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Answer Upon - Business Blogger: Are You Competing for Traffic... with YOURSELF?
There is a silent revolution creeping across the landscape of Australia where men and women are waking up to the realization that’s there more to life than corporate commitment and the myth of shareholders wealth.Working 12 – 15 hour days Australia is rapidly approaching the label of the western world’s workaholic nation. Australia is not alone with most developed nations in the grip of this problem.People are burning out and the trappings of wealth have started to loose there attraction.Would you believe it! When you analyze shareholders wealth this usually equates to the chief executive officers of the company increasing their pay packet while the ‘shareholder’ receives little extra in return.
4. Calls to action. Every so often, put that stream of blogging consciousness on pause, and remind your reader of what to do. Did you post an in-depth article about, say, blogging today? Then tomorrow, publish a short ad in your blog about your blog services and tell your readers to "Click here to put your blog duties in the hands of an experience professional!" (Make that line a live link that leads back to the 'blog services' page of yo
Wholesaler products are a perfect component of every eBay seller’s business.eBay sellers need wholesale products to expand their business, since their initial inventory usually only consists of personal items which they have had lying around the house.As their eBay business develops they find that they need a steady source for wholesale products which they can offer on eBay.So how does an eBay seller procure wholesale products for his business?There are five steps that every eBay seller should take when looking for wholesale products.1. Determine the direction of his eBay business.Just because the eBay seller started out selling used clothing, doesn’t mean that she wants to build
Just like its kissing cousins article marketing, online networking and link exchanging, blogging has become a major traffic generator, brand builder and marketing device. For this reason, millions of internet business owners, in addition to publishing content-rich websites, opt to nick their niche with topical chatter that streams from their blogs and ripples outward to an ever-growing audience of readers.
Indeed, the Blogosphere is a thriving ecosystem unto itself, with its own secret tunnels, members-only channels and scenic side paths worth exploring. RSS feeds, tagging and pinging will help you make a bigger ripple in the blog pond and establish a loyal following of readers, fans; and most importantly, customers. So if you don't blog, you're essentially cutting yourself off from a highly profitable market segment. And that's just plain silly.
But even sillier is the blogger who directs traffic AWAY from his own website. Sure, posting your thoughts can easily make you a blog prophet of your niche. But what good is having blog disciples if you forgot to show them the way to your website?
Remember...? Your website?
If you really want to know where traffic is headed after they make a pit-stop at your blog, then it's time to take a cold, hard look at yourself through the eyes of the bumbling surfer. This person just landed on your blog from outer space because they "hit" on one of your keywords. They likely have no idea who you are. So, what do they see as they gaze along your intersection of Blog Town?
If you answered, "High quality, professional articles authored by me and my colleagues," that's pretty good. If you said, "An insightful discussion about current topics of concern in my niche," that's also commendable. If you responded, "Compelling graphics to help my blog stand out in the crowd," that's another smart strategy indeed. But here's the rub: articles, discussions and graphics just aren't enough.
To direct traffic from your blog to your revenue-generating website requires the constant application of four strategic elements:
1. Branding
2. Links
3. Keywords
4. Calls to action
1. Branding. Add instant branding to your blog by publishing your company logo and/or tagline in the top left corner. Why top left? It's the first place the eye travels to and it'll still be visible as your reader scrolls down. Remind your blog guests of who you are by publishing your logo (or, say, the logo of your ezine) every so often in your blog posts. Trust me; you'd be unpleasantly surprised to know how many loyal readers of your blog have no idea what your website looks like because they've never even BEEN there. So, get that logo out in plain view and start building mental associations which lead to future clicks and customer orders.
2. Links. Think you added links? Let's take a look now. Scroll down and review your last five blog posts. Is there a link to your own website on every entry... or a link to someone else's instead? You MUST add a "signoff" line after every post you write, and include your link. Also, definitely include links to your website wherever you placed your logo. By linking to specific pages of your website; i.e. http://Wordfeeder.com/services.htm, you're building page rank for your entire website and not just the homepage, and therefore helping to boost your visibility on the search engines.
3. Keywords. Ah, keywords. They're the secret weapon of every *real* web copywriter. Many published authors who turn to blogging fail to realize the power of the keywords. Keywords bring HITS and CLICKS to your website. Hits are word matches between you and the people who are searching for what you have. So, even if you have a vocabulary that would put Ralph Waldo Emerson to shame if he were alive to read your blog, you MUST add popular keywords. Use keywords in your blog post titles. Try to begin each post with a highly popular keyword phrase. Most importantly, add keyword links to your blog that point back to various pages of your website.
4. Calls to action. Every so often, put that stream of blogging consciousness on pause, and remind your reader of what to do. Did you post an in-depth article about, say, blogging today? Then tomorrow, publish a short ad in your blog about your blog services and tell your readers to "Click here to put your blog duties in the hands of an experience professional!" (Make that line a live link that leads back to the 'blog services' page of you
Small Business Owners are some of the greatest Americans in our land and no one can debate that. They work harder than everyone else, do what they say they are going to do and get the job done for all the rest of us; God Bless the Small Business men and women of this great nation. Of course even with that said, we also find that most small businesses are amongst the most opinionated as well. In fact sometimes their opinions get them into trouble with customers of different opinions. Why is this you ask?Well, it is simple really, you see Small Business Owners have to battle the bureaucracy, read tape and all the insanity of ridiculous rules and regulations. They have to pay lots of taxes and have their hands tied of
But even sillier is the blogger who directs traffic AWAY from his own website. Sure, posting your thoughts can easily make you a blog prophet of your niche. But what good is having blog disciples if you forgot to show them the way to your website?
Remember...? Your website?
If you really want to know where traffic is headed after they make a pit-stop at your blog, then it's time to take a cold, hard look at yourself through the eyes of the bumbling surfer. This person just landed on your blog from outer space because they "hit" on one of your keywords. They likely have no idea who you are. So, what do they see as they gaze along your intersection of Blog Town?
If you answered, "High quality, professional articles authored by me and my colleagues," that's pretty good. If you said, "An insightful discussion about current topics of concern in my niche," that's also commendable. If you responded, "Compelling graphics to help my blog stand out in the crowd," that's another smart strategy indeed. But here's the rub: articles, discussions and graphics just aren't enough.
To direct traffic from your blog to your revenue-generating website requires the constant application of four strategic elements:
1. Branding
2. Links
3. Keywords
4. Calls to action
1. Branding. Add instant branding to your blog by publishing your company logo and/or tagline in the top left corner. Why top left? It's the first place the eye travels to and it'll still be visible as your reader scrolls down. Remind your blog guests of who you are by publishing your logo (or, say, the logo of your ezine) every so often in your blog posts. Trust me; you'd be unpleasantly surprised to know how many loyal readers of your blog have no idea what your website looks like because they've never even BEEN there. So, get that logo out in plain view and start building mental associations which lead to future clicks and customer orders.
2. Links. Think you added links? Let's take a look now. Scroll down and review your last five blog posts. Is there a link to your own website on every entry... or a link to someone else's instead? You MUST add a "signoff" line after every post you write, and include your link. Also, definitely include links to your website wherever you placed your logo. By linking to specific pages of your website; i.e. http://Wordfeeder.com/services.htm, you're building page rank for your entire website and not just the homepage, and therefore helping to boost your visibility on the search engines.
3. Keywords. Ah, keywords. They're the secret weapon of every *real* web copywriter. Many published authors who turn to blogging fail to realize the power of the keywords. Keywords bring HITS and CLICKS to your website. Hits are word matches between you and the people who are searching for what you have. So, even if you have a vocabulary that would put Ralph Waldo Emerson to shame if he were alive to read your blog, you MUST add popular keywords. Use keywords in your blog post titles. Try to begin each post with a highly popular keyword phrase. Most importantly, add keyword links to your blog that point back to various pages of your website.
4. Calls to action. Every so often, put that stream of blogging consciousness on pause, and remind your reader of what to do. Did you post an in-depth article about, say, blogging today? Then tomorrow, publish a short ad in your blog about your blog services and tell your readers to "Click here to put your blog duties in the hands of an experience professional!" (Make that line a live link that leads back to the 'blog services' page of yo
Many products and services have different sales cycles – from the first prospect meeting to the close of the sale. Some cycles can be several months to a few years. Some can be just a few days.Many salespeople believe that they are not in control of the sales cycle. They put the buying control into the hands of the prospect. Of course, you cannot sell something to someone before they are ready, but you can discover the sense of urgency or attempt to create it.Keep in mind that people buy when they are ready to buy, not when you need to sell.This week, let’s focus on these arbitrary sales cycles. First of all, remember that you do not change the prospect’s buying needs, timetable, readiness or urgency
To direct traffic from your blog to your revenue-generating website requires the constant application of four strategic elements:
1. Branding
2. Links
3. Keywords
4. Calls to action
1. Branding. Add instant branding to your blog by publishing your company logo and/or tagline in the top left corner. Why top left? It's the first place the eye travels to and it'll still be visible as your reader scrolls down. Remind your blog guests of who you are by publishing your logo (or, say, the logo of your ezine) every so often in your blog posts. Trust me; you'd be unpleasantly surprised to know how many loyal readers of your blog have no idea what your website looks like because they've never even BEEN there. So, get that logo out in plain view and start building mental associations which lead to future clicks and customer orders.
2. Links. Think you added links? Let's take a look now. Scroll down and review your last five blog posts. Is there a link to your own website on every entry... or a link to someone else's instead? You MUST add a "signoff" line after every post you write, and include your link. Also, definitely include links to your website wherever you placed your logo. By linking to specific pages of your website; i.e. http://Wordfeeder.com/services.htm, you're building page rank for your entire website and not just the homepage, and therefore helping to boost your visibility on the search engines.
3. Keywords. Ah, keywords. They're the secret weapon of every *real* web copywriter. Many published authors who turn to blogging fail to realize the power of the keywords. Keywords bring HITS and CLICKS to your website. Hits are word matches between you and the people who are searching for what you have. So, even if you have a vocabulary that would put Ralph Waldo Emerson to shame if he were alive to read your blog, you MUST add popular keywords. Use keywords in your blog post titles. Try to begin each post with a highly popular keyword phrase. Most importantly, add keyword links to your blog that point back to various pages of your website.
4. Calls to action. Every so often, put that stream of blogging consciousness on pause, and remind your reader of what to do. Did you post an in-depth article about, say, blogging today? Then tomorrow, publish a short ad in your blog about your blog services and tell your readers to "Click here to put your blog duties in the hands of an experience professional!" (Make that line a live link that leads back to the 'blog services' page of yo
Listen to this.I have successfully sold my own products on Ebay using a simple format.Now I'm going to let you on to a little bitty secret that I use to guarantee a book/video/ebook will sell before I create it.Here is what I do.I go to Amazon.com and search under these categories.....Learn How To.... Learn To...... How To Make A....... 100 ways to Create A.....And then I looked at all the hundreds of books/DVDs under those guidelines...... I would then will buy 3 of those books ( retail price) on one subject of the same title.I would sell those books as if they were my own on EbayI would write a sales page, provide the pictures and then list the prodcu on Ebay<
2. Links. Think you added links? Let's take a look now. Scroll down and review your last five blog posts. Is there a link to your own website on every entry... or a link to someone else's instead? You MUST add a "signoff" line after every post you write, and include your link. Also, definitely include links to your website wherever you placed your logo. By linking to specific pages of your website; i.e. http://Wordfeeder.com/services.htm, you're building page rank for your entire website and not just the homepage, and therefore helping to boost your visibility on the search engines.
3. Keywords. Ah, keywords. They're the secret weapon of every *real* web copywriter. Many published authors who turn to blogging fail to realize the power of the keywords. Keywords bring HITS and CLICKS to your website. Hits are word matches between you and the people who are searching for what you have. So, even if you have a vocabulary that would put Ralph Waldo Emerson to shame if he were alive to read your blog, you MUST add popular keywords. Use keywords in your blog post titles. Try to begin each post with a highly popular keyword phrase. Most importantly, add keyword links to your blog that point back to various pages of your website.
4. Calls to action. Every so often, put that stream of blogging consciousness on pause, and remind your reader of what to do. Did you post an in-depth article about, say, blogging today? Then tomorrow, publish a short ad in your blog about your blog services and tell your readers to "Click here to put your blog duties in the hands of an experience professional!" (Make that line a live link that leads back to the 'blog services' page of yo
When you embark on the journey of organizational change you will undoubtedly encounter resistance. It is the inevitable friction between where you want to go and where you are. It is the result of many things but one thing is for sure, if you don’t deal with it … it will deal with you. Resistance to change comes for many reasons but falls into one of four categories.1. Genuine interest. 2. Genuine interest on steroids. 3. Guerilla resistance. 4. The Gandhi Syndrome.Let’s take a more detailed look at each type of resistance and what you can do about it.1. Genuine interest …When any change initiative is announced, from a new sales program to a full blown system implementation, man
4. Calls to action. Every so often, put that stream of blogging consciousness on pause, and remind your reader of what to do. Did you post an in-depth article about, say, blogging today? Then tomorrow, publish a short ad in your blog about your blog services and tell your readers to "Click here to put your blog duties in the hands of an experience professional!" (Make that line a live link that leads back to the 'blog services' page of your website.
Also, take a gander at the perimeter of your blog. See those logos and relevant images into links to the pages of your website? Don't beat around the bush or make your reader play guessing games. Just TELL THEM TO CLICK. A simple, friendly suggestion snaps your guests out of their semi-comatose state and guides them to take action. A gentle push is all it takes. So DO add those calls to action before they get distracted and go seek out your competitor!
I hope that after reading this you have a strong understanding as to why it's not enough to just write and publish blog entries. It's your civic duty to aggressively drive traffic from your blog to your website. (Okay, so I'm stretching the truth a bit.) But if you want to be a successful business blogger, then the strategy detailed above isn't optional; it's mandatory.
Log into your blog right now and start tweaking. With a little help, it will soon become the gateway to golden moneymaking opportunities; your business website!
Copyright 2006 Dina Giolitto. All rights reserved.
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