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Answer Upon - What the Gentle Dentist Knows that You Don't: Using Experience Marketing to Grow Your Business
How to Stay Ahead of the Rest
Today's world is highly competitive. Regardless of whether you are in business or in the workforce you have to ward off competition each and every day. But there is something that you can do to keep ahead of the field so that your competition does not threaten you.The best thing you have going for you when it comes to beating the competition is the habits that your competition live by day in and day out. Because most people and most businesses have poor habits then it is easy for you to distinguish yourself and stay ahead of the pack.One of the habits that distinguish top performers from the rest is the habit of going the ext
nvestment.Today's world is highly competitive. Regardless of whether you are in business or in the workforce you have to ward off competition each and every day. But there is something that you can do to keep ahead of the field so that your competition does not threaten you.The best thing you have going for you when it comes to beating the competition is the habits that your competition live by day in and day out. Because most people and most businesses have poor habits then it is easy for you to distinguish yourself and stay ahead of the pack.One of the habits that distinguish top performers from the rest is the habit of going the ext
Unfortunately, during the co
Desperate Housewives... What's For Dinner?
I count myself among the many desperate housewives who echo the daily question...What's for dinner? This all-encompassing question won't go away despite my desire that with a snap of my fingers a fully prepared nutritious meal is ready for consumption and on the table. Yet, thanks to the packaging industry and its proliferation of new product ideas, I'm less frenzied about this question than I used to be. Yes, believe me things have changed from my mother’s day when cooking healthful meals was a time consuming chore. Food marketers finally understand that good food need not equate to long hours in the kitchen.I love to co
As someone who has developed marketing campaigns for everyone from CNN to American Express, I've spent a career helping corporations get the best possible return on their marketing investment.I count myself among the many desperate housewives who echo the daily question...What's for dinner? This all-encompassing question won't go away despite my desire that with a snap of my fingers a fully prepared nutritious meal is ready for consumption and on the table. Yet, thanks to the packaging industry and its proliferation of new product ideas, I'm less frenzied about this question than I used to be. Yes, believe me things have changed from my mother’s day when cooking healthful meals was a time consuming chore. Food marketers finally understand that good food need not equate to long hours in the kitchen.I love to co
Unfortunately, during the cou
How To Make More Money
The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and companies do not even mention it on their websites. People don't talk about it on the street and employees often overlook it. Even though this crime is rampant among small businesses, it's presence is so subtle that many business owners fail to recognize when it is happening! Unfortunately, this crime is the same one that is most likely to kill a small business. It is not stealing by employees, burglaries, trivial lawsuits, or industrial espionage.The biggest crime in small business tod
gns for everyone from CNN to American Express, I've spent a career helping corporations get the best possible return on their marketing investment.The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and companies do not even mention it on their websites. People don't talk about it on the street and employees often overlook it. Even though this crime is rampant among small businesses, it's presence is so subtle that many business owners fail to recognize when it is happening! Unfortunately, this crime is the same one that is most likely to kill a small business. It is not stealing by employees, burglaries, trivial lawsuits, or industrial espionage.The biggest crime in small business tod
Unfortunately, during the co
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.Regardless of the appearance of the information, there are two basic things in a press release that lead to free publicity. Useful information, and several different contact methods.A reporter almost expects a big company to have flashy press information. But they certainly don't expect or even want it from you.Cut unnecessary costs by skippi
I've spent a career helping corporations get the best possible return on their marketing investment.Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.Regardless of the appearance of the information, there are two basic things in a press release that lead to free publicity. Useful information, and several different contact methods.A reporter almost expects a big company to have flashy press information. But they certainly don't expect or even want it from you.Cut unnecessary costs by skippi
Unfortunately, during the co
Reactivate Lapsed Donors With A Direct Mail Fundraising Survey
A proven way to reactivate lapsed donors is to ask them why they have stopped giving. You can do this with a survey that you enclose in your mailing. Or you can leave space on the reply device for a few questions. According to Stephen Hitchcock, in his book, Open Immediately! Straight Talk on Direct Mail Fundraising, asking lapsed donors why they are no longer giving will generate some useful answers, and a sizeable percentage of the donors will mail back a gift.You can use this new information to prevent other donors from lapsing. Review again the reasons that donors stop giving, found earlier in this
the best possible return on their marketing investment.A proven way to reactivate lapsed donors is to ask them why they have stopped giving. You can do this with a survey that you enclose in your mailing. Or you can leave space on the reply device for a few questions. According to Stephen Hitchcock, in his book, Open Immediately! Straight Talk on Direct Mail Fundraising, asking lapsed donors why they are no longer giving will generate some useful answers, and a sizeable percentage of the donors will mail back a gift.You can use this new information to prevent other donors from lapsing. Review again the reasons that donors stop giving, found earlier in this
Unfortunately, during the co
The Blood, The Sweat, The Tears - Now Let's Get That Artwork Published
There are many reasons why artists are attracted to the print market. First and, perhaps, foremost is the fact that publishing your art makes it available and affordable to the widest audience in the shortest period of time. In a matter of weeks after publication, a limited edition art print is in a position to be seen and purchased by galleries, distributors, collectors, print dealers and a wide variety of art buyers. This type of exposure adds credibility and recognition for you, your art and your career. The print market is probably the most profitable market for the visual artist.The dramatic growth of the print market has b
nvestment.There are many reasons why artists are attracted to the print market. First and, perhaps, foremost is the fact that publishing your art makes it available and affordable to the widest audience in the shortest period of time. In a matter of weeks after publication, a limited edition art print is in a position to be seen and purchased by galleries, distributors, collectors, print dealers and a wide variety of art buyers. This type of exposure adds credibility and recognition for you, your art and your career. The print market is probably the most profitable market for the visual artist.The dramatic growth of the print market has b
Unfortunately, during the course of my career, I've also seen hundreds of millions of dollars wasted by Chief Marketing Officers who know less about marketing than a neighborhood dentist who works down the stree
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