um provides a relatively inexpensive way for companies to advertise their products tThe internet application called the World Wide Web (WWW) is one of the best technological tools that is making a significant impact on marketing. The Internet is a "web of more than 2.2 million computers linked by telephone to over 32,4000 connected computer networks and is accessible in 135 countries and territories" (Kotler). This medium provides a relatively inexpensive way for companies to advertise their products togical tools that is making a significant impact on marketing. The Internet is a "web of more than 2.2 million computers linked by telephone to over 32,4000 connected computer networks and is accessible in 135 countries and territories" (Kotler). This medium provides a relatively inexpensive way for companies to advertise their products tof more than 2.2 million computers linked by telephone to over 32,4000 connected computer networks and is accessible in 135 countries and territories" (Kotler). This medium provides a relatively inexpensive way for companies to advertise their products tuter networks and is accessible in 135 countries and territories" (Kotler). This medium provides a relatively inexpensive way for companies to advertise their products tum provides a relatively inexpensive way for companies to advertise their products to millions of people, twenty-fours hours a day. It also opens up the home-shopping market and gives consumers easier access to international markets. It is convenient for customers because they can order products wherever they are, and they do not have to cope with things like traffic, parking spaces and useless trips when items are out o