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Answer Upon - Email Marketing Metrics - How To Measure the Success of Your Emails I
A great deal has been written and said in the media recently about electrostatic precipitator (ESP) commercial air purifiers and ozone generators. Unfortunately, as often happens during media frenzies, the truth gets lost amid generalizations, assumptions and poor reporting.First, what is ozone? Ozone (O3) is compose
Open Rates:
The open rate is the percentage of emails that are ac
Ask yourself this question…how many things are on your current "need to do" list? How long have they been there? Here's a part of mine: I need to pressure wash my deck. I need to trim the tree in my front yard. I need to organize my ipod so that my music and educational programs are more accessible. I need to clean off
Sure, you can evaluate an email by how many dollars it produces, but since many of your emails are going to be content emails, this will be hard to implement across the board.
Sometimes you can identify one single problem in your email campaign, for example, a particular headline or email, and the responsiveness will go up for your entire campaign.
Here are some common email marketing metrics:
Delivery Rates:
The delivery rate is the percentage of emails that are actually delivered. This is important, and by tracking these you can often determine either the effectiveness of your autoresponder service, and you can determine if emails from certain sources have lower delivery rates – indicating that the quality of the lead or traffic source is suspect.
Open Rates:
The open rate is the percentage of emails that are ac
Target web site traffic using the power of Auto-Responders. Establishing a mailing list (where you send out regular correspondence i.e. newsletters, promotions, etc, is a great idea, but it can be a little hard to manage if you have to do it manually. Have to manually send out an email, particularly if you have a lot of pe
Sometimes you can identify one single problem in your email campaign, for example, a particular headline or email, and the responsiveness will go up for your entire campaign.
Here are some common email marketing metrics:
Delivery Rates:
The delivery rate is the percentage of emails that are actually delivered. This is important, and by tracking these you can often determine either the effectiveness of your autoresponder service, and you can determine if emails from certain sources have lower delivery rates – indicating that the quality of the lead or traffic source is suspect.
Open Rates:
The open rate is the percentage of emails that are ac
Congratulations, you just made a sale!Congratulations, you just made a sale!Congratulations, you just made a sale!Wondering how those Super Affiliates make so many sales overnight selling someone else's products?Well, you shouldn't be anymore, because here's how they actually do it......t
Here are some common email marketing metrics:
Delivery Rates:
The delivery rate is the percentage of emails that are actually delivered. This is important, and by tracking these you can often determine either the effectiveness of your autoresponder service, and you can determine if emails from certain sources have lower delivery rates – indicating that the quality of the lead or traffic source is suspect.
Open Rates:
The open rate is the percentage of emails that are ac
You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.Which means you can make your decisions stick.Like deciding whether a publicity placement is more important to you than creating external stakeholder behavior change l
Open Rates:
The open rate is the percentage of emails that are ac
There's a lot of information around about how to network effectively; which presupposes that it is an art to be learned. But there is also a case for laying down the guidelines for how NOT to network.Successful networking is, in the end, another application of good people skills. You would not expect to endear yourse
Open Rates:
The open rate is the percentage of emails that are actually opened. This is one of my most important metrics for measuring email effectiveness. My email campaigns have anywhere from 5 to 20+ emails in them, plus I send out a number of broadcasts, and for all of these, I track my open rates.
I study the open rate degradation over time – noticing particularly if one or two particular emails have an abnormally low open rate. This may indicate that the subject line or the headline is not effective.
If my email open rate drops dramatically and stays lows after one specific email, then I can assume that one of the problems may be a bad email – one that actually turns so many people off that it lowers my open rate in subsequent emails. When you see this problem, take a look at the email immediately before the open rate drop occurs – is it a bad
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