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  • Answer Upon - Is Including A Post Script In Your Sales Letter Copy Necessary?

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    comprise the call for action.

    Webster’s defines PS.. this way... (verbatim) “Postscript -- To write after; a paragraph added to a letter af

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    People do like to know who has sent them the letter, and tend to quickly scroll down to the end of the letter to see whose signature is at the bottom.

    The next thing they see below the signature is a Postscript (or P.S.). Truly enough, your P.S. can be the second (after the headline) or third (after the opening sentence/paragraph) most read element of your sales letter or email. Most copywriters use not just one postscript, but also several (P.P.S).

    Most postscripts tend to be fairly small, usually about 3 or 4 lines to sum up the offer, corroborate the deadline, and comprise the call for action.

    Webster’s defines PS.. this way... (verbatim) “Postscript -- To write after; a paragraph added to a letter aft

    Positive Practices For Hard Times In Sales
    Paul, a fifty-something invest/ment banker (with two secretaries, a corner office and a big paycheque), got the surprise of his life when the foreign bank/financial organization eliminated his st
    tom.

    The next thing they see below the signature is a Postscript (or P.S.). Truly enough, your P.S. can be the second (after the headline) or third (after the opening sentence/paragraph) most read element of your sales letter or email. Most copywriters use not just one postscript, but also several (P.P.S).

    Most postscripts tend to be fairly small, usually about 3 or 4 lines to sum up the offer, corroborate the deadline, and comprise the call for action.

    Webster’s defines PS.. this way... (verbatim) “Postscript -- To write after; a paragraph added to a letter af

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    third (after the opening sentence/paragraph) most read element of your sales letter or email. Most copywriters use not just one postscript, but also several (P.P.S).

    Most postscripts tend to be fairly small, usually about 3 or 4 lines to sum up the offer, corroborate the deadline, and comprise the call for action.

    Webster’s defines PS.. this way... (verbatim) “Postscript -- To write after; a paragraph added to a letter af

    Socio-Technical Systems and Organizational Values
    Modern organizations define themselves using statements of vision. They state their vision in terms of human resources and technology, a socio-technical view. Modern organizations also define the
    lso several (P.P.S).

    Most postscripts tend to be fairly small, usually about 3 or 4 lines to sum up the offer, corroborate the deadline, and comprise the call for action.

    Webster’s defines PS.. this way... (verbatim) “Postscript -- To write after; a paragraph added to a letter af

    How to Make a Career - Life Change
    Have you’ve felt like your job doesn’t match your talents, skills and attributes with who you are and what you’re doing? Have you wanted to make a career/life transition, and don’t know where to
    comprise the call for action.

    Webster’s defines PS.. this way... (verbatim) “Postscript -- To write after; a paragraph added to a letter after it is concluded and signed by the writer; an addition made to a letter or composition after the main body of the work has been finished, containing something omitted, or something new occurring to the writer.”

    For marketers, it provides one final opportunity to influence prospects into action. The best way to use your final "addition" is to highlight or re-state a chief point of significance to the reader.

    Employ these tactics. The P.S. is one of the most-read elements of any sales letter. It ranks second only to your headline and sub-heads in terms of readership p

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