r subscribers. For no good reason – just to do it. And make sure that whatever you give them has real value – if it is really worth nothing, then it is not a free gift, it is free junk. Give your subscribers real value – they evaluate the value of your paid iteEmail marketing can be really easy or really hard – and it all depends on how you do it. You can buy names or you can build your own list. If you build your own list, you can develop a relationship with the people on your list, and then email marketing is really easy.

If you buy your names, you risk breaking all kinds of laws, and email marketing is really hard. So key #1 is: build your own list.

Key #2: Be personal in your emails. I don’t just mean your auto responders’ personalization feature. I mean that instead of calling your subscriber ‘one of my subscribers, call them ‘you’. Speak directly to the people on your list. Your emails should never look like they came from an auto responder.

Key #3: Use good content in your campaign. Give people what they really want to read. Before you hit send on your auto responder, ask yourself, would I read this email? If you wouldn’t read it if it came to you, why do you think your subscribers will read it? They probably won’t.

Key #4: Give away free things to your subscribers. For no good reason – just to do it. And make sure that whatever you give them has real value – if it is really worth nothing, then it is not a free gift, it is free junk. Give your subscribers real value – they evaluate the value of your paid item

easy.

If you buy your names, you risk breaking all kinds of laws, and email marketing is really hard. So key #1 is: build your own list.

Key #2: Be personal in your emails. I don’t just mean your auto responders’ personalization feature. I mean that instead of calling your subscriber ‘one of my subscribers, call them ‘you’. Speak directly to the people on your list. Your emails should never look like they came from an auto responder.

Key #3: Use good content in your campaign. Give people what they really want to read. Before you hit send on your auto responder, ask yourself, would I read this email? If you wouldn’t read it if it came to you, why do you think your subscribers will read it? They probably won’t.

Key #4: Give away free things to your subscribers. For no good reason – just to do it. And make sure that whatever you give them has real value – if it is really worth nothing, then it is not a free gift, it is free junk. Give your subscribers real value – they evaluate the value of your paid ite

at instead of calling your subscriber ‘one of my subscribers, call them ‘you’. Speak directly to the people on your list. Your emails should never look like they came from an auto responder.

Key #3: Use good content in your campaign. Give people what they really want to read. Before you hit send on your auto responder, ask yourself, would I read this email? If you wouldn’t read it if it came to you, why do you think your subscribers will read it? They probably won’t.

Key #4: Give away free things to your subscribers. For no good reason – just to do it. And make sure that whatever you give them has real value – if it is really worth nothing, then it is not a free gift, it is free junk. Give your subscribers real value – they evaluate the value of your paid ite

ey really want to read. Before you hit send on your auto responder, ask yourself, would I read this email? If you wouldn’t read it if it came to you, why do you think your subscribers will read it? They probably won’t.

Key #4: Give away free things to your subscribers. For no good reason – just to do it. And make sure that whatever you give them has real value – if it is really worth nothing, then it is not a free gift, it is free junk. Give your subscribers real value – they evaluate the value of your paid ite

r subscribers. For no good reason – just to do it. And make sure that whatever you give them has real value – if it is really worth nothing, then it is not a free gift, it is free junk. Give your subscribers real value – they evaluate the value of your paid items by the value of your free gifts.

Key #5: You must test everything you do. Test every email. Once per month, drop your lowest performing email and add in a better one. Once per month, add an email to your campaign. One of my campaigns has 21 emails in it. How many does yours have?