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  • Answer Upon - Writing The Perfect Super Bowl Ad: No Real Writing Skills Required?!?

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    e doing is called...

    ...concepting. Much, much different than writing. And that's why the NFL Write a Super Bowl Ad Contest is VERY winnable by someone outside of the advertising world! (Hat's off to the NFL.)

    Writing a book is wr

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    I want to make this point crystal clear: if you write a Super Bowl ad and it gets produced and shown on the big game down in Florida, your life will be in jeopardy.

    Why?

    Because the people in the ad business that live and breathe advertising have desperately wanted to accomplish that their ENTIRE careers. (That's really why they work weekends, spouses!)

    Writing a Super Bowl ad is their Mount Everest.

    And if you come in and actually write a Super Bowl ad that we end up seeing, and you're not in the business...well, that's just crazy.

    But here's why its actually doable:

    MOST PEOPLE THINK THAT WRITING A SUPER BOWL AD ACTUALLY INVOLVES SOPHISTICATED WRITING SKILLS.

    Dead wrong.

    'Writing' a Super Bowl Ad is 95% about dreaming up a great idea and then 5% making sure you have one great line at the end of the idea.

    That's right. The 'writing' aspect that most people fear ISN'T really writing at all. What you'll be doing is called...

    ...concepting. Much, much different than writing. And that's why the NFL Write a Super Bowl Ad Contest is VERY winnable by someone outside of the advertising world! (Hat's off to the NFL.)

    Writing a book is wri

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    advertising have desperately wanted to accomplish that their ENTIRE careers. (That's really why they work weekends, spouses!)

    Writing a Super Bowl ad is their Mount Everest.

    And if you come in and actually write a Super Bowl ad that we end up seeing, and you're not in the business...well, that's just crazy.

    But here's why its actually doable:

    MOST PEOPLE THINK THAT WRITING A SUPER BOWL AD ACTUALLY INVOLVES SOPHISTICATED WRITING SKILLS.

    Dead wrong.

    'Writing' a Super Bowl Ad is 95% about dreaming up a great idea and then 5% making sure you have one great line at the end of the idea.

    That's right. The 'writing' aspect that most people fear ISN'T really writing at all. What you'll be doing is called...

    ...concepting. Much, much different than writing. And that's why the NFL Write a Super Bowl Ad Contest is VERY winnable by someone outside of the advertising world! (Hat's off to the NFL.)

    Writing a book is wr

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    t we end up seeing, and you're not in the business...well, that's just crazy.

    But here's why its actually doable:

    MOST PEOPLE THINK THAT WRITING A SUPER BOWL AD ACTUALLY INVOLVES SOPHISTICATED WRITING SKILLS.

    Dead wrong.

    'Writing' a Super Bowl Ad is 95% about dreaming up a great idea and then 5% making sure you have one great line at the end of the idea.

    That's right. The 'writing' aspect that most people fear ISN'T really writing at all. What you'll be doing is called...

    ...concepting. Much, much different than writing. And that's why the NFL Write a Super Bowl Ad Contest is VERY winnable by someone outside of the advertising world! (Hat's off to the NFL.)

    Writing a book is wr

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    p>'Writing' a Super Bowl Ad is 95% about dreaming up a great idea and then 5% making sure you have one great line at the end of the idea.

    That's right. The 'writing' aspect that most people fear ISN'T really writing at all. What you'll be doing is called...

    ...concepting. Much, much different than writing. And that's why the NFL Write a Super Bowl Ad Contest is VERY winnable by someone outside of the advertising world! (Hat's off to the NFL.)

    Writing a book is wr

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    e doing is called...

    ...concepting. Much, much different than writing. And that's why the NFL Write a Super Bowl Ad Contest is VERY winnable by someone outside of the advertising world! (Hat's off to the NFL.)

    Writing a book is writing. Writing for CNN IN Iraq is writing. Writing commercials the rest of the year is writing (arguably).

    But 'writing' a Super Bowl ad is about you dreaming up a killer idea for a brand. You, and a cup of Earl Grey, or a frosty beer, and a set of pads and a Sharpie.

    What you'll be 'writing' on your pad will look a lot like this:

    "Joe Montana walks into a bar

    in the old West. He notices

    a skunk at the bar...(MORE HERE)"

    Or like this...

    "The guy who laces up all the

    footballs for the Super Bowl

    is missing and his family

    thinks...(MORE HERE)"

    Or...

    "The grocery store is boarded up.

    The bowling alley is empty...

    The airport is closed...

    Why...because...(MORE HERE)"

    These are scenarios. They are the theater of the Super Bowl spot that you will write. There are no mechanics to them at this point. There is idea concepting.

    Don't get me wrong...it's very hard. But

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