ne advertisement, if the subscribers aren’t going to get anything out of it, don’t accept the advertisement. It is not worth losing some ezine subscribers just to make the sale

2) Be sure and send free content whenever you can.

Ezine publishing is like a never ending battle – you lose a few subscribers every day, especially if people are paying you to mail your list. And you must replace those lost subscribers. And you must also replace the subscribers who simply stop opening your emails – they don’t unsubscribe, they just stop reading your emails. This makes your email open rate go down, and of course that is an issue. If they don’t open your emails, they cannot buy from your ezine advertisers – and then they stop advertising.

So how do you keep open rates high? How do you gain loyalty from your subscribers?

That is the bottom line, really. If your subscribers are loyal to you, they will read your emails, and they will open your emails.

So how do you gain loyalty?

1) Only send them information they can use and trust. Never send your subscribers trash. Even if someone is willing to pay you full price, or twice price for an ezine advertisement, if the subscribers aren’t going to get anything out of it, don’t accept the advertisement. It is not worth losing some ezine subscribers just to make the sale

2) Be sure and send free content whenever you can. D

mply stop opening your emails – they don’t unsubscribe, they just stop reading your emails. This makes your email open rate go down, and of course that is an issue. If they don’t open your emails, they cannot buy from your ezine advertisers – and then they stop advertising.

So how do you keep open rates high? How do you gain loyalty from your subscribers?

That is the bottom line, really. If your subscribers are loyal to you, they will read your emails, and they will open your emails.

So how do you gain loyalty?

1) Only send them information they can use and trust. Never send your subscribers trash. Even if someone is willing to pay you full price, or twice price for an ezine advertisement, if the subscribers aren’t going to get anything out of it, don’t accept the advertisement. It is not worth losing some ezine subscribers just to make the sale

2) Be sure and send free content whenever you can.

isers – and then they stop advertising.

So how do you keep open rates high? How do you gain loyalty from your subscribers?

That is the bottom line, really. If your subscribers are loyal to you, they will read your emails, and they will open your emails.

So how do you gain loyalty?

1) Only send them information they can use and trust. Never send your subscribers trash. Even if someone is willing to pay you full price, or twice price for an ezine advertisement, if the subscribers aren’t going to get anything out of it, don’t accept the advertisement. It is not worth losing some ezine subscribers just to make the sale

2) Be sure and send free content whenever you can.

d they will open your emails.

So how do you gain loyalty?

1) Only send them information they can use and trust. Never send your subscribers trash. Even if someone is willing to pay you full price, or twice price for an ezine advertisement, if the subscribers aren’t going to get anything out of it, don’t accept the advertisement. It is not worth losing some ezine subscribers just to make the sale

2) Be sure and send free content whenever you can.

ne advertisement, if the subscribers aren’t going to get anything out of it, don’t accept the advertisement. It is not worth losing some ezine subscribers just to make the sale

2) Be sure and send free content whenever you can. Do not be afraid to send free gifts, or other useful content.

3) Communicate with your subscribers – ask questions of them, what do they want, what are they looking for. Then answer their questions – give them what they are asking for.