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Answer Upon - Add Audio to Your Web Site and Increase Your Sales up to 35%!
There are many ways to generate more income from your existing business. You can even create multiple streams of income for yourself using these ideas.1.Self-publish your expertise in the form of books, booklets, e-books etc. People enjoy reading success tips by those who have already achieved the goals that they are aspiring to, or by those who are considered ‘experts’ in their fields. An accountant could write a tips booklet entitled ‘10 tips to help you pay less taxes - the legal way’ , a nursery school teacher could write ‘15 signs of school readiness to look for in your child’.2. Create software, mini-programs or training manuals for other entrepreneurs in your industry.3. Hold mini-courses, seminars or workshops in your area of expertise.If you have created any software, training manuals etc. this would be an excellent time to sell them.4. Hold a teleconference and then sell the recording and transcript. You make money twice here. Once when people pay to register for the teleconference
It is so much more compelling to hear someone explain exactly what to do than read a dry ezine (No offense to all the other thousands of ezine writers out there) or ebook (Ditto to you ebook writers) and you learn much faster.
Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.
How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!
Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spe
Job applicants don't have time. Do you know anyone in human resources that has a minute to spare? I sure don't. So why treat job applicants any differently. More and more companies are relying on their own company web sites for their job openings. According to noted recruitment authority Gary Crispin, almost 15% of all hiring online is done through company web site postings. Doesn't it make sense to make your company job board easier to find by your applicants?Unfortunately, each company decides the importance of their recruitment efforts by virture of where the link for their jobs appear. In some sites you can find the link on the home page (bad for the HR department and recruiting), on other sites it may take you a couple of more clicks to find the "jobs" link. Once you find the link to "jobs" you may find it described in a number of different ways:Careers, Work, Work For Us, Join our Team, Team "fill in the blank" What is your favorite?Job seekers should be able
What else could increase your conversion rate?
Audio!
All right I know what you're thinking... "Why should I go to all of the trouble of adding audio to my web site?"
Because it can increase your sales by up to 35%!! That's why.
Adding streaming audio it isn't as hard as you have been led to believe and you don't even have to pay a monthly fee either. You can start with sound recorder (Pre-installed on every Windows computer) and the free microphone that came with your computer.
Some of the things you can do with audio to enhance your site are:
* Create audio greetings
* Create audio testimonials
* Narrate tutorials
* Create audio ezines
* Add audio files for your visitors to download
* Create audio articles
* Add your band's music clips as tempting teasers to get buyers
* Read children's stories
* Tell Jokes
* Sing...
* Add music as a background to your web site (Tastefully - please!)
This list goes on and on.
Let's quickly cover a couple of the items on the list and see what the advantages are.
Create Audio Greetings:
Well, I think this one is fun. Don't you often wonder what that "Guru" sounds like? Or even what a web master who has created your favorite web tool or ebook?
Adding an audio greeting is actually about the easiest thing to do if you want to improve your sales. For most web sites, when done tastefully, the sales can jump up to 35%! People just trust you more and feel like they know you a little better if they hear your voice.
Also, excitement is contagious. If you are excited about your product, ezine or membership site you can hear it in your voice when you talk about it. SO CAN YOUR CUSTOMERS! And more importantly, your potential customers.
Audio Testimonials:
What can I say about this compelling reason, but this... what would be more believable to you - a web site with a bunch of written testimonials or a web site where you can hear the actual voices of current / previous purchasers explaining what benefits they got from the product? How do you even know for sure the written testimonials are real?
It's hands down the one with the audio.
All you need is Audacity (Which is free at http://audacity.com) to edit down too long testimonials - actually, is there such a thing as too-long testimonial? Maybe not - and the ability to have customers send you .wav files and a small picture of themselves.
NOTE: You can get a free script from Will Bontrager at http://willmaster.com that will allow you to accept files from your customers OR you can set up a seperate ftp account at your server for customer uploads. See other articles in this series to learn how to implement this.
Piece of cake!
There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series.
Create Audio Ezines:
Have you ever heard Jim Edwards "I Gotta Tell You" ezine? (http://igottatellyou.com) Or watched the multi-media ebook and ezine how-to tutorials in Epublishing Express? (http://epublishing-express.com)
It is so much more compelling to hear someone explain exactly what to do than read a dry ezine (No offense to all the other thousands of ezine writers out there) or ebook (Ditto to you ebook writers) and you learn much faster.
Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.
How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!
Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spen
Recently I facilitated a strategic planning day with one of my clients. During the course of the day we reviewed the progress they had made since the last major planning day we had the year before. As we were reflecting on their achievements before planning the future, one of the partners made the comment on how crucial their weekly team meetings were.Originally when I first suggested they have regular weekly meetings with their team, the same partner thought it was a waste of time as he was focussed on how much time it cost to have everyone stop work for that hour. Being an accountant he was always focussed on chargeable hours and if they are all in a meeting for an hour they are potentially losing in excess of $1000. However, he soon learned how beneficial these meetings were to the productivity and profit of their practice.In his own words he says:"We use this time to discuss and implement systems, streamline and improve systems and procedures.We feel that this time is where we can res
* Create audio ezines
* Add audio files for your visitors to download
* Create audio articles
* Add your band's music clips as tempting teasers to get buyers
* Read children's stories
* Tell Jokes
* Sing...
* Add music as a background to your web site (Tastefully - please!)
This list goes on and on.
Let's quickly cover a couple of the items on the list and see what the advantages are.
Create Audio Greetings:
Well, I think this one is fun. Don't you often wonder what that "Guru" sounds like? Or even what a web master who has created your favorite web tool or ebook?
Adding an audio greeting is actually about the easiest thing to do if you want to improve your sales. For most web sites, when done tastefully, the sales can jump up to 35%! People just trust you more and feel like they know you a little better if they hear your voice.
Also, excitement is contagious. If you are excited about your product, ezine or membership site you can hear it in your voice when you talk about it. SO CAN YOUR CUSTOMERS! And more importantly, your potential customers.
Audio Testimonials:
What can I say about this compelling reason, but this... what would be more believable to you - a web site with a bunch of written testimonials or a web site where you can hear the actual voices of current / previous purchasers explaining what benefits they got from the product? How do you even know for sure the written testimonials are real?
It's hands down the one with the audio.
All you need is Audacity (Which is free at http://audacity.com) to edit down too long testimonials - actually, is there such a thing as too-long testimonial? Maybe not - and the ability to have customers send you .wav files and a small picture of themselves.
NOTE: You can get a free script from Will Bontrager at http://willmaster.com that will allow you to accept files from your customers OR you can set up a seperate ftp account at your server for customer uploads. See other articles in this series to learn how to implement this.
Piece of cake!
There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series.
Create Audio Ezines:
Have you ever heard Jim Edwards "I Gotta Tell You" ezine? (http://igottatellyou.com) Or watched the multi-media ebook and ezine how-to tutorials in Epublishing Express? (http://epublishing-express.com)
It is so much more compelling to hear someone explain exactly what to do than read a dry ezine (No offense to all the other thousands of ezine writers out there) or ebook (Ditto to you ebook writers) and you learn much faster.
Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.
How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!
Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spe
When you know a persons personality you will be able to communicate with them on a different level. You want a person to respond positively to your presentation and questions because if you ask the wrong question it is like waving a red flag in front of a bull. The right question will get a favorable response and this also applies to your immediate supervisors and managers.There are questions that backfire. Dangerous questions, smug questions, and silly questions make you look dumb. Not all questions will make you look dumb it depends if your question is dealing with tangibles or intangibles. If they are intangibles you have the right to ask. On the other hand you can find out about tangibles on your own. Then there are asking questions at the wrong time. The questions that will make you look stupid. The typical reason for beginners asking too many questions is that they feel at loss about product knowledge or where is this product and how does it work. Here are some really irritating questions commonly asked by
Also, excitement is contagious. If you are excited about your product, ezine or membership site you can hear it in your voice when you talk about it. SO CAN YOUR CUSTOMERS! And more importantly, your potential customers.
Audio Testimonials:
What can I say about this compelling reason, but this... what would be more believable to you - a web site with a bunch of written testimonials or a web site where you can hear the actual voices of current / previous purchasers explaining what benefits they got from the product? How do you even know for sure the written testimonials are real?
It's hands down the one with the audio.
All you need is Audacity (Which is free at http://audacity.com) to edit down too long testimonials - actually, is there such a thing as too-long testimonial? Maybe not - and the ability to have customers send you .wav files and a small picture of themselves.
NOTE: You can get a free script from Will Bontrager at http://willmaster.com that will allow you to accept files from your customers OR you can set up a seperate ftp account at your server for customer uploads. See other articles in this series to learn how to implement this.
Piece of cake!
There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series.
Create Audio Ezines:
Have you ever heard Jim Edwards "I Gotta Tell You" ezine? (http://igottatellyou.com) Or watched the multi-media ebook and ezine how-to tutorials in Epublishing Express? (http://epublishing-express.com)
It is so much more compelling to hear someone explain exactly what to do than read a dry ezine (No offense to all the other thousands of ezine writers out there) or ebook (Ditto to you ebook writers) and you learn much faster.
Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.
How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!
Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spe
Adding Audio Has Just Got Easier!Only a few years ago the only way to add sound to your web site was to use a .wav or midi file. The problem with this was that the file size could be fairly large and the whole file needed to be downloaded before it could start to play.Streaming audio was made available in the 90's and was in two basic formats, mp3 and Real Audio which enables the audio to start playing while it is still being downloaded. The size of these files is a lot smaller as compression algorithms are used but some loss of quality may be evident depending on the algorithm.With these streaming audio formats audio player software is required by the browser and a streaming server is also needed.Now audio can be streamed using Macromedia Flash (version 6 or above) from almost any web server and most web browsers can play the flash format files.This is all very well but unless you can program in Flash (Flash 8 basic costs $399) you would need to pay a programmer to develop the
NOTE: You can get a free script from Will Bontrager at http://willmaster.com that will allow you to accept files from your customers OR you can set up a seperate ftp account at your server for customer uploads. See other articles in this series to learn how to implement this.
Piece of cake!
There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series.
Create Audio Ezines:
Have you ever heard Jim Edwards "I Gotta Tell You" ezine? (http://igottatellyou.com) Or watched the multi-media ebook and ezine how-to tutorials in Epublishing Express? (http://epublishing-express.com)
It is so much more compelling to hear someone explain exactly what to do than read a dry ezine (No offense to all the other thousands of ezine writers out there) or ebook (Ditto to you ebook writers) and you learn much faster.
Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.
How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!
Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spe
Blackjack, also commonly known as twenty-one, is undoubtedly one of the most popular casino card games in the world. Much of blackjack's popularity and reputation is due to the blend of chance with elements of skill, and the publicity that surrounds card counting. Card counting refers to the act of keeping track of all the cards, which have been played since the previous shuffle.When blackjack was introduced for the first time in the United States the enthusiasm with which it was received was extremely bleak. As such, gambling houses experimented by offering various bonus payouts to get the players to the tables. One such bonus was a 10-to-1 disbursement if the player's hand consisted of the ace of spades and a black Jack. This hand was labeled a "blackjack" and the name stuck even though the bonus payout was soon eradicated.Professional and experienced black jack players will agree that there does not exist any one best blackjack strategy. The best strategy available varies from person to person. People s
It is so much more compelling to hear someone explain exactly what to do than read a dry ezine (No offense to all the other thousands of ezine writers out there) or ebook (Ditto to you ebook writers) and you learn much faster.
Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.
How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!
Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spend more time with your family and hobbies.
How much happier would your customers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction?
Again - a lot! How many more of your customers would buy other products from you if you were successful in teaching them or helping them with your first product? I think you can see where I am going with this...
So, know that you know how important audio is how do you get started? The first thing you can do is go to http://easy-web-site-audio.com and sign up for the free Audio Tips Ecourse and get a new tip every three days on creative audio uses.
That's a good start :)
Remember those audio testimonials?
Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)
Microsoft: http://microsoft.com (Free)
Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.
Find it at Media Player v.9: http://www.microsoft.com/windows/windowsmedia/default.aspx (Free) Here you can upgrade to Media Player 9 (To store all of your audio files you have made in the easy access audio library) which is free.
Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.
There are a lot of add-ons for the program, especially you want to get the one that converts your MP3s into smaller WMA files and save space on your computer. (It is a free teaser, they will probably try to get you to buy the full Plus! collection, but you don't have to!).
Visit http://www.microsoft.com/plus for more information on the PLUS! product if you think in addition to converting audio you might want to let the kids play around with Media Player too. :)
Remember all that extra family time you are going to have since you won't have hardly any customer service issues?
Real: http://real.com (Free)
Get the Real Audio player basic program which allows you to play Real Audio formatted files. A lot of online content is in this format.
Don't forget if you are adding Real Audio to your web site to get the free "Producer" which converts other types of audio files (> wav and .MP3 for example) into Real Audio files for uploading, streaming, etc.
Producer Basic (Free): http://www.realnetworks.com/products/producer/basic.html
If you want to stream from your computer or server (Warning advanced topic!) you can use the free Helix Server Basic. Helix Server Basic (Free): http://forms.real.com/rnforms/products/servers/eval/mbps.html
Also use the free PresenterOne to add audio and video to your PowerPoint presentations and stream them from your web site! http://www.realnetworks.com/products/presenterone/index.html (main page) and the free version is at:
http://forms.real.com/rnforms/products/tools/presenteronebasic/in dex.html (Approx. 20mb) since it requires Producer (Real Audio product with a free version see above) it includes it in the installation.
So if you are thinking of enhancing your PowerPoint slides and are going to download
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