slightly older model, but, frankly, at this point in our relationship, I was willing to take what I could get.

To say I was disappointed was putting it mildly. Most of these big ads touted, “Service Today,” or “Emergency Experts,” or “Affordable Repair.” That’s not what I wanted. After all, she

Our love affair was coming to a close, I was afraid. I had done my best, but the handwriting was on the wall. She had been really good to me all those years. She had provided everything a man could want, and probably more. She was always prompt, efficient, reliable and there for me. And the way she moved and gyrated. Oh my! I even liked her fresh smell after taking in a particularly large load. But that was a distant memory now. It was a warm Friday night and I just stood and watched her in silence. She was staring back at me, just about pleading to be back to normal, while looking white as a ghost. I almost cried. But, I realized I still had work to do and came to my senses.

I had pulled her away from the wall, in order to get to her more important rear entry. After removing the back panel, I had her right where I wanted her. But I couldn’t find anything obviously wrong. It was pretty upsetting, that a man couldn’t perform at that level. But then again, I was no spring chicken. So I did what any other man would do in this situation. I admitted defeat and slowly crept toward the Yellow Pages. I went directly to the appliance repair section, looking for “washer service.” It was a slightly older model, but, frankly, at this point in our relationship, I was willing to take what I could get.

To say I was disappointed was putting it mildly. Most of these big ads touted, “Service Today,” or “Emergency Experts,” or “Affordable Repair.” That’s not what I wanted. After all, she w

moved and gyrated. Oh my! I even liked her fresh smell after taking in a particularly large load. But that was a distant memory now. It was a warm Friday night and I just stood and watched her in silence. She was staring back at me, just about pleading to be back to normal, while looking white as a ghost. I almost cried. But, I realized I still had work to do and came to my senses.

I had pulled her away from the wall, in order to get to her more important rear entry. After removing the back panel, I had her right where I wanted her. But I couldn’t find anything obviously wrong. It was pretty upsetting, that a man couldn’t perform at that level. But then again, I was no spring chicken. So I did what any other man would do in this situation. I admitted defeat and slowly crept toward the Yellow Pages. I went directly to the appliance repair section, looking for “washer service.” It was a slightly older model, but, frankly, at this point in our relationship, I was willing to take what I could get.

To say I was disappointed was putting it mildly. Most of these big ads touted, “Service Today,” or “Emergency Experts,” or “Affordable Repair.” That’s not what I wanted. After all, she

host. I almost cried. But, I realized I still had work to do and came to my senses.

I had pulled her away from the wall, in order to get to her more important rear entry. After removing the back panel, I had her right where I wanted her. But I couldn’t find anything obviously wrong. It was pretty upsetting, that a man couldn’t perform at that level. But then again, I was no spring chicken. So I did what any other man would do in this situation. I admitted defeat and slowly crept toward the Yellow Pages. I went directly to the appliance repair section, looking for “washer service.” It was a slightly older model, but, frankly, at this point in our relationship, I was willing to take what I could get.

To say I was disappointed was putting it mildly. Most of these big ads touted, “Service Today,” or “Emergency Experts,” or “Affordable Repair.” That’s not what I wanted. After all, she

ty upsetting, that a man couldn’t perform at that level. But then again, I was no spring chicken. So I did what any other man would do in this situation. I admitted defeat and slowly crept toward the Yellow Pages. I went directly to the appliance repair section, looking for “washer service.” It was a slightly older model, but, frankly, at this point in our relationship, I was willing to take what I could get.

To say I was disappointed was putting it mildly. Most of these big ads touted, “Service Today,” or “Emergency Experts,” or “Affordable Repair.” That’s not what I wanted. After all, she

slightly older model, but, frankly, at this point in our relationship, I was willing to take what I could get.

To say I was disappointed was putting it mildly. Most of these big ads touted, “Service Today,” or “Emergency Experts,” or “Affordable Repair.” That’s not what I wanted. After all, she was almost a member of the family and deserved better. I sank into my favorite living room Lazyboy chair and considered my options. I hated the thought of getting rid of the old lady, just because she was having issues. So I sat in contemplation when a strange event occurred. A jolly elf-like character resembling a huge phone book appeared out of nowhere and actually spoke to me. “Don’t look so glum. I’m here to help. Check this out.” And with that, it sprang open to an interior page and displayed an ad stating, “Maybe Your Appliance needs a Tune-Up or Part. Ask us Because We Care!”

Immediately I perked up. Imagine, someone that really cared. I was elated and sought out the phone. I dialed their number and got a technician to come out that very evening. I decided that maybe there was hope for the old gal after all. The grinning phone book on skinny legs said, “Just remember that Wolley Segap came to your rescue,”and then vanished as quickly as it appeared. The end… or is it?

This little story was designed to serve a purpose and illustrate the need for effective advertising. So, attention business people: Is your Yellow Page ad doing its job? If not, let this serve as your wake-