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Answer Upon - RSS vs Email: Its Not An Either-Or Question
In the heady arena of strategy, the consultants of the world find wonderful acronyms for the work they do. Today let me introduce one of those to you.It’s the BHAG – the Big Hairy Audacious Goal!This is the goal that really stretches you to think differently about how you do business. It’s the goal that going to help you transform your business, rather than being satisfied with incremental change. It’s the goal that’s going to inspire you to do your best work and outshine your competition.So how do you go about making your own BHAG?The first ste
But the news is not all good for email marketing. According to DoubleClick, 64.7% of all legitimate email being sent (based on their own customers' stats) is never opened.
What is your view of the future? Is it ultra-conservative, narrow? Or, are you always looking for ways to enlarge your thinking? Where success is concerned, people are measured by the size of their thinking. How does your online business thinking measure up?So let us see how you can go about enlarging your thinking, to see your business a huge success and making money. Here is a very basic point you should remember: Words and phrases are not how we think, rather we think in pictures and images.Each word or phrase creates a picture in your mind. If I told you
Marketing Sherpa just posted a new report that stirred up the old RSS vs Email debate again. http://www.marketingsherpa.com/sample.cfm?contentID=2988
The report starts out by stating, “It chills our blood when we hear email marketers and publishers blithely state, “I’m thinking about switching over to RSS entirely!” Oh no. Please don’t. RSS is worthy of testing, but it’s not an email replacement and it never will be.”
A report in Jupitermedia titled “E-Mail Marketing: Alive and Well” notes, “RSS won't be immediately effective as an alternative to e-mail marketing. (But) for some companies (primarily publishers who cater to a technical audience), it's sensible to press forward with RSS now as a supplement to e-mail marketing.” http://www.jupiterresearch.com/bin/item.pl/research:concept/1103/id=96103/
A lot of people think this debate has been going on for long enough. RSS is NOT a replacement for email. It does not (and may never) rival the marketing reach and immediacy of an email message.
Those who’ve been mourning the death of email marketing don’t seem to “get” the fact that RSS hasn't reached the tipping point yet. More people read email than RSS feeds – many more.
I believe that a smart publisher or marketer must use both - Email and RSS. Its not an either/or question.
I know for a fact that my blogs get read more when I send out an email with a “blog post roundup.” I personally prefer email and tend to read those blogs more frequently that use email notification.
But the news is not all good for email marketing. According to DoubleClick, 64.7% of all legitimate email being sent (based on their own customers' stats) is never opened.
Finding offshore customers for a call center startup is a difficult proposition. The real challenge, however, comes afterwards - delivering and meeting the expectations of those customers!First things first though - how to go about finding your initial customers? The first question that you need to ask yourself is why some organization should outsource work to you? For them outsourcing is certainly an attractive, but high-risk proposition. It is attractive not only because it lets them concentrate more on their core activities, but also because of cost-savings. Thei
A report in Jupitermedia titled “E-Mail Marketing: Alive and Well” notes, “RSS won't be immediately effective as an alternative to e-mail marketing. (But) for some companies (primarily publishers who cater to a technical audience), it's sensible to press forward with RSS now as a supplement to e-mail marketing.” http://www.jupiterresearch.com/bin/item.pl/research:concept/1103/id=96103/
A lot of people think this debate has been going on for long enough. RSS is NOT a replacement for email. It does not (and may never) rival the marketing reach and immediacy of an email message.
Those who’ve been mourning the death of email marketing don’t seem to “get” the fact that RSS hasn't reached the tipping point yet. More people read email than RSS feeds – many more.
I believe that a smart publisher or marketer must use both - Email and RSS. Its not an either/or question.
I know for a fact that my blogs get read more when I send out an email with a “blog post roundup.” I personally prefer email and tend to read those blogs more frequently that use email notification.
But the news is not all good for email marketing. According to DoubleClick, 64.7% of all legitimate email being sent (based on their own customers' stats) is never opened.
The one thing to remember when asking businesses for donations is that businesses don’t give donations. People give donations, and sometimes those people work for or own a business, and donate on behalf of that business.Keep this in mind when you sit down to draft a fundraising letter for a business or corporation. You are writing to an individual. Even though you are writing to an institutional donor, your letter is going to an individual person who, like you, has a mind and a heart. Your letter needs to reach both.This means your letter should never be addr
A lot of people think this debate has been going on for long enough. RSS is NOT a replacement for email. It does not (and may never) rival the marketing reach and immediacy of an email message.
Those who’ve been mourning the death of email marketing don’t seem to “get” the fact that RSS hasn't reached the tipping point yet. More people read email than RSS feeds – many more.
I believe that a smart publisher or marketer must use both - Email and RSS. Its not an either/or question.
I know for a fact that my blogs get read more when I send out an email with a “blog post roundup.” I personally prefer email and tend to read those blogs more frequently that use email notification.
But the news is not all good for email marketing. According to DoubleClick, 64.7% of all legitimate email being sent (based on their own customers' stats) is never opened.
When thousands of people descend upon a trade show exhibition hall with their co-workers, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that the conference site may become a Mecca for theft. Not only are the Hershey Kisses left on the trade show booth counters at risk, but also your company’s sensitive top-secret information may also be in danger of being stolen if left unattended or unsecured.The big issue, then, is how can you safeguard against theft of company equi
Those who’ve been mourning the death of email marketing don’t seem to “get” the fact that RSS hasn't reached the tipping point yet. More people read email than RSS feeds – many more.
I believe that a smart publisher or marketer must use both - Email and RSS. Its not an either/or question.
I know for a fact that my blogs get read more when I send out an email with a “blog post roundup.” I personally prefer email and tend to read those blogs more frequently that use email notification.
But the news is not all good for email marketing. According to DoubleClick, 64.7% of all legitimate email being sent (based on their own customers' stats) is never opened.
Ever noticed how every few months or so the Internet Marketing world is hit with the next latest, greatest, flavor of the month information product?People flock to these new products like bears to honey ready to get take out their credit card and pay. Are they really learning anything new in these new products though? The vast majority of information products released online to the internet marketing community is actually the same thing repackaged a new way. After you've bought a few of them you'll probably see the similarities they all show and have.Granted,
But the news is not all good for email marketing. According to DoubleClick, 64.7% of all legitimate email being sent (based on their own customers' stats) is never opened. Email delivery is cited as the #1 email marketing headache.
The good news is that email marketing has a terrific Return on Investment (ROI) bringing in $15.50 per dollar spent on a campaign according a report in Email Sherpa. http://www.emailsherpa.com/emailblog.cfm?ID=360
That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns.
eMarketer reports that email is still a powerful marketing tool if used well in a new report, "Email Marketing: How to Improve ROI." http://www.emarketer.com/article.aspx?1003369
Some points it notes:
· 71 percent of US online advertisers used email marketing in 2004, while 77 percent using paid search.
· Despite spam and email overload 45 percent see email as a good way for companies to stay in touch with customers.
· Customer retention and increased loyalty is the main objective for email marketing among 63 percent of surveyed marketers
· 62 percent also see email as a way to acquire new customers.
· Email volume in the US is expected to rise from over 2 trillion message this year to nearly 2.7 trillion by 2007.
Even though both email spam and email delivery are on the rise, end-users are getting used to spam and it's bothering them less than it used to.
The Marketing Sherpa report also notes that 91% of US Internet users use email on a regular basis, whil
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