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    Advertising business gifts offer a tried and true method of publicizing your business. Little tokens of appreciation given to clients, promotional items offered as an incentive to try a new product and trinkets that advertise your name are all part of the broader spectrum of advertising business gifts. They range from plastic key rings that cost a few cents each to elegant pen sets and even embossed laptop computers and cases. Choosing effective business advertising gifts is an art that requ
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    bossed laptop computers and cases. Choosing effective business advertising gifts is an art that requires you to evaluate a number of different factors.

    What is the purpose of the gift?
    Companies use advertising business gifts for many reasons, but most of them fall into one of four categories:
    - to increase name or brand recognition
    - to show appreciation for trade
    - to increase sales by enticing customers to buy
    - to acknowledge an achievement

    Knowing wh

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