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Answer Upon - Law Firm Internet Marketing An Executive Summary Using the Q&A Format - Part I
Nobody notices normal.Not anymore, at least.Fifty years ago? Maybe.But this is 2007. Our culture is crowded. It is cluttered. It is LOUD!Creating products, ideas, philosophies and brands that are normal is like asking customers to find a needle in a stack of needles.Here’s why this is happening:1. The Time-Choice Paradox. There’s entirely too much stuff out there. Too many products. Too many blogs. Too many service providers. Too many options. Too many choices. And this trend creates the ultimate irony: with every new choice comes less time in which customers have to make it.See, several decades ago, people weren’t as rushed. But then again, they didn’t have 97 kinds of energy bars to choose from.LESSON LEARNED: the competition is fierce. Stand out or get counted out.2. Changing Expectations. The absolute minimum of customer expectations is radicall
You mentioned, “…tools like Wordtracker…” with respect to keyword research in law firm Internet marketing. What is Wordtracker?
Wordtracker is a software tool that can be used to thoroughl
If you are considering buying a franchise business of your own as part of your American Dream, you may wish to consider studying up on exactly what franchising is and how it works? It would also behoove you to know a little history on the business model as well. Or perhaps you would like get a job as a franchising executive?Let me recommend some resources to you if you are studying franchising from a historical viewpoint. Indeed you may wish to study different companies in franchising not just the ones, which make up what is good about franchising, but also the rest of the other companies out there doing it the old way. More and more associations and Industry leaders in franchising are going through a cosmic shift trying to decide how to implement the new with the old.I can recommend information on Franchise Education Programs such as the IFA-International Franchise Associations Educational Foundation click the link below;What do I need to know first about law firm Internet marketing?
“In modern business, it is not the crook who is feared most, it is the honest man who doesn’t know what he is doing.” Pablo Casals
There are tons of vendors out there who want to sell you websites and law firm Internet marketing services. Most are honest people who simply don’t know what they are doing. In many cases, they are attempting to sell you something that is overpriced and that won’t produce you any new clients at all, let alone good clients. The attorneys I have worked with report to me that the whole Internet marketing process confuses them. They don’t know who to believe. Some have spent considerable sums already on websites with little or no results. I aim to stop all that. So keep reading.
Do I need law firm Internet marketing?
Yes. According to Reuters News Services by 2007 there will be over nine million legal services searches done online each month. Additionally, prospective clients and clients expect you to have at least a website or think you may be behind the times if you do not. Finally, while the yellow pages are not a good attorney marketing vehicle today they are going away since people are searching the Internet and not going to the yellow pages.
What is/is not law firm Internet marketing?
Having a website is not law firm Internet marketing. At a minimum you do need at least a “brochure website” of a few pages, however, that website is unlikely to get you new business and is definitely not Internet marketing. The rest of this article (in four parts) is going to help you get clear on what Internet marketing is all about.
Where does Internet marketing begin?
Law firm Internet marketing begins with you becoming an educated consumer and then keyword research. Researching your practice’s best keywords will tell us what words your prospective clients are using to search for legal services on search engines, what legal services your prospective clients are the most interested in, what your prospective client is thinking, how to attract these prospective clients to your site at the search engine instead of going to your competitors site, what your competitors are doing/not doing, what content to write for each of your top keywords (recommend writing a page each to at least the top 20 keywords), what are the words to use for PPC law firm advertising and how to begin search engine optimization. If you have not adequately completed keyword research using software tools like Wordtracker you have not done adequate keyword research and are likely to fail at your law firm Internet marketing.
You mentioned, “…what content to write for each of your top keywords…”. What are you talking about exactly?
I am talking about what is known as the CTPM model of Internet marketing developed by Ken Evoy M.D. in 1997. This model works because it is in total alignment with how the Internet works. The C is the first part of the model and it stands for Content – create in demand content (you determine what is in demand from the keyword research). The T is Traffic – attract targeted traffic. The P is for pre-sell – pre-sell the targeted traffic (using such things as newsletters, RSS feeds, free downloads, e-books, auto responders, audio, video, and teleclasses). The M is Monetize – this is where you convert these pre-sold prospective clients to clients easily.
You mentioned, “…tools like Wordtracker…” with respect to keyword research in law firm Internet marketing. What is Wordtracker?
Wordtracker is a software tool that can be used to thoroughly
I give away a lot of free stuff, primarily ebooks and of course, my free ecourses. Sometimes I will give away software, although I go a little light with that, unless I have personally used the software. You see, the books, I can scan them to make sure that they have strong value, and of course the ones that I write have strong value , but with software, unless I upload it and use it, I have no idea if it really works like the sales page says it does. And even though it is free, if it does not work or I cannot help someone if they ask me for help installing some software, it eats away at my own credibility.I usually give away a free gift to induce someone to subscribe, and then I usually give away a few more free gifts in the first few days that they are on my list. I simply load them into my autoresponder and then they all get the gifts and I don’t have to think about them, of course.I will also give away free g
Do I need law firm Internet marketing?
Yes. According to Reuters News Services by 2007 there will be over nine million legal services searches done online each month. Additionally, prospective clients and clients expect you to have at least a website or think you may be behind the times if you do not. Finally, while the yellow pages are not a good attorney marketing vehicle today they are going away since people are searching the Internet and not going to the yellow pages.
What is/is not law firm Internet marketing?
Having a website is not law firm Internet marketing. At a minimum you do need at least a “brochure website” of a few pages, however, that website is unlikely to get you new business and is definitely not Internet marketing. The rest of this article (in four parts) is going to help you get clear on what Internet marketing is all about.
Where does Internet marketing begin?
Law firm Internet marketing begins with you becoming an educated consumer and then keyword research. Researching your practice’s best keywords will tell us what words your prospective clients are using to search for legal services on search engines, what legal services your prospective clients are the most interested in, what your prospective client is thinking, how to attract these prospective clients to your site at the search engine instead of going to your competitors site, what your competitors are doing/not doing, what content to write for each of your top keywords (recommend writing a page each to at least the top 20 keywords), what are the words to use for PPC law firm advertising and how to begin search engine optimization. If you have not adequately completed keyword research using software tools like Wordtracker you have not done adequate keyword research and are likely to fail at your law firm Internet marketing.
You mentioned, “…what content to write for each of your top keywords…”. What are you talking about exactly?
I am talking about what is known as the CTPM model of Internet marketing developed by Ken Evoy M.D. in 1997. This model works because it is in total alignment with how the Internet works. The C is the first part of the model and it stands for Content – create in demand content (you determine what is in demand from the keyword research). The T is Traffic – attract targeted traffic. The P is for pre-sell – pre-sell the targeted traffic (using such things as newsletters, RSS feeds, free downloads, e-books, auto responders, audio, video, and teleclasses). The M is Monetize – this is where you convert these pre-sold prospective clients to clients easily.
You mentioned, “…tools like Wordtracker…” with respect to keyword research in law firm Internet marketing. What is Wordtracker?
Wordtracker is a software tool that can be used to thoroughl
If asked to look at your work calendar for the week, the odds are pretty good that you have a few if not several meetings already scheduled. Now, if asked how you feel about attending some of those meetings, the odds are even better that you may either roll your eyes, groan or mutter something under your breath. Sound familiar so far? Okay, that was the easy part.Coming from a background of 20 years in the corporate world, I can readily identify with attending a surplus of meetings. Additionally, I know all too well how employees come to "dread" going to meetings and clearly I fell into that category as well. But now in retrospect, I've come to learn a few things, as we often do once we step back and reflect. After reading this article, you'll have a better understanding of what causes meetings to break down-- (S.N.I.P.P.Y) syndrome and an alternative (C.L.E.A.R. V.I.E.W.).See if you can relate to any of the following statem
Where does Internet marketing begin?
Law firm Internet marketing begins with you becoming an educated consumer and then keyword research. Researching your practice’s best keywords will tell us what words your prospective clients are using to search for legal services on search engines, what legal services your prospective clients are the most interested in, what your prospective client is thinking, how to attract these prospective clients to your site at the search engine instead of going to your competitors site, what your competitors are doing/not doing, what content to write for each of your top keywords (recommend writing a page each to at least the top 20 keywords), what are the words to use for PPC law firm advertising and how to begin search engine optimization. If you have not adequately completed keyword research using software tools like Wordtracker you have not done adequate keyword research and are likely to fail at your law firm Internet marketing.
You mentioned, “…what content to write for each of your top keywords…”. What are you talking about exactly?
I am talking about what is known as the CTPM model of Internet marketing developed by Ken Evoy M.D. in 1997. This model works because it is in total alignment with how the Internet works. The C is the first part of the model and it stands for Content – create in demand content (you determine what is in demand from the keyword research). The T is Traffic – attract targeted traffic. The P is for pre-sell – pre-sell the targeted traffic (using such things as newsletters, RSS feeds, free downloads, e-books, auto responders, audio, video, and teleclasses). The M is Monetize – this is where you convert these pre-sold prospective clients to clients easily.
You mentioned, “…tools like Wordtracker…” with respect to keyword research in law firm Internet marketing. What is Wordtracker?
Wordtracker is a software tool that can be used to thoroughl
In the workplace, it can be very difficult to obtain staff motivation. There are many factors that play against staff motivation. It really is the manager's responsibility to motivate the employees. This can be very challenging at times.There are six guidelines that a person can follow to achieve staff motivation.1. A friendly working environment is extremely important to a positive attitude in the workplace. Socializing should be acceptable in most cases. People can work and socialize at the same time. There has to be interaction between the staff in order for them to form a bond and relationship to become a team.Also, if coming to your job everyday is never fun, then you will have some very unmotivated workers on your hands. It must be an enjoyable place to spend 8-10 hours per day. This is crucial for staff motivation.2. Helping the employees set goals for themselves is very important to gaining staff
You mentioned, “…what content to write for each of your top keywords…”. What are you talking about exactly?
I am talking about what is known as the CTPM model of Internet marketing developed by Ken Evoy M.D. in 1997. This model works because it is in total alignment with how the Internet works. The C is the first part of the model and it stands for Content – create in demand content (you determine what is in demand from the keyword research). The T is Traffic – attract targeted traffic. The P is for pre-sell – pre-sell the targeted traffic (using such things as newsletters, RSS feeds, free downloads, e-books, auto responders, audio, video, and teleclasses). The M is Monetize – this is where you convert these pre-sold prospective clients to clients easily.
You mentioned, “…tools like Wordtracker…” with respect to keyword research in law firm Internet marketing. What is Wordtracker?
Wordtracker is a software tool that can be used to thoroughl
If you visit MySpace and do some browsing then the question will almost answer itself. Basically, you need to create a profile and then invite others to be your friends. This can be a because after you have invited 40 you will be required to enter in a CAPTCHA to keep on going. There are several marketing guides out there that tell you of ways to accelerate this.The reason you want to enlarge your network of friends is because then you will be able to post bulletins that all the people in your network will see. Besides bulletins you can send private messages or just put comments up on your main page. A good profile page is also very important because this is like the About me page on Ebay. You can tell a little bit about yourself and embed links to other sites or even post links to places where you are an affiliate of. MySpace with 300 million users can be a great place to focus your marketing to certain niche groups.You ca
You mentioned, “…tools like Wordtracker…” with respect to keyword research in law firm Internet marketing. What is Wordtracker?
Wordtracker is a software tool that can be used to thoroughly research your keywords. Wordtracker is at least arguably the best keyword research tool in the marketplace and there are others. You can go to www.Wordtracker.com to get all the details. Your vendor can use this tool easily and should use it for keyword research to put your law firm Internet marketing on the right track from the beginning if at all possible.
You also mentioned “…how to begin search engine optimization.” What is meant by search engine optimization (SEO) and exactly what is it and how does it fit into law firm Internet marketing?
There is no mystery in SEO in particular and law firm Internet marketing in general so don’t let anyone bamboozle you on that one. As I said earlier SEO begins with appropriate keyword research. If you have not done that you are dead in the water since this is the foundation of everything that comes after in law firm Internet marketing. The next step is the “C” or content mentioned earlier in the CTPM model. You will need to write “keyword optimized” content to each of your top 20 keywords or another way to say this is writing your content in the way that search engines want to see it so they rank you higher than your competitors. Your content needs to fit together in a site plan (the term site plan refers to in what order your pages will appear and how they link to one another) that has an appropriate pyramid type structure. This pyramid type structure includes your home page (the peak of the pyramid) themed keyword phrase being supported by all the tier two pages (the next layer of the pyramid) and their tier three pages (usually the base of your pyramid although you could go deeper) support them resulting in higher rankings for all of your pages. There are some technical aspects to SEO as well like the use of clean HTML, heading text, meta tags, alt tags, site map, etc., however, mercifully I won’t go into those since they should be known to your technical person. The bottom line is put nothing in the way of the search engines spiders (spiders are sent out from the search engine to “read” the sites on the Internet) being able to “read” your site like fancy flash pages get in the way big time for instance. To know more in depth about keyword optimization you can go to Wordtracker.com where they have a really fine Keyword Research Guide if you want to know more of the details. All of what I just told you is known as “on site optimization” strategies for law firm Internet marketing. There is also “off site” optimization as well involved in SEO. Off site optimization means getting one-way links from high-ranking pages of other sites that are related to your top 20 keywords (there we are again with that keyword research being vital) that link to your site. Search engines see these links like a “vote” for your site. The more high quality “votes” you have the higher they will rank your site. The term “link popularity” is used to descr
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