, Bounced Addresses and Link Activity, are the most important place to start. If you do nothing else with all the reports available to you,Email marketing can be a powerful tactic to help even very small businesses connect with clients and potential clients. Many emarketing programs provide a range of reports that allow you to analyze distribution and evaluate content results. You can access a minute-by-minute detail of who is reading your emails, how often, which links they click thru on and nearly everything related to that campaign and each individual subscriber. But as with all detailed information, you should avoid analysis paralysis! Look for substance and actionable data. Two reports, Bounced Addresses and Link Activity, are the most important place to start. If you do nothing else with all the reports available to you, grams provide a range of reports that allow you to analyze distribution and evaluate content results. You can access a minute-by-minute detail of who is reading your emails, how often, which links they click thru on and nearly everything related to that campaign and each individual subscriber. But as with all detailed information, you should avoid analysis paralysis! Look for substance and actionable data. Two reports, Bounced Addresses and Link Activity, are the most important place to start. If you do nothing else with all the reports available to you,l of who is reading your emails, how often, which links they click thru on and nearly everything related to that campaign and each individual subscriber. But as with all detailed information, you should avoid analysis paralysis! Look for substance and actionable data. Two reports, Bounced Addresses and Link Activity, are the most important place to start. If you do nothing else with all the reports available to you, subscriber. But as with all detailed information, you should avoid analysis paralysis! Look for substance and actionable data. Two reports, Bounced Addresses and Link Activity, are the most important place to start. If you do nothing else with all the reports available to you,, Bounced Addresses and Link Activity, are the most important place to start. If you do nothing else with all the reports available to you, you need to spend time with the Royal Family of reports.

The List is Queen
The lifeline of every great permission based emarketing campaign is it's subscriber list. You need valid email addresses; quality always trumps quantity. Go to the Bounced Report and review every listing to correct spelling and data entry errors. Ask customers for updated contact information whenever you meet with them and develop an internal process to get that information to the person handling your emarketing. Update your subscriber list with corrections and new