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Answer Upon - Understanding Your Domain Name
Loan Officers: The $41,600 Reason Why Your Closing Ratio Matters Administrative Contact. As you might guess, this is the person or company that has administrative rights to act on behalf of the Registrant and make changes to all aspects of the domain name, including all contacts, name servers, and subdomains. If you lose your domain manager password, this is the person that the registrar will ask to deal with in order for you to get it back or change it. The contact information for the administrator should be kept as accurate as possible at all times, particularly the email address. The administrator's email receives all renewal notices, password reminders, and other business email from the registrar. The number one mistake people make when registering a domain name is not keeping the administrative email address current. Many people change their email address before the registration period is up and drop the one they were using when the bought the domain. This results in failure to receive renewal notices and the inability to receive password reminders from the registrar if your password becomes lost. When that is the case, you usually have to go through a painful process involving a fax request form with a copy of a photo ID and several days of waiting to get the registrar to update your information for you. This is not fun, and if you are not patient it is not something you want to have to do. Keeping the Administrative Contact up to date is the best way to guarantee that your domain name will be quick and easy to manage whenever changes are needed.If you could improve on one aspect of your business, what would you choose?Most loan officers would want to make their marketing efforts have better responses. And while marketing is critical to business success, there are other aspects of your business that are overlooked and could have much more immediate results.This article is going to show you how improving your closing ratio just a little bit can have massive effects on your earnings for the year.We are going to talk in hypotheticals for a second, so bear with me.We have two loan officers working in the same office. There businesses are identical in every way. They have the same processors, underwriters, and marketing tools.The only thing that is different is that Loan Officer A has a slightly better closing percentage than Loan Officer B, and let's see how this will affect their commissions in the long run.Both loan officers, through their marketing and prospecting efforts, meet face to face with 25 potential customers each week. They both also average about $800 per closing.Now Loan Officer A is a better closer than Loan Officer B, but only slightly better.So out of those prospects, Loan Officer A closes 3 of them, and Loan Officer B closes just 2. That one loan difference means that Loan Officer A is 4% better at closing than Loan Officer B.Did you see what I just told you? Loan Officer A didn't close twice as much, or even 25% better. It was just 4%.Now 4% doesn't seem like much, right? However, that 4% allowed Loan Officer A to close one more loan that Loan Officer B, and at an average transaction commission of $800, that 4% will cause a difference in gross income of....get this:Over $40,000! ($41,600 to be exact).Becoming a better closer is like any other skill that can be studied and mastered through education and practice. Pick any book by Brian Tracy or Todd Duncan, and you are well on your way. Also, take the time to practice scripts and/or roleplay. It's not just knowing what to say, it's also knowing how to say it and it will only sound natural through repetition.So the next time you are brainstorming ways to impro You should always register a domain with an email address you plan to keep for a long time if at all possible. One mistake that companies often make is when an employee purchases the domain and uses his own contact information, then that employee later leaves the company, has his email address deleted, etc., and generally makes life difficult for everybody who has to manage the domain after he is gone. If you are using a company email address, it is best to use a general company address such as info@mycompany.com, or if that is unavailable, the address of a senior employee or manager who isn't planning on changing jobs anytime soon. Billing Contact - Fortunately this one is nice and obvious. This is the person to be contacted by the registrar regarding any billing matters for your domain name, including registrations and renewals. If the billin A Picture Paints a Thousand Words and Creates Auction Euphoria on eBay Buying domain names is a very common activity on the internet and a necessity for establishing an identity on the web. However, many people still don't understand what a domain is, how it is used and how to properly maintain it. This article is dedicated to answering common questions about domain names and providing you with important information that you need to know to make sure your domain remains a useful asset.Ever since I sold my first item on ebay I have been addicted to the site and I have steadily developed it as a supplementary source of income over the last two years. As I gained experience from listing items, I rapidly became aware that the inclusion of pictures in the listings was a major selling point as buyers could literally see what they were buying and as such create a greater interest and desire within them which in turn led to greater selling prices.To sum it up in one sentence:Pictures attract attention, help explain details and more importantly stimulates desire which leads to Auction Euphoria.Auction Euphoria is that process whereby the desire to own an item is that great that all logic goes out the window and the buyer rebids to ensure that they win it, thus increasing the selling price.This simple bit of knowledge has allowed me to push my final selling prices up on average between 10-30% and as such it amazes me that so many listings do not include one picture and just type out the details in one long line of text (usually all in capitals!). I am not complaining however because this fact alone has allowed my auctions to stand out and make the money.I started off using eBays add additional photo service to include extra images in my listings which people could use as a reference point and I found out the following :1. Always make sure that the image is clear and of the actual item for sale, otherwise what is the point of including it? You will find that poorly presented pictures suggest that the seller doesn't care and hence will devalue the potential selling price of the item which is of no use to anyone.2. Never use a stock photograph of the item for sale, with the increase in fraudulant transactions (especially on the higher value items) this will serve to put the buyer off, again serving to devalue your final selling price. Taking a little extra time to get an actual photograpah shows yours buyers that you care and will endear them to you.3. Where possible use a digital camera, these are very easily accessable nowadays and relatively cheap and they produce excellent images. A webcam can also be u So what is a domain name anyway? A domain name is a unique name used to identify an internet site. Each domain has two or more parts separated by dots. The part at the end is the most general and is used to identify the type or origin of the site. This is called the top level domain (TLD) or domain extension, and it includes the familiar designations .com, .net, and .org, organizational designations like .gov, .mil, and .edu, and country codes like .us, .uk, and .de. In front of the TLD is the second level domain, which is the unique identifier of the internet site. Chilipepperweb, google and yahoo are all examples of second level domains. A third level, usually known as a subdomain, can also be added. This part goes before the second level domain, as in domains.chilipepperweb.net. It is worth noting that you are not required to register subdomains; they are considered part of the primary domain name. How does a domain name work? A domain name is not the same thing as an internet site. By registering a domain name, you are reserving the right to use that name to identify an internet site for the period of time that it remains registered to you. An active domain points to a location (IP address) on a host computer connected to the internet that contains the files for the internet site. Each domain name is assigned at least two Domain Name Servers (DNS). When someone types the domain name into their web browser, the DNS assigned to that particular domain receives the query and sends a request to the host computer to retrieve the files for viewing and interaction. Each domain name can only point to one location on one computer at a time, although one computer may host many domain names. A domain name can be pointed to a new host by changing the DNS records or assigning new DNS to the domain. Learn more about DNS How do I pick a good domain name? A good domain name is generally short (1 to 3 words), easy to remember and to spell, and representative of your business. The following is a great article if you need help choosing a domain name: How do I register a domain name? So you've got a great idea for a domain name and you've found a site that sells domains for a good price. You're all ready to whip out your credit card and reserve it right now. Here is a basic description of the process you or your representative (website designer, hosting company, etc.) will go through on most registrars to do this:
IMPORTANT TIP: The most important thing you can do when purchasing a domain name is to keep good records of your purchase. Write down your username and password for your domain account, print out the contact information that you entered, and print out any receipts and emails you receive from the registrar upon completion of your purchase. Keep all of this information in a file where you can find it later if you need it. You should also keep the name and contact information of the registrar you purchased the domain from just in case you ever need it. If you are an employee purchasing a domain for your employer, you should do this to make life easier for the employer if you should ever be unavailable when the information is needed. If someone else is purchasing a domain name on your behalf, such as your website designer or web host, you should make sure that they are keeping track of this same information and are willing to provide you with copies of it upon request. This gives you an extra measure of safety in the event that a dispute arises over control of your domain name. Most of the time this occurs when an owner decides to change designers or hosting companies because of dissatisfaction or increasing requirements. TERMINOLOGY This section explains the major features of a domain name account and the things you need to be aware of with regard to their function and use. It is not necessary for you to understand in great technical detail everything there is to know about domain names, but the features described below are the ones you will encounter during the registration process, and the ones most likely to cause you trouble if they are not handled appropriately. A complete glossary of domain registration terminology can be found on ICANN's website. Registrar - This is the company that the domain was purchased from. Top level registrars include Network Solutions, Register.com, OpenSRS (a division of Tucows), and GoDaddy among others. Many smaller companies also function as registrars by reselling domains from the top level domain providers. The registrar is also the company you pay to renew your domain name when the registration period is up. Domain names can be transferred from one registrar to another following specific rules (this article is primarily meant to make that process easy in case you ever need it). There are a number of domain registration scams out there which appear to be renewal notices when in fact they are registrar transfer forms. The easiest way to recognize them is to know who your registrar is and only accept renewal notices from the company you bought your domain from. Learn more about Domain Fraud Domain Account Manager - As mentioned above, whenever you buy a domain you are creating an account with your registrar. This account allows you to manage all of your domain contact information and the DNS servers for your domain. Whenever you go to the website for your registrar, you should see a link that says something along the lines of "My Account", "Account Manager", "Manage Domain", or something else similar. When you click on that link, it should take you to a login screen where you enter the username and password you created (or received) when you bought your domain. Once you have successfully logged in, you will be able to change all of the information about your domain name, renew it, and possibly use other services the registrar may decide to add to the interface for the user's convenience. Whois Information - This is the basic information returned by a Whois query on a domain name. It contains the ownership and contact information, the registration and expiration dates, and the DNS servers for the domain. This is the information you are creating when you register your domain. You can find a Whois query form on most domain registrar sites, and there are also many independent Whois servers where you can check domain information. Registrant or Owner Contact - This is the first contact you have to fill out, and arguably the most important, at least from a legal standpoint. The person or organization listed in this contact is considered to be the legal owner of the domain name. This can be a serious problem if a client asks their designer to purchase a domain on their behalf and the designer registers the domain with himself as the owner. It does happen, unfortunately far too often, and if a legal dispute arises over the ownership of the domain this can be very problematic. You should always make sure whenever someone else buys a domain for you that you are listed as the owner. Administrative Contact - For operational purposes, this is THE SINGLE MOST IMPORTANT PIECE OF INFORMATION ABOUT YOUR DOMAIN. Almost all of a registrar's business is done with the Administrative Contact. As you might guess, this is the person or company that has administrative rights to act on behalf of the Registrant and make changes to all aspects of the domain name, including all contacts, name servers, and subdomains. If you lose your domain manager password, this is the person that the registrar will ask to deal with in order for you to get it back or change it. The contact information for the administrator should be kept as accurate as possible at all times, particularly the email address. The administrator's email receives all renewal notices, password reminders, and other business email from the registrar. The number one mistake people make when registering a domain name is not keeping the administrative email address current. Many people change their email address before the registration period is up and drop the one they were using when the bought the domain. This results in failure to receive renewal notices and the inability to receive password reminders from the registrar if your password becomes lost. When that is the case, you usually have to go through a painful process involving a fax request form with a copy of a photo ID and several days of waiting to get the registrar to update your information for you. This is not fun, and if you are not patient it is not something you want to have to do. Keeping the Administrative Contact up to date is the best way to guarantee that your domain name will be quick and easy to manage whenever changes are needed. You should always register a domain with an email address you plan to keep for a long time if at all possible. One mistake that companies often make is when an employee purchases the domain and uses his own contact information, then that employee later leaves the company, has his email address deleted, etc., and generally makes life difficult for everybody who has to manage the domain after he is gone. If you are using a company email address, it is best to use a general company address such as info@mycompany.com, or if that is unavailable, the address of a senior employee or manager who isn't planning on changing jobs anytime soon. Billing Contact - Fortunately this one is nice and obvious. This is the person to be contacted by the registrar regarding any billing matters for your domain name, including registrations and renewals. If the billing International Trade: Selling And Promoting In Overseas Markets arn more about DNSOverseas markets can be very good for your business. Once you break into the market, profits would flow smoothly. Market entry can take time, but once you have built up a reputation in the overseas markets, your business can grow big. This article discusses how to make a successful entry into international markets, promote your business and sell products.Before entering into new markets, you need to find out where the best markets for your products exist. You can do this by asking yourself certain questions:1) Where do you have the most number of potential customers? 2) Which of your products do they prefer? 3) What kind of promotion do your products need overseas? 4) How much money can you afford in order to make an entry into an international market? 5) Can you customize your products to suit local needs?Overseas Market Entry:Before entering a new market, keep the following in mind.1) Do you have the funds for transportation to overseas markets? Can you buy real estate there? 2) How will you promote your products? Will you sell through a local dealer or open a fully owned subsidiary? 3) Sort out delivery and payment issues beforehand.Selling in International Markets:Selling in overseas markets can be the biggest challenge. If you do not want to open another office in a foreign location, you can sell online, through mail catalogues and trade fairs.It is however, advisable to have a local agent or distributor for your products in the international market. While agents represent you directly in the local market, distributors buy products from you and sell them in their local market. They also play a crucial role in customer relationship management and after sales support.Joint ventures are also a good option if you wish to do business in overseas markets, as you can retain partial control over management and profits. Opening a small local office is also a good idea. Before you enter any foreign market, be sure to consult your legal and trade advisor.Promoting Your Business in Overseas Markets:Promotional campaigns work best when you understand the local conditions and are not h How do I pick a good domain name? A good domain name is generally short (1 to 3 words), easy to remember and to spell, and representative of your business. The following is a great article if you need help choosing a domain name: How do I register a domain name? So you've got a great idea for a domain name and you've found a site that sells domains for a good price. You're all ready to whip out your credit card and reserve it right now. Here is a basic description of the process you or your representative (website designer, hosting company, etc.) will go through on most registrars to do this:
IMPORTANT TIP: The most important thing you can do when purchasing a domain name is to keep good records of your purchase. Write down your username and password for your domain account, print out the contact information that you entered, and print out any receipts and emails you receive from the registrar upon completion of your purchase. Keep all of this information in a file where you can find it later if you need it. You should also keep the name and contact information of the registrar you purchased the domain from just in case you ever need it. If you are an employee purchasing a domain for your employer, you should do this to make life easier for the employer if you should ever be unavailable when the information is needed. If someone else is purchasing a domain name on your behalf, such as your website designer or web host, you should make sure that they are keeping track of this same information and are willing to provide you with copies of it upon request. This gives you an extra measure of safety in the event that a dispute arises over control of your domain name. Most of the time this occurs when an owner decides to change designers or hosting companies because of dissatisfaction or increasing requirements. TERMINOLOGY This section explains the major features of a domain name account and the things you need to be aware of with regard to their function and use. It is not necessary for you to understand in great technical detail everything there is to know about domain names, but the features described below are the ones you will encounter during the registration process, and the ones most likely to cause you trouble if they are not handled appropriately. A complete glossary of domain registration terminology can be found on ICANN's website. Registrar - This is the company that the domain was purchased from. Top level registrars include Network Solutions, Register.com, OpenSRS (a division of Tucows), and GoDaddy among others. Many smaller companies also function as registrars by reselling domains from the top level domain providers. The registrar is also the company you pay to renew your domain name when the registration period is up. Domain names can be transferred from one registrar to another following specific rules (this article is primarily meant to make that process easy in case you ever need it). There are a number of domain registration scams out there which appear to be renewal notices when in fact they are registrar transfer forms. The easiest way to recognize them is to know who your registrar is and only accept renewal notices from the company you bought your domain from. Learn more about Domain Fraud Domain Account Manager - As mentioned above, whenever you buy a domain you are creating an account with your registrar. This account allows you to manage all of your domain contact information and the DNS servers for your domain. Whenever you go to the website for your registrar, you should see a link that says something along the lines of "My Account", "Account Manager", "Manage Domain", or something else similar. When you click on that link, it should take you to a login screen where you enter the username and password you created (or received) when you bought your domain. Once you have successfully logged in, you will be able to change all of the information about your domain name, renew it, and possibly use other services the registrar may decide to add to the interface for the user's convenience. Whois Information - This is the basic information returned by a Whois query on a domain name. It contains the ownership and contact information, the registration and expiration dates, and the DNS servers for the domain. This is the information you are creating when you register your domain. You can find a Whois query form on most domain registrar sites, and there are also many independent Whois servers where you can check domain information. Registrant or Owner Contact - This is the first contact you have to fill out, and arguably the most important, at least from a legal standpoint. The person or organization listed in this contact is considered to be the legal owner of the domain name. This can be a serious problem if a client asks their designer to purchase a domain on their behalf and the designer registers the domain with himself as the owner. It does happen, unfortunately far too often, and if a legal dispute arises over the ownership of the domain this can be very problematic. You should always make sure whenever someone else buys a domain for you that you are listed as the owner. Administrative Contact - For operational purposes, this is THE SINGLE MOST IMPORTANT PIECE OF INFORMATION ABOUT YOUR DOMAIN. Almost all of a registrar's business is done with the Administrative Contact. As you might guess, this is the person or company that has administrative rights to act on behalf of the Registrant and make changes to all aspects of the domain name, including all contacts, name servers, and subdomains. If you lose your domain manager password, this is the person that the registrar will ask to deal with in order for you to get it back or change it. The contact information for the administrator should be kept as accurate as possible at all times, particularly the email address. The administrator's email receives all renewal notices, password reminders, and other business email from the registrar. The number one mistake people make when registering a domain name is not keeping the administrative email address current. Many people change their email address before the registration period is up and drop the one they were using when the bought the domain. This results in failure to receive renewal notices and the inability to receive password reminders from the registrar if your password becomes lost. When that is the case, you usually have to go through a painful process involving a fax request form with a copy of a photo ID and several days of waiting to get the registrar to update your information for you. This is not fun, and if you are not patient it is not something you want to have to do. Keeping the Administrative Contact up to date is the best way to guarantee that your domain name will be quick and easy to manage whenever changes are needed. You should always register a domain with an email address you plan to keep for a long time if at all possible. One mistake that companies often make is when an employee purchases the domain and uses his own contact information, then that employee later leaves the company, has his email address deleted, etc., and generally makes life difficult for everybody who has to manage the domain after he is gone. If you are using a company email address, it is best to use a general company address such as info@mycompany.com, or if that is unavailable, the address of a senior employee or manager who isn't planning on changing jobs anytime soon. Billing Contact - Fortunately this one is nice and obvious. This is the person to be contacted by the registrar regarding any billing matters for your domain name, including registrations and renewals. If the billin Writing a Press Release: The Design Basics from the registrar upon completion of your purchase. Keep all of this information in a file where you can find it later if you need it. You should also keep the name and contact information of the registrar you purchased the domain from just in case you ever need it. If you are an employee purchasing a domain for your employer, you should do this to make life easier for the employer if you should ever be unavailable when the information is needed.Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.Regardless of the appearance of the information, there are two basic things in a press release that lead to free publicity. Useful information, and several different contact methods.A reporter almost expects a big company to have flashy press information. But they certainly don't expect or even want it from you.Cut unnecessary costs by skipping the fancy, flashy press kits with glitter and ribbons. It rarely helps.Instead, invest time in coming up with information that will appeal to the reporter and to her readers. Useful information gets – and keeps – a reporter’s attention much better.And after you compile that information, make sure that it's going to be easy for the reporter to find you when they want to use the information. Every piece of paper or email you send the media must have your contact information: phone, fax, mail, web site address, and e-mail. Putting it on the outer folder, or top sheet alone, just isn’t enough. If someone else is purchasing a domain name on your behalf, such as your website designer or web host, you should make sure that they are keeping track of this same information and are willing to provide you with copies of it upon request. This gives you an extra measure of safety in the event that a dispute arises over control of your domain name. Most of the time this occurs when an owner decides to change designers or hosting companies because of dissatisfaction or increasing requirements. TERMINOLOGY This section explains the major features of a domain name account and the things you need to be aware of with regard to their function and use. It is not necessary for you to understand in great technical detail everything there is to know about domain names, but the features described below are the ones you will encounter during the registration process, and the ones most likely to cause you trouble if they are not handled appropriately. A complete glossary of domain registration terminology can be found on ICANN's website. Registrar - This is the company that the domain was purchased from. Top level registrars include Network Solutions, Register.com, OpenSRS (a division of Tucows), and GoDaddy among others. Many smaller companies also function as registrars by reselling domains from the top level domain providers. The registrar is also the company you pay to renew your domain name when the registration period is up. Domain names can be transferred from one registrar to another following specific rules (this article is primarily meant to make that process easy in case you ever need it). There are a number of domain registration scams out there which appear to be renewal notices when in fact they are registrar transfer forms. The easiest way to recognize them is to know who your registrar is and only accept renewal notices from the company you bought your domain from. Learn more about Domain Fraud Domain Account Manager - As mentioned above, whenever you buy a domain you are creating an account with your registrar. This account allows you to manage all of your domain contact information and the DNS servers for your domain. Whenever you go to the website for your registrar, you should see a link that says something along the lines of "My Account", "Account Manager", "Manage Domain", or something else similar. When you click on that link, it should take you to a login screen where you enter the username and password you created (or received) when you bought your domain. Once you have successfully logged in, you will be able to change all of the information about your domain name, renew it, and possibly use other services the registrar may decide to add to the interface for the user's convenience. Whois Information - This is the basic information returned by a Whois query on a domain name. It contains the ownership and contact information, the registration and expiration dates, and the DNS servers for the domain. This is the information you are creating when you register your domain. You can find a Whois query form on most domain registrar sites, and there are also many independent Whois servers where you can check domain information. Registrant or Owner Contact - This is the first contact you have to fill out, and arguably the most important, at least from a legal standpoint. The person or organization listed in this contact is considered to be the legal owner of the domain name. This can be a serious problem if a client asks their designer to purchase a domain on their behalf and the designer registers the domain with himself as the owner. It does happen, unfortunately far too often, and if a legal dispute arises over the ownership of the domain this can be very problematic. You should always make sure whenever someone else buys a domain for you that you are listed as the owner. Administrative Contact - For operational purposes, this is THE SINGLE MOST IMPORTANT PIECE OF INFORMATION ABOUT YOUR DOMAIN. Almost all of a registrar's business is done with the Administrative Contact. As you might guess, this is the person or company that has administrative rights to act on behalf of the Registrant and make changes to all aspects of the domain name, including all contacts, name servers, and subdomains. If you lose your domain manager password, this is the person that the registrar will ask to deal with in order for you to get it back or change it. The contact information for the administrator should be kept as accurate as possible at all times, particularly the email address. The administrator's email receives all renewal notices, password reminders, and other business email from the registrar. The number one mistake people make when registering a domain name is not keeping the administrative email address current. Many people change their email address before the registration period is up and drop the one they were using when the bought the domain. This results in failure to receive renewal notices and the inability to receive password reminders from the registrar if your password becomes lost. When that is the case, you usually have to go through a painful process involving a fax request form with a copy of a photo ID and several days of waiting to get the registrar to update your information for you. This is not fun, and if you are not patient it is not something you want to have to do. Keeping the Administrative Contact up to date is the best way to guarantee that your domain name will be quick and easy to manage whenever changes are needed. You should always register a domain with an email address you plan to keep for a long time if at all possible. One mistake that companies often make is when an employee purchases the domain and uses his own contact information, then that employee later leaves the company, has his email address deleted, etc., and generally makes life difficult for everybody who has to manage the domain after he is gone. If you are using a company email address, it is best to use a general company address such as info@mycompany.com, or if that is unavailable, the address of a senior employee or manager who isn't planning on changing jobs anytime soon. Billing Contact - Fortunately this one is nice and obvious. This is the person to be contacted by the registrar regarding any billing matters for your domain name, including registrations and renewals. If the billin A Business Meta - Fore o know who your registrar is and only accept renewal notices from the company you bought your domain from. Learn more about Domain FraudMany professional golfers go on to develop successful and significant business interests. Greg Norman is a standout example of this. Many senior business leaders play golf at a high level. This link between success at golf and successful business may not be coincidental, the attributes required for both are very similar. Consider the following.Applying FundamentalsChampion golfers spend hours getting the fundamentals right. They call this practicing. Very few golfers become champions without establishing the right grip, shoulder turn and stance. These fundamentals are developed and harnessed with extraordinary rigour. Still fewer champion golfers spend their time ‘reinventing the wheel’. Reverse grips and broomstick putters were an evolution in the game aimed at overcoming ‘the yips’ not a means of improving putting.Business also relies on fundamentals – the fundamentals of doing the job right. Whether the function is operations, marketing, administration or finance there are fundamental good practices that should be applied. Champion businesses rigorously adopt known good practice to their individual situation.StrategyNo champion golfer would approach a tournament without first understanding the layout of the course, knowing the various distances, where the hazards are and probably having played the course before. For every hole a strategy is determined before stepping onto the tee. This is called course management.The equivalent in business is understanding the market, collecting data that helps determine the ‘lay of the land’, knowing what hazards may lie ahead and how they are to be avoided. No successful business ‘steps up to the tee’ hoping that they have the right club in their hand!Flexibility and RangeNo golfer can be a champion by mastering only one club or shot. Despite good fundamentals and strategy, the weather, lie and execution can result in a misplaced shot or undesirable outcome. Shot making flexibility and use of a range of clubs define a champion.Businesses that are unable to adapt to unexpected outcomes generally fail. Imagine being on the go Domain Account Manager - As mentioned above, whenever you buy a domain you are creating an account with your registrar. This account allows you to manage all of your domain contact information and the DNS servers for your domain. Whenever you go to the website for your registrar, you should see a link that says something along the lines of "My Account", "Account Manager", "Manage Domain", or something else similar. When you click on that link, it should take you to a login screen where you enter the username and password you created (or received) when you bought your domain. Once you have successfully logged in, you will be able to change all of the information about your domain name, renew it, and possibly use other services the registrar may decide to add to the interface for the user's convenience. Whois Information - This is the basic information returned by a Whois query on a domain name. It contains the ownership and contact information, the registration and expiration dates, and the DNS servers for the domain. This is the information you are creating when you register your domain. You can find a Whois query form on most domain registrar sites, and there are also many independent Whois servers where you can check domain information. Registrant or Owner Contact - This is the first contact you have to fill out, and arguably the most important, at least from a legal standpoint. The person or organization listed in this contact is considered to be the legal owner of the domain name. This can be a serious problem if a client asks their designer to purchase a domain on their behalf and the designer registers the domain with himself as the owner. It does happen, unfortunately far too often, and if a legal dispute arises over the ownership of the domain this can be very problematic. You should always make sure whenever someone else buys a domain for you that you are listed as the owner. Administrative Contact - For operational purposes, this is THE SINGLE MOST IMPORTANT PIECE OF INFORMATION ABOUT YOUR DOMAIN. Almost all of a registrar's business is done with the Administrative Contact. As you might guess, this is the person or company that has administrative rights to act on behalf of the Registrant and make changes to all aspects of the domain name, including all contacts, name servers, and subdomains. If you lose your domain manager password, this is the person that the registrar will ask to deal with in order for you to get it back or change it. The contact information for the administrator should be kept as accurate as possible at all times, particularly the email address. The administrator's email receives all renewal notices, password reminders, and other business email from the registrar. The number one mistake people make when registering a domain name is not keeping the administrative email address current. Many people change their email address before the registration period is up and drop the one they were using when the bought the domain. This results in failure to receive renewal notices and the inability to receive password reminders from the registrar if your password becomes lost. When that is the case, you usually have to go through a painful process involving a fax request form with a copy of a photo ID and several days of waiting to get the registrar to update your information for you. This is not fun, and if you are not patient it is not something you want to have to do. Keeping the Administrative Contact up to date is the best way to guarantee that your domain name will be quick and easy to manage whenever changes are needed. You should always register a domain with an email address you plan to keep for a long time if at all possible. One mistake that companies often make is when an employee purchases the domain and uses his own contact information, then that employee later leaves the company, has his email address deleted, etc., and generally makes life difficult for everybody who has to manage the domain after he is gone. If you are using a company email address, it is best to use a general company address such as info@mycompany.com, or if that is unavailable, the address of a senior employee or manager who isn't planning on changing jobs anytime soon. Billing Contact - Fortunately this one is nice and obvious. This is the person to be contacted by the registrar regarding any billing matters for your domain name, including registrations and renewals. If the billin Keep Signaling After the Sale Administrative Contact. As you might guess, this is the person or company that has administrative rights to act on behalf of the Registrant and make changes to all aspects of the domain name, including all contacts, name servers, and subdomains. If you lose your domain manager password, this is the person that the registrar will ask to deal with in order for you to get it back or change it. The contact information for the administrator should be kept as accurate as possible at all times, particularly the email address. The administrator's email receives all renewal notices, password reminders, and other business email from the registrar. The number one mistake people make when registering a domain name is not keeping the administrative email address current. Many people change their email address before the registration period is up and drop the one they were using when the bought the domain. This results in failure to receive renewal notices and the inability to receive password reminders from the registrar if your password becomes lost. When that is the case, you usually have to go through a painful process involving a fax request form with a copy of a photo ID and several days of waiting to get the registrar to update your information for you. This is not fun, and if you are not patient it is not something you want to have to do. Keeping the Administrative Contact up to date is the best way to guarantee that your domain name will be quick and easy to manage whenever changes are needed.Quick Quiz: Let’s say you’ve just out-marketed a competitor who has a product that in all honesty is superior to yours. You’ve done a better job of signaling to the customer that your product will actually meet the consumer’s needs better.Congratulations.Now what? Do you: A. Stop communicating with the customer. (Hey, they’ll eventually find out the other product is better anyway.)B. Immediately fire out a quick customer satisfaction survey. (Hoping for a high score while they’re still happy with their brand new product.)C.Build a relationship with the customer. (Using appropriate post-sale signaling to counter the superior product’s advantages.) What’s the right answer? Well, it depends on the future value of that customer.“A” is the right answer if you are in a one-time sale situation with little hope of re-sell, cross-sell or word-of-mouth from the customer. “B” may be best if you are planning on quitting your job in a month or so and want to generate some warm-fuzzy feelings from your final marketing salvo so your boss will give you a good reference on future jobs.Only apply “C” if you really want to re-sell that customer again, or if that customer is a potential referrer of business to you. Otherwise it’s too much work and expense.Take heart, though. If you’ve out-marketed the better model once, you can do it again. And this time you’ll have the advantage of knowing two absolutely key pieces of information about your customer that your competitor with the better product won’t have.You know what and when your customer bought. You can establish a bonding, long-term rapport with the customer, long before she’s thinking about another purchase of the product.If your product is even close in price and performance, you can build upon your head start on the competition by savvy marketing that bonds that customer to you. You should always register a domain with an email address you plan to keep for a long time if at all possible. One mistake that companies often make is when an employee purchases the domain and uses his own contact information, then that employee later leaves the company, has his email address deleted, etc., and generally makes life difficult for everybody who has to manage the domain after he is gone. If you are using a company email address, it is best to use a general company address such as info@mycompany.com, or if that is unavailable, the address of a senior employee or manager who isn't planning on changing jobs anytime soon. Billing Contact - Fortunately this one is nice and obvious. This is the person to be contacted by the registrar regarding any billing matters for your domain name, including registrations and renewals. If the billing contact is different from the registrant or the administrator, those two contacts may also receive billing notices from the registrar if the billing contact can no longer be reached. Technical or Zone Contact - This contact is usually the person or organization responsible for maintaining the DNS servers that resolve the domain to a website, as well as handling other technical problems related to the domain. In most cases this will be your web host, ISP, or the registrar you bought the domain from. You always have the option to change this contact to yourself or someone else of your choice, such as the website designer. DNS or Name Servers - DNS stands for Domain Name Server (also referred to as Domain Name Service or Domain Name System). A DNS translates domain names into IP addresses. If someone wants to access ChiliPepperWeb's web site (www.chilipepperweb.net), the DNS translates the domain name into its corresponding IP address 65.59.245.101, allowing the computer to locate ChiliPepperWeb's web server. The DNS for your domain will normally be provided by the company hosting your website, and you have to make sure that you have the correct DNS settings specified in your domain account in order for it to display your website properly. When you change hosts, you usually also change DNS servers, which is why you need to keep your domain manager login. If you can't change your domain's DNS settings, then you can't change hosts unless you know how to rewrite DNS records. The domain registrar can still change this information for you if you have no way to do it yourself, but as with changing contact information it involves a tedious fax verification process that you don't want to go through if it can be avoided. OK, now I've bought my domain name. What else can I do with it? Parking - Each domain name you buy is a unique identifier, but that doesn't mean that it has to point to a unique website. You can point several domain names at the same internet site. This is known as "parking" one domain on another one. One domain will always be set up as the primary domain on the host computer, and the other domains can be pointed to its location by using the same DNS entries. E-Mail Hosting - It is also possible for a domain name to exist but not be connected to an actual IP address. This is often done so that a group or business can have an internet e-mail address without having to establish a real internet site. In these cases, some real host computer must handle the mail on behalf of the listed domain name. Sell It - Who says you have to keep a domain name and use it yourself? Once you have registered a domain name, it is considered your property for the duration of the registration period, and you have the right to sell it to someone else as you do with any other property. Many people make money by purchasing domain names and reselling them to those who can put them to good use for higher prices. A well-known example is business.com, which was sold for 7 million dollars! Once you sell a domain name, you can use the Domain Manager to change the Registrant and contact information to the new owner. Can I change my registration provider? Yes. You do not have to keep your domain registered with the same provider you bought it from originally if you are dissatisfied with their service or prices. Each registrar is required by ICANN to have procedures available to transfer registration to another provider. Although implementation may vary with each registrar, generally the process involves a transfer request and confirmation e-mails from one or both registrars involved to the Administrative Contact of the domain to verify that the transfer request is legitimate. Transfer requests time out if not completed within seven days, and domains may be locked to prevent any transfers. What if someone else registers a domain with my company's name? Domain registration for .com, .net, and .org domains is done on a first-come, first-serve basis, but there are certain limitations based on trademark law. Common words and phrases, such as tools.com or burgerandfries.com, cannot be trademarked. A business or person with the same name as yours, such as bobsautorepair.com, in a different location, state or country may register the name first in good faith and not be subject to any legal action. In this case you may make an offer to purchase the domain name from its owner if they are willing to sell it. If, however, you have a unique and/or well-known trademark and you believe the domain name matching that trademark has been registered in bad faith for malicious or unlawful purposes, then you may have legal recourse to take action against the domain owner. Follow the links below for more information about cybersquatting and domain name trademark law. http://www.uspto.gov/web/offices/tac/domain/
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