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  • Answer Upon - Writing a Successful Radio Commercial

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    When you enter the copy department of a radio station you see stress and creativity intersecting to form a radio commercial. This is an art form that is developed over time. When I was nineteen, there was an opening in the copy department of the regions number one station. The commercial load was heavy. It goes without saying, the station with the most ads is typically the favorite station. Advertisers need to reach the perspective consumers, and the best value for your advertising dollar is always with the most popular stations. The real test of the stations excellence is the c
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    ost ads is typically the favorite station. Advertisers need to reach the perspective consumers, and the best value for your advertising dollar is always with the most popular stations. The real test of the stations excellence is the c
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    r your advertising dollar is always with the most popular stations. The real test of the stations excellence is the copy department.

    Handing copy to your radio personalities and then saying a prayer that it “turns out” acceptable to the advertiser is sadly a common occurrence in many stations.

    Here are a few tips to help your write an effective radio commercial. The bottom-line fact still remains, the more talented the copywriter, the better quality of the commercial.

    First, know your voice talent. Writing a script for a “Italian accent” without having someone

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