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  • Answer Upon - Your Internet Clients Can't Find You If You Don't Give Them What They Are Looking For

    Strategic Thinking To Media Visibility - A Healthy Media Visibility Prescription From Your PR Doctor
    Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility?It is critical to understand that the media is not in business to promote you or your business. The media’s role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. And I would say
    is is where most people who are selling on the web just don't get it. We do not give away information to "agitate" a problem anymore. Give the goods, and the clients will do business with you to see what you "really" have to offer. I promise.

    "But Joe, you said 'Compel them to take the next step' was one of the steps."

    Your absolutely right. Your content will get them to the end of your piece, where you become a professional resource to them, right?

    So make a resource page as your last page. Tell your potential client what the next logical step is to gain further from the piece you just gave them. But most importantly...

    Tell them why it is the next logical step. Another spot where marketers leave prospects in the dust. What a shame.

    And that

    Small Business Opportunities in Franchising
    Franchising is a great opportunity to take a tried business plan that has proven successful and run a business of your own on that model. Of course, there are rules that must be followed and fees that must be paid, but in the long run buying a franchise that has already established itself in the market can be a very lucrative business. However, buying a franchise can be very expensive, which limits the individuals who are actually able to afford buying a franchise in the first place. But, there are some small business opportunities in franchising that do not require huge investments. This
    Does the response rate from your direct marketing effort online seem lackluster at best?

    Do you get all the website traffic in the world, but your Paypal account remains dry as a bone?

    Well...

    Do your online clients know any more than they did when they first visited your site?

    If not...

    YOU LOSE. Every time. Period.

    And more importantly, so does your client. Your site did not I.E.C. What is I.E.C.? Good question.

    Inform them.

    Educate them.

    Compel them to take the next step.

    Notice the letter "C" does not say compel them to buy what your offering.

    There are a very few instances where actually buying what your offering is the next step. For the sake of education in this post though, we are going to assume this is not the scenario.

    So what is the next step?

    A good idea is to offer content of some sort. Quality content, not a sales pitch to what your offering. If your content is good enough, then...and only then...will a potential client consider what your offering for sale.

    This quality content should be perceived by your potential client almost as valuable as the item your selling.

    Let me repeat that...because this is where 90% of online marketer's fail...

    This quality content should be perceived by your potential client almost as valuable as the item your selling.

    Most website's I visit offer a "special report" or "e-course" of some sort in exchange for your name and email address. Here is a litmus test for that special report or e-course that you can use to determine if it is quality or garbage that needs to be taken out before you drive one more visitor to your page...

    It is called the "So what, OK, WOW test."

    So What? (-1 point) Just about worthless to you and your client. You probably are doing more selling and less informing and educating before you compel. That, or the content is too basic for your target audience (you do have a target audience, right?).

    Ok? (0 points) You almost have something here. You may have caught your reader's interest...but lose them in the following hype about product or whatever your trying to sell. Think "How can I change my website visitor's life without them having to pay for it?."

    WOW! (1 point) Bingo. You have content that stimulates thinking, gives ideas and spurs creativity in your potential client. They should be thinking...

    "Man, if they give me this much information/product/samples for FREE...I am aching to buy what they have to offer!"

    You see the point values above. Email your freebie to an objective person. Have them review the whole thing, reading it aloud.

    If they do not score your freebie with at least 7 Wow's, or 7 points in total, after reading it...then you need to re-work the piece. If you can score at least 7 points...then your piece is demonstrating enough value to entice someone to read it and react to it.

    IMPORTANT: This is where most people who are selling on the web just don't get it. We do not give away information to "agitate" a problem anymore. Give the goods, and the clients will do business with you to see what you "really" have to offer. I promise.

    "But Joe, you said 'Compel them to take the next step' was one of the steps."

    Your absolutely right. Your content will get them to the end of your piece, where you become a professional resource to them, right?

    So make a resource page as your last page. Tell your potential client what the next logical step is to gain further from the piece you just gave them. But most importantly...

    Tell them why it is the next logical step. Another spot where marketers leave prospects in the dust. What a shame.

    And that

    Fruit Fund Raiser for Small NonProfit Groups
    Another great way to raise funds is a fruit fundraiser. This works well as a fall fundraising activity because the holidays are coming up and fresh fruit is a real family treat. Plus, moms love it because a holiday fruit bowl makes an attractive centerpiece!Getting started Your first decision is what type of fruit to sell. One big seller is citrus fruit. You can sell fresh oranges, oversized juice oranges, grapefruit, tangerines, tangelos, and other winter favorites. Or you can offer fresh apples in a wide variety of flavors.Once you've made your selection, find a fundraisin
    the next step. For the sake of education in this post though, we are going to assume this is not the scenario.

    So what is the next step?

    A good idea is to offer content of some sort. Quality content, not a sales pitch to what your offering. If your content is good enough, then...and only then...will a potential client consider what your offering for sale.

    This quality content should be perceived by your potential client almost as valuable as the item your selling.

    Let me repeat that...because this is where 90% of online marketer's fail...

    This quality content should be perceived by your potential client almost as valuable as the item your selling.

    Most website's I visit offer a "special report" or "e-course" of some sort in exchange for your name and email address. Here is a litmus test for that special report or e-course that you can use to determine if it is quality or garbage that needs to be taken out before you drive one more visitor to your page...

    It is called the "So what, OK, WOW test."

    So What? (-1 point) Just about worthless to you and your client. You probably are doing more selling and less informing and educating before you compel. That, or the content is too basic for your target audience (you do have a target audience, right?).

    Ok? (0 points) You almost have something here. You may have caught your reader's interest...but lose them in the following hype about product or whatever your trying to sell. Think "How can I change my website visitor's life without them having to pay for it?."

    WOW! (1 point) Bingo. You have content that stimulates thinking, gives ideas and spurs creativity in your potential client. They should be thinking...

    "Man, if they give me this much information/product/samples for FREE...I am aching to buy what they have to offer!"

    You see the point values above. Email your freebie to an objective person. Have them review the whole thing, reading it aloud.

    If they do not score your freebie with at least 7 Wow's, or 7 points in total, after reading it...then you need to re-work the piece. If you can score at least 7 points...then your piece is demonstrating enough value to entice someone to read it and react to it.

    IMPORTANT: This is where most people who are selling on the web just don't get it. We do not give away information to "agitate" a problem anymore. Give the goods, and the clients will do business with you to see what you "really" have to offer. I promise.

    "But Joe, you said 'Compel them to take the next step' was one of the steps."

    Your absolutely right. Your content will get them to the end of your piece, where you become a professional resource to them, right?

    So make a resource page as your last page. Tell your potential client what the next logical step is to gain further from the piece you just gave them. But most importantly...

    Tell them why it is the next logical step. Another spot where marketers leave prospects in the dust. What a shame.

    And that

    What is Entrepreneurship?
    In discussing entrepreneurship and writing articles on the subject, I have found that it aids understanding when we begin by agreeing on exactly what the word means to us.Entrepreneurship is the process of creating or seizing an opportunity, and pursuing it regardless of the resources currently controlled. The American Heritage Dictionary defines an entrepreneur to be “a person who organizes, operates, and assumes the risk for business ventures."These are rather abstract concepts for a person just beginning to consider whether they ought to start a business rather than take a
    your name and email address. Here is a litmus test for that special report or e-course that you can use to determine if it is quality or garbage that needs to be taken out before you drive one more visitor to your page...

    It is called the "So what, OK, WOW test."

    So What? (-1 point) Just about worthless to you and your client. You probably are doing more selling and less informing and educating before you compel. That, or the content is too basic for your target audience (you do have a target audience, right?).

    Ok? (0 points) You almost have something here. You may have caught your reader's interest...but lose them in the following hype about product or whatever your trying to sell. Think "How can I change my website visitor's life without them having to pay for it?."

    WOW! (1 point) Bingo. You have content that stimulates thinking, gives ideas and spurs creativity in your potential client. They should be thinking...

    "Man, if they give me this much information/product/samples for FREE...I am aching to buy what they have to offer!"

    You see the point values above. Email your freebie to an objective person. Have them review the whole thing, reading it aloud.

    If they do not score your freebie with at least 7 Wow's, or 7 points in total, after reading it...then you need to re-work the piece. If you can score at least 7 points...then your piece is demonstrating enough value to entice someone to read it and react to it.

    IMPORTANT: This is where most people who are selling on the web just don't get it. We do not give away information to "agitate" a problem anymore. Give the goods, and the clients will do business with you to see what you "really" have to offer. I promise.

    "But Joe, you said 'Compel them to take the next step' was one of the steps."

    Your absolutely right. Your content will get them to the end of your piece, where you become a professional resource to them, right?

    So make a resource page as your last page. Tell your potential client what the next logical step is to gain further from the piece you just gave them. But most importantly...

    Tell them why it is the next logical step. Another spot where marketers leave prospects in the dust. What a shame.

    And that

    Communication Channels that Open Prospects' Doors
    Many salespeople struggle with super busy prospects who won't return their calls and won't grant them an appointment.The cold hard truth is that these hard-to-contact prospects simply perceive persistent salespeople as a waste of their time. They believe that the salesperson has no benefits to offer them that they are not now receiving from their current supplier. Such behavior indicates that the prospects are happy, so spending time with a new salesperson who is on the outside looking in -- at least in their opinion -- would be a waste of their valuable time.All buyers eit
    itor's life without them having to pay for it?."

    WOW! (1 point) Bingo. You have content that stimulates thinking, gives ideas and spurs creativity in your potential client. They should be thinking...

    "Man, if they give me this much information/product/samples for FREE...I am aching to buy what they have to offer!"

    You see the point values above. Email your freebie to an objective person. Have them review the whole thing, reading it aloud.

    If they do not score your freebie with at least 7 Wow's, or 7 points in total, after reading it...then you need to re-work the piece. If you can score at least 7 points...then your piece is demonstrating enough value to entice someone to read it and react to it.

    IMPORTANT: This is where most people who are selling on the web just don't get it. We do not give away information to "agitate" a problem anymore. Give the goods, and the clients will do business with you to see what you "really" have to offer. I promise.

    "But Joe, you said 'Compel them to take the next step' was one of the steps."

    Your absolutely right. Your content will get them to the end of your piece, where you become a professional resource to them, right?

    So make a resource page as your last page. Tell your potential client what the next logical step is to gain further from the piece you just gave them. But most importantly...

    Tell them why it is the next logical step. Another spot where marketers leave prospects in the dust. What a shame.

    And that

    Spread of Internet Businesses Online and in 2007
    The internet has grown a lot in the past few years. At the moment it is undoubtedly the most commonly used source of information in the world. Internet is used by many for finding some information. The internet is not only a good source of information but it also is a very important source of generating income for many. Online businesses are a very common kind of businesses these days. As the online business market is growing the importance of these businesses is also growing. Now many people are willing to invest their money in the online businesses as they want to make some quick money f
    is is where most people who are selling on the web just don't get it. We do not give away information to "agitate" a problem anymore. Give the goods, and the clients will do business with you to see what you "really" have to offer. I promise.

    "But Joe, you said 'Compel them to take the next step' was one of the steps."

    Your absolutely right. Your content will get them to the end of your piece, where you become a professional resource to them, right?

    So make a resource page as your last page. Tell your potential client what the next logical step is to gain further from the piece you just gave them. But most importantly...

    Tell them why it is the next logical step. Another spot where marketers leave prospects in the dust. What a shame.

    And that next step could be a small sale, to your sales letter for your main front end product etc...

    (You do have a back end product to sell after they have invested in you, right?)

    Then, even if they don't buy, offer more and more valuable content that they were not expecting when they first signed on to your list. The better your surprise...the better your secondary response as long as you compel them to take the next step.

    So the challenge for you today is...re - evaluate your current "lead in" offer for your own website...and add as much value as you can.

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