Clearly they're looking for something, so offer to have a representative call them - or provide further help with your search process
- Asking for registration details prematurely, before you've created enough trust with a new visitor. Privacy issues and concern about spam are major barriers to volunteering personal information.
5. Every Page of your Site should Have a Strategy
Whatever the outcomes that you want from your site, you need to ask for them. Too many Web pages end weakly, with no clear calls to action. Don't make your visitors have to work to decide what to do next - they won't! Every page on your site should have a strategy - invite the visitor to interact with you, or go to the next page, but make it easy and obvious.
So, at the appropriate place in each page (or at several points in the page), include a link to the appropriate form - "register for this meeting", "ask for an exhibitor packet" - or whatever invitation may be relevant.
6. Practice Multi-Channel Integrated Marketing
Offline marketing activities, such as postcard campaigns can be extremely useful in driving traffic to your Website. Think of all your marketing tactics as inter-related, and not as separate.
Don't rely on search engines to bring traffic to you - there are many other ways to create online buzz:
- paid advertising - e-zine sponsorship / banners / pay-per-click searches
- public relations and coverage on other sites
- placing articles by your experts and speakers on sites and in publications read by your target audiences
- and of course, targeted e-mail marketing to your existing mailing lists
7. Measure your Success
The keys to evaluating the retur
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