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Answer Upon - How To Turn a Lame Claim Into a Fame Claim
More and more folks are realizing that building a solid themed reciprocal link directory is an affordable and highly effective way to increase inbound traffic. Not only is traffic generated through direct external links but weight is also given to search engines, as they assume that your website is more relevant. Relevant link building i
It's because the statements are too general. They can apply to any coach or professional for that matter. It lacks impact!
On the other hand, fame claims pack a bigger punch. They really grab you and make a lasting impression. They are powerful communicators.
For example, "Working with her
Pay Attention to Bounces and WhyWhen an email bounces, it has not been able to be delivered. Most email providers will give you a reason for the bounces and by studying these reasons, you can become better at avoiding bounces.Here is a list of potential bounce reasons:1) Hard bounces. A hard bounce occurs w
But, the problem is that many claims on coaching websites are lame.
What is a lame claim?
A lame claim is a comment, statement or testimonial that is intended to say something great about the coach's services but in actuality is just fluff.
Fluff isn't so terrible - it won't have any major negative impact on what your visitor may think about your coaching.
But, a fluffy lame claim is bad because you may have missed out on a huge promotional opportunity.
With a little reworking, a lame claim can easily be turned into a fame claim. It can be spiced up to generate a lot more interest and excitement.
Let's jump into an example.
Here's a claim - a testimonial - from a "coachee" about their coach.
"My coach brings so much experience and knowledge to the table. She was professional and inspirational, highly motivated, and an excellent communicator. She helped me transform my business."
Do you notice how after you read this, you don't really have much to remember or grasp on to? Do you notice that you almost can't recall what was said, except that it was a nice statement?
It's because the statements are too general. They can apply to any coach or professional for that matter. It lacks impact!
On the other hand, fame claims pack a bigger punch. They really grab you and make a lasting impression. They are powerful communicators.
For example, "Working with her w
1. More Variety - You will be able to offer your customers a larger variety of of products and services.2. A bigger Sales Force - The number of sales people will increase when you form this alliance. You will spend less time on hiring new employees and still increase your sales force.3. More Marketing Dollars - Your mar
Fluff isn't so terrible - it won't have any major negative impact on what your visitor may think about your coaching.
But, a fluffy lame claim is bad because you may have missed out on a huge promotional opportunity.
With a little reworking, a lame claim can easily be turned into a fame claim. It can be spiced up to generate a lot more interest and excitement.
Let's jump into an example.
Here's a claim - a testimonial - from a "coachee" about their coach.
"My coach brings so much experience and knowledge to the table. She was professional and inspirational, highly motivated, and an excellent communicator. She helped me transform my business."
Do you notice how after you read this, you don't really have much to remember or grasp on to? Do you notice that you almost can't recall what was said, except that it was a nice statement?
It's because the statements are too general. They can apply to any coach or professional for that matter. It lacks impact!
On the other hand, fame claims pack a bigger punch. They really grab you and make a lasting impression. They are powerful communicators.
For example, "Working with her
My client had faced the same challenge, which was frustrating as well as intimidating for him as well - yet he was determined to break the mould.With my background in a similar business, I have faced this several times.In fact there was almost always an underlying individual who seemed to 'run the place', in spite of there
With a little reworking, a lame claim can easily be turned into a fame claim. It can be spiced up to generate a lot more interest and excitement.
Let's jump into an example.
Here's a claim - a testimonial - from a "coachee" about their coach.
"My coach brings so much experience and knowledge to the table. She was professional and inspirational, highly motivated, and an excellent communicator. She helped me transform my business."
Do you notice how after you read this, you don't really have much to remember or grasp on to? Do you notice that you almost can't recall what was said, except that it was a nice statement?
It's because the statements are too general. They can apply to any coach or professional for that matter. It lacks impact!
On the other hand, fame claims pack a bigger punch. They really grab you and make a lasting impression. They are powerful communicators.
For example, "Working with her
What is your staff doing today?Chances are good that you could probably run down your list of direct reports and provide me with a fairly detailed summary of what each person needs to accomplish by 5 o’clock.However, what if I asked what you wanted your staff to complete by the end of this week, month and year? Even better
Do you notice how after you read this, you don't really have much to remember or grasp on to? Do you notice that you almost can't recall what was said, except that it was a nice statement?
It's because the statements are too general. They can apply to any coach or professional for that matter. It lacks impact!
On the other hand, fame claims pack a bigger punch. They really grab you and make a lasting impression. They are powerful communicators.
For example, "Working with her
I have been very fortunate to travel to several countries of the world while on business - countries I may have never visited on a holiday. There are pros and cons to working/doing business in a foreign country vs. visiting as a tourist but I have found it to be very rewarding. I have made many friends, been invited into many colleagues'
It's because the statements are too general. They can apply to any coach or professional for that matter. It lacks impact!
On the other hand, fame claims pack a bigger punch. They really grab you and make a lasting impression. They are powerful communicators.
For example, "Working with her was so inspiring and motivating, that I immediately sprang into action and changed my work habits the very next day. Six months later, I'm now earning double the income with half the hours I used to work."
Being more specific adds credibility and reality to a claim. It becomes more unique, more real and more captivating.
Things you can do to boost the impact of your claims include:
* Use specific numbers or figures that measure success
* Discuss in detail the challenges or problems that were overcome
* Use comments about particular aspects of your services - ex. unique aspects of phone discussion.
The key is to get more specific, more tangible, and more real.
Here's a tip - the next time you are asking clients for feedback on your coaching services, dig into them with some good "What, Where, How Much?" type questions to help you get very specific.
Remember, the name of the game is don't be tame when asking for claims! Get specific and aim for fame claims to proclaim your name.
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