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Answer Upon - Top Ten Ways to Promote Yourself on Web 2.0
It was the middle of the afternoon and I was hungry. Nothing decent in the kitchen to eat so I have go to get some food.There was a new book shop just opened in the mall, one of those massive places with a Starbucks and a caf? on the upper floors. Since I had not read a book for some time, I could kill two birds with one stone ( I hate that saying) and go there to eat and readI immediately hit the business section. After' getting past the pile of Trump books that are doing the rounds at the minute, I found my partner for the evening. The 80-20 Principle, by Richard Koch.Reading the back cover, it says that... 80 per cent of the output of an activity comes from 20 per cent of the inputs.So how can this help you make more money on eBay?Well, if you think about it, you'll realise that ther
5. Remember the Web is all about short attention spans. Call it the 4-4-4 rule: The average person spends less than four seconds looking at a Web page. They abandon a site if they can’t find something in four clicks. Any video should be shorter than four minutes, or people won’t bother watching it.
6. Video matters more. Speaking of videos, start to think about ways that you can put more content into (short) video segments on your site, and then post them to YouTube and other video-sharing places.
7. Don’t just Digg. Sites like Digg.com and Technorati.com that point people to your content are terrific ways to spread the word, but need care and feeding as you post new content – you have to add the entries on their sites to point to your new stuff. But also consider other places such as EzineArticles.com that will promote your content. If you post enough content o
The "dot-com bubble" was a speculative bubble covering roughly 1995–2001 during which stock markets in Western nations saw their value increase rapidly from growth in the new Internet sector and related fields. The period was marked by the founding (and in many cases, spectacular failure) of a group of new Internet-based companies commonly referred to as dot-coms. A combination of rapidly increasing stock prices, individual speculation in stocks, and widely available venture capital created an exuberant environment in which many of these businesses dismissed standard business models, focusing on increasing market share at the expense of the bottom line. The bursting of the dot-com bubble marked the beginning of a relatively mild yet rather lengthy early 2000s recession in the developed world.Early in the bubble yea
Ginsberg is the Nametag Guy, a smart young man who wears “Hello, my name is Scott” nametag on his shirt all day, every day, for the past several years. He has a blog, a podcast, a Squidoo “lens”, an email listserv, an RSS feed, Digg and Technorati references, Myspace and Facebook entries, YouTube snippets, and probably one or two other things too. In between updating all these things, he writes books and is a professional speaker. He totally gets how to promote himself using the latest tools.
People and businesses that will succeed in this brave new world have a lot of work to do to. The old days of putting together a few pages (or a few hundred) of static HTML are so over. The good news is that most of the tools are free for the downloading. All it will take is your time. The bad news is that the time investment is non-trivial. You can’t farm this out to someone to just do it for you. It has to become part of your own online psyche and daily activities. Like the Katie Couric ghost-blog debacle, it isn’t something you want to delegate.
Here are my top ten tips that I have learned along the way:
1. Email is still the best way for anyone to enter your ecosystem. I have been doing these essays for more than 10 years, and many of you are still reading them and responding. Email is the best way for people between 30 – 50 years old to contact you and stay in touch. Why not younger than 30? Because these people are using IM, Facebook, Myspace, and probably 13 other “social network” sites. They certainly have email addresses and spend time with email, but probably not to the extent that you would want to count on this form of communication. Why not older than 50? Well, I am just putting an arbitrary age here, but eventually, you are getting to the non-typing pre-war generation that doesn’t want to communicate via email – until all of their friends or grandkids get on it. These are still people that have their assistants print out their corporate emails – don’t laugh, I have seen too many situations.
2. You don’t just want to focus on email, you still need to be approachable in Web 2.0-space. List all of your electronic coordinates in one place on your Web site, and include a phone number for good measure, because that makes it all real. Don’t do a “contact form” that hides your email address – that is so old school and off-putting, and anyone worth their HTML code can figure out what the embedded email address is anyway.
3. Give something away for free. Really. You do this to build credibility and also to give people a taste of what you will charge them for. Ginsberg is giving away his latest book on his blog, and he is so comfortable with doing that because he knows this will build word-of-mouth and drive sales. The indie musicians profiled in the Times are giving away MP3s. Some have taken this a step further and are even experimenting with demand-based pricing that turns out to net them more than the 99-cent download standard at iTunes.
4. Think about lists of useful stuff that you can offer others. I have a page of links to various Web conferencing tools on my site that used to be in the top four sites when you searched on Google (today is down to #13, I guess I am slipping up). I have had this page on my site for about a decade, and started it on a whim. Now I get vendors who want me to list their stuff there. Squidoo has institutionalized this with their “lens” approach, and Pageflakes has something similar with their shared pages (You can see my RSS feeds and sites that I frequent here). Each of these approaches takes something that you know, and filters that you apply to the Wide World, and puts a very small amount of your own stamp and value to it. http://www.pageflakes.com/david90
5. Remember the Web is all about short attention spans. Call it the 4-4-4 rule: The average person spends less than four seconds looking at a Web page. They abandon a site if they can’t find something in four clicks. Any video should be shorter than four minutes, or people won’t bother watching it.
6. Video matters more. Speaking of videos, start to think about ways that you can put more content into (short) video segments on your site, and then post them to YouTube and other video-sharing places.
7. Don’t just Digg. Sites like Digg.com and Technorati.com that point people to your content are terrific ways to spread the word, but need care and feeding as you post new content – you have to add the entries on their sites to point to your new stuff. But also consider other places such as EzineArticles.com that will promote your content. If you post enough content on
Having a business email account is a necessity these days for any business. One of the most low cost methods of marketing and advertising is through emails. It helps if you have an impressive, professional business email account as well as promotes your business. It will help your customers remember your email address more easily as well as potential customers can contact you easily. Business email is different from personal email in many ways. Several firms have raked in profits of millions of dollars just using email-marketing strategies. Thus having a unique, business email address will certainly help expand and improve business which is just a few of the advantages of business email account.Advantages of Using a Business Email Service: The advantages of business email account are numerous as compared to using
Here are my top ten tips that I have learned along the way:
1. Email is still the best way for anyone to enter your ecosystem. I have been doing these essays for more than 10 years, and many of you are still reading them and responding. Email is the best way for people between 30 – 50 years old to contact you and stay in touch. Why not younger than 30? Because these people are using IM, Facebook, Myspace, and probably 13 other “social network” sites. They certainly have email addresses and spend time with email, but probably not to the extent that you would want to count on this form of communication. Why not older than 50? Well, I am just putting an arbitrary age here, but eventually, you are getting to the non-typing pre-war generation that doesn’t want to communicate via email – until all of their friends or grandkids get on it. These are still people that have their assistants print out their corporate emails – don’t laugh, I have seen too many situations.
2. You don’t just want to focus on email, you still need to be approachable in Web 2.0-space. List all of your electronic coordinates in one place on your Web site, and include a phone number for good measure, because that makes it all real. Don’t do a “contact form” that hides your email address – that is so old school and off-putting, and anyone worth their HTML code can figure out what the embedded email address is anyway.
3. Give something away for free. Really. You do this to build credibility and also to give people a taste of what you will charge them for. Ginsberg is giving away his latest book on his blog, and he is so comfortable with doing that because he knows this will build word-of-mouth and drive sales. The indie musicians profiled in the Times are giving away MP3s. Some have taken this a step further and are even experimenting with demand-based pricing that turns out to net them more than the 99-cent download standard at iTunes.
4. Think about lists of useful stuff that you can offer others. I have a page of links to various Web conferencing tools on my site that used to be in the top four sites when you searched on Google (today is down to #13, I guess I am slipping up). I have had this page on my site for about a decade, and started it on a whim. Now I get vendors who want me to list their stuff there. Squidoo has institutionalized this with their “lens” approach, and Pageflakes has something similar with their shared pages (You can see my RSS feeds and sites that I frequent here). Each of these approaches takes something that you know, and filters that you apply to the Wide World, and puts a very small amount of your own stamp and value to it. http://www.pageflakes.com/david90
5. Remember the Web is all about short attention spans. Call it the 4-4-4 rule: The average person spends less than four seconds looking at a Web page. They abandon a site if they can’t find something in four clicks. Any video should be shorter than four minutes, or people won’t bother watching it.
6. Video matters more. Speaking of videos, start to think about ways that you can put more content into (short) video segments on your site, and then post them to YouTube and other video-sharing places.
7. Don’t just Digg. Sites like Digg.com and Technorati.com that point people to your content are terrific ways to spread the word, but need care and feeding as you post new content – you have to add the entries on their sites to point to your new stuff. But also consider other places such as EzineArticles.com that will promote your content. If you post enough content o
There are papers on the floor, across the desk and resting on the keyboard. Piles of files are all around. Magazines, newspapers…you name it. Just about anything can be found in this office. You've seen it in your own organization. You know what I am talking about.Several years ago an employee called me because her performance review included items relating to the disorganized state of her office. When I arrived, her office was piled high with papers. I began asking questions. Are you late with assignments? Does it take you more than 15 seconds to find information? Do you tend to completely lose information? With each question the answer was 'No'.Probing a little further, I discovered that her supervisor needed to walk past her office every time she wanted to get to the front of the building. So he passed
2. You don’t just want to focus on email, you still need to be approachable in Web 2.0-space. List all of your electronic coordinates in one place on your Web site, and include a phone number for good measure, because that makes it all real. Don’t do a “contact form” that hides your email address – that is so old school and off-putting, and anyone worth their HTML code can figure out what the embedded email address is anyway.
3. Give something away for free. Really. You do this to build credibility and also to give people a taste of what you will charge them for. Ginsberg is giving away his latest book on his blog, and he is so comfortable with doing that because he knows this will build word-of-mouth and drive sales. The indie musicians profiled in the Times are giving away MP3s. Some have taken this a step further and are even experimenting with demand-based pricing that turns out to net them more than the 99-cent download standard at iTunes.
4. Think about lists of useful stuff that you can offer others. I have a page of links to various Web conferencing tools on my site that used to be in the top four sites when you searched on Google (today is down to #13, I guess I am slipping up). I have had this page on my site for about a decade, and started it on a whim. Now I get vendors who want me to list their stuff there. Squidoo has institutionalized this with their “lens” approach, and Pageflakes has something similar with their shared pages (You can see my RSS feeds and sites that I frequent here). Each of these approaches takes something that you know, and filters that you apply to the Wide World, and puts a very small amount of your own stamp and value to it. http://www.pageflakes.com/david90
5. Remember the Web is all about short attention spans. Call it the 4-4-4 rule: The average person spends less than four seconds looking at a Web page. They abandon a site if they can’t find something in four clicks. Any video should be shorter than four minutes, or people won’t bother watching it.
6. Video matters more. Speaking of videos, start to think about ways that you can put more content into (short) video segments on your site, and then post them to YouTube and other video-sharing places.
7. Don’t just Digg. Sites like Digg.com and Technorati.com that point people to your content are terrific ways to spread the word, but need care and feeding as you post new content – you have to add the entries on their sites to point to your new stuff. But also consider other places such as EzineArticles.com that will promote your content. If you post enough content o
Keep these four principles in mind when using video in a trade show. If you follow these rules you will impress your visitors and have the best opportunity to convert prospects into clients.1) Make sure that your DVD/video loops to your main action or message every 25-30 seconds. For example, if you have in-house designer that helps your clients, show that action occurring every 25-30 seconds. You want people walking the aisles to quickly see what benefit sets you apart. You do not have a lot of time, they are moving targets. You want that point to come up in your video quickly and consistently.2) Use graphics, images extensively. Do not use your “talking head” to tell how great your company’s products and services can be. It’s boring and your video will look like big brother preaching the gospel to the peo
4. Think about lists of useful stuff that you can offer others. I have a page of links to various Web conferencing tools on my site that used to be in the top four sites when you searched on Google (today is down to #13, I guess I am slipping up). I have had this page on my site for about a decade, and started it on a whim. Now I get vendors who want me to list their stuff there. Squidoo has institutionalized this with their “lens” approach, and Pageflakes has something similar with their shared pages (You can see my RSS feeds and sites that I frequent here). Each of these approaches takes something that you know, and filters that you apply to the Wide World, and puts a very small amount of your own stamp and value to it. http://www.pageflakes.com/david90
5. Remember the Web is all about short attention spans. Call it the 4-4-4 rule: The average person spends less than four seconds looking at a Web page. They abandon a site if they can’t find something in four clicks. Any video should be shorter than four minutes, or people won’t bother watching it.
6. Video matters more. Speaking of videos, start to think about ways that you can put more content into (short) video segments on your site, and then post them to YouTube and other video-sharing places.
7. Don’t just Digg. Sites like Digg.com and Technorati.com that point people to your content are terrific ways to spread the word, but need care and feeding as you post new content – you have to add the entries on their sites to point to your new stuff. But also consider other places such as EzineArticles.com that will promote your content. If you post enough content o
So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit - I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how? The combination of a successfully developed brand and the implementation of a great marketing campaign will do wonders for your business. Think of the TV advertisements that stick in your mind - what makes it so? What have they done differently? If you make a list, you'll notice that each and every one of them has taken advantage of creative and innovative ideas. It is not enough to only have a great logo, or great radio ads. The entire marketing package, when done properly, is your key to building your business into a wonderful success. There are a great number of business t
5. Remember the Web is all about short attention spans. Call it the 4-4-4 rule: The average person spends less than four seconds looking at a Web page. They abandon a site if they can’t find something in four clicks. Any video should be shorter than four minutes, or people won’t bother watching it.
6. Video matters more. Speaking of videos, start to think about ways that you can put more content into (short) video segments on your site, and then post them to YouTube and other video-sharing places.
7. Don’t just Digg. Sites like Digg.com and Technorati.com that point people to your content are terrific ways to spread the word, but need care and feeding as you post new content – you have to add the entries on their sites to point to your new stuff. But also consider other places such as EzineArticles.com that will promote your content. If you post enough content on these other sites, you can leverage them better too.
8. Titles and keywords matter. When you add content to these pages, think of snappy headlines and catchy keywords. Because that is what people are going to be searching for and seeing when they scroll around.
9. Exploit your readers/fans/listeners/viewers. Everyone is big these days on “user-generated content” but there is much more to this than meets the eye. The people that consume your content are your best promoters. Leverage them, take care of them, and they will make you rich and famous. Or at least amongst your own ecosystem. The NYT article mentions how the musicians have cleverly used their fans to generate tracks on their songs, schedule concert dates in particular cities, and other activities. I try to answer every email that you send me, even if it is just to acknowledge receipt. Part of this is respecting your readers, part of it is a new way of interacting with them. I remember when we started Network Computing magazine back in 1990 and put our author’s email addresses at the end of the articles. We were fearless! But we got some great feedback.
10. Think about all the communities you belong to. Does each one have its own equivalent of an A-list blogger? Someone who has a page a mile long of MySpace “friends” or LinkedIn “connections? A common calendar of events that is easy to subscribe to via RSS? A list of recommended books/videos/music?
There is so much more to do with Web 2.0. I have to run, and post this article on the various places mentioned here, and get the emails out.
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