Tags |
|
|
Links |
|
|
Answer Upon - 5 Email Marketing Lessons You Can Benefit From
I’m sure, at some point, some of us have that itching desire to “be your own boss”. We imagine all the wonderful benefits of calling the shots, deciding the direction of the business, and having heaps of money because of successful businesses.Some of us then decided to take the natural step and “just do it”. We would then proceed to dip into our savings, borrow money from friends and financial inst
So I focused much of my marketing on writing and publishing my ezine, and building my list.
I took the same articles I was publishing in my ezine each week and started posting them in free article directories on the web. And I started offering a free gift to encourage my web site visitors to subscribe.
And the rest as they say is histo
Taking up a job in biotechnology means involving oneself in the development of new products and processes for the good of mankind and quality of life. Before one seriously considers a career in biotechnology, it is imperative to have extensive knowledge in biology, chemistry, and other life sciences.Biotechnology also has a deep impact on other areas such as human health careers which involves dete
I knew I would need a way to stay in touch with the people I met at networking events, as well as my past clients, friends and business colleagues in order to facilitate referrals.
So I started sending out a monthly text email called "Tips & Trends."
It consisted of a brief "hello" message and a link to a page on my web site with information on a current marketing trend I'd read about and some helpful marketing tips.
This whole process was pretty crude. I managed it out of Microsoft Outlook and my goal was never to build a big list, but rather to stay in touch with people I already knew.
And you know what? It worked.
For five years, 100% of my small business marketing clients came from referrals from people who received those emails. I am confident these are people I would have lost touch with otherwise. That was my first taste of email marketing, and I was hooked.
Fast-forward to 2004 and the launch of my new small business marketing venture, 10stepmarketing.
Email marketing was the first marketing tactic I selected. At this point however I realized my goal had to be to build a massive list of prospects. I needed to do more than simply stay in touch with the people I already knew, I needed to attract lots of new prospects.
So I focused much of my marketing on writing and publishing my ezine, and building my list.
I took the same articles I was publishing in my ezine each week and started posting them in free article directories on the web. And I started offering a free gift to encourage my web site visitors to subscribe.
And the rest as they say is histor
Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people that go there to learn about new products or services. These people may be genuinely interested in what you have to say. Even if they
It consisted of a brief "hello" message and a link to a page on my web site with information on a current marketing trend I'd read about and some helpful marketing tips.
This whole process was pretty crude. I managed it out of Microsoft Outlook and my goal was never to build a big list, but rather to stay in touch with people I already knew.
And you know what? It worked.
For five years, 100% of my small business marketing clients came from referrals from people who received those emails. I am confident these are people I would have lost touch with otherwise. That was my first taste of email marketing, and I was hooked.
Fast-forward to 2004 and the launch of my new small business marketing venture, 10stepmarketing.
Email marketing was the first marketing tactic I selected. At this point however I realized my goal had to be to build a massive list of prospects. I needed to do more than simply stay in touch with the people I already knew, I needed to attract lots of new prospects.
So I focused much of my marketing on writing and publishing my ezine, and building my list.
I took the same articles I was publishing in my ezine each week and started posting them in free article directories on the web. And I started offering a free gift to encourage my web site visitors to subscribe.
And the rest as they say is histo
The field of medical transcription is definitely a career with built in growth potential. As the demands of the health care industry grow, the need for competent medical transcriptionists will also. If you've got solid typing and listening skills, a knack for medical terminology and the patience and ability to decipher audio tapes and other electronic recordings into an accurate, written transcript the op
And you know what? It worked.
For five years, 100% of my small business marketing clients came from referrals from people who received those emails. I am confident these are people I would have lost touch with otherwise. That was my first taste of email marketing, and I was hooked.
Fast-forward to 2004 and the launch of my new small business marketing venture, 10stepmarketing.
Email marketing was the first marketing tactic I selected. At this point however I realized my goal had to be to build a massive list of prospects. I needed to do more than simply stay in touch with the people I already knew, I needed to attract lots of new prospects.
So I focused much of my marketing on writing and publishing my ezine, and building my list.
I took the same articles I was publishing in my ezine each week and started posting them in free article directories on the web. And I started offering a free gift to encourage my web site visitors to subscribe.
And the rest as they say is histo
Myspace has more profiles than one can count. The number is increasing everyday. It is reported that last year Myspace had higher page views than Yahoo. Truly a remarkable feat for a social networking website. All of us who are having profiles on myspace have one common question- how do I make my profile stand out? Let me try to give you answer to this. It is your own profile- Mos
Email marketing was the first marketing tactic I selected. At this point however I realized my goal had to be to build a massive list of prospects. I needed to do more than simply stay in touch with the people I already knew, I needed to attract lots of new prospects.
So I focused much of my marketing on writing and publishing my ezine, and building my list.
I took the same articles I was publishing in my ezine each week and started posting them in free article directories on the web. And I started offering a free gift to encourage my web site visitors to subscribe.
And the rest as they say is histo
We are living in the era of the electronic communications. The era when building a virtual home in the form of a Website is often perceived as a necessity rather than an option. The business community is suddenly undergoing dramatic changes. There is a division between those who have been quick to embrace the Internet to turn it into an essential element of their business process and those who are not yet
So I focused much of my marketing on writing and publishing my ezine, and building my list.
I took the same articles I was publishing in my ezine each week and started posting them in free article directories on the web. And I started offering a free gift to encourage my web site visitors to subscribe.
And the rest as they say is history.
Email marketing has been one of my primary marketing vehicles. It has helped me create a presence on the web with little monetary investment. And it has enabled me to build a large following of prospects who are interested in what I have to offer.
So what lessons have I learned in my eight years of email marketing?
Here are 5 of them:
(1) Email marketing is the easiest, cheapest way to stay in touch and generate referrals.
(2) Put an opt-in box on every page of your website to build your list quicker.
(3) Write and post lots of articles on the web to drive traffic and build your list for free.
(4) Offer a free gift to encourage more of your web site visitors to join your list.
(5) Be aware of spam trigger words and avoid them at all costs so your email messages get delivered.
Even with the newer technologies such as RSS, podcasting and blogging, I believe email marketing will continue to be a popular and effective way to generate prospects and build relationships.
After all, relationship marketing isn't new, it's always been effective, and our goal as small business marketers and business owners is to use whatever technology is available to us, and is used by our prospects and clients, to stay in touch with them and to serve them.
(C) Copyright 2006 Debbie LaChusa, 10stepmarketing
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/62710/hubyou-5-Email-Marketing-Lessons-You-Can-Benefit-From.html">5 Email Marketing Lessons You Can Benefit From</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/62710/hubyou-5-Email-Marketing-Lessons-You-Can-Benefit-From.html]5 Email Marketing Lessons You Can Benefit From[/url]
Related Articles:
Where Do You Start With Internet Marketing?
Bookmark it:
|