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Answer Upon - Why Is The Toilet Poster Not A Standard Advertising Medium Yet?
Over time, concrete sidewalks, driveways, parking lots, and other structures will begin to show their age. Cracks, uneven pavement, crumbling, and loose joints are just a few of the visible problems that will occur. This is due to water damage, stres
Toilet advertising is a channel that is open
My husband's car has had a few mechanical problems this year. It's a few years old and is at that stage where little things need replacing. In fact we found it's got to the point where he needs to buy a new one.Anyhow it reminded me of what
A study conducted at Rice university has shown that the retention of the marketing message is 40% more effective than retention for any other media.
Barbour and Monroe’s survey data concluded that:
• 84% recalled seeing specific advertisements in the restrooms.
• 92% were able to name specific advertisers without prompting.
• 88% recalled at least FOUR selling points in the ads surveyed.
• 98% reacted positively or neutral to seeing ads in restroom facilities, as is now backed by my yahoo answers experiment.
These are all very impressive figures compared to any other media, and as the study via yahoo answers shows, the media isn’t viewed in a negative way by the general public, in fact, most lauded toilet advertising as a welcome distraction.
It proves that it is the advert that makes the campaign relevant, not the environment. Unilever’s Axe (known as Lynx in the UK) understood this brilliantly and used the toilet environment to its benefit. Look at some of their brilliant ideas here
Toilet advertising is a channel that is open
Water vending machines are self service water dispensers. You can fill up your containers, bottles, and jugs with pure water at these machines. Water vending machines provide water of good quality in return to inserted coins, paper currency, card, or
Barbour and Monroe’s survey data concluded that:
• 84% recalled seeing specific advertisements in the restrooms.
• 92% were able to name specific advertisers without prompting.
• 88% recalled at least FOUR selling points in the ads surveyed.
• 98% reacted positively or neutral to seeing ads in restroom facilities, as is now backed by my yahoo answers experiment.
These are all very impressive figures compared to any other media, and as the study via yahoo answers shows, the media isn’t viewed in a negative way by the general public, in fact, most lauded toilet advertising as a welcome distraction.
It proves that it is the advert that makes the campaign relevant, not the environment. Unilever’s Axe (known as Lynx in the UK) understood this brilliantly and used the toilet environment to its benefit. Look at some of their brilliant ideas here
Toilet advertising is a channel that is open
Library cubicles are independent study rooms for individuals. They are meant for individuals who need to spend more time in reference work. The cubicles are a calm and quiet place to go through available study material.In colleges and universi
• 88% recalled at least FOUR selling points in the ads surveyed.
• 98% reacted positively or neutral to seeing ads in restroom facilities, as is now backed by my yahoo answers experiment.
These are all very impressive figures compared to any other media, and as the study via yahoo answers shows, the media isn’t viewed in a negative way by the general public, in fact, most lauded toilet advertising as a welcome distraction.
It proves that it is the advert that makes the campaign relevant, not the environment. Unilever’s Axe (known as Lynx in the UK) understood this brilliantly and used the toilet environment to its benefit. Look at some of their brilliant ideas here
Toilet advertising is a channel that is open
Dr. Norton and Dr. Kaplan have found the key to having it all in The Balanced Scorecard by leading people and managing organizations better you will have a higher performing organization.By using a definite set of measures for employee well be
It proves that it is the advert that makes the campaign relevant, not the environment. Unilever’s Axe (known as Lynx in the UK) understood this brilliantly and used the toilet environment to its benefit. Look at some of their brilliant ideas here
Toilet advertising is a channel that is open
It seemed like any other day when I walked into the barbershop. The old-fashioned, wood-paneled room looked like a scene only Norman Rockwell could create.I was greeted with the customary, “Hey, guy” from the balding, overweight barber. Thri
Toilet advertising is a channel that is open to innovation: planners can choose from a plethora of formats: A3 panels, stickers, lenticular, bluetooth, wi-fi, talking posters, etc. And the recently added option of direct response media pads has greatly added to the effectiveness of direct response campaigns.
Here we have a media that is 100% lifestyle and gender targeted, offers a captive audience away from clutter producing advertising campaigns with zero wastage, yet toilet posters are still not recognized as mainstream media.
Ridiculous...
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