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  • Answer Upon - Message-On-Hold - A Powerful Marketing Tool

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    What is Messaging On Hold? Message On Hold is a customized recording that callers will hear when they are placed on hold. Now one might think that that is just another fancy way to keep your callers entertained. But truth is, Messaging On Hold is far more than just helping callers kill time while they are on hold. Messaging On Hold is actually a highly effective marketing tool. It is basically an infomercial about your business. Yes, it will keep your callers entertained avoiding that they hang up. But most importantly, it will help to sell the products and/or services that your business has to offer. Studies conducted by major telecommunication companies revealed that approximately 20% of callers that are placed on hold will actually make purchase decisions based on what they hear while they ar
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    nother fancy way to keep your callers entertained. But truth is, Messaging On Hold is far more than just helping callers kill time while they are on hold. Messaging On Hold is actually a highly effective marketing tool. It is basically an infomercial about your business. Yes, it will keep your callers entertained avoiding that they hang up. But most importantly, it will help to sell the products and/or services that your business has to offer. Studies conducted by major telecommunication companies revealed that approximately 20% of callers that are placed on hold will actually make purchase decisions based on what they hear while they a
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    ing On Hold is actually a highly effective marketing tool. It is basically an infomercial about your business. Yes, it will keep your callers entertained avoiding that they hang up. But most importantly, it will help to sell the products and/or services that your business has to offer. Studies conducted by major telecommunication companies revealed that approximately 20% of callers that are placed on hold will actually make purchase decisions based on what they hear while they a
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    g that they hang up. But most importantly, it will help to sell the products and/or services that your business has to offer. Studies conducted by major telecommunication companies revealed that approximately 20% of callers that are placed on hold will actually make purchase decisions based on what they hear while they a
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    unication companies revealed that approximately 20% of callers that are placed on hold will actually make purchase decisions based on what they hear while they are on hold.

    Here are some interesting Message On-Hold statistics:

    Results of studies performed by 3 of the major telecommunication companies:

    AT&T REPORTS:

    • An estimated 70% of business callers are put on-hold.

    • An estimated 60% of business callers put on-hold hang up.

    • An estimated 30% of these callers don't call back!

    A NATIONAL STUDY PUBLISHED BY NORTH AMERICAN TELECOMMUNICATIONS ASSOCIATION REPORTS:

    • Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute; 90% hang up within 40 seconds.

    • Callers with MUSIC-ON-HOLD will s

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