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Answer Upon - Direct Email--Good or Evil?
Using Audio Testimonials
Using audio on your website is no longer cutting edge, but it still works! Allowing visitors to hear your own voice is a powerful way to build trust and confidence in your brand.There are many ways to incorporate audio files into your website or landing page. You can create an audio greeting to welcome your new visitors, which can either play automatically or after the visitor pushes a play button. This will depend on the type of visitor you expect. If people are browsing your website at work, automatic audio can be quite annoying! You can also make an audio recording of your guarantee, which drives home the point that you really mean what you wrote and will honor your guarantee no matter what. Audio doesn't have to be just voice, either- you can easily set up a background music that flows with your page's content and objectives.One of the most effective uses of audio on your website is audio testimonials. When your current customers are willing to take the extra step and record an audio testimonial, that makes a statement to visitors. Include a photo and contact information and you’ve got
s, to having some wacko attack and bring down your website, just because he doesn’t like the message sent to his in-box. So sUsing audio on your website is no longer cutting edge, but it still works! Allowing visitors to hear your own voice is a powerful way to build trust and confidence in your brand.There are many ways to incorporate audio files into your website or landing page. You can create an audio greeting to welcome your new visitors, which can either play automatically or after the visitor pushes a play button. This will depend on the type of visitor you expect. If people are browsing your website at work, automatic audio can be quite annoying! You can also make an audio recording of your guarantee, which drives home the point that you really mean what you wrote and will honor your guarantee no matter what. Audio doesn't have to be just voice, either- you can easily set up a background music that flows with your page's content and objectives.One of the most effective uses of audio on your website is audio testimonials. When your current customers are willing to take the extra step and record an audio testimonial, that makes a statement to visitors. Include a photo and contact information and you’ve got
Creating Successful Team Charters
How many times have you been on, or heard about a team that got frustrated? Or felt like they weren’t making progress? Or weren’t completely clear on what they were expected to do? Or didn’t feel like they had support from those above them?If you are like me and most people I know, you are nodding yes to one or more of the questions above.There is one single thing that can alleviate or eliminate these challenges and get the team off to a solid start. That single thing is a team charter.What is a Team Charter?A charter is a document that describes the purpose, boundaries and agreements of the team (the details are below). It is co-created by whoever is sponsoring or forming the team and by those who will be on the team. The power of this document comes from the conversation and agreements that are recorded on it.Because the power comes from the agreements that are reached, the format of the document itself is less important than the conversation. Whatever the format, the components in the next section should be considered.What is Included?Team c
One of the most misunderstood tools in the Marketer’s Bag of Tricks is direct email. There’s good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts.How many times have you been on, or heard about a team that got frustrated? Or felt like they weren’t making progress? Or weren’t completely clear on what they were expected to do? Or didn’t feel like they had support from those above them?If you are like me and most people I know, you are nodding yes to one or more of the questions above.There is one single thing that can alleviate or eliminate these challenges and get the team off to a solid start. That single thing is a team charter.What is a Team Charter?A charter is a document that describes the purpose, boundaries and agreements of the team (the details are below). It is co-created by whoever is sponsoring or forming the team and by those who will be on the team. The power of this document comes from the conversation and agreements that are recorded on it.Because the power comes from the agreements that are reached, the format of the document itself is less important than the conversation. Whatever the format, the components in the next section should be considered.What is Included?Team c
The end result of this universal distaste of SPAM is a belief, held by many, that sending emails to prospects or customers “just isn’t a good thing to do”. Lot’s of potential issues—from alienating your customers and potential users, to having some wacko attack and bring down your website, just because he doesn’t like the message sent to his in-box. So s
The Importance of Mass Exposure in Online Business
Massive exposure is a must in online business. Too many would be successful entrepreneur’s and home based business owners focus on the age old saying “quality before quantity.” This does not hold true in the home based business industry. When dealing with online marketing and advertising, QUANTITY comes before QUALITY.Let me give you an example. You go to a lead source with the intent on buying leads, and are given a choice. You can order 20 highly targeted surveyed phone verified leads for $30, or you can order 15,000 30 day old auto responder leads for $30. On the surface the 20 highly targeted leads seems to be a better deal. Because you got 20 people who appear to already be waiting to buy, and they are just waiting for your phone call or email.In online business this simply isn’t true. The fact of the matter is each of these lead lists have been sold and resold countless times. It doesn’t matter who your lead provider is, chances are the list of leads you ordered have been sold at least 5 or 6 times.Some companies will claim that this isn’t the case with their particular brand
veryone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts.Massive exposure is a must in online business. Too many would be successful entrepreneur’s and home based business owners focus on the age old saying “quality before quantity.” This does not hold true in the home based business industry. When dealing with online marketing and advertising, QUANTITY comes before QUALITY.Let me give you an example. You go to a lead source with the intent on buying leads, and are given a choice. You can order 20 highly targeted surveyed phone verified leads for $30, or you can order 15,000 30 day old auto responder leads for $30. On the surface the 20 highly targeted leads seems to be a better deal. Because you got 20 people who appear to already be waiting to buy, and they are just waiting for your phone call or email.In online business this simply isn’t true. The fact of the matter is each of these lead lists have been sold and resold countless times. It doesn’t matter who your lead provider is, chances are the list of leads you ordered have been sold at least 5 or 6 times.Some companies will claim that this isn’t the case with their particular brand
The end result of this universal distaste of SPAM is a belief, held by many, that sending emails to prospects or customers “just isn’t a good thing to do”. Lot’s of potential issues—from alienating your customers and potential users, to having some wacko attack and bring down your website, just because he doesn’t like the message sent to his in-box. So s
6 Career Killers And How To Avoid Them
One wrong move can seriously damage your career beyond repair. A flawed plan based upon misinformation, a sudden outburst and petty office politics can all sabotage your career. All the years of hard work and your education and successful planning can be rendered insignificant by any one of the career killers. Young workers especially need to pay particular attention to their behavior, punctuality, attitude and even appearance; although, these less obvious blunders are not left unnoticed. The same word of caution holds true for older workers, but with some additions. Developing a good reputation is as important as keeping it intact.To help you keep your career on track, identifying career killers and avoiding them is essential.The Career Killers1. Setting Small Goals: Your journey is only as far as your destination is. Setting small goals incapacitate you and leave you with regrets much later in life. Setting big goals and having a plan to achieve them gets you noticed, and noticed by the right people.2. Playing Office Politics: This is another wrong path to tread. Strangely, some peo
il accounts.One wrong move can seriously damage your career beyond repair. A flawed plan based upon misinformation, a sudden outburst and petty office politics can all sabotage your career. All the years of hard work and your education and successful planning can be rendered insignificant by any one of the career killers. Young workers especially need to pay particular attention to their behavior, punctuality, attitude and even appearance; although, these less obvious blunders are not left unnoticed. The same word of caution holds true for older workers, but with some additions. Developing a good reputation is as important as keeping it intact.To help you keep your career on track, identifying career killers and avoiding them is essential.The Career Killers1. Setting Small Goals: Your journey is only as far as your destination is. Setting small goals incapacitate you and leave you with regrets much later in life. Setting big goals and having a plan to achieve them gets you noticed, and noticed by the right people.2. Playing Office Politics: This is another wrong path to tread. Strangely, some peo
The end result of this universal distaste of SPAM is a belief, held by many, that sending emails to prospects or customers “just isn’t a good thing to do”. Lot’s of potential issues—from alienating your customers and potential users, to having some wacko attack and bring down your website, just because he doesn’t like the message sent to his in-box. So s
Adwords Miracle-Fraud or the Real Deal
When it comes to Google Adwords ebooks and guides, one thing I hate is when I find out that I didn't learn anything of real value from the ebook that I just purchased.There are only a handful of Adwords ebooks out there that really offer Real value and new information to me.You see, I'm an experienced affiliate marketer and I do this full time. And I like to read everything that I can on Adwords subjects especially because there is alot of money that can be made by harnessing the power of this beast that we call Google Adwords.Usually, I can at least learn one thing that I didn't know before that will make enough money in increased sales that it will pay for the ebook itself. It's like an investment in information.I can honestly say that this is an excellent product. The BEST Adwords guide I have read when it comes to real techniques that I could immediately implement and see a dramatic difference.It doesn't matter if you are a newbie to the internet or an experienced affiliate marketer. You will learn some things here that will pay for itself many times over.
cts or customers “just isn’t a good thing to do”. Lot’s of potential issues—from alienating your customers and potential users, to having some wacko attack and bring down your website, just because he doesn’t like the message sent to his in-box. So sWhen it comes to Google Adwords ebooks and guides, one thing I hate is when I find out that I didn't learn anything of real value from the ebook that I just purchased.There are only a handful of Adwords ebooks out there that really offer Real value and new information to me.You see, I'm an experienced affiliate marketer and I do this full time. And I like to read everything that I can on Adwords subjects especially because there is alot of money that can be made by harnessing the power of this beast that we call Google Adwords.Usually, I can at least learn one thing that I didn't know before that will make enough money in increased sales that it will pay for the ebook itself. It's like an investment in information.I can honestly say that this is an excellent product. The BEST Adwords guide I have read when it comes to real techniques that I could immediately implement and see a dramatic difference.It doesn't matter if you are a newbie to the internet or an experienced affiliate marketer. You will learn some things here that will pay for itself many times over.
Story of Refco Bankruptcy
The number and interest to business and corporate scandals grew during the last decade. As soon as loud corporate scandals started to spread all around the world they became an integral part of business. Scandals in modern world which turn over the market become more expensive and lead to worse consequences. Everybody hopes that he will be able to avoid scandals but at the same time it is obvious that no industry is safe from such scandal. The second loudest scandal after Enron was the disintegration of Refco.Inc .This company was created in 1969 and it became popular as a trader of futures, differences, and commodities. Before the bankruptcy in October 2005 it had around 4 billion dollars and operated about 200,000 customer accounts and it was officially the largest broker in Chicago. Traditionally Refco was considered as a reliable company that had constant 33% annual growth and had confidence of customers.The results of company sales and rise of share prices were amazing and evoked one’s respect and jealousness of competitors. At the time of their collapse the balance sheet numbered $75 billion
s, to having some wacko attack and bring down your website, just because he doesn’t like the message sent to his in-box. So should we just forget about direct email as a legitimate marketing tactic, and spent our time and money focused on other aspects of the marketing mix?The number and interest to business and corporate scandals grew during the last decade. As soon as loud corporate scandals started to spread all around the world they became an integral part of business. Scandals in modern world which turn over the market become more expensive and lead to worse consequences. Everybody hopes that he will be able to avoid scandals but at the same time it is obvious that no industry is safe from such scandal. The second loudest scandal after Enron was the disintegration of Refco.Inc .This company was created in 1969 and it became popular as a trader of futures, differences, and commodities. Before the bankruptcy in October 2005 it had around 4 billion dollars and operated about 200,000 customer accounts and it was officially the largest broker in Chicago. Traditionally Refco was considered as a reliable company that had constant 33% annual growth and had confidence of customers.The results of company sales and rise of share prices were amazing and evoked one’s respect and jealousness of competitors. At the time of their collapse the balance sheet numbered $75 billion
I suggest not.
NOT ALL EMAIL IS CREATED EQUAL
Let’s step back and be rational here. First of all, not all direct email is the same. Let’s start with the “worst of” direct email campaigns:
Scenario #1 Bob’s Computer Stuff, Inc., buys “20 million email addresses for $99” from a SPAM email that they
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/62355/hubyou-Direct-EmailGood-or-Evil.html">Direct Email--Good or Evil?</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/62355/hubyou-Direct-EmailGood-or-Evil.html]Direct Email--Good or Evil?[/url]
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