Being a Skilled Listener
Whether you are a corporate executive trying to manage hundreds of employees, a marketing or sales rep trying to land a new client, or even an entry level gofer just struggling to appease a demanding boss, it is almost impossible

Marketing Tools for Success--Getting Back to Basics
Much of today’s business world focuses on technology and how it can help us be more profitable and productive. As a result, basic marketing principles tend to get overlooked. The most effective way to help you get back on track

The Power of Two - Marketing and Sales
Leads: Salespeople need them, and Marketing Departments (theoretically) generate them. In a perfect world, the salesperson's challenge would be to keep up with the flood of qualified prospects that Marketing funnels out to them.hings to keep in mind. The goal is to attract the recipients’ attention, not to become a cyber-pest! Email marketing can be an effective way to both notify current customers about sales, promotions and news, as well as attracting new customers to your business.

The first and most important aspect of this kind of marketing is permission. While it may seem like simple common sense, getting the permission of your recipients is critical to fostering a positive relationship with them. Foregoing this step could lead to customers’ feelings of being pestered and invaded, which could lead to a loss of trust in your business and negative word-of-mouth – both of which are disastrous to any business.

Also, keep your customers’ email addresses private. Do not distribute lists of your customers to other business, even if their willing to purchase these lists seems like a good financial decision, it too can result in a loss of trust on the part of the customer. In addition, make sure your customers know that you are committed to keeping their information private. Clearly outline your privacy statement near the top of your email so that there is no doubt as to whether it will be seen. When customers see that you have taken the time to ensure their privacy, they feel m

arketing is permission. While it may seem like simple common sense, getting the permission of your recipients is critical to fostering a positive relationship with them. Foregoing this step could lead to customers’ feelings of being pestered and invaded, which could lead to a loss of trust in your business and negative word-of-mouth – both of which are disastrous to any business.

Also, keep your customers’ email addresses private. Do not distribute lists of your customers to other business, even if their willing to purchase these lists seems like a good financial decision, it too can result in a loss of trust on the part of the customer. In addition, make sure your customers know that you are committed to keeping their information private. Clearly outline your privacy statement near the top of your email so that there is no doubt as to whether it will be seen. When customers see that you have taken the time to ensure their privacy, they feel m

word-of-mouth – both of which are disastrous to any business.

Also, keep your customers’ email addresses private. Do not distribute lists of your customers to other business, even if their willing to purchase these lists seems like a good financial decision, it too can result in a loss of trust on the part of the customer. In addition, make sure your customers know that you are committed to keeping their information private. Clearly outline your privacy statement near the top of your email so that there is no doubt as to whether it will be seen. When customers see that you have taken the time to ensure their privacy, they feel m

ustomer. In addition, make sure your customers know that you are committed to keeping their information private. Clearly outline your privacy statement near the top of your email so that there is no doubt as to whether it will be seen. When customers see that you have taken the time to ensure their privacy, they feel more comfortable. Further, this privacy statement holds you more accountable for your customers’ safety.

Treat your email marketing leads confidential and use them only in lawful ways, and this warning has served its purpose!