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Answer Upon - Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools
Companies and businesses that either lack time, expertise, or both, often outsource human resource tasks to an outside company. In the past, small businesses did not have the opportunity to outsource functions such as HR, as the market was lacking in options to do so. However, a comprehensive range of HR services are available these days to cater to companies of all sizes, including those with up to 75 employees. Human resources management is one of the most widely outsourced businesses in the market.Until recently,
As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97.
Again as you sell these Pro
Today on the Internet we have hundreds of anti-everything type bloggers, who attack US policy, the World Bank and claim that we are the cause of the World’s ills. Not once will they blame the corruption of second tier nations or those of the third world. These bloggers yell; The US is killing women and children in Iraq and going to kill innocent life in Iran.Yet we all know that when dealing with fanatical, nut cases and dictators who slaughter their own people with WMD type weapons (Kurds). These Bloggers use of ev
Direct Mail Merchants understand the funnel theory of marketing very well. It is not unusual to receive Direct Mail Pieces months or years after your first and only purchase from a direct mail merchant. As an Online Marketer by using Automated Tools and E-Mail you are in a far better position to take advantage of the Funnel Theory then those Offline Direct Mail Guys. (Some of those Direct Mail Guys also E-Mail me).
Product Levels
The Key to the Funnel theory is to have Products at Various Price Points. As your Customers make purchases you start to offer them products at Higher Price Points. Here are some suggested price Points
1 - Entry Level Free to $5.00
2 - Customer $5 to $100.00
3 - Spender $100 to $500
4 - Big Spender $500 - $5,000
5 - Cream of the Crop Above $5,000
The Nuts and Bolts
It appears to be a Fact that the average person needs to see your Sales Message 5-7 Times before they make a purchase Decision. By Offering a Low Cost or Free Product in return for an E-Mail Address you are feeding people into the Top (The Fat Part) of your Marketing Funnel. You send them an E-mail with a Link to their Free Download.
A Day or a so later you send them a E-mail sales letter for a Low Cost Product. Every few days you send an Additional E-mail Sales letter offering the same or a different low cost product.
When someone buys your Low Cost product they move down a little to a thinner part of your Funnel and are Added to a list of customers who bought a Level 2 Product You now start sending these Customers offers for a slightly higher priced product.
As your customers continue to buy products they keep moving to the thinner part of your funnel and are offered products at higher and higher price points.
It is Ok to cross promote your lists offering High Cost Product to your low cost buyers and Low Cost Products to High cost buyers.
A Simple Example
Let's assume we have a Cookbook of Vegetarian Recipes for Dogs. We may offer 5 Free Recipes if they join our Mailing List. Every few days you can send them an E-mail offering (you may even want to include an additional recipe) to sell them your Vegetarian Recipes for Dogs cookbook with over 500 Recipes for $19.97. (Mark Joyner told me always end your price with 97 cents).
As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97.
Again as you sell these Prod
For the novice business owner getting incorporated seems like an endless stream of red tape, forms and complications. How to get incorporated is one question that they simply have too many doubts about and too few answers to be able to make an educated decision. Luckily there are an army of consultants, lawyers, and accountants out there who can help provide the answers to how to get incorporated and most of them for a minimum fee would be happy to assist.The first question to answer is not how to get incorporated,
Product Levels
The Key to the Funnel theory is to have Products at Various Price Points. As your Customers make purchases you start to offer them products at Higher Price Points. Here are some suggested price Points
1 - Entry Level Free to $5.00
2 - Customer $5 to $100.00
3 - Spender $100 to $500
4 - Big Spender $500 - $5,000
5 - Cream of the Crop Above $5,000
The Nuts and Bolts
It appears to be a Fact that the average person needs to see your Sales Message 5-7 Times before they make a purchase Decision. By Offering a Low Cost or Free Product in return for an E-Mail Address you are feeding people into the Top (The Fat Part) of your Marketing Funnel. You send them an E-mail with a Link to their Free Download.
A Day or a so later you send them a E-mail sales letter for a Low Cost Product. Every few days you send an Additional E-mail Sales letter offering the same or a different low cost product.
When someone buys your Low Cost product they move down a little to a thinner part of your Funnel and are Added to a list of customers who bought a Level 2 Product You now start sending these Customers offers for a slightly higher priced product.
As your customers continue to buy products they keep moving to the thinner part of your funnel and are offered products at higher and higher price points.
It is Ok to cross promote your lists offering High Cost Product to your low cost buyers and Low Cost Products to High cost buyers.
A Simple Example
Let's assume we have a Cookbook of Vegetarian Recipes for Dogs. We may offer 5 Free Recipes if they join our Mailing List. Every few days you can send them an E-mail offering (you may even want to include an additional recipe) to sell them your Vegetarian Recipes for Dogs cookbook with over 500 Recipes for $19.97. (Mark Joyner told me always end your price with 97 cents).
As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97.
Again as you sell these Pro
If you could improve on one aspect of your business, what would you choose?Most loan officers would want to make their marketing efforts have better responses. And while marketing is critical to business success, there are other aspects of your business that are overlooked and could have much more immediate results.This article is going to show you how improving your closing ratio just a little bit can have massive effects on your earnings for the year.We are going to talk in hypotheticals for a secon
A Day or a so later you send them a E-mail sales letter for a Low Cost Product. Every few days you send an Additional E-mail Sales letter offering the same or a different low cost product.
When someone buys your Low Cost product they move down a little to a thinner part of your Funnel and are Added to a list of customers who bought a Level 2 Product You now start sending these Customers offers for a slightly higher priced product.
As your customers continue to buy products they keep moving to the thinner part of your funnel and are offered products at higher and higher price points.
It is Ok to cross promote your lists offering High Cost Product to your low cost buyers and Low Cost Products to High cost buyers.
A Simple Example
Let's assume we have a Cookbook of Vegetarian Recipes for Dogs. We may offer 5 Free Recipes if they join our Mailing List. Every few days you can send them an E-mail offering (you may even want to include an additional recipe) to sell them your Vegetarian Recipes for Dogs cookbook with over 500 Recipes for $19.97. (Mark Joyner told me always end your price with 97 cents).
As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97.
Again as you sell these Pro
If you ranked all the tools in the marketing tool bag which includes product promotion, pricing, advertising, personal selling, and public relations, you will find that reference accounts top the list in effectiveness. Reference accounts are the most believed and trusted form of marketing. Let your happy clients do your selling for you.When your firm is brand new, I encourage you to give away your product or service if that is what it takes to get a strong reference account. Consider doing business “pro bono” as my
As your customers continue to buy products they keep moving to the thinner part of your funnel and are offered products at higher and higher price points.
It is Ok to cross promote your lists offering High Cost Product to your low cost buyers and Low Cost Products to High cost buyers.
A Simple Example
Let's assume we have a Cookbook of Vegetarian Recipes for Dogs. We may offer 5 Free Recipes if they join our Mailing List. Every few days you can send them an E-mail offering (you may even want to include an additional recipe) to sell them your Vegetarian Recipes for Dogs cookbook with over 500 Recipes for $19.97. (Mark Joyner told me always end your price with 97 cents).
As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97.
Again as you sell these Pro
"I'm gonna make him an offer he can't refuse."Don Corleone, The GodfatherIf you want to improve the response rate to your direct mail the answer may be as simple as making a better offer.For example, a recent mailing by one Positive Response client offered free samples and pulled a 7.5% response. Here are the details:A manufacturer and wholesaler of skin-care products, my client offered free samples to a targeted list of licensed estheticians (high-end skin-care professionals). T
As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97.
Again as you sell these Products Move them down the Funnel and Start to offer them the $497.97 High Tech Dog House. Next you can offer them the $3,000 Doggie/Owner Cruise.
You may even offer them products for cats or birds as many pet owners have multiple pets.
Tools
All you need now are a Lead Capture Page and an Autoresponder. A lead capture page is a Page with an Input form where prospective Customers sign up for your newsletter. An Autoresponder is an E-mail Robot Pre Loaded with your Messages that are automatically sent to your customers. Most Autoresponders come with software that automatically builds your input form you simply cut and paste it and place it on your lead capture page.
Now that you are building that list of Vegetarian dogs you may want to have other Entry level or free products targeting other segments of the Dog Market or the Pet Market. Think of Lead Capture (Filling the Fat end of your Funnel) as a garage sale one man's junk is another man's treasure. Free Recipes may appeal to one dog owner where as Free or Low Cost plans to build a Dog House may appeal to another Dog Hose.
Don't be afraid to Sales Pages with Low Cost Products as well. The More open doors you give your customers to enter your sales funnel the more customers you will have.
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