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  • Answer Upon - Why is Search Engine Optimization Important to Filipino Entrepreneurs?

    Online Business Email Etiquette and Anonymity
    I've often wondered why some online businesses, when the management or employees respond to customer service or pre-sales related emails, have the habit of:a) not addressing the client by nameb) using a signature without their own name; even just a first name.Call most (good) companies, and the person answering the phone will give you their name without prompting. Go into most supermarkets or chain stores and whoever is serving you will be wearing a name tag.Aside from being polite, when staff members identify themselves, it can assist in closing a sale or expediting complaint resolution. Wearing a name tag or giving your name also helps to humanize the shopping experience for the customer.In the online world, in my opinion, using the 'Team X' or 'Customer Support' type signature without a human name suggests the merchant has something to hide or they really don't give a hoot about me; that I'm so unimportant to their business that I don't even deserve the courtesy of knowing the name of the person who I'm dealing with. Even if they don't care, I'd prefer to at least see an attempt to make an impression that they do.This sort of anonymity is ridiculous - if a merchant is so concerned about their privacy, then they should probably look at doing something else for a living. In a transaction that requires pre-sales communication, I want to know who I'm conversing with, I also like to be
    the top search engine results when a person searches for "custom computers." The company behind it has heavily invested in getting to the top of this keyword because it is estimated to be queried (based on wordtracker) around 250 times every 24 hours. Needless to say, they are earning a LOT from the website.

    I'm already optimized!
    Some might say, "Well... my website is already search-engine optimized." In some cases, this is true.

    Do's and Don'ts of Launching a Small Business Website
    Launching a small business website can seem like an enormous task ,although it does require some research, if done right it might be just the marketing tool your business needs. The road to a website is filled with website designers, website developers and graphic designers. This in itself is very confusing. A website designer is someone who produces the design. A website developer is someone who creates more of the program side to your websites rather than the actual design. Nowadays most website designers are also developers. A graphic designer is the person who makes the images at the top of web pages, the buttons, and menus on a website. The whole process should not be so difficult and full of surprises. Therefore the 6 Do's and Don’ts should be a great start to help you launch your small business website.Don't concentrate on images and how pretty your site will be. Remember that your sites' purpose is to answer your customers questions and inform your customers of what you have to offer, such as services and products. Don't use too many images because if your site is so "new age" a lot of people will not be able to navigate and find their way around it therefore they will get frustrated and not stay on your site and that would defeat the sites purpose.Don't compare web designers by their price. Not all web designers are created equal. You must not only compare the price but the type of service you
    Like it or not, the Internet is slowly creeping up into our lives. Businesses that are not ready might just be left behind by the trends that have been coming up. One important trend is Search Engine Optimization (SEO).

    SEO is basically one of the latest online marketing methods. It generally means putting your website on top of the search rankings for Google, MSN, Yahoo and other major search engines.

    According to research, people who use search engines generally just stay on the first page of the search results. Just think about it, when you type a keyword in google.com, how many times have you clicked on one of the first 5 links listed?

    SEO is very important for online entrepreneurs since it could give their website a lot of traffic. An online store with a lot of visits would surely gain more purchases. It would definitely get a lot more income compared to another e-store that's way below the search rankings.

    Is SEO really Important?

    For example, I searched for "SEO Philippines" on Google and found Marc Macalua's personal blog on the subject. Marc was able to get to the top of the search results through a lot of his own research on SEO. He also has a more formal website - www.seophilippines.org for anything related to SEO, which were top 3 on my search results page.

    Since Marc's website was on the top of the list, I naturally clicked on it. I saw their website, found valuable information and became a member of the site's yahoogroup. In effect, this was already a successful conversion for him. This is akin to getting a customer for an online store. If Marc had been selling a personal ebook on SEO, I might have bought one.

    Another example would be this ecommerce website - www.pcsforeveryone.com. It is among the top search engine results when a person searches for "custom computers." The company behind it has heavily invested in getting to the top of this keyword because it is estimated to be queried (based on wordtracker) around 250 times every 24 hours. Needless to say, they are earning a LOT from the website.

    I'm already optimized!
    Some might say, "Well... my website is already search-engine optimized." In some cases, this is true.

    Sell Yourself - Sell Anything!
    Each of us sells every single day. We are all sales people. How well we sell directly affects our lifestyles, friendships, and family life.Professional sales people spend their entire careers consciously selling products and services. They attend sales trainings and seminars. They listen to motivational tapes and CDs in the cars to stay optimistic in the face of the inevitable continuous stream of 'Nos' every salesperson hears daily.Selling is the world's oldest profession. It is in your blood, and you know how to do it. Follow just a few simple steps and rules to selling, and considerably improve your life and your relationships.My definition of a sale is the connection between a buyer's needs and a seller's benefit. This sounds basic and it is. Using this definition, what is the process for a easy-to-make sale?1. The seller must know the buyer's needs. 2. The buyer must believe his needs are completely fulfilled by the seller's benefits.In a perfect world, if #1 and #2 are met, there is a sale.Why is it not a perfect world? Here are common problems in a sale.1. The buyer, much less the seller, truly knows his own needs. He may think he knows, and the seller may believe this erroneous thinking. To sell anything, all sellers must practice the art of questions. Good sales people ask questions until the buyer's pain is discovered. Since all buying is emotional, discovering pain o
    le who use search engines generally just stay on the first page of the search results. Just think about it, when you type a keyword in google.com, how many times have you clicked on one of the first 5 links listed?

    SEO is very important for online entrepreneurs since it could give their website a lot of traffic. An online store with a lot of visits would surely gain more purchases. It would definitely get a lot more income compared to another e-store that's way below the search rankings.

    Is SEO really Important?

    For example, I searched for "SEO Philippines" on Google and found Marc Macalua's personal blog on the subject. Marc was able to get to the top of the search results through a lot of his own research on SEO. He also has a more formal website - www.seophilippines.org for anything related to SEO, which were top 3 on my search results page.

    Since Marc's website was on the top of the list, I naturally clicked on it. I saw their website, found valuable information and became a member of the site's yahoogroup. In effect, this was already a successful conversion for him. This is akin to getting a customer for an online store. If Marc had been selling a personal ebook on SEO, I might have bought one.

    Another example would be this ecommerce website - www.pcsforeveryone.com. It is among the top search engine results when a person searches for "custom computers." The company behind it has heavily invested in getting to the top of this keyword because it is estimated to be queried (based on wordtracker) around 250 times every 24 hours. Needless to say, they are earning a LOT from the website.

    I'm already optimized!
    Some might say, "Well... my website is already search-engine optimized." In some cases, this is true.

    Hiring From Overseas - A Proven Way To Keep Staff Turnover Low
    Staff turnover maybe a more expensive cost than you realize, it can be costly in terms staff morale, training costs and recruitment related expenses. If your company experiences 20 percent or greater staff turnover per year this may already a threat to your bottom line. By taking advantage of hiring immigrant specialists you can keep your personnel turnover low.The report on job openings and labor turnover prepared by United States Department of Labor states that in July 2006, there were 3.8 million job openings in the United States, mostly in the services sector, as well as manufacturing, education, healthcare, warehousing, utilities, etc.According to Jelger Kalmijn, the President of University Professional and Technical Employees affiliated with the Communications Workers of America, Clerical staff turnover is approaching an annual rate of 50%.Despite some opinions that employing of immigrant people is viewed as a threat to this socially-economic phenomena, some economically developed countries as Canada, the USA, and Australia are only three welcoming traditional destinations of immigrants. Right now there is a rise in economic immigrants and competition for skilled workers is increasing.Sensitive choice of foreign employees may become key solutions to boost small businesses or to promote already developed larger firms. If you look closer, you will see that hiring immigrants presents many more c
    nother e-store that's way below the search rankings.

    Is SEO really Important?

    For example, I searched for "SEO Philippines" on Google and found Marc Macalua's personal blog on the subject. Marc was able to get to the top of the search results through a lot of his own research on SEO. He also has a more formal website - www.seophilippines.org for anything related to SEO, which were top 3 on my search results page.

    Since Marc's website was on the top of the list, I naturally clicked on it. I saw their website, found valuable information and became a member of the site's yahoogroup. In effect, this was already a successful conversion for him. This is akin to getting a customer for an online store. If Marc had been selling a personal ebook on SEO, I might have bought one.

    Another example would be this ecommerce website - www.pcsforeveryone.com. It is among the top search engine results when a person searches for "custom computers." The company behind it has heavily invested in getting to the top of this keyword because it is estimated to be queried (based on wordtracker) around 250 times every 24 hours. Needless to say, they are earning a LOT from the website.

    I'm already optimized!
    Some might say, "Well... my website is already search-engine optimized." In some cases, this is true.

    Elements of a Successful Customer Newsletter: 1 - The Reader
    Probably the most common mistake novice company newsletter publishers make is this: writing about the wrong person.What do I mean by that? Simply, that it's not enough (and it's not effective) to write about you, your company and your product or service. The fact is this: while you are no doubt incredibly interesting to you, unfortunately, no one else will share your interest.Instead, they'll just say "so what?"So while you'll want to include information about who you are and what you do in some way, the bulk of the newsletter should be about topics that will interest the reader.This doesn't mean you have to steer away completely from writing about your product or service. But instead of writing about the features of what you offer (saying, basically, how great you are) write about how your product or service will benefit the reader of the newsletter.Here's how to do it.Imagine, for example, you run a dance school. You might be tempted to write about your qualifications, the capacity of your studio and how many years you have been in business.They're all important facts. But what readers really want to know is things such as:* the health benefits of dance lessons (and how going to a class regularly with you will help them)* how to exercise safely (and how you always warm up in a class to avoid injuries)* success stories that they can emulate (how one of yo
    rc's website was on the top of the list, I naturally clicked on it. I saw their website, found valuable information and became a member of the site's yahoogroup. In effect, this was already a successful conversion for him. This is akin to getting a customer for an online store. If Marc had been selling a personal ebook on SEO, I might have bought one.

    Another example would be this ecommerce website - www.pcsforeveryone.com. It is among the top search engine results when a person searches for "custom computers." The company behind it has heavily invested in getting to the top of this keyword because it is estimated to be queried (based on wordtracker) around 250 times every 24 hours. Needless to say, they are earning a LOT from the website.

    I'm already optimized!
    Some might say, "Well... my website is already search-engine optimized." In some cases, this is true.

    How To Choose A Franchise
    You'd like to go into business for yourself, and believe that the best way for you to become your own boss is to buy a franchise. You know it will takes time and money to be successful, and that's OK. But which franchise should you buy? Which makes the most sense for you?Here are some criteria that can help you make your decision:1. What products or services would you enjoy selling?What industries do you like, or dislike? Your best bet is to find a franchise in an industry you know at least a little bit about. All too typical is the case of the Chicago car salesman who decided to change careers and go into business for himself. He bought a basement waterproofing franchise but then found the business boring. He wanted to sell it, but sales weren't as high as he had expected they would be and he had trouble finding a buyer. He was stuck paying off the franchise fee and working at a business he didn't enjoy.2. How much money do you have available to invest?The amount of money you have available to invest in a franchise is an important factor. If you've only got $30,000 and the minimum investment for a specific franchise opportunity is $90,000, the opportunity isn't going to be right for you, no matter how much you like the company.3. What's the total cost of purchase?The franchise fee won't be your only expense. Find out what you can expect to pay for advertising, training, invent
    the top search engine results when a person searches for "custom computers." The company behind it has heavily invested in getting to the top of this keyword because it is estimated to be queried (based on wordtracker) around 250 times every 24 hours. Needless to say, they are earning a LOT from the website.

    I'm already optimized!
    Some might say, "Well... my website is already search-engine optimized." In some cases, this is true. Examples would be companies that already have a popular brand name. Search for "Nike" on Google would lead you a results page with NIKE's company website on first spot.

    Now think about this, what if a user didn't know about the NIKE brand. Say he/she is in some part of the world where Nike has not been heard of. This person just wants to look for shoes.

    Type "shoes" on google.com and notice the first search result is www.shoes.com. Nike is not even in the first page search results.

    Another example: Some websites I've worked with are www.jt-multicraft.c. When they advertise, they will probably say, we're on the top of the search engines when you search for "jt-multicraft", "cbcfashion", or "pfebrushart". Unfortunately, people might not know about their company brand and may be searching for something else.

    What if their target market were looking for native crafts? Would they come up? With some tweaking and experimentation, I was able to get one of them to be within the first results page for the keywords Philippine Native Crafts

    Potential clients might not know the company's names. They'll just be searching for suppliers and use many different keywords that they would figure as relevant. SEO becomes more important in these cases.

    How to make it to the top of the Search Results
    There are a lot of articles about SEO online. Authors indicate a number of important factors when optimizing a website - including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.

    One basic tip I just learned today was to look at a website's source code and have it optimized. Every website you see online has already been formatted so that it would be easy to look at. Behi

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    BB link (for phorums):
    [url=http://www.hubyou.info/article/64718/hubyou-Why-is-Search-Engine-Optimization-Important-to-Filipino-Entrepreneurs.html]Why is Search Engine Optimization Important to Filipino Entrepreneurs?[/url]

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