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  • Answer Upon - Advertising Market from a South African Perspective

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    Our advertising and marketing techniques in South Africa must be simple yet effective if a broad customer base is to be achieved. Many South African advertising an

    You Will Always Have A Means Of Contact With Strangers
    You will always have a means of contact with strangers when you make use of business cards to advertise your business. You can hand them out to prospective customers wherever you are and passers by never object to taking one from you. This could be attributed to the fact that they are small and can be tucked into
    Advertising and marketing in the South African market is one of the toughest in the entire world, just for starters 22 different languages can be identified in our market. You might say this is common in many countries the world over. But do they have 11 official languages as is the case in South Africa.

    Capturing a broad market in South Africa is virtually impossible unless you have an internationally acclaimed product, something that has built up a reputation overseas either in the USA or European markets. This is not to say our own big brands have not captured a broad South African audience or an international market but they a few and far between.

    Our advertising and marketing techniques in South Africa must be simple yet effective if a broad customer base is to be achieved. Many South African advertising and

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    ket. You might say this is common in many countries the world over. But do they have 11 official languages as is the case in South Africa.

    Capturing a broad market in South Africa is virtually impossible unless you have an internationally acclaimed product, something that has built up a reputation overseas either in the USA or European markets. This is not to say our own big brands have not captured a broad South African audience or an international market but they a few and far between.

    Our advertising and marketing techniques in South Africa must be simple yet effective if a broad customer base is to be achieved. Many South African advertising an

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    et in South Africa is virtually impossible unless you have an internationally acclaimed product, something that has built up a reputation overseas either in the USA or European markets. This is not to say our own big brands have not captured a broad South African audience or an international market but they a few and far between.

    Our advertising and marketing techniques in South Africa must be simple yet effective if a broad customer base is to be achieved. Many South African advertising an

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    European markets. This is not to say our own big brands have not captured a broad South African audience or an international market but they a few and far between.

    Our advertising and marketing techniques in South Africa must be simple yet effective if a broad customer base is to be achieved. Many South African advertising an

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    Our advertising and marketing techniques in South Africa must be simple yet effective if a broad customer base is to be achieved. Many South African advertising and marketing gurus are applying international principles to our market, wrong thing to do in my opinion. The basics, but add the South African flavour if you wish to succeed. Our biggest market in this country is largely illiterate and of a lower income so using expansive techniques to advertise and market your wares is generally not a good idea.

    Proper market research for your products is essential, target a market and research every angle from language to demographics. If you have an excellent product made and produced in your country don't think this is a winning recipe in other countries. Do not expect that a pizza delivered in a box and a truly Americ

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