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Answer Upon - 6 Ways to Catch More Opt-ins Than Ever Before
Chemistry, compatibility, significant, and long-term connections. These are the words you would hear from a person out looking for love. Mainly pragmatic, these people are hesitant to try dating because they think that they would waste their time if they ended with someone whom they had no common interests. They are also reluctant to try online dating services because usually, our judgment can be clouded with biases when dealing with a person who always puts his best foot forward. Besides, there is no certain way of being sure that your date is really what they claim to be. But in choosi
6) Your PRIVACY POLICY, right then and there.
Everyone's scared to receive more spam these days, so put your prospects at ease. Don't make them wonder what you're going to do with their e-mail addresses. State right next to or below your opt-in form what your policy is. Mine is, "We will never sell, rent, trade, or share your e-mail with any other organization." (Feel free to use that yourself.) DON'T make people click on a link to read your privacy policy - it looks like you have something to hide. In fact, in some U.S. states, it's now required that you state your privacy policy right at the point of opt-in, so it's a good idea no matter where you do business.
Want to See a Sample of This in Action?
If you'd like to
Everyone loves to receive a gift, whether it is for a specific occasion such as a birthday or as a gesture of gratitude. Receiving a gift makes a person feel special and will ensure that they will always remember the giver in a positive light. Many businesses give gifts to their clients at holiday time, such as tins of different flavored popcorn or baskets of candies or baked goods. It is a way for the company to thank the clients for their business throughout the year. It will also ensure that the client will continue to use their services in the years to come.However, there is no re
But you can't just put up a link that says "free newsletter". No one cares! You need to carefully craft an opt-in box that works like a big net, catching the exact type of "fish" you want as your ideal clients and customers.
Also remember, don't hide your box at the bottom of your web pages. Right now, most testing shows that the best place for your opt-in box is the upper right corner... loud and proud!
Here are six simple things you should have in your opt-in box that will help you get more signups than ever before.
1) An Attention-Getting HEADLINE
Remember that online readers SKIM copy - they don't read it word for word. So the headline in your opt-in box may be the ONLY thing they read, which determines whether they sign up or not. So don't waste this space saying something like "Free Newsletter" or even worse... "Sign up for our mailing list." Ugh! Instead, tell me the MOST exciting thing your ezine will give me!
Examples: "Are You Ready to Blast Off Your SALES This Year?" "FINALLY: Learn How to Keep That Weight Off For Good" "Insider Secrets to Writing Novels for Big Bucks"
2) A Raving Description of Your Ezine
Work hard at putting together a description of your ezine that gets prospects excited to sign up! Remember they're tuned into station WIIFM ("What's In It For ME?"). Tell them what your information is going to DO for them as well as everything they GET. Examples: How-to articles, quick and easy tips, free resources, insider secrets. Aim for your description to be between 15 and 30 words.
3) A Field to Enter Their FIRST NAME.
Getting people's names along with their e-mails allows you to personalize your ezine for them. For example, if I was on your list, your e-mail would come to me saying, "Dear Ali..." The subject line could even say, "Ali, here's your free tip". Why do you want to do this? Studies prove that having the recipient's name in the subject line of your e-mails can increase your open rates by 60%!
The problem is, many people value their privacy and are hesitant to give you their full name. For this reason, just ask for their FIRST name. It's been proven that you'll get MORE names from people if you only ask for the first name. (And their first name is generally all you'll need anyway.)
4) A Field to Enter Their Primary EMAIL ADDRESS.
Many people have a backup or personal e-mail address that they use just for receiving newsletters and promotions. The problem is they are often from free e-mail services like Yahoo or Hotmail. These services filter e-mail like crazy, and their mailboxes fill up quickly, so there's a good chance your e-mails won't even reach these recipients.
The solution is, simply ask for their primary e-mail. It's amazing, but simply ASKING them to enter their primary e-mail will get you more quality e-mails on your list! (You'll also get less bounce-backs from undeliverable e-mails. If you get too many of those, it raises a red flag to some spam filter programs.)
5) A BUTTON That Says "Subscribe" or "Sign Me Up Now"
Make it very clear what they should click on to activate their subscription once they type in their name and email. Don't use something confusing like a link that says "submit form".
6) Your PRIVACY POLICY, right then and there.
Everyone's scared to receive more spam these days, so put your prospects at ease. Don't make them wonder what you're going to do with their e-mail addresses. State right next to or below your opt-in form what your policy is. Mine is, "We will never sell, rent, trade, or share your e-mail with any other organization." (Feel free to use that yourself.) DON'T make people click on a link to read your privacy policy - it looks like you have something to hide. In fact, in some U.S. states, it's now required that you state your privacy policy right at the point of opt-in, so it's a good idea no matter where you do business.
Want to See a Sample of This in Action?
If you'd like to
Catalog printing can be an exhaustive printing project. Multi-page prints are never easy and take a lot of time to accomplish, specifically, in the execution of its design.Nevertheless, catalogs are widely popular due to its effectiveness in marketing and advertising. It can reach a wide audience through direct mail marketing where plenty of potential clients can receive them.Catalog can strongly influence and motivate people to purchase your products. Catalogs effectively do this by giving recipients a visual platform that they can browse through easily read. Catalogs are also
Examples: "Are You Ready to Blast Off Your SALES This Year?" "FINALLY: Learn How to Keep That Weight Off For Good" "Insider Secrets to Writing Novels for Big Bucks"
2) A Raving Description of Your Ezine
Work hard at putting together a description of your ezine that gets prospects excited to sign up! Remember they're tuned into station WIIFM ("What's In It For ME?"). Tell them what your information is going to DO for them as well as everything they GET. Examples: How-to articles, quick and easy tips, free resources, insider secrets. Aim for your description to be between 15 and 30 words.
3) A Field to Enter Their FIRST NAME.
Getting people's names along with their e-mails allows you to personalize your ezine for them. For example, if I was on your list, your e-mail would come to me saying, "Dear Ali..." The subject line could even say, "Ali, here's your free tip". Why do you want to do this? Studies prove that having the recipient's name in the subject line of your e-mails can increase your open rates by 60%!
The problem is, many people value their privacy and are hesitant to give you their full name. For this reason, just ask for their FIRST name. It's been proven that you'll get MORE names from people if you only ask for the first name. (And their first name is generally all you'll need anyway.)
4) A Field to Enter Their Primary EMAIL ADDRESS.
Many people have a backup or personal e-mail address that they use just for receiving newsletters and promotions. The problem is they are often from free e-mail services like Yahoo or Hotmail. These services filter e-mail like crazy, and their mailboxes fill up quickly, so there's a good chance your e-mails won't even reach these recipients.
The solution is, simply ask for their primary e-mail. It's amazing, but simply ASKING them to enter their primary e-mail will get you more quality e-mails on your list! (You'll also get less bounce-backs from undeliverable e-mails. If you get too many of those, it raises a red flag to some spam filter programs.)
5) A BUTTON That Says "Subscribe" or "Sign Me Up Now"
Make it very clear what they should click on to activate their subscription once they type in their name and email. Don't use something confusing like a link that says "submit form".
6) Your PRIVACY POLICY, right then and there.
Everyone's scared to receive more spam these days, so put your prospects at ease. Don't make them wonder what you're going to do with their e-mail addresses. State right next to or below your opt-in form what your policy is. Mine is, "We will never sell, rent, trade, or share your e-mail with any other organization." (Feel free to use that yourself.) DON'T make people click on a link to read your privacy policy - it looks like you have something to hide. In fact, in some U.S. states, it's now required that you state your privacy policy right at the point of opt-in, so it's a good idea no matter where you do business.
Want to See a Sample of This in Action?
If you'd like to
Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company how to market a product or service to a specific target market and helps a company remain focused on its marketing objectives.Developed by Jay Conrad Levinson, the father of Guerrilla Marketing, a Guerrilla Marketing Plan is a condensed version of a corporate marketing plan. It focuses primarily on the most powerful income producing strategies needed to generate sales. While a Corporate Marketing Plan may be 20+ pages long and full of detailed market research and competiti
3) A Field to Enter Their FIRST NAME.
Getting people's names along with their e-mails allows you to personalize your ezine for them. For example, if I was on your list, your e-mail would come to me saying, "Dear Ali..." The subject line could even say, "Ali, here's your free tip". Why do you want to do this? Studies prove that having the recipient's name in the subject line of your e-mails can increase your open rates by 60%!
The problem is, many people value their privacy and are hesitant to give you their full name. For this reason, just ask for their FIRST name. It's been proven that you'll get MORE names from people if you only ask for the first name. (And their first name is generally all you'll need anyway.)
4) A Field to Enter Their Primary EMAIL ADDRESS.
Many people have a backup or personal e-mail address that they use just for receiving newsletters and promotions. The problem is they are often from free e-mail services like Yahoo or Hotmail. These services filter e-mail like crazy, and their mailboxes fill up quickly, so there's a good chance your e-mails won't even reach these recipients.
The solution is, simply ask for their primary e-mail. It's amazing, but simply ASKING them to enter their primary e-mail will get you more quality e-mails on your list! (You'll also get less bounce-backs from undeliverable e-mails. If you get too many of those, it raises a red flag to some spam filter programs.)
5) A BUTTON That Says "Subscribe" or "Sign Me Up Now"
Make it very clear what they should click on to activate their subscription once they type in their name and email. Don't use something confusing like a link that says "submit form".
6) Your PRIVACY POLICY, right then and there.
Everyone's scared to receive more spam these days, so put your prospects at ease. Don't make them wonder what you're going to do with their e-mail addresses. State right next to or below your opt-in form what your policy is. Mine is, "We will never sell, rent, trade, or share your e-mail with any other organization." (Feel free to use that yourself.) DON'T make people click on a link to read your privacy policy - it looks like you have something to hide. In fact, in some U.S. states, it's now required that you state your privacy policy right at the point of opt-in, so it's a good idea no matter where you do business.
Want to See a Sample of This in Action?
If you'd like to
1. When writing copy for your direct mail marketing pieces, make sure to indent the first line of each paragraph. It, literally, pulls your potential customers into the copy you’ve written.2. Quote famous people or staff members often. Customers pay attention to what others have to say.3. Gather testimonials from satisfied customers, and use them often. They not only make your sales pitch believable, they make it seem that people ‘just like them’ need these types of products or services as well.4. Write up a situation, or case history, where your business solved a di
Many people have a backup or personal e-mail address that they use just for receiving newsletters and promotions. The problem is they are often from free e-mail services like Yahoo or Hotmail. These services filter e-mail like crazy, and their mailboxes fill up quickly, so there's a good chance your e-mails won't even reach these recipients.
The solution is, simply ask for their primary e-mail. It's amazing, but simply ASKING them to enter their primary e-mail will get you more quality e-mails on your list! (You'll also get less bounce-backs from undeliverable e-mails. If you get too many of those, it raises a red flag to some spam filter programs.)
5) A BUTTON That Says "Subscribe" or "Sign Me Up Now"
Make it very clear what they should click on to activate their subscription once they type in their name and email. Don't use something confusing like a link that says "submit form".
6) Your PRIVACY POLICY, right then and there.
Everyone's scared to receive more spam these days, so put your prospects at ease. Don't make them wonder what you're going to do with their e-mail addresses. State right next to or below your opt-in form what your policy is. Mine is, "We will never sell, rent, trade, or share your e-mail with any other organization." (Feel free to use that yourself.) DON'T make people click on a link to read your privacy policy - it looks like you have something to hide. In fact, in some U.S. states, it's now required that you state your privacy policy right at the point of opt-in, so it's a good idea no matter where you do business.
Want to See a Sample of This in Action?
If you'd like to
A hockey coach on "Making the Cut" (a Canadian reality show) this week gave his team a lesson about putting confidence and performance in their respective places. He compared it to a person steering a boat while pulling a water skier. When the driver steers the boat to the left, eventually the water skier will follow to the left too.Using that illustration, he showed how most young or inexperienced players allow their performance to take the wheel of the boat, thus dictating what direction their confidence takes. This is all fine and good when you're on top of yo
6) Your PRIVACY POLICY, right then and there.
Everyone's scared to receive more spam these days, so put your prospects at ease. Don't make them wonder what you're going to do with their e-mail addresses. State right next to or below your opt-in form what your policy is. Mine is, "We will never sell, rent, trade, or share your e-mail with any other organization." (Feel free to use that yourself.) DON'T make people click on a link to read your privacy policy - it looks like you have something to hide. In fact, in some U.S. states, it's now required that you state your privacy policy right at the point of opt-in, so it's a good idea no matter where you do business.
Want to See a Sample of This in Action?
If you'd like to see many of these components in action, see my pop-under box at www.ezinequeen.com/popup.htm.
And if you'd like MORE step-by-step instructions on how to get more signups at your website (and beyond) and build your list bigger than ever before, see my SPECIAL REPORT: "101 Simple, FREE and Low-Cost Ways to Quickly Build a Massive EMAIL LIST", which you can learn more about here.
© 2005 Alexandria K. Brown
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