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    Franchising Concerns of Sales and Marketing of National and International Accounts
    All franchisors must address issues of national account pricing and service. The renegade franchisee who does not wish to follow the pricing guidelines for the demands of the customer can in fact cause the entire franchise system to lose a major national or international account. How do all you know this, you ask?Well, because this became a serious issue in our company, where we had many regional accounts with nationally known companies who wished to use our services in each market we expanded into. In some cases they wished us to travel to faraway markets just
    tener can take action on right away. Better yet, ask them to email you with the results!

    Step #4 Record each audio

    I recommend about 2-4 minutes for each audio length. I record mine right from my telephone, using my Audio Acrobat account. I love this service! It is fast, simple, and inexpensive to use. And, once you get a feel for using it, you'll find many more ways to put it to

    How a Regular Human Can Find Their Niche
    The big buzz-phrase at the beginning of 2006 is ‘Niche Marketing’. If you find your niche and market it like crazy, the gurus cry, you can be a zillionaire by March. Great. So where is this niche, and how will you recognize it when you stumble into it?Many expensive courses are offered teaching Internet Marketing, and most have some important links missing. How does the average person find their niche, without a background in marketing? As a beginner, you may just want to supplement your current income, and hopefully, eventually, quit your day job. The very avera
    Audio is a really fun, effective way to create connection with your website visitor. My audio mini-seminar series receives rave reviews...and makes sales for my different information products, like my Website Wisdom Writing course and upcoming "How to Charge What You're Worth and Get It!" audio and workbook program.

    If you've been thinking about creating your own audio mini-seminar but weren't quite sure how to get it all set up, then you'll love these 7 simple steps.

    There are several small steps that go into setting up your audio mini-seminar. Just follow them and you'll have your own audio mini-seminar up, helping you sell your services or products in no time!

    Step #1 Decide on your audio mini-seminar topic

    Choose a focal point for your audio mini-seminar. I usually recommend choosing a specific topic that directly relates to the type of service you provide and want to be hired for. Make your chose specific, targeted, and clear.

    Tip: You don't need to cover everything you can help a client with in your audio mini-seminar.

    Step #2 Decide on the number of steps

    This is not the time to try and "teach" your listener to be an expert. Keep your audio mini-seminar focused on delivering tiny tidbits of information, organized into a specific number of steps.

    Tip: I recommend 5 or 7 tips, delivered every-other-day by autoresponder.

    Step #3 Include a "call to action" in each audio tip

    Getting your listener to take action is a super way to deliver value. End each audio tip with a specific request your listener can take action on right away. Better yet, ask them to email you with the results!

    Step #4 Record each audio

    I recommend about 2-4 minutes for each audio length. I record mine right from my telephone, using my Audio Acrobat account. I love this service! It is fast, simple, and inexpensive to use. And, once you get a feel for using it, you'll find many more ways to put it to

    How to Get Your Business More Disciplined
    Discipline is very important in organizations as it is for organizing you personal life. If you want to achieve something in sports or any other area you cannot without. But what is it exactly?According to the free dictionary, the verb discipline may be used to express four actions: to train (a specific pattern of behaviour) ; to teach (a branch of knowledge or teaching) ; to punish (in order to correct) or to impose order (by a set of rules or methods). http://www.thefreedictionary.com/disciplineIn fact all four are centered around order; order i
    weren't quite sure how to get it all set up, then you'll love these 7 simple steps.

    There are several small steps that go into setting up your audio mini-seminar. Just follow them and you'll have your own audio mini-seminar up, helping you sell your services or products in no time!

    Step #1 Decide on your audio mini-seminar topic

    Choose a focal point for your audio mini-seminar. I usually recommend choosing a specific topic that directly relates to the type of service you provide and want to be hired for. Make your chose specific, targeted, and clear.

    Tip: You don't need to cover everything you can help a client with in your audio mini-seminar.

    Step #2 Decide on the number of steps

    This is not the time to try and "teach" your listener to be an expert. Keep your audio mini-seminar focused on delivering tiny tidbits of information, organized into a specific number of steps.

    Tip: I recommend 5 or 7 tips, delivered every-other-day by autoresponder.

    Step #3 Include a "call to action" in each audio tip

    Getting your listener to take action is a super way to deliver value. End each audio tip with a specific request your listener can take action on right away. Better yet, ask them to email you with the results!

    Step #4 Record each audio

    I recommend about 2-4 minutes for each audio length. I record mine right from my telephone, using my Audio Acrobat account. I love this service! It is fast, simple, and inexpensive to use. And, once you get a feel for using it, you'll find many more ways to put it to

    Twelve Top Tips for Training an International Audience
    Training a worldwide audience can be a minefield of potential errors, missteps and disasters. Whether you have 30 or 300, it is likely that you will face men and women, old and young, company veterans and brand-new employees, locals and foreigners, married, single or recently divorced, and every possible mix of ethnic, religious and sexual persuasion. With a group like this, you can offend without intention, insult without meaning to, and alienate without even trying.Avoid painful mistakes! Follow these twelve tips when you work with participants from around the w
    ar. I usually recommend choosing a specific topic that directly relates to the type of service you provide and want to be hired for. Make your chose specific, targeted, and clear.

    Tip: You don't need to cover everything you can help a client with in your audio mini-seminar.

    Step #2 Decide on the number of steps

    This is not the time to try and "teach" your listener to be an expert. Keep your audio mini-seminar focused on delivering tiny tidbits of information, organized into a specific number of steps.

    Tip: I recommend 5 or 7 tips, delivered every-other-day by autoresponder.

    Step #3 Include a "call to action" in each audio tip

    Getting your listener to take action is a super way to deliver value. End each audio tip with a specific request your listener can take action on right away. Better yet, ask them to email you with the results!

    Step #4 Record each audio

    I recommend about 2-4 minutes for each audio length. I record mine right from my telephone, using my Audio Acrobat account. I love this service! It is fast, simple, and inexpensive to use. And, once you get a feel for using it, you'll find many more ways to put it to

    Your Road To Relaxation - Ten Business Continuity Benefits
    People's views on business continuity planning vary from: "business..what?” "just common sense isn’t it?" "oh god where do we start!" So let’s bring these views into line with a simple list of how business continuity planning can benefit your business: # 1 Survival.The harsh but simple fact is that there are a hundred and one things that can disrupt a business. A well thought out, practical plan can mean the difference between coping with a disaster and going bust.# 2 Revealing inefficiency.A business under threat can be viewed
    xpert. Keep your audio mini-seminar focused on delivering tiny tidbits of information, organized into a specific number of steps.

    Tip: I recommend 5 or 7 tips, delivered every-other-day by autoresponder.

    Step #3 Include a "call to action" in each audio tip

    Getting your listener to take action is a super way to deliver value. End each audio tip with a specific request your listener can take action on right away. Better yet, ask them to email you with the results!

    Step #4 Record each audio

    I recommend about 2-4 minutes for each audio length. I record mine right from my telephone, using my Audio Acrobat account. I love this service! It is fast, simple, and inexpensive to use. And, once you get a feel for using it, you'll find many more ways to put it to

    Setting Affiliate Commission Levels
    So, you finished your product, got your Clickbank membership and are ready to put your new item into the listings. One box in the submission form, however, remains empty as you think about what number to type in.Before you choose one, take a moment to turn away from that screen and think about what number will work best for you. That empty form is going to be where you insert the commission rate you are willing to pay affiliates.Let's consider how that number should be determined.First, consider both the size of the potential market and the asking pr
    tener can take action on right away. Better yet, ask them to email you with the results!

    Step #4 Record each audio

    I recommend about 2-4 minutes for each audio length. I record mine right from my telephone, using my Audio Acrobat account. I love this service! It is fast, simple, and inexpensive to use. And, once you get a feel for using it, you'll find many more ways to put it to work for you as a valuable marketing tool.

    Tip: Audio Acrobat lets you create different folders within your account. I store my audio mini-seminar recordings in one folder to keep them neatly organized.

    Step #5 Post each audio tip on its own page on your website

    The more you can get your listener to go to your site, the better off you are. Post each audio tip on it's own page. Include an extra note, example, or checklist on the page. Your listeners will appreciate your thoughtfulness.

    Tip: Create a link for the prior audio tips and include on each new tip page. This way, if someone didn't receive the last audio tip, or wants to hear it again, all they need to do is scroll down on the current audio tip's page and click on the link for any of the past tips.

    Step #6 Set up the email autoresponder series

    I use my newsletter broadcast system. You can also use the autoresponders that should come with your web hosting. If you're not technical, do NOT let this part trip you up! Ask for help from your web master.

    All YOU need to do is write a short, upbeat email message introducing each of your audio tips. Include the link to the tip's web page you created in Step #4. I like to include a list of the upcoming tip topics to pique the readers' interest.

    Tip: Add a "PS" to each email with a little tantalizing question or statement that they can ONLY find out about by listening to your audio.

    Step #7 Add the sign-up form to your website

    Add your opt-in box at the top of your home page AND at the bottom. Is tha

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