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    Costliest Copywriting Mistake #2: Assuming Your Prospect Has Prior Knowledge
    Always assume your prospect knows nothing about you, your business, your products, your services. Because invariably they don't. Even if they did, with everything else cramming their brain, they need to be reminded and reassured you are who they think you are. (That's why one of the world's most recognizable trademarks, Coca Cola, is usually preceded by the word "Drink." There's always some yokel out there who doesn't know what to do with it.)Given that, it's appalling how many ads, websites, email blasts, brochures, and sales letters mistakingly assume the reader has prior knowledge and understanding of what's being sold. So they s
    inexpensive leads in their local service area? How can a site make any money doing that? Easy, you don't charge a monthly fee for the service, and get a huge number of people to join nation wide. Also you could have products and distributors on the site to help with costs. Problem solved. I think these service sites just got a little greedy feeding off of the small contractors and construction businesses.

    What if there was a site that had no monthly fee, no signup charges, and all your leads in your area were priced fairly, Bingo, you have every small painting company, landscaping company, designer and remodel contractor's attention now. This service could have a second phase that would allow contractors to possibly have their own website and domain name also. And the business owners would have no need to advertise or drive hits to their own website to try to get so called free leads. I think this is a

    The Hottest KISS
    The word ‘KISS’ sent a tingling sensation down under your heart. Frankly, I wake up everyday in my life in search of a KISS. And where I find it daily from two guys, all the way down to Silicon Valley. It is called the ‘Google’.Can you imagine, if the KISS is so hot and most wanted, why most of business executives and CEOs keep running away from it? Well, all the management Guru are still to find and I am certainly not running away from a KISS.What is KISS? It is “Keep it Simple, Stupid”. It is a business idea which has done wonder in numerous businesses but still strategist and planner keep running away from KISS.Simp
    We all know how difficult and expensive it is to advertise your contracting, interior design, or remodeling business locally. A tiny yellow pages ad in your local phone book can cost many thousands of dollars per year. Most small contractors, framers, plumbers, painters, etc. can't afford this type of advertising and still make a living. If you choose to take the plunge and take out a yellow pages ad, all your competition is right there above, below and beside you. Now why would anybody choose your little ad over somebody else's big color ad? Radio and TV advertising are also outside most small business's marketing budget as well. So what does a quality contractor, installer or interior designer do to generate business in their area?

    A lot of us are used to surfing the internet for one reason or another. Shopping on eBay or possibly searching for some information you need at the time. Most small businesses, and especially small construction companies and installers, don't websites either. A good one, two or three page website can cost thousands of dollars to create and launch. On top of that you would have monthly web hosting costs as well as paying to keep your domain name. Even if you went through all the trouble to have this done, it still doesn't generate hits, visits or leads for you. You still have to spend a lot of money to get the traffic to your site. The marketing it takes to get lead from you local service area could cost a small fortune. Other than people seeing your website address on your business card or fliers, you probably won't generate any leads for yourself after paying thousands for the website and hundreds per month on website advertising for local leads in your area.

    It sounds almost impossible to justify having an online marketing campaign at all at this point. Don't despair, there is a number of online services that cater to the small contractors, installers and interior designers. These services match local contractors to local customers in areas across the United States. The only drawback to some of these services is the costs involved in actually receiving a qualified lead in your trade, in your service area. Some companies offer no charge for the contractors, installers or designers to sign up for the service, but make the businesses in your trade or field of expertise, bid for the lead. This can get very expensive for a lead that probably won’t end up turning into a paying job. Frustrating to say the least. Other services like this that offer FREE leads for service professional, charge a huge fee per month to belong to the service. What if this type of service doesn't give you a single lead for months? That's right, you still pay for it month after month. Still doesn't sound like a very smart area to spend a small marketing budget does it? The last type of service that matches contractors with lead in their area charges by the customers estimated project costs. This type of lead is still sold to the contractors, installers and designers for a price ranging from about $7.00 to around $500.00 per lead. This price isn't for a paying job, just for a phone number, name and email address. Not my idea of a great deal.

    Now, these sites and services have the right idea. But they are not really giving the small business person a reasonable deal for their dollar. Don't get me wrong, these companies have made many millionaires providing this type of service. The millionaires aren't the contractors or small business owners if you get my drift. Sure they provide some leads that turn into paying jobs, that's what keeps them coming back. But why not have a service that provides contractors inexpensive leads in their local service area? How can a site make any money doing that? Easy, you don't charge a monthly fee for the service, and get a huge number of people to join nation wide. Also you could have products and distributors on the site to help with costs. Problem solved. I think these service sites just got a little greedy feeding off of the small contractors and construction businesses.

    What if there was a site that had no monthly fee, no signup charges, and all your leads in your area were priced fairly, Bingo, you have every small painting company, landscaping company, designer and remodel contractor's attention now. This service could have a second phase that would allow contractors to possibly have their own website and domain name also. And the business owners would have no need to advertise or drive hits to their own website to try to get so called free leads. I think this is a g

    The Most Important Gift you can Give to Your Family is Your Time
    As we all work hard to grow in our careers, we must not lose sight of what is most important in life. Sure, it's great to drive a great car, live in a comfortable neighborhood and "keep up with the Joneses," but there is more to it all than that. At the root of everything is providing for our families, which are there for us through thick and thin. They are the real reason for our hard work and sacrifice.When you see wealthy neighborhoods, they are impressive. Big homes, well manicured lawns with gardeners to tend to them, and usually, an expensive car in the driveway. Behind every one of those lovely places is a hardworking person
    ses, and especially small construction companies and installers, don't websites either. A good one, two or three page website can cost thousands of dollars to create and launch. On top of that you would have monthly web hosting costs as well as paying to keep your domain name. Even if you went through all the trouble to have this done, it still doesn't generate hits, visits or leads for you. You still have to spend a lot of money to get the traffic to your site. The marketing it takes to get lead from you local service area could cost a small fortune. Other than people seeing your website address on your business card or fliers, you probably won't generate any leads for yourself after paying thousands for the website and hundreds per month on website advertising for local leads in your area.

    It sounds almost impossible to justify having an online marketing campaign at all at this point. Don't despair, there is a number of online services that cater to the small contractors, installers and interior designers. These services match local contractors to local customers in areas across the United States. The only drawback to some of these services is the costs involved in actually receiving a qualified lead in your trade, in your service area. Some companies offer no charge for the contractors, installers or designers to sign up for the service, but make the businesses in your trade or field of expertise, bid for the lead. This can get very expensive for a lead that probably won’t end up turning into a paying job. Frustrating to say the least. Other services like this that offer FREE leads for service professional, charge a huge fee per month to belong to the service. What if this type of service doesn't give you a single lead for months? That's right, you still pay for it month after month. Still doesn't sound like a very smart area to spend a small marketing budget does it? The last type of service that matches contractors with lead in their area charges by the customers estimated project costs. This type of lead is still sold to the contractors, installers and designers for a price ranging from about $7.00 to around $500.00 per lead. This price isn't for a paying job, just for a phone number, name and email address. Not my idea of a great deal.

    Now, these sites and services have the right idea. But they are not really giving the small business person a reasonable deal for their dollar. Don't get me wrong, these companies have made many millionaires providing this type of service. The millionaires aren't the contractors or small business owners if you get my drift. Sure they provide some leads that turn into paying jobs, that's what keeps them coming back. But why not have a service that provides contractors inexpensive leads in their local service area? How can a site make any money doing that? Easy, you don't charge a monthly fee for the service, and get a huge number of people to join nation wide. Also you could have products and distributors on the site to help with costs. Problem solved. I think these service sites just got a little greedy feeding off of the small contractors and construction businesses.

    What if there was a site that had no monthly fee, no signup charges, and all your leads in your area were priced fairly, Bingo, you have every small painting company, landscaping company, designer and remodel contractor's attention now. This service could have a second phase that would allow contractors to possibly have their own website and domain name also. And the business owners would have no need to advertise or drive hits to their own website to try to get so called free leads. I think this is a

    Hidden Traps for Life Partners Who Work Together
    Neither couple I describe knows the other couple, but their stories are strikingly similar.                                                 
    here is a number of online services that cater to the small contractors, installers and interior designers. These services match local contractors to local customers in areas across the United States. The only drawback to some of these services is the costs involved in actually receiving a qualified lead in your trade, in your service area. Some companies offer no charge for the contractors, installers or designers to sign up for the service, but make the businesses in your trade or field of expertise, bid for the lead. This can get very expensive for a lead that probably won’t end up turning into a paying job. Frustrating to say the least. Other services like this that offer FREE leads for service professional, charge a huge fee per month to belong to the service. What if this type of service doesn't give you a single lead for months? That's right, you still pay for it month after month. Still doesn't sound like a very smart area to spend a small marketing budget does it? The last type of service that matches contractors with lead in their area charges by the customers estimated project costs. This type of lead is still sold to the contractors, installers and designers for a price ranging from about $7.00 to around $500.00 per lead. This price isn't for a paying job, just for a phone number, name and email address. Not my idea of a great deal.

    Now, these sites and services have the right idea. But they are not really giving the small business person a reasonable deal for their dollar. Don't get me wrong, these companies have made many millionaires providing this type of service. The millionaires aren't the contractors or small business owners if you get my drift. Sure they provide some leads that turn into paying jobs, that's what keeps them coming back. But why not have a service that provides contractors inexpensive leads in their local service area? How can a site make any money doing that? Easy, you don't charge a monthly fee for the service, and get a huge number of people to join nation wide. Also you could have products and distributors on the site to help with costs. Problem solved. I think these service sites just got a little greedy feeding off of the small contractors and construction businesses.

    What if there was a site that had no monthly fee, no signup charges, and all your leads in your area were priced fairly, Bingo, you have every small painting company, landscaping company, designer and remodel contractor's attention now. This service could have a second phase that would allow contractors to possibly have their own website and domain name also. And the business owners would have no need to advertise or drive hits to their own website to try to get so called free leads. I think this is a

    Slip Sheets Explained
    Getting goods from A to B is hard enough. Finding the right way to carry those goods is another headache. Once, we loaded and unloaded goods item by item - those were the days when labour was cheap. Then the Second World War came. This mother of many inventions brought us the wooden pallet. This, combined with a fork lift truck, enabled goods to be moved quickly and with less labour.Wooden PalletsThe wooden pallet was a great idea. So good was the idea that it is still going strong to this day. However, things have changed. Pallet pooling can be an expensive business. Rental and purchase costs have risen to reflect the
    ike a very smart area to spend a small marketing budget does it? The last type of service that matches contractors with lead in their area charges by the customers estimated project costs. This type of lead is still sold to the contractors, installers and designers for a price ranging from about $7.00 to around $500.00 per lead. This price isn't for a paying job, just for a phone number, name and email address. Not my idea of a great deal.

    Now, these sites and services have the right idea. But they are not really giving the small business person a reasonable deal for their dollar. Don't get me wrong, these companies have made many millionaires providing this type of service. The millionaires aren't the contractors or small business owners if you get my drift. Sure they provide some leads that turn into paying jobs, that's what keeps them coming back. But why not have a service that provides contractors inexpensive leads in their local service area? How can a site make any money doing that? Easy, you don't charge a monthly fee for the service, and get a huge number of people to join nation wide. Also you could have products and distributors on the site to help with costs. Problem solved. I think these service sites just got a little greedy feeding off of the small contractors and construction businesses.

    What if there was a site that had no monthly fee, no signup charges, and all your leads in your area were priced fairly, Bingo, you have every small painting company, landscaping company, designer and remodel contractor's attention now. This service could have a second phase that would allow contractors to possibly have their own website and domain name also. And the business owners would have no need to advertise or drive hits to their own website to try to get so called free leads. I think this is a

    7 Steps To Managing Procrastination
    Procrastination happens to the best of us. And we rationalise our action (or lack of action in this case) in so many ways.The harsh reality is that procrastination is just a nice way of saying avoidance. Why do we avoid things? Simple - because we don’t enjoy them, or because they take us out of our comfort zone.So instead of succumbing to the dreaded beast – try these tips for getting over the procrastination hurdle:1. Be honest about why you are avoiding the activity. Is it fear, is it that you don’t get on with someone, is it because you have to deliver bad news and you’re not sure how to go about it?2. Commi
    inexpensive leads in their local service area? How can a site make any money doing that? Easy, you don't charge a monthly fee for the service, and get a huge number of people to join nation wide. Also you could have products and distributors on the site to help with costs. Problem solved. I think these service sites just got a little greedy feeding off of the small contractors and construction businesses.

    What if there was a site that had no monthly fee, no signup charges, and all your leads in your area were priced fairly, Bingo, you have every small painting company, landscaping company, designer and remodel contractor's attention now. This service could have a second phase that would allow contractors to possibly have their own website and domain name also. And the business owners would have no need to advertise or drive hits to their own website to try to get so called free leads. I think this is a great idea that should be put into place right away, for the good of the small construction companies, painters, cabinet installers, etc. etc. etc. I think this service would be something that every contractor, in every city, in every state should have a look at, don't you? Customers would be able to find them with the click of a mouse. This could match quality leads with quality service providers nationwide. We talk about this idea more on my site. Please follow the link in the author's area to read more about contractors getting inexpensive leads in their area.

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