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    !

    4. Use a meaningful subject that grabs their attention

    5. Use proper spelling, grammar & punctuation

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    Email is one of the most powerful tools you will use to grow your business. Often, it is the only way you will have to interact with prospects, many of whom will be in countries far away from your own. Follow these simple rules and you will have mastered the art of effective communication via email.

    1. Be concise and to the point

    2. Answer all questions, and pre-empt further questions

    3. Make it personal. Use their name. People want to feel special!

    4. Use a meaningful subject that grabs their attention

    5. Use proper spelling, grammar & punctuation

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    interact with prospects, many of whom will be in countries far away from your own. Follow these simple rules and you will have mastered the art of effective communication via email.

    1. Be concise and to the point

    2. Answer all questions, and pre-empt further questions

    3. Make it personal. Use their name. People want to feel special!

    4. Use a meaningful subject that grabs their attention

    5. Use proper spelling, grammar & punctuation

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    will have mastered the art of effective communication via email.

    1. Be concise and to the point

    2. Answer all questions, and pre-empt further questions

    3. Make it personal. Use their name. People want to feel special!

    4. Use a meaningful subject that grabs their attention

    5. Use proper spelling, grammar & punctuation

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    all questions, and pre-empt further questions

    3. Make it personal. Use their name. People want to feel special!

    4. Use a meaningful subject that grabs their attention

    5. Use proper spelling, grammar & punctuation

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    !

    4. Use a meaningful subject that grabs their attention

    5. Use proper spelling, grammar & punctuation

    6. Use active instead of passive words

    7. Use templates for frequently used responses – these can be found in your promotional briefcase

    8. Answer quickly

    9. Use proper structure & layout. Make it easy on the eyes. Put some space between sentences or paragraphs.

    10. Bullet points are very effective in pointing out benefits

    11. Take care with abbreviations and emoticons

    12. Avoid long sentences

    13. Write like you speak. Use

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